Hawke Media

Outsourced CMO services for growing DTC and ecommerce brands

4.5 (Editor review)
Founded
2014
Team size
201-500
Headquarters
Santa Monica, CA
Avg. cost
$3,000–$30,000/mo

Overview

About

Hawke Media is a Santa Monica full-service agency built as an outsourced CMO offering, with capability across paid media, email, SEO, affiliate, Amazon, branding, and creative. Founded by Erik Huberman, the team scales from early DTC brands to larger ecommerce and CPG operators with a modular, no-long-term-contract engagement model that is unusual in the agency world.

Hawke Media is a Santa Monica full-service agency built as an outsourced CMO offering, with capability across paid media, email, SEO, affiliate, Amazon, branding, and creative. Founded by Erik Huberman, the team scales from early DTC brands to larger ecommerce and CPG operators with a modular, no-long-term-contract engagement model that is unusual in the agency world.

What they do

Services

  • Affiliate Marketing
  • Amazon Services
  • Birdeye
  • Branded Entertainment
  • Branding & Design
  • Connected TV
  • Content
  • Custom Print Services

Specializations

Industries served

DTC Ecommerce CPG Services

Ideal client

Who they help

A fit for DTC, ecommerce, CPG, and service businesses that want multi-channel marketing from one vendor without being locked into a long contract. Especially useful for brands between early traction and mid-market scale that need senior strategy plus execution across more channels than any single in-house hire could cover.

Good fit for

SMB Mid-market DTC B2C

Pros & cons

Pros

  • Month-to-month contracts are rare in the agency category
  • Broad channel coverage from paid, email, SEO, affiliate, Amazon, and CTV
  • Clear outsourced-CMO positioning with senior strategists
  • Established track record across hundreds of DTC and CPG brands
  • Modular pricing lets clients turn services on and off

Cons

  • Large team size can mean variable quality across accounts
  • Breadth of services may dilute specialization in any one channel
  • Account team continuity has been uneven at times

Pricing

Pricing modelMixed (retainer + project)
Minimum engagement$3,000
Average cost of services$3,000–$30,000/mo
Price bracket$$$

Common questions

FAQ

  • What services does Hawke Media offer?

    Hawke Media offers Affiliate Marketing, Amazon Services, Birdeye, Branded Entertainment, Branding & Design, Connected TV, and more.

  • Where is Hawke Media based?

    Hawke Media is headquartered in Santa Monica, CA and works with clients remotely worldwide.

  • How much does Hawke Media cost?

    Hawke Media operates on a mixed (retainer + project) model, a minimum engagement of $3,000, typical costs of $3,000–$30,000/mo.

  • Who is Hawke Media best for?

    A fit for DTC, ecommerce, CPG, and service businesses that want multi-channel marketing from one vendor without being locked into a long contract. Especially useful for brands between early traction and mid-market scale that need senior strategy plus execution across more channels than any single in-house hire could cover.

  • What industries does Hawke Media serve?

    Hawke Media serves clients in DTC, Ecommerce, CPG, Services.

  • How big is Hawke Media and when was it founded?

    Hawke Media was founded in 2014 and has a team of 201-500 people.

  • How do I contact Hawke Media?

    You can visit hawkemedia.com.

Editor’s take

A reasonable one-stop shop for growing DTC and ecommerce brands that need coverage across many channels and prefer flexibility. Vet the specific account team before signing.