Schbang
Independent Mumbai creative, media and tech agency with 1,000+ staff
- Founded
- 2015
- Team size
- 1001-5000
- Headquarters
- Mumbai, India
- Avg. cost
- Retainers reported at roughly Rs 5-15 lakh per month (afaqs, 2022)
Overview
About Schbang
Schbang is an independent creative, media and technology agency founded in Mumbai in 2015 and now among India's largest digital-first shops. It handles brand strategy, social and content, film production, media buying and martech for big consumer brands. A fit for national brands that want one integrated digital partner at scale.
Schbang launched in Mumbai in 2015 under brothers Harshil and Sohil Karia and partner Akshay Gurnani, starting with about 60 people. It grew fast: afaqs counted 1,070 staff by late 2022, up from 315 two years earlier, and the company now cites more than 1,000 people. In March 2025 the Karias bought Gurnani’s stake, keeping the business fully founder-owned. Headquarters sit in Kamala Mills, Lower Parel, with Indian offices in Bengaluru and Gurugram plus London and Amsterdam.
The agency sells itself as a creative, media and technology partner rather than a social shop. Brand strategy, social content and campaigns form the base, with in-house production units for ad films, rapid content and branded audio, a media planning and buying arm, a research practice and a tech team that builds websites, apps and martech stacks. It lists premier partnerships with Google, Zoho, MoEngage, Adobe and Shopify. Most revenue is on retainer; in 2022 Schbang said 90% of business came that way, with typical fees between Rs 5 lakh and Rs 15 lakh a month.
Work on its site and in trade coverage covers Tata Capital, Tata Neu, Akasa Air, Britannia, CavinKare, Mentos and Skybags, alongside project work for international names such as H&M. That mix points to large consumer brands that want volume and creative range from a single digital agency in Mumbai.
Scale is both the attraction and the catch. Buyers get production, media and technology without stitching vendors together, and leadership has strong visibility in Indian adland. On the other side, fees are aimed at national advertisers, there is no public review profile on Clutch or G2, and search engine optimisation is not a headline service. Companies whose main need is SEO or low-budget lead generation will get more attention from a smaller specialist.
What they do
Services
- Brand strategy and identity
- Social media and content
- Ad films, photography and branded audio
- Media planning and buying
- Performance marketing
- Marketing technology and web/app builds
- Market research
- Influencer and creator campaigns
Specializations
Industries served
Ideal client
Who they help
National and multinational consumer brands that want creative, social, production, media and tech under one independent agency roof, with budgets to match.
Pros & cons
Pros
- Integrated offer spanning creative, film, media buying and tech, built in-house
- Large Mumbai bench (about 785 of 1,070 staff were in Mumbai in 2022)
- Blue-chip roster including Tata Neu, Akasa Air, Britannia and Tata Capital
- Still founder-owned and independent after the Karia brothers bought out co-founder Akshay Gurnani in 2025
Cons
- Retainer levels put it out of reach for most SMBs and early startups
- No public Clutch or G2 reviews to benchmark client satisfaction
- SEO is not a stated core service; organic search buyers will need a specialist
Pricing
Notable clients
Awards & recognition
- Harshil Karia: Digital Marketing Agency Head of the Year, Media Ace Awards 2023
- LinkedIn Top Startups India 2018
Common questions
FAQ
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What services does Schbang offer?
Schbang offers Brand strategy and identity, Social media and content, Ad films, photography and branded audio, Media planning and buying, Performance marketing, Marketing technology and web/app builds, and more.
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Where is Schbang based?
Schbang is headquartered in Mumbai, India and works with clients remotely worldwide, with additional offices in Bengaluru, India, Gurugram, India, London, United Kingdom, Amsterdam, Netherlands.
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How much does Schbang cost?
Schbang operates on a monthly retainer model, typical costs of Retainers reported at roughly Rs 5-15 lakh per month (afaqs, 2022).
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Who is Schbang best for?
National and multinational consumer brands that want creative, social, production, media and tech under one independent agency roof, with budgets to match.
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What industries does Schbang serve?
Schbang serves clients in FMCG and food, Aviation and travel, BFSI, Retail and fashion, Consumer tech, Lifestyle.
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How big is Schbang and when was it founded?
Schbang was founded in 2015 and has a team of 1001-5000 people.
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How do I contact Schbang?
You can visit www.schbang.com, or email bd@schbang.com.
Editor’s take
Hire Schbang if you are a large consumer brand wanting an integrated, creatively led digital agency in Mumbai. Small budgets and SEO-first briefs are better served elsewhere.
