OMNI Agency
Web3 marketing partner for token launches, creators, SEO and community
- Founded
- 2018
- Team size
- 11-50
- Headquarters
- Toronto, Canada
- Hourly rate
- $100–$149/hr
Overview
About OMNI Agency
OMNI Agency is a Toronto Web3 marketing agency led by founder Tyler Mullins. It runs token launch go-to-market planning, influencer campaigns through a 400-plus creator network, crypto SEO, paid ads and community management. It reports 450 million impressions for the Polkadot ecosystem and shows 29 Clutch reviews averaging 4.9.
OMNI Agency is a Web3 and crypto marketing agency based in Toronto and led by owner and founder Tyler Mullins. Clutch gives a 2018 founding year and a 10 to 49 person team, but the profile also refers to a track record since 2020 and the site speaks of five years in Web3, so the dates are not consistent. The site lists Andrew Cheung as COO and Nadir Chaudhry as head of sales.
Its services include crypto strategy and token launch planning, influencer marketing through a creator network it puts at 400-plus, crypto SEO and AI SEO, on-chain targeted paid advertising, social media, community management and a fractional CMO option. The site also describes an investment arm, Omni Ventures, that may invest in qualified clients after discovery. Pricing is custom; Clutch shows a $10,000+ minimum and $100 to $149 an hour.
Published results include a Polkadot ecosystem campaign it reports delivered 450 million impressions and 620,000 crypto-native site users, and a Kingz campaign it says scaled to $1 million a week in wagers. Skrill is mentioned in a testimonial. On Clutch it holds 29 reviews averaging 4.9, with praise for communication, timeliness and organised delivery; one reviewer received a 96-page strategy deck. Criticism is mild: uneven effort between team members, a wish for better internal communication, and revision requests billed separately. Note that some reviewers are other crypto agencies, including ICODA.
It fits Web3 and crypto teams that want strategy, creators and search from one Toronto-based team, especially around a launch. Buyers who want fixed pricing, who are wary of an agency with a venture arm, or who need non-crypto work should look elsewhere. Ask how the investment arm is kept separate from campaign advice, and how paid creator posts are disclosed.
What they do
Services
- Crypto strategy and token launch GTM
- Crypto influencer marketing
- Crypto SEO and AI SEO
- Crypto paid advertising
- Crypto social media marketing
- Community management
- Fractional CMO
- Affiliate marketing
Specializations
Industries served
Ideal client
Who they help
Best for Web3 teams wanting strategy, creators and SEO from a Toronto-based crypto specialist, particularly around token launches. Less relevant for teams wanting published pricing or non-crypto marketing.
Pros & cons
Pros
- Mix of strategy, creators, SEO and paid under one team
- Reviewers highlight communication, timeliness and a 96-page strategy deliverable
- Case studies for Polkadot ecosystem and Kingz with stated figures
- 29 Clutch reviews averaging 4.9
- Owner-led with named team on site
Cons
- Clutch minimum is $10,000+ and no prices are published
- Some reviewers saw uneven effort across team members
- One client noted revisions were billed separately
- The agency has an investment arm which may influence client selection
Pricing
Notable clients
Common questions
FAQ
-
What services does OMNI Agency offer?
OMNI Agency offers Crypto strategy and token launch GTM, Crypto influencer marketing, Crypto SEO and AI SEO, Crypto paid advertising, Crypto social media marketing, Community management, and more.
-
Where is OMNI Agency based?
OMNI Agency is headquartered in Toronto, Canada and works with clients remotely worldwide.
-
How much does OMNI Agency cost?
OMNI Agency operates on a mixed model, with an hourly rate of $100–$149/hr, a minimum engagement of $10,000+.
-
Who is OMNI Agency best for?
Best for Web3 teams wanting strategy, creators and SEO from a Toronto-based crypto specialist, particularly around token launches. Less relevant for teams wanting published pricing or non-crypto marketing.
-
What industries does OMNI Agency serve?
OMNI Agency serves clients in Crypto and Web3, NFT, Gaming and gambling, Financial services.
-
How big is OMNI Agency and when was it founded?
OMNI Agency was founded in 2018 and has a team of 11-50 people.
-
How do I contact OMNI Agency?
You can visit www.omniagency.ca, or email hello@omniagency.ca.
Editor’s take
A capable Web3 generalist with broad services and strong reviews. Ask what its investment arm requires, if anything, before engaging.
