- Founded
- 2013
- Team size
- 51-200
- Headquarters
- Irvine, CA, United States
- Hourly rate
- $200+/hr
- Avg. cost
- $10,000–$40,000/mo
Overview
About
Directive is an Irvine-based agency built specifically for SaaS and tech companies, running paid media, SEO, content, programmatic, performance creative, and revenue operations. Their pitch is "customer generation," a framework focused on pipeline and revenue over MQL counts. They work predominantly with mid-market and enterprise B2B software, plus adjacent tech-forward industries.
Directive is an Irvine-based agency built specifically for SaaS and tech companies, running paid media, SEO, content, programmatic, performance creative, and revenue operations. Their pitch is “customer generation,” a framework focused on pipeline and revenue over MQL counts. They work predominantly with mid-market and enterprise B2B software, plus adjacent tech-forward industries.
What they do
Services
- Content
- Paid Media
- Performance Creative
- Programmatic
- Revenue Operations
- Marketplace Ads
- Product Feed Management
- Influencer
- Organic Social
- Paid Social
- PR
Specializations
Industries served
Ideal client
Who they help
The right pick for SaaS and B2B tech companies with $5M-$500M in ARR that need an agency fluent in long sales cycles, product-marketing nuance, and pipeline attribution. In-house SaaS marketing teams who want a RevOps-aware agency partner, not a generalist, will find a strong fit.
Pros & cons
Pros
- Deep SaaS and B2B tech specialization, not a generalist shop
- Customer-generation framework ties paid and SEO to pipeline, not MQLs
- Revenue operations service bridges marketing to Salesforce and HubSpot
- Strong on paid search, LinkedIn, and programmatic for complex B2B
- Founder-led thought leadership (Garrett Mehrguth) sets strategic tone
Cons
- Pricing is enterprise-tier; not a fit for early-stage startups
- Strict SaaS and tech focus means limited value for DTC or local businesses
- Strategy-heavy approach requires engaged in-house counterparts to execute on
Pricing
Common questions
FAQ
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What services does Directive offer?
Directive offers Content, Paid Media, Performance Creative, Programmatic, Revenue Operations, Marketplace Ads, and more.
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Where is Directive based?
Directive is headquartered in Irvine, CA, United States and works with clients remotely worldwide.
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How much does Directive cost?
Directive operates on a monthly retainer model, with an hourly rate of $200+/hr, a minimum engagement of $10,000, typical costs of $10,000–$40,000/mo.
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Who is Directive best for?
The right pick for SaaS and B2B tech companies with $5M-$500M in ARR that need an agency fluent in long sales cycles, product-marketing nuance, and pipeline attribution. In-house SaaS marketing teams who want a RevOps-aware agency partner, not a generalist, will find a strong fit.
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What industries does Directive serve?
Directive serves clients in Technology, Industrial, Services, Finance & Insurance, Healthcare & Pharmaceuticals, Manufacturing & Industrial, among others.
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How big is Directive and when was it founded?
Directive was founded in 2013 and has a team of 51-200 people.
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How do I contact Directive?
You can visit directiveconsulting.com, or call (949) 214-4024.
Editor’s take
One of the sharpest agencies in the SaaS and B2B tech space, especially for companies past product-market fit. Overkill for small businesses, DTC brands, or anyone who just wants campaigns run.