Hunter

Consumer PR specialist for food, beverage, lifestyle and travel brands.

4.6 (Editor review)
Founded
1989
Team size
251-500
Headquarters
New York, NY
Avg. cost
$15,000–$75,000+/mo

Overview

About

Hunter is a New York-based consumer PR agency founded in 1989 with 250-plus staff, focused on food and beverage, lifestyle, travel, CPG and healthcare. The team handles consumer PR, influencer, content, social and experiential, with a reputation for integrated launches that actually move product.

Hunter is a New York-based consumer PR agency founded in 1989 with 250-plus staff, focused on food and beverage, lifestyle, travel, CPG and healthcare. The team handles consumer PR, influencer, content, social and experiential, with a reputation for integrated launches that actually move product.

What they do

Services

  • Consumer PR
  • Influencer
  • Content
  • Social
  • Experiential

Specializations

Industries served

Food & beverage Lifestyle Travel CPG Healthcare

Ideal client

Who they help

Best for consumer brands in food, beverage, lifestyle, travel and CPG that want a mid-to-large shop with real category expertise and media relationships. Especially useful for product launches, retail-partnership moments and influencer-led campaigns. Not the right pick for pure B2B or heavy public-affairs work.

Good fit for

Mid-market Enterprise DTC B2C

Pros & cons

Pros

  • Deep bench in food, beverage and lifestyle PR specifically
  • Integrated model across PR, influencer, social and experiential
  • 35-plus years of category relationships with top-tier media
  • Strong fit for product launches and category expansions
  • Independent, so account leadership is stable

Cons

  • Narrow by category — not the right fit for tech, finance or industrial
  • Limited public-affairs or crisis-only engagements
  • Mid-tier pricing, higher than regional boutiques

Pricing

Pricing modelMonthly retainer
Minimum engagement$15,000
Average cost of services$15,000–$75,000+/mo
Price bracket$$$

Common questions

FAQ

  • What services does Hunter offer?

    Hunter offers Consumer PR, Influencer, Content, Social, Experiential.

  • Where is Hunter based?

    Hunter is headquartered in New York, NY and works with clients remotely worldwide.

  • How much does Hunter cost?

    Hunter operates on a monthly retainer model, a minimum engagement of $15,000, typical costs of $15,000–$75,000+/mo.

  • Who is Hunter best for?

    Best for consumer brands in food, beverage, lifestyle, travel and CPG that want a mid-to-large shop with real category expertise and media relationships. Especially useful for product launches, retail-partnership moments and influencer-led campaigns. Not the right pick for pure B2B or heavy public-affairs work.

  • What industries does Hunter serve?

    Hunter serves clients in Food & beverage, Lifestyle, Travel, CPG, Healthcare.

  • How big is Hunter and when was it founded?

    Hunter was founded in 1989 and has a team of 251-500 people.

  • How do I contact Hunter?

    You can visit www.hunterpr.com.

Editor’s take

A go-to consumer PR partner if your brand lives in food, drink, travel or lifestyle. Look elsewhere for pure B2B or corporate reputation work.