Hotwire
Global tech PR and communications agency with deep B2B and enterprise roots.
- Founded
- 2000
- Team size
- 251-500
- Headquarters
- London, United Kingdom
- Avg. cost
- $15,000–$75,000/mo
Overview
About
Hotwire is a London-born global PR and communications agency founded in 2000, focused on technology clients across B2C consumer tech, B2B enterprise, martech, cybersecurity, fintech and more. The client list — Adobe, Salesforce, Google Cloud, Palo Alto Networks, SAP, Meta and others — shows the agency's niche in complex tech brand and demand programs across PR, digital, social, ABM and content.
Hotwire is a London-born global PR and communications agency founded in 2000, focused on technology clients across B2C consumer tech, B2B enterprise, martech, cybersecurity, fintech and more. The client list — Adobe, Salesforce, Google Cloud, Palo Alto Networks, SAP, Meta and others — shows the agency’s niche in complex tech brand and demand programs across PR, digital, social, ABM and content.
What they do
Services
- Digital Marketing
- Account-Based Marketing
- Social Media Marketing
- Strategy & Planning
- Research & Insights
- Public Relations
- Content Marketing
- AI Consulting & Tech
Specializations
Industries served
Ideal client
Who they help
A strong fit for tech companies, from Series B scale-ups to global enterprise platforms, that need coordinated PR plus demand-gen, ABM and content across multiple regions. Especially useful for cybersecurity, enterprise SaaS and infrastructure brands that need technical media relationships. Less relevant for pure consumer-lifestyle or non-tech categories.
Pros & cons
Pros
- Tech-first positioning with a client roster of category leaders
- Integrated PR, ABM, social and content from one agency
- Multi-region coverage across the US, UK, EMEA and APAC
- Strong technical bench for cybersecurity and enterprise SaaS
- Comfortable with both brand PR and pipeline-driving demand work
Cons
- Deliberately narrow to tech, so limited for other verticals
- Enterprise-grade pricing, not a boutique option
- Large roster means your account team quality is worth vetting
Pricing
Notable clients
Common questions
FAQ
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What services does Hotwire offer?
Hotwire offers Digital Marketing, Account-Based Marketing, Social Media Marketing, Strategy & Planning, Research & Insights, Public Relations, and more.
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Where is Hotwire based?
Hotwire is headquartered in London, United Kingdom and works with clients remotely worldwide.
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How much does Hotwire cost?
Hotwire operates on a monthly retainer model, a minimum engagement of $15,000, typical costs of $15,000–$75,000/mo.
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Who is Hotwire best for?
A strong fit for tech companies, from Series B scale-ups to global enterprise platforms, that need coordinated PR plus demand-gen, ABM and content across multiple regions. Especially useful for cybersecurity, enterprise SaaS and infrastructure brands that need technical media relationships. Less relevant for pure consumer-lifestyle or non-tech categories.
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What industries does Hotwire serve?
Hotwire serves clients in B2C Consumer Tech, B2B Enterprise Tech, Martech & Adtech, Cybersecurity, Ecommerce & Retail, Fintech, among others.
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How big is Hotwire and when was it founded?
Hotwire was founded in 2000 and has a team of 251-500 people.
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How do I contact Hotwire?
You can visit hotwireglobal.com.
Editor’s take
A top option for technology brands that want PR tied to real pipeline, not just coverage. If you are not in tech, look at a vertical-specialist agency instead.