Lunar Strategy
Crypto ecosystem growth agency for social, community, influencers and PR
- Founded
- 2019
- Team size
- 11-50
- Headquarters
- Lisbon, Portugal
Overview
About Lunar Strategy
Lunar Strategy is a Lisbon-based crypto marketing agency founded in 2019, with a team of 30-plus. It covers go-to-market strategy, X-focused social, Discord community management, influencer marketing, PR and events for blockchain ecosystems and projects. Its site names Polkadot, ICP and OKX, and Clutch shows 23 reviews averaging 4.9.
Lunar Strategy calls itself a crypto ecosystem growth agency. It has operated since 2019, is based in Lisbon with a second office in Funchal, and lists a team of more than 30 on its site, including CEO Tim Haldorsson and managing partners Jack Haldorsson and Shann Holmberg. The site does not say who the founders are.
Its offer covers Web3 consulting and go-to-market strategy, X-focused social media, Discord community management, influencer marketing, PR, crypto events and SEO. It also runs themed accelerator programmes for ecosystem, AI agent, DeFi and token generation event projects, and sister units for creator campaigns and KOL fundraising. Prices are not published; the contact form offers budget bands starting at $15,000 to $25,000, and Clutch shows a $10,000+ minimum with most projects between $10,000 and $49,000. Clutch lists the service mix as roughly 90 percent blockchain marketing.
The site names Polkadot, ICP and OKX and says it has supported over 250 crypto ecosystems, though its featured cases section was empty when checked. The evidence sits on Clutch, where it shows 4.9 from 23 reviews. Reviewers include Euclid Protocol, CoinTracer, Limitless and RZLT; one reported a 300 percent user base increase and another about 30 million impressions, both client-reported. Praise centres on responsiveness, flexibility and fair pricing. Complaints are minor: one client wished they had started earlier and another said paid ads could have begun sooner.
Lunar fits early and growth-stage protocols, ecosystems and Web3 tools that want one crypto-native team across social, community and creators, at project sizes from $10,000. Enterprises needing large regional teams, or buyers who want to read detailed case studies before the first call, should ask for references first. Teams outside crypto have no reason to look here.
What they do
Services
- Web3 consulting and GTM strategy
- Crypto social media marketing
- Community management
- Crypto influencer marketing
- PR
- Crypto event management
- Crypto SEO
Specializations
Industries served
Ideal client
Who they help
Best for protocols and ecosystems that want social, community and creator campaigns planned together by a crypto-only team. Less relevant for teams under about $10,000 or those needing non-crypto marketing.
Pros & cons
Pros
- Crypto-only agency since 2019 with a 30-plus team
- Clutch reviewers describe timely, communicative work and reasonable pricing
- Named ecosystem clients including Polkadot, ICP and OKX
- Creditsafe Very Low Risk rating shown on Clutch
- Publishes guides and a 225-plus article blog
Cons
- The site's featured case study section was empty when checked
- Clutch minimum is $10,000+ and no prices are published
- Reviews skew to small crypto projects, so enterprise proof is thin
Pricing
Notable clients
Common questions
FAQ
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What services does Lunar Strategy offer?
Lunar Strategy offers Web3 consulting and GTM strategy, Crypto social media marketing, Community management, Crypto influencer marketing, PR, Crypto event management, and more.
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Where is Lunar Strategy based?
Lunar Strategy is headquartered in Lisbon, Portugal and works with clients remotely worldwide, with additional offices in Funchal, Portugal.
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How much does Lunar Strategy cost?
Lunar Strategy operates on a monthly retainer model, a minimum engagement of $10,000+.
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Who is Lunar Strategy best for?
Best for protocols and ecosystems that want social, community and creator campaigns planned together by a crypto-only team. Less relevant for teams under about $10,000 or those needing non-crypto marketing.
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What industries does Lunar Strategy serve?
Lunar Strategy serves clients in Crypto and Web3, Blockchain ecosystems, DeFi, AI agents.
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How big is Lunar Strategy and when was it founded?
Lunar Strategy was founded in 2019 and has a team of 11-50 people.
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How do I contact Lunar Strategy?
You can visit lunarstrategy.com, or email info@lunarstrategy.com.
Editor’s take
A focused crypto growth agency with very consistent reviews. Ask for case studies directly because the site shows none.
