Bob’s Your Uncle
Senior-led Toronto branding agency for challenger food, beverage and CPG brands
- Founded
- 1990
- Team size
- 11-50
- Headquarters
- Toronto, Canada
- Hourly rate
- $150–$199/hr
- Avg. cost
- $50,000–$199,999 per project (most common Clutch band)
Overview
About Bob’s Your Uncle
Bob's Your Uncle is an independent Toronto branding and creative agency of about 15 senior people, focused on challenger brands in food, beverage, QSR and CPG. It handles brand strategy, identity, packaging and advertising. Work for Mike's Hard Lemonade, Popeyes Canada and Second Harvest helped it win WINA's 2026 North American Agency of the Year.
Bob’s Your Uncle, often shortened to BYU, is an independent branding and creative agency in Toronto. Founder Bob Froese started it in 1990, and Cora Brady has led it as partner and CEO since 2024. The agency describes itself as a senior-led shop of 15, with a second presence in New York listed on Clutch.
Its focus is narrow by design. BYU works with challenger brands in food, beverage, quick-service restaurants and consumer packaged goods, and frames its process around a “Challenger Audit” and a strategy built on making deliberate trade-offs. Deliverables span brand strategy, naming and messaging, identity, packaging, launch campaigns and advertising across broadcast, connected TV and out-of-home. Clutch puts food and beverage at more than half of its work.
The portfolio backs up the positioning. BYU cites the original launch of Mike’s Hard Lemonade, plus work for Popeyes Canada, Gardein, Sofina Foods, Bimbo Canada and Beef Farmers of Ontario. In 2026 it was named North American Agency of the Year at the World Independent Advertising Awards, per LBB Online, on the back of a Gold film award for Second Harvest and Bronze awards for Beef Farmers of Ontario and Osmow’s. Its 24 Clutch reviews average 4.9, with clients describing senior involvement and partnerships running six to ten years.
For anyone shortlisting Toronto branding agencies, BYU is a specialist rather than a generalist. The $50,000 minimum and typical project size of $50,000 to $199,999 point to established mid-market brands. A team of this size will not run large paid media or SEO programs, and work outside consumer goods is thin. Brands in grocery, beverage or QSR seeking sharper positioning are the best match.
What they do
Services
- Brand strategy
- Naming and messaging
- Visual identity
- Packaging design
- Product launch campaigns
- Broadcast, OOH and digital advertising
- Brand video and film
Specializations
Industries served
Ideal client
Who they help
Mid-sized food, beverage and CPG brands taking on bigger category leaders, often at a moment like a rebrand, retail expansion or new funding round.
Pros & cons
Pros
- Deep food and beverage focus, from Mike's Hard Lemonade's launch to Popeyes Canada and Beef Farmers of Ontario
- Named WINA 2026 North American Agency of the Year, with a Gold film award for Second Harvest
- Senior-led team where clients report direct leadership involvement
- 4.9 on Clutch from 24 reviews, several describing relationships of six to ten years
Cons
- $50,000 minimum project size rules out small brands
- Small team of around 15 limits capacity for large multi-market programs
- Little evidence of performance media, SEO or B2B work
Pricing
Notable clients
Awards & recognition
- WINA 2026 North American Agency of the Year
- WINA 2026 Gold (Film) for Second Harvest
- Fast Company World Changing Ideas Award (bread-to-beer initiative)
Common questions
FAQ
-
What services does Bob’s Your Uncle offer?
Bob’s Your Uncle offers Brand strategy, Naming and messaging, Visual identity, Packaging design, Product launch campaigns, Broadcast, OOH and digital advertising, and more.
-
Where is Bob’s Your Uncle based?
Bob’s Your Uncle is headquartered in Toronto, Canada, with additional offices in New York, NY, United States.
-
How much does Bob’s Your Uncle cost?
Bob’s Your Uncle operates on a project-based model, with an hourly rate of $150–$199/hr, a minimum engagement of $50,000, typical costs of $50,000–$199,999 per project (most common Clutch band).
-
Who is Bob’s Your Uncle best for?
Mid-sized food, beverage and CPG brands taking on bigger category leaders, often at a moment like a rebrand, retail expansion or new funding round.
-
What industries does Bob’s Your Uncle serve?
Bob’s Your Uncle serves clients in Food and beverage, Quick-service restaurants, Consumer packaged goods, Agriculture and food associations, Non-profit, Franchising.
-
How big is Bob’s Your Uncle and when was it founded?
Bob’s Your Uncle was founded in 1990 and has a team of 11-50 people.
-
How do I contact Bob’s Your Uncle?
You can visit bobsyouruncle.com.
Editor’s take
A strong choice for food, beverage and CPG challengers needing brand strategy, packaging and launch creative. Brands outside consumer goods or those wanting ongoing digital performance work should look elsewhere.
