Grow and Convert

Pain-point SEO content built to convert, not just rank.

4.9 (Editor review)
Founded
2015
Team size
11-50
Headquarters
Remote (United States)
Avg. cost
$8,000–$20,000/mo

Overview

About

Grow and Convert is a content marketing agency that pioneered the 'Pain Point SEO' method, going after bottom-of-funnel keywords that drive demos and signups instead of chasing traffic. The team handles strategy, writing, and promotion end-to-end, with a track record of ranking B2B SaaS and service brands for commercial queries. Best suited for mid-market SaaS and service businesses that want content tied directly to pipeline.

Grow and Convert is a content marketing agency that pioneered the ‘Pain Point SEO’ method, going after bottom-of-funnel keywords that drive demos and signups instead of chasing traffic. The team handles strategy, writing, and promotion end-to-end, with a track record of ranking B2B SaaS and service brands for commercial queries. Best suited for mid-market SaaS and service businesses that want content tied directly to pipeline.

What they do

Services

  • Content, SEO, AI Search
  • AI Citation Outreach
  • Link Building
  • PPC (Paid Search)
  • Technical SEO

Specializations

Industries served

B2B B2C Self-serve SaaS Demo-based SaaS Service Ecommerce

Ideal client

Who they help

Mid-market B2B SaaS, service businesses, and demo-driven software companies that are tired of 'traffic that doesn't convert' content and want a done-for-you team that owns keyword research, writing, and link building against commercial-intent terms. Especially fit for companies with a defined ICP and a sales motion that benefits from inbound demos or trials.

Good fit for

SMB Mid-market B2B

Pros & cons

Pros

  • Conversion-focused content methodology with public case studies
  • Full-service: strategy, writing, SEO, and link building under one roof
  • Strong B2B SaaS portfolio including LastPass, ServiceTitan, and Wrike
  • Founders write publicly and share their playbook in detail
  • Focused on bottom-of-funnel keywords that produce leads, not vanity traffic

Cons

  • Premium pricing that prices out early-stage startups
  • Opinionated methodology may not fit teams that want high-volume top-of-funnel content
  • Long engagement commitment typical for SEO results

Pricing

Pricing modelMonthly retainer
Minimum engagement$8,000
Average cost of services$8,000–$20,000/mo
Price bracket$$$

Notable clients

Yelp LastPass Wrike ServiceTitan Brandfolder Weglot Insider Exploding Topics Smartlook Crazy Egg Leadfeeder

Common questions

FAQ

  • What services does Grow and Convert offer?

    Grow and Convert offers Content, SEO, AI Search, AI Citation Outreach, Link Building, PPC (Paid Search), Technical SEO.

  • Where is Grow and Convert based?

    Grow and Convert is headquartered in Remote (United States) and works with clients remotely worldwide.

  • How much does Grow and Convert cost?

    Grow and Convert operates on a monthly retainer model, a minimum engagement of $8,000, typical costs of $8,000–$20,000/mo.

  • Who is Grow and Convert best for?

    Mid-market B2B SaaS, service businesses, and demo-driven software companies that are tired of 'traffic that doesn't convert' content and want a done-for-you team that owns keyword research, writing, and link building against commercial-intent terms. Especially fit for companies with a defined ICP and a sales motion that benefits from inbound demos or trials.

  • What industries does Grow and Convert serve?

    Grow and Convert serves clients in B2B, B2C, Self-serve SaaS, Demo-based SaaS, Service, Ecommerce.

  • How big is Grow and Convert and when was it founded?

    Grow and Convert was founded in 2015 and has a team of 11-50 people.

  • How do I contact Grow and Convert?

    You can visit growandconvert.com.

Editor’s take

A top choice for B2B SaaS and service companies that measure content by pipeline, not pageviews. Expect to pay for the methodology, but you get a team that owns the full funnel.