- Founded
- 2011
- Team size
- 11-50
- Headquarters
- London, United Kingdom
- Hourly rate
- $150-$199/hr
Overview
About Go Up
Go Up is an independent London SEO agency founded in 2011, based on Old Street with a small Los Angeles team. It focuses on SEO, link building, digital PR and AI search, with local SEO and PPC as supporting services for consumer, legal and fintech brands.
Go Up has been running since 2011 and works from 20 Old Street in London, with a second, smaller team in Marina del Rey, California. Clutch places 21 to 30 staff at the London headquarters. A third-party agency roundup names Mike Coleman as founder, though the agency itself keeps its leadership low-profile on its website.
The core of the business is SEO with a heavy PR component. Clutch shows a service split of roughly 60% SEO, 30% PR and 10% PPC. Its menu runs from technical audits, migrations and strategy to link building, digital PR, AI SEO, local SEO, content and reputation management, with sector pages for fashion, fintech, legal, property, recruitment and SaaS. That breadth means a client can buy a focused link-building retainer or a fuller organic programme.
Client names are mostly consumer and scale-up brands: Pasta Evangelists, Hackett London, AnyVan, Banham, No.1 Living and Trade Nation all appear as case studies. Its work for legal-tech firm Lawhive was shortlisted for Best Use of PR in a Search Campaign at the 2025 UK Search Awards. On Clutch, seven verified reviews average 4.9, with clients pointing to higher organic traffic, better rankings and more bookings or policy sales.
As a London link building and SEO agency, Go Up sits in the mid-market. A $1,000 minimum keeps the door open for smaller brands, though the $150 to $199 hourly band means meaningful programmes will cost more. Reviewers rate cost lowest of the Clutch categories and one wanted faster delivery, so buyers should agree timelines up front.
What they do
Services
- SEO strategy and technical audits
- Link building
- Digital PR
- AI SEO
- Local SEO
- Content marketing
- PPC and paid media
- Website migrations and CRO
Specializations
Industries served
Ideal client
Who they help
Growing consumer, legal and fintech brands that want an SEO partner able to win links through PR and that value a mid-size, hands-on team over a large network agency.
Pros & cons
Pros
- 4.9 Clutch rating from seven verified reviews citing traffic, ranking and booking gains
- PR-led link building, with a 2025 UK Search Awards shortlisting for Lawhive
- Named clients include Pasta Evangelists, Hackett London, AnyVan and Banham
- Low $1,000 Clutch minimum makes it accessible to smaller brands
- Covers local SEO and PPC alongside core SEO
Cons
- Hourly band ($150-$199) is high for small budgets despite the low minimum
- One reviewer felt delivery could have been faster
- Leadership and team details are not published on the site
Pricing
Notable clients
Awards & recognition
- UK Search Awards 2025 finalist (Best Use of PR in a Search Campaign, Lawhive)
Common questions
FAQ
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What services does Go Up offer?
Go Up offers SEO strategy and technical audits, Link building, Digital PR, AI SEO, Local SEO, Content marketing, and more.
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Where is Go Up based?
Go Up is headquartered in London, United Kingdom and works with clients remotely worldwide, with additional offices in Marina del Rey, CA, United States.
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How much does Go Up cost?
Go Up operates on a monthly retainer model, with an hourly rate of $150-$199/hr, a minimum engagement of $1,000.
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Who is Go Up best for?
Growing consumer, legal and fintech brands that want an SEO partner able to win links through PR and that value a mid-size, hands-on team over a large network agency.
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What industries does Go Up serve?
Go Up serves clients in Fashion, Fintech, Food and drink, Legal, Property, Recruitment, among others.
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How big is Go Up and when was it founded?
Go Up was founded in 2011 and has a team of 11-50 people.
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How do I contact Go Up?
You can visit www.goup.co.uk, or call +44 20 7871 7662.
Editor’s take
A sensible shortlist pick for scale-ups and consumer brands that want SEO and link building run by a PR-savvy London team. Enterprises wanting large paid media programmes should look at bigger shops.
