The Setters Agency
New York social media agency with 40+ aesthetic provider clients
- Founded
- 2018
- Team size
- 11-50
- Headquarters
- New York, NY
Overview
About The Setters Agency
The Setters Agency is a New York social media and digital marketing agency founded in 2018 by Masha Varnavski. It says it manages marketing for over 40 aesthetic clients worldwide and lists plastic surgeons, med spas and filler brands among its client logos. Clutch shows 18 reviews averaging 4.9, including two from plastic surgery clients.
The Setters Agency is a social media and digital marketing agency in New York, founded in 2018 according to Clutch. The founder, CEO and strategy director is Masha Varnavski. Clutch puts it at 10 to 49 people, and the agency works remotely.
The core service is social media: Instagram, TikTok and Facebook management, paid social, influencer work and content production. Google Ads, email, chatbots, web development and SEO, GEO and AEO are listed as add-ons. A medical marketing page says the agency is ranked among the top 20 social agencies recommended for aesthetic providers and manages marketing for over 40 aesthetic clients worldwide. Pricing is not published; Clutch shows a $1,000 minimum project.
Client logos on the site include Allergan, Prollenium, Sciton, Dr. Madnani, RAM Plastic Surgery, Golden Aesthetics and The Hudson Med Spa, although the site does not say which are current. Testimonials reported on the site include a plastic surgeon growing Instagram from about 30,000 to over 400,000 followers; those are client statements. On Clutch it holds 4.9 across 18 reviews. Reviewers praise timeliness, communication, professionalism and creativity, and two plastic surgery clients left reviews. Criticisms are small: weak grammar checks on captions, a slow start while adapting to a surgeon’s schedule, and one client who wanted an onsite contact as their business grew.
It suits plastic surgeons, injectable brands and med spas that want social content and paid social managed together. Practices that want technical SEO, reputation management or CRM automation as the main engine should talk to a search-led agency first.
What they do
Services
- Social media management
- Paid social (Instagram, Facebook)
- Google Ads
- Influencer marketing
- Content production
- SEO, GEO and AEO
- Email marketing
- Web development
Specializations
Industries served
Ideal client
Who they help
Best for plastic surgeons and med spas that want Instagram, TikTok and paid social run by a team that already works with aesthetic providers. Less relevant for practices needing deep technical SEO or CRM work.
Pros & cons
Pros
- Says it serves 40+ aesthetic clients worldwide
- Named plastic surgery and med spa clients on its site
- Clutch reviews from plastic surgery clients
- Low Clutch minimum of $1,000
Cons
- Social-first; search and web are secondary offerings
- Works remotely, and one client wanted an onsite contact
- Early onboarding took time for a busy surgeon, per one review
Pricing
Notable clients
Awards & recognition
- Google Partner
- Meta Business Partner
- Clutch 2023 top agency badge (per agency)
Common questions
FAQ
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What services does The Setters Agency offer?
The Setters Agency offers Social media management, Paid social (Instagram, Facebook), Google Ads, Influencer marketing, Content production, SEO, GEO and AEO, and more.
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Where is The Setters Agency based?
The Setters Agency is headquartered in New York, NY and works with clients remotely worldwide.
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How much does The Setters Agency cost?
The Setters Agency a minimum engagement of $1,000+.
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Who is The Setters Agency best for?
Best for plastic surgeons and med spas that want Instagram, TikTok and paid social run by a team that already works with aesthetic providers. Less relevant for practices needing deep technical SEO or CRM work.
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What industries does The Setters Agency serve?
The Setters Agency serves clients in Plastic surgery and aesthetics, Med spas, Fitness and apparel, Ecommerce.
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How big is The Setters Agency and when was it founded?
The Setters Agency was founded in 2018 and has a team of 11-50 people.
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How do I contact The Setters Agency?
You can visit thesetters.agency, or email info@thesetters.agency, or call (323) 418-2629.
Editor’s take
A good fit for aesthetic practices whose growth depends on Instagram and paid social. Look elsewhere for SEO-led programmes.
