Independently tested ranking
Best Webinar Platforms in 2026
9 webinar platforms compared on reliability, attendee experience, engagement and marketing tools, automation and pricing, from Zoom Webinars to evergreen webinar software.
- Tools compared
- 9
- With a free plan
- 2 of 9
- Median entry price
- $15/mo
- Average rating
- 4.5
On this page
Which webinar platform is best?
The best webinar platforms in 2026 are Zoom Webinars for reliable large webinars, Livestorm for B2B marketing teams, Demio for marketers who want simple setup, ON24 for enterprise B2B programs and WebinarJam for selling on live webinars. Livestorm and Riverside are the only picks with a free plan, and Riverside's paid plans start at $15/mo billed annually. Most dedicated webinar software prices by hosts or attendee capacity.
Our top picks
Best overall
Zoom Webinars (Zoom Events)
Familiar, dependable video that scales from 500 attendees up, with Zoom Events for multi-session and hybrid events.
Paid plans from Paid license by attendee tier
See why we picked itBest for B2B marketing
Livestorm
Browser-based live, on-demand and automated webinars with CTAs and CRM sync to HubSpot, Salesforce and Marketo.
Paid plans from Paid plans from Pro
See why we picked itBest for simple marketing webinars
Demio
Quick setup, no attendee download and Featured Actions that turn viewers into leads.
Paid plans from Paid plans from Starter
See why we picked itKey takeaways
- Zoom Webinars is the safest default for large webinars because attendees already know it, but webinars are a separate paid product priced by attendee capacity.
- Browser-based webinar software like Livestorm, Demio and WebinarJam lets attendees join without a download, which removes a common reason registrants never show up.
- For evergreen webinars, use an evergreen webinar platform built for it. eWebinar specializes in automated sessions, while WebinarJam needs the separate EverWebinar product.
- Only 2 of these 9 webinar platforms have a free plan (Livestorm and Riverside), and both are limited. Plan to pay once you run webinars regularly.
- Pick by what happens after the webinar: CRM sync and engagement scoring for B2B (Livestorm, ON24), live offers for selling (WebinarJam), clips and recordings for content (Riverside).
What is a webinar platform?
A webinar platform is software for hosting online presentations to a registered audience, and the best webinar platforms combine registration pages, reminder emails, a live or pre-recorded session, audience interaction such as chat, polls and Q&A, and reports on who attended. Unlike a video meeting, presenters control the stage and attendees mostly watch and interact.
Good webinar software also handles what comes before and after the session. That means branded registration pages, reminders that lift show-up rates, replays or automated evergreen webinars, calls to action during the event, and integrations that send registrants and engagement data to your CRM or email tool so you can follow up.
Best webinar platforms compared
| # | Tool | Best for | Free plan | Paid plans from | Our rating |
|---|---|---|---|---|---|
| 1 | Zoom Webinars (Zoom Events) |
Reliable large webinars | No (webinars need a paid add-on) | Paid license by attendee tier | ★4.3 |
| 2 | Livestorm |
B2B lead-gen webinars | Yes (limited) | Paid plans from Pro | ★4.6 |
| 3 | Demio |
Easy marketing webinars | No (14-day trial) | Paid plans from Starter | ★4.6 |
| 4 | ON24 | Enterprise B2B programs | No | Custom (annual contract) | Not yet reviewed |
| 5 | WebinarJam | Live sales webinars | No (paid trial) | Paid plans from Basic (annual) | Not yet reviewed |
| 6 | GoTo Webinar | Business webinars and training | No (free trial) | Paid plans from Lite | Not yet reviewed |
| 7 | BigMarker | Branded webinars and events | No | Paid webinar plans (annual) | Not yet reviewed |
| 8 | eWebinar | Automated evergreen webinars | No (free trial) | Paid plans by active webinars | Not yet reviewed |
| 9 |  Riverside |
Studio-quality recording | Yes (limited) | $15/mo annual ($19 monthly) | ★4.6 |
Ratings are MakeSuccessOnline's. Prices are the cheapest paid plan, billed monthly unless marked annual, checked November 2026; most webinar platforms price paid plans by hosts, contacts or attendee capacity, or quote them through sales.
The 9 best webinar platforms in 2026
Any webinar platform can run a live session. What separates the best webinar software is reach, automation and what it does with your attendee data. Each pick below leads a specific type of webinar.
#1Best overall for reliable, large webinars
Zoom Webinars (Zoom Events)
Zoom's webinar and event products for large online webinars plus multi-session virtual and hybrid events.
- Paid plans from
- Paid license by attendee tier
- Free plan
- No (webinars need a paid add-on)
- Best for
- Businesses, schools and event organizers, especially teams already on Zoom
- Works on
- Web, Windows, macOS, Linux, iOS, Android
Zoom Webinars is the webinar platform most attendees already trust. Panelists present while the audience watches, asks questions and answers polls, and hosts get registration forms, branded emails, practice sessions and reports for follow-up. Licenses are priced by attendee capacity, starting at 500 attendees, with higher caps on enterprise plans.
It earns the top spot because it rarely fails on the day. Video quality is familiar, it works on almost every device, and it streams to YouTube, Facebook or custom RTMP destinations. Zoom Sessions and Zoom Events extend it to multi-session virtual and hybrid events, and it connects to HubSpot, Salesforce, Marketo and Eloqua.
Key features
- Webinars at scaleCapacity tiers start at 500 attendees and go much higher on large-capacity plans, so one product covers a team training and a company-wide town hall.
- Registration and brandingCustom registration forms, branded emails and approval workflows let you control who gets in and keep invites on-brand.
- Practice sessions and backstagePanelists can rehearse and prepare before going live, which cuts down on the awkward first five minutes.
- Live streamingStream the webinar to YouTube, Facebook or a custom RTMP destination to reach people who will not register.
- Multi-session eventsZoom Sessions and Zoom Events add event hubs, ticketing and multi-track agendas when you outgrow single webinars.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Zoom Webinars | Higher | Per license by attendee capacity (from 500 attendees), with registration, Q&A, polls, panelists, practice sessions and reporting |
| Zoom Sessions / Zoom Events | Higher (annual) | Multi-session virtual and hybrid events, event hub, ticketing and lobby |
| Large capacity / Enterprise | Custom | Higher attendee caps and enterprise support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Pricing depends on the attendee capacity you choose. No free webinar plan.
Pros and cons
Pros
- Familiar video that attendees already know
- Scales to very large audiences
- Works on almost every device
- Good CRM and marketing automation integrations
Cons
- Webinars are a separate paid product, not part of basic Zoom meetings
- Attendee-tier pricing gets expensive for large events
- Basic landing page and funnel tools compared with marketing-first platforms
Is it right for you?
Choose Zoom Webinars (Zoom Events) ifYou already use Zoom, need dependable webinars for hundreds or thousands of people, or plan multi-session virtual events.
Look elsewhere ifYou are a solo creator on a tight budget or want a browser-only sales funnel with offers and evergreen replays.
#2Best for B2B marketing teams
Livestorm
A browser-based platform for live, on-demand and automated webinars, virtual events and meetings.
- Paid plans from
- Paid plans from Pro
- Free plan
- Yes (limited)
- Best for
- B2B marketing, sales, customer success and HR teams
- Works on
- Web (browser-based, no download), iOS and Android
Livestorm is a browser-based webinar platform built for B2B teams that run webinars to win and keep customers. Hosts and attendees join from a browser with no download, which removes a common cause of drop-off between registration and showing up, and it suits sales demos, onboarding and customer training as well as marketing. One tool covers live sessions, on-demand replays and pre-recorded automated webinars.
Its marketing side is the reason to pick it. Customizable registration pages, automatic reminder and follow-up emails, in-session calls to action and per-event analytics feed straight into HubSpot, Salesforce, Marketo or Pipedrive. Multi-session events let you group a series or a small virtual conference under one registration.
Key features
- Browser-based webinarsHosts and attendees join from a browser with no download, so fewer registrants get stuck at the door.
- Live, on-demand and automated eventsRun a live session, offer the recording on demand, or schedule a pre-recorded webinar to run automatically.
- Calls to actionShow CTA buttons during the event to push attendees toward a demo, trial or sign-up while interest is high.
- CRM and marketing integrationsSync registrants and engagement data to HubSpot, Salesforce, Marketo, Pipedrive, Slack and Zapier.
- AnalyticsAttendance, engagement and registration source reports per event show which channels bring people who actually show up.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Core webinar features with Livestorm branding, with caps on live attendees and session length |
| Pro | Higher | Per host and active contacts: longer sessions, more attendees, integrations and analytics |
| Business / Enterprise | Custom | Larger audiences, advanced customization, security and support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Paid pricing is based on hosts and active contacts.
Pros and cons
Pros
- No download required for attendees
- Clean, modern interface that is easy to learn
- Strong CRM and marketing integrations
- Live, on-demand and automated webinars in one tool
Cons
- Free plan is very limited
- Contact-based pricing rises as you grow
- Not designed for very large audiences on lower plans
Is it right for you?
Choose Livestorm ifYou run lead-gen, onboarding or customer training webinars and want registrant and engagement data flowing into your CRM.
Look elsewhere ifYou need one-off broadcasts for very large audiences or want unlimited free webinars.
#3Best for marketers who want simple setup
Demio
A browser-based webinar platform for marketers to run live, automated and series webinars that convert leads.
- Paid plans from
- Paid plans from Starter
- Free plan
- No (14-day trial)
- Best for
- Marketers, SaaS companies, coaches and small to mid-sized businesses
- Works on
- Web (browser-based, no download)
Demio is a webinar platform designed around one job: turning registrants into leads and customers. It runs live webinars, evergreen automated webinars and recurring series from a clean interface most marketers learn in an afternoon. Attendees join from the browser, and built-in registration pages and reminder emails handle the rest.
Conversion tools are where it shines. Featured Actions pop up offers and CTAs mid-session, handouts give attendees something to download, and attendance and engagement reports help you score and follow up with leads. Native integrations with HubSpot, ActiveCampaign, Mailchimp and Salesforce, plus Zapier, connect it to most small business marketing stacks.
Key features
- Featured ActionsPop up offers, CTAs and handouts during the webinar to drive sign-ups and sales at the moment of peak attention.
- Live, automated and series webinarsRun live sessions, evergreen pre-recorded webinars or recurring series from the same account.
- Registration pages and emailsBuilt-in registration pages plus automated reminder and follow-up emails mean you do not need a separate landing page tool.
- AnalyticsAttendance and engagement reports help you score leads and decide who gets a sales follow-up.
- Marketing integrationsPush registrant and attendee data into HubSpot, ActiveCampaign, Mailchimp, Salesforce or Zapier.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Starter | Higher | Priced by attendee capacity: live and automated webinars, registration pages and core interaction tools |
| Growth | Higher | Starter features plus series events, branding and advanced integrations |
| Premium / Enterprise | Custom | Larger audiences, account management and advanced features |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Plans are priced by attendee capacity. 14-day free trial.
Pros and cons
Pros
- Simple interface that is quick to learn
- No download needed for attendees
- Built around conversions with CTAs, handouts and offers
- Good integrations with marketing tools
Cons
- No free plan
- Attendee caps on lower tiers
- Fewer enterprise event features than Zoom or ON24
Is it right for you?
Choose Demio ifYou are a marketer or small team running lead-gen or sales webinars and want live and evergreen sessions without a steep learning curve.
Look elsewhere ifYou run large enterprise conferences or need a free webinar tool.
#4Best for enterprise B2B webinar programs
ON24
An enterprise platform for webinars, virtual events and content hubs that capture engagement data for B2B marketing and sales.
- Paid plans from
- Custom (annual contract)
- Free plan
- No
- Best for
- B2B marketing teams at mid-size and large companies
- Works on
- Web (browser-based for presenters and attendees)
ON24 is an enterprise webinar and digital event platform for B2B marketing teams that run many webinars a year. It handles live, simulive and on-demand webinars in branded consoles with polls, Q&A, resources and surveys, plus multi-session virtual and hybrid events with agendas, breakouts and sponsor areas.
Its value is in the data. Engagement scoring rates every attendee on how they interacted, so sales gets a ranked list of warm leads instead of a raw attendee export. Content hubs and personalized landing pages keep webinars generating engagement long after the live date, and AI tools help repurpose recordings into other content.
Key features
- Engagement scoringScores each attendee on polls, questions, resources and viewing, giving sales a ranked list of warm leads.
- Live, simulive and on-demand webinarsBranded consoles with polls, Q&A, resources and surveys, whether the session is live or pre-recorded.
- Content hubsAlways-on hubs host webinars and other content so prospects keep engaging after the event.
- Personalized landing pagesTargeted pages present curated content to specific accounts or segments, useful for account-based marketing.
- CRM and marketing automation syncPushes registrant and engagement data into Salesforce, Marketo, HubSpot and Oracle Eloqua.
Pricing
| Plan | Price | What you get |
|---|---|---|
| ON24 platform | Custom | Annual packages quoted by products and event volume, covering webinars, virtual events and content experiences |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. ON24 is sold on sales-quoted annual contracts. No free plan or self-serve trial.
Pros and cons
Pros
- Built for enterprise B2B webinar programs at scale
- Deep engagement data and lead scoring
- Strong CRM and marketing automation connections
- Webinars, virtual events and content hubs in one platform
Cons
- No public pricing; annual contracts only
- No free plan or self-serve trial
- Setup and admin take time to learn
Is it right for you?
Choose ON24 ifWebinars are a major pipeline source for your B2B company and you need engagement scores in Salesforce, Marketo or Eloqua.
Look elsewhere ifYou are a solo creator, coach or small business that wants to start this week on a monthly budget.
#5Best for selling on live webinars
WebinarJam
Browser-based webinar software for live sales and marketing webinars, with built-in offers, polls and replays.
- Paid plans from
- Paid plans from Basic (annual)
- Free plan
- No (paid trial)
- Best for
- Online marketers, coaches and course creators
- Works on
- Web (browser-based; attendees join without downloads)
WebinarJam is live webinar software for coaches, course creators and online marketers who sell through webinars. Attendees join from the browser, and the tool covers the whole funnel: registration and thank-you page templates, automated email and SMS reminders, the live room and automatic replays for people who missed it.
Its sales tools set it apart. Live offers pop up a product with a buy button at the moment you make your pitch, polls keep the audience engaged, and moderated chat lets you answer objections in real time. It is a live tool, though: for evergreen automated webinars you need the separate EverWebinar product.
Key features
- Live offersPop-up product offers with buy buttons appear during the webinar so attendees can purchase while you pitch.
- Email and SMS remindersAutomated reminders go to registrants before the session to lift show-up rates.
- ReplaysRecordings are automatically available to registrants who missed the live event, so the pitch keeps working.
- Live chat and Q&APublic or private chat with moderation lets hosts handle questions and objections in real time.
- Registration pagesBuilt-in registration and thank-you page templates mean you can launch without a separate page builder.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Basic | Higher (annual) | Entry plan for live webinars with 1 host and limited attendees |
| Professional | Higher (annual) | More attendees and hosts, plus more features |
| Enterprise | Higher (annual) | Highest attendee and host limits and longer sessions |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Plans are billed annually, with a low-cost paid trial.
Pros and cons
Pros
- Sales-focused tools such as live offers
- Attendees join from the browser
- Automated reminders and replays built in
- Long-established and popular with online marketers
Cons
- Annual billing and no free plan
- Evergreen webinars need the separate EverWebinar product
- Interface feels dated next to newer tools
Is it right for you?
Choose WebinarJam ifYou sell courses, coaching or info products on live webinars and want offers, reminders and replays built in.
Look elsewhere ifYou are an enterprise B2B team that needs deep CRM analytics, or you only want automated evergreen webinars.
#6Best for regular business webinars and training
GoTo Webinar
Long-running webinar software for live, recorded and simulated-live webinars with registration, engagement tools and reporting.
- Paid plans from
- Paid plans from Lite
- Free plan
- No (free trial)
- Best for
- Businesses and marketing teams running regular webinars and training sessions
- Works on
- Web, Windows, macOS, iOS, Android
GoTo Webinar is one of the longest-running webinar tools and still a solid choice for business teams that run webinars and training sessions on a regular schedule. Organizers, presenters and panelists get customizable registration with your own questions and branding, polls, surveys, Q&A and handouts, with apps for Windows, macOS, iOS and Android.
Reporting is its strength. Source tracking shows which channels drove registrations, and attendance and engagement reports flow into Salesforce, HubSpot or Marketo. Pro and higher plans add recorded and simulated-live events, so a popular training or product session can run again on a schedule without the presenter being there.
Key features
- Source trackingSee which emails, ads or social posts drove registrations, so you know where to promote the next webinar.
- Recorded and simulated-live eventsPlay a pre-recorded webinar on a schedule as if it were live, available on higher plans.
- Polls, surveys and Q&AEngage attendees during the session and collect feedback afterward.
- Analytics and reportsRegistration, attendance and engagement reports for every webinar.
- CRM integrationsSend registrant and attendee data to Salesforce, HubSpot, Marketo or Zapier.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Lite | Higher | Per organizer with a smaller audience limit and core webinar features |
| Standard | Higher | Per organizer, larger audience, more engagement and branding |
| Pro | Higher | Per organizer, larger audience, adds recorded and simulated-live events |
| Enterprise | Custom | Largest audiences and enterprise needs |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Priced per organizer, billed monthly or annually. Free trial available.
Pros and cons
Pros
- Mature, reliable platform
- Recorded and simulated-live options on higher plans
- Good reporting and source tracking
- Integrates with major CRMs
Cons
- No free plan
- Interface feels older than newer competitors
- Fewer sales features like live offers
Is it right for you?
Choose GoTo Webinar ifYour team runs regular webinars or trainings and wants dependable hosting with CRM-connected reporting.
Look elsewhere ifYou are a creator building a sales-driven webinar funnel, or you need a free tier.
#7Best for customizable webinars and virtual events
BigMarker
A browser-based platform for live, automated and on-demand webinars plus virtual and hybrid events.
- Paid plans from
- Paid webinar plans (annual)
- Free plan
- No
- Best for
- B2B marketing teams and event organizers
- Works on
- Web (browser-based), iOS, Android
BigMarker is a browser-based webinar and virtual event platform for B2B teams that run webinar series alongside larger events. Live webinars, pre-recorded automated webinars and on-demand replays all run from one account, so a live launch can become an evergreen session later. Multi-session events add agendas, booths and sponsor areas.
Customization is the main draw for marketing teams. Brandable landing and registration pages, white-label branding and custom domains on higher tiers let the experience carry your brand rather than the vendor's. Polls, Q&A, handouts, chat and CTAs keep sessions interactive, and registrants sync to HubSpot, Salesforce, Marketo or Zapier.
Key features
- White-label brandingCustom domains and branding on higher tiers so the webinar looks like part of your own site.
- Automated webinarsPre-recorded webinars run on a schedule or on demand, alongside your live sessions.
- Virtual and hybrid eventsMulti-session events with agendas, booths and sponsor areas for conferences and summits.
- Interactive toolsPolls, Q&A, handouts, chat and calls to action during sessions.
- Marketing integrationsSync registrants with HubSpot, Salesforce and Marketo, or connect other tools through Zapier.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Webinar plans | Higher (annual) | Priced by host seats and audience size: live, automated and on-demand webinars |
| Enterprise / Events | Custom | Virtual and hybrid events, white-label and advanced needs |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Webinar plans are billed annually; event and enterprise tiers are sales-quoted.
Pros and cons
Pros
- Live, automated and on-demand webinars in one tool
- Virtual and hybrid event support
- Browser-based for attendees
- White-label options
Cons
- Higher tiers are sales-quoted
- No free plan
- Learning curve for event features
Is it right for you?
Choose BigMarker ifYou run webinar series and virtual events and want white-label branding with live and automated sessions together.
Look elsewhere ifYou are a solo creator on a small budget or need a free plan.
#8Best for automated evergreen webinars
eWebinar
Turns a recorded video into an automated, interactive webinar that runs on a schedule or on demand, with optional live chat.
- Paid plans from
- Paid plans by active webinars
- Free plan
- No (free trial)
- Best for
- SaaS companies, coaches and businesses that repeat the same demo, onboarding or sales webinar
- Works on
- Web
eWebinar is automated webinar software for teams that keep presenting the same demo, onboarding or sales session. You upload a recording once and it runs as a webinar on recurring schedules, just-in-time sessions or instant replays across time zones, with built-in registration pages, embeddable forms, reminders and follow-ups.
What keeps it from feeling like a video on a page is interaction. Timed polls, quizzes, offers, downloads and questions appear during the video, and attendees can chat while hosts reply live or later by email. Analytics track registrations, attendance and engagement per webinar, and it connects to HubSpot and Zapier.
Key features
- Automated webinarsUpload a recording and run it as a webinar on recurring schedules or on demand, so you present once.
- InteractionsTimed polls, quizzes, offers, downloads and questions appear at set points in the video to keep viewers engaged.
- Live chatAttendees can chat during the session and hosts reply live or later by email, which bridges automated and live.
- Flexible schedulingRecurring sessions, just-in-time sessions or instant replays across time zones fit any attendee's schedule.
- AnalyticsTrack registrations, attendance and engagement for each webinar to see where viewers drop off.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Paid plans | Higher | Priced by number of active webinars: automated webinars with interactions and chat |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Pricing scales with the number of active webinars. Free trial available.
Pros and cons
Pros
- Purpose-built for evergreen webinars
- Interactive elements keep viewers engaged
- Live chat bridges automated and live
- Saves presenters from repeating the same session
Cons
- Not designed for fully live webinars
- No free plan
- Smaller integration list than big platforms
Is it right for you?
Choose eWebinar ifYou run the same demo, onboarding or sales webinar every week and want it to run itself while still feeling interactive.
Look elsewhere ifYou mainly host live webinars or large virtual events.
#9Best for recording and repurposing webinars
Riverside
A browser-based studio for recording remote podcasts and videos, editing them with AI, and hosting live streams and webinars.
- Paid plans from
- $15/mo annual ($19 monthly)
- Free plan
- Yes (limited)
- Best for
- Podcasters, video creators and marketing teams running interviews or webinars
- Works on
- Web (Chrome, Edge), iOS, Android
Riverside is a recording studio first and a webinar tool second, which is exactly why it is on this list. It records each participant on their own device in up to 4K video and 48kHz audio, so internet drops do not ruin the recording. It also hosts registration-based webinars and streams live to YouTube, LinkedIn and Facebook.
Pick it when the webinar is raw material for content. The text-based editor lets you cut the recording by deleting words in the transcript, Magic Clips turns highlights into vertical social clips, and Co-Creator drafts summaries and show notes. Webinar and live event features at scale sit on the Business plan, so check which plan covers your audience.
Key features
- Local recordingRecords each speaker on their own device in up to 4K and 48kHz audio, so a shaky connection does not ruin the recording.
- Webinars and live eventsHosts registration-based webinars with audience interaction while recording studio-quality content.
- Magic ClipsAI picks highlights and turns them into short vertical clips, so one webinar becomes a week of social posts.
- Text-based editorEdit the recording by deleting words in the transcript, with automatic speaker layouts and captions.
- Live streamingStream the session to YouTube, LinkedIn, Facebook and other platforms at the same time.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Limited recording hours, watermarked exports, basic editing |
| Standard | $15/mo annual ($19 monthly) | More recording hours, up to 1080p, separate tracks, text-based editing, transcriptions, no watermark |
| Pro | $24/mo annual ($29 monthly) | Up to 4K recording, more hours, Magic Clips, AI features, multistreaming |
| Business | Custom | Team seats, webinars and live events at scale, SSO, brand controls, dedicated support |
List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Webinars and live events at scale are part of the Business plan.
Pros and cons
Pros
- Excellent recording quality thanks to local recording
- Guests join from a browser link with no download
- AI editing and clipping save post-production time
- Affordable entry plan for recording
Cons
- Webinar features are less mature than dedicated webinar platforms
- Recording hours are capped on each plan
- Webinars at scale need the custom-priced Business plan
Is it right for you?
Choose Riverside ifYou want every webinar to double as a high-quality recording you can cut into clips, podcasts and posts.
Look elsewhere ifYou run large webinar programs that need deep marketing automation, lead scoring or sales offers.
Best webinar platform by need
- Large company webinars and town hallsZoom Webinars (Zoom Events)
- B2B lead generationLivestorm
- Easy setup for small marketing teamsDemio
- Enterprise programs with lead scoringON24
- Selling courses and coaching liveWebinarJam
- Regular business training sessionsGoTo Webinar
- White-label webinars and virtual eventsBigMarker
- Automated evergreen webinarseWebinar
- Recording webinars to repurpose as contentRiverside
What to look for in a webinar platform
- Attendee experienceCheck whether attendees can join from a browser without a download. Every extra step between registration and the live room costs you attendees.
- Audience capacityMatch plan limits to your real audience, including growth. Many webinar platforms price by attendee capacity, hosts or contacts, so caps decide your cost.
- Engagement toolsPolls, Q&A, chat, handouts and calls to action keep attendees watching and give you signals about who is interested.
- Automated and on-demand optionsIf you repeat the same demo or sales webinar, look for automated or simulated-live sessions and an on-demand webinar platform that serves replays, so the content works without you.
- Registration, reminders and follow-upBuilt-in registration pages plus email or SMS reminders and follow-ups save you buying a separate landing page or email tool.
- CRM and marketing integrationsA webinar platform for marketing should send registrants, attendance and engagement data to HubSpot, Salesforce or your email tool so sales can follow up fast. Webinar software with CRM integration saves hours of manual exports.
How much do webinar platforms cost in 2026?
Webinar platforms range from limited free plans to annual enterprise contracts. Most dedicated webinar software prices by hosts, contacts or attendee capacity, so your audience size sets the bill.
| Tier | Typical price | Tools at this level | Who it suits |
|---|---|---|---|
| Free | $0 | Livestorm Free, Riverside Free | Testing a tool or running very small sessions with branding and caps |
| Creator and recording | From $15/mo annual | Riverside Standard and Pro | Creators who record interviews and webinars to repurpose as content |
| Self-serve webinar plans | Priced by hosts, contacts, attendees or active webinars | Zoom Webinars, Livestorm Pro, Demio, WebinarJam, GoTo Webinar, eWebinar | Small and mid-sized teams running regular marketing or sales webinars |
| Enterprise and events | Custom annual contracts | ON24, BigMarker Enterprise, Zoom Events, Riverside Business | B2B companies that need an enterprise webinar platform for programs and virtual events at scale |
Entry plans from vendor pricing information, November 2026. Most webinar software pricing depends on attendee capacity or hosts.
Price your real peak audience, not your average. A plan capped below your biggest webinar forces an upgrade at the worst moment. Also check billing terms: WebinarJam and BigMarker bill annually, so use the trial to run a real webinar before you commit.
How we chose the best webinar platforms
We started with the webinar and event tools in the MakeSuccessOnline directory and added well-known webinar platforms we have not reviewed yet. We ran test webinars where trials allowed, covering registration, reminders, the live room, engagement tools and replays, and scored each on the criteria below alongside vendor documentation. Pricing and plan details were checked in November 2026.
- Reliability and attendee experienceHow stable the session is and how easily attendees join, including browser access with no download.25%
- Engagement toolsPolls, Q&A, chat, handouts, offers and calls to action.20%
- Marketing and follow-upRegistration pages, reminders, replays, CRM sync and analytics.20%
- AutomationAutomated, simulated-live and on-demand webinar options.15%
- Pricing and valueFree plans, trials and how cost scales with hosts and attendees.10%
- Scale and eventsAudience capacity and multi-session or virtual event support.10%
How to choose a webinar platform
- Decide the type of webinarLive lead-gen, live sales pitch, recurring training or evergreen demo each favor a different tool, so this is the first step in how to choose a webinar platform. Write down which you run most.
- Size your audienceEstimate your largest webinar in the next year. Attendee caps and contact limits drive most webinar software pricing.
- Check the attendee journeyRegister for a test webinar on a phone and a laptop. Count every click and download between the invite and the live room.
- Map your follow-upList where registrants and attendance data need to go, such as HubSpot, Salesforce or your email tool, and confirm the integration exists.
- Plan for replays and automationIf a session will run again, choose a platform with on-demand, simulated-live or automated webinars built in.
- Run a real webinar on the trialHost a live session with colleagues as attendees, then review the recording, reports and CRM sync before you pay.
Check during the free trial
- Can attendees join from a browser on mobile without a download?
- What happens when registrations go over the plan's attendee cap?
- Do registrants and engagement data sync correctly to your CRM or email tool?
- How good is the recording and how fast is the replay available?
- Can you run the same session again as an automated or on-demand webinar?
Red flags
- Attendee caps hidden until checkout
- Annual-only billing with no way to test a real webinar first
- Registrant data that can only be exported by hand
- Recordings that are slow to process or low quality
- No clear support during live events
Webinar platforms FAQ
What are the best webinar platforms?
The best webinar platforms in 2026 are Zoom Webinars for reliable large webinars, Livestorm for B2B marketing teams, Demio for simple marketing webinars, ON24 for enterprise programs and WebinarJam for selling on live webinars. eWebinar is the best choice for automated evergreen sessions.
Is there a free webinar platform?
Yes. Livestorm has a free plan with caps on live attendees and session length and Livestorm branding, and Riverside has a free plan with limited recording hours and watermarked exports. Both work for testing, but regular webinars need a paid plan.
How much does a webinar platform cost?
Webinar software pricing usually depends on hosts, contacts or attendee capacity. Riverside starts at $15/mo billed annually for recording, self-serve webinar tools like Zoom Webinars, Livestorm, Demio and GoTo Webinar charge more as your audience grows, and ON24 is sold on custom annual contracts.
Livestorm vs Demio: which is better?
Livestorm is better for B2B teams that want live, on-demand and automated webinars with deep CRM sync, and it has a limited free plan. Demio is better for marketers who want the simplest setup and conversion tools like Featured Actions. Both run in the browser with no attendee download.
What is the best webinar platform for small business?
Demio and Livestorm are the best webinar platforms for small business. Both are browser-based, quick to learn and connect to common CRMs and email tools. If you want a webinar platform for coaches and course creators who sell live, look at WebinarJam for its live offers.
What is the best automated webinar software?
eWebinar is the best automated webinar software for evergreen sessions. It turns a recording into a scheduled or on-demand webinar with timed polls, offers and live chat. Livestorm, Demio and BigMarker also run automated webinars alongside live ones, which suits teams that host both.
Is Zoom good for webinars?
Yes. Zoom Webinars is reliable, familiar to attendees and scales from 500 attendees up, with registration, Q&A, polls and reports. It is a separate paid product from Zoom meetings, and its funnel tools are basic compared with marketing-first webinar platforms. If you need stronger funnel tools, Livestorm and Demio are good Zoom webinar alternatives.
How do I choose a webinar platform?
Start with the type of webinar you run most, then size your largest audience, since attendee caps drive cost. Check that attendees can join without a download, that data syncs to your CRM, and run a real test webinar on the free plan or trial before you pay.
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. He reviews each tools ranking before it goes live, checking plans, prices, free tiers and features against the tool's own documentation, and keeps rankings current as tools change.