- Founded
- 1993
- Team size
- 51-200
- Headquarters
- Brussels, Belgium
- Avg. cost
- $75,000–$500,000/project
Overview
About
Base Design is an independent, multi-office branding studio founded in Brussels in 1993, with teams in New York, Geneva and beyond. They cover brand identity, strategy, publication design, digital and type design, with a client base that leans into culture, fashion, hospitality, media and education.
Base Design is an independent, multi-office branding studio founded in Brussels in 1993, with teams in New York, Geneva and beyond. They cover brand identity, strategy, publication design, digital and type design, with a client base that leans into culture, fashion, hospitality, media and education.
What they do
Services
- Brand identity
- Strategy
- Publication design
- Digital
- Type design
Specializations
Industries served
Ideal client
Who they help
A strong fit for cultural institutions, fashion and lifestyle brands, hospitality groups and media companies that want editorial-grade design and a European sensibility. Also useful for US clients that want a studio comfortable with multi-market, multi-language identity systems. Less relevant for performance-driven DTC or growth marketing briefs.
Pros & cons
Pros
- Over 30 years in business and five-plus offices across Europe and the US
- Deep craft in editorial, type and publication design
- Strong fit for cultural, fashion and hospitality clients
- In-house capability for custom typography, not outsourced
- Independent and founder-led, not holding-company owned
Cons
- Aesthetic is editorial and restrained, which is not for every brand
- Less suited to performance marketing or conversion-driven work
- Project timelines and pricing are consistent with high-end studio work
Pricing
Common questions
FAQ
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What services does Base Design offer?
Base Design offers Brand identity, Strategy, Publication design, Digital, Type design.
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Where is Base Design based?
Base Design is headquartered in Brussels, Belgium, with additional offices in New York, Geneva, Melbourne.
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How much does Base Design cost?
Base Design operates on a project-based model, a minimum engagement of $75,000, typical costs of $75,000–$500,000/project.
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Who is Base Design best for?
A strong fit for cultural institutions, fashion and lifestyle brands, hospitality groups and media companies that want editorial-grade design and a European sensibility. Also useful for US clients that want a studio comfortable with multi-market, multi-language identity systems. Less relevant for performance-driven DTC or growth marketing briefs.
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What industries does Base Design serve?
Base Design serves clients in Culture, Fashion, Media, Hospitality, Education.
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How big is Base Design and when was it founded?
Base Design was founded in 1993 and has a team of 51-200 people.
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How do I contact Base Design?
You can visit basedesign.com.
Editor’s take
An established studio for brands that treat identity as a long-term asset rather than a sprint. Choose them when craft, typography and cross-market consistency actually matter.