Phiture
Mobile growth consultancy for app teams across ASO, performance marketing and CRM
- Founded
- 2016
- Team size
- 51-200
- Headquarters
- Berlin, Germany
- Hourly rate
- $200–$300/hr
Overview
About Phiture
Phiture is a mobile growth consultancy with offices in Berlin, New York, London and Barcelona. It works on app store optimisation, performance marketing, retention and CRM, creative, and data and AI. Clutch lists Bumble, Yelp, SoundCloud, Tubi and Blinkist among reviewers, and a $25,000+ minimum project size.
Phiture describes itself as a mobile growth consultancy and agency for app teams. Clutch lists it as founded in 2016 and headquartered in Berlin, with a second office in New York. Its site also names London and Barcelona and says the team spans 42 nationalities. Clutch puts staff at 50 to 249. The site does not name founders or publish prices.
The service list covers app store optimisation, performance marketing, engagement and CRM, art and creative, and data, tech and AI work such as attribution and MMP setup. Phiture organises this around its Mobile Growth Stack framework and runs its own tools: PressPlay for automated store A/B testing, Catchbase for Apple Ads bid optimisation, and B.Layer for building in-app messages in Braze. The site says the team runs more than 500 experiments a week, which is the agency’s own figure. Technology partners shown include Braze, AppsFlyer, Adjust, Amplitude and Mixpanel.
Client logos on the site include Spotify, KAYAK, Opera, Headspace, Skyscanner, Adobe and NordVPN. On Clutch it holds 4.9 across 21 reviews, with reviewers such as Bumble, Yelp, SoundCloud, Tubi, Blinkist and EasyPark. Clutch lists a $25,000+ minimum project and $200 to $300 an hour. Reviewers consistently praise communication, subject-matter knowledge and on-time delivery. Cost is the weakest score at 4.6, and a few clients called it expensive while saying quality justified the spend. Suggested improvements included faster testing phases and stronger deliverables from one team.
Phiture fits mid-size and large consumer apps, including subscription and marketplace products, that want senior advisers to design and run growth experiments across the store, paid media and lifecycle messaging. Early-stage founders with limited spend, or companies that need B2B pipeline and product launch positioning, should look at other options. Ask which named specialists would sit on your account and how work is split between consulting and hands-on execution.
What they do
Services
- App store optimisation
- Performance marketing
- Retention and CRM
- Art and creative
- Data, tech and AI
- Growth consulting and audits
- Subscription revenue optimisation
Specializations
Industries served
Ideal client
Who they help
Best for established app teams that want a senior consultancy to run structured growth experiments across store, paid and lifecycle. Less relevant for early-stage teams with small budgets.
Pros & cons
Pros
- Mobile-only specialism with a published Mobile Growth Stack framework
- Covers ASO, paid, CRM and creative with proprietary tools
- Large-brand clients including Bumble, Yelp, SoundCloud and Tubi in Clutch reviews
- Reviewers praise communication, subject knowledge and timely delivery
Cons
- Clutch lists a $25,000+ minimum and $200 to $300 an hour
- Clutch cost scores are lower than other scores, with some reviewers calling it pricey
- Pricing is not published on the site
Pricing
Notable clients
Awards & recognition
- App Growth Awards, The Drum Awards and Braze Torchie Awards (winner and finalist, categories not specified on site)
Common questions
FAQ
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What services does Phiture offer?
Phiture offers App store optimisation, Performance marketing, Retention and CRM, Art and creative, Data, tech and AI, Growth consulting and audits, and more.
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Where is Phiture based?
Phiture is headquartered in Berlin, Germany and works with clients remotely worldwide, with additional offices in New York, NY; London; Barcelona.
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How much does Phiture cost?
Phiture with an hourly rate of $200–$300/hr, a minimum engagement of $25,000.
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Who is Phiture best for?
Best for established app teams that want a senior consultancy to run structured growth experiments across store, paid and lifecycle. Less relevant for early-stage teams with small budgets.
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What industries does Phiture serve?
Phiture serves clients in Mobile apps, Music and audio, Dating, Travel, Media and streaming, Health and wellness.
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How big is Phiture and when was it founded?
Phiture was founded in 2016 and has a team of 51-200 people.
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How do I contact Phiture?
You can visit phiture.com.
Editor’s take
A strong, senior choice for funded app teams with budget. Smaller startups may find the minimum out of reach.
