Landor
Global brand consultancy with 80+ years of CPG, finance, and automotive identity work.
- Founded
- 1941
- Team size
- 1001-5000
- Headquarters
- San Francisco, CA, United States
- Avg. cost
- $75,000–$1,000,000+/project
Overview
About
Landor was founded in 1941 and now operates as part of WPP, with over a thousand people across consulting, design, and experience practices worldwide. The firm has built identities for some of the most recognized brands in CPG, finance, automotive, and tech, and leans on frameworks like brand strategy diagnostics and portfolio architecture. Expect a structured, research-led engagement rather than a boutique creative push.
Landor was founded in 1941 and now operates as part of WPP, with over a thousand people across consulting, design, and experience practices worldwide. The firm has built identities for some of the most recognized brands in CPG, finance, automotive, and tech, and leans on frameworks like brand strategy diagnostics and portfolio architecture. Expect a structured, research-led engagement rather than a boutique creative push.
What they do
Services
- Consulting
- Design
- Experience
Specializations
Industries served
Ideal client
Who they help
Built for enterprise clients juggling multi-brand portfolios, cross-market rollouts, or category repositioning where the stakes are measured in market share. If you need identity work that will also pass compliance, legal, and global rollout review, they are set up for it.
Pros & cons
Pros
- Global footprint with offices on every major continent for multi-market work
- Strong portfolio and architecture capability for brand houses, not just one logo
- Research and brand-valuation methodology backs creative decisions
- WPP integration means easy coordination with media and PR partners
Cons
- Pricing and process are tuned for enterprise, not challenger brands
- Holding-company structure can slow decisions compared to independent studios
- Creative output is reliably strong but rarely radical
Pricing
Common questions
FAQ
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What services does Landor offer?
Landor offers Consulting, Design, Experience.
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Where is Landor based?
Landor is headquartered in San Francisco, CA, United States.
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How much does Landor cost?
Landor operates on a project-based model, a minimum engagement of $75,000, typical costs of $75,000–$1,000,000+/project.
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Who is Landor best for?
Built for enterprise clients juggling multi-brand portfolios, cross-market rollouts, or category repositioning where the stakes are measured in market share. If you need identity work that will also pass compliance, legal, and global rollout review, they are set up for it.
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What industries does Landor serve?
Landor serves clients in CPG, Finance, Automotive, Tech, Travel, Healthcare.
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How big is Landor and when was it founded?
Landor was founded in 1941 and has a team of 1001-5000 people.
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How do I contact Landor?
You can visit landor.com.
Editor’s take
A safe, serious pick for global enterprises doing multi-brand or multi-market identity work. Not the shop for a scrappy challenger that wants a signature look.