Researched agency ranking
Best Lead Generation Agencies for Solar Companies (2026)
8 lead generation agencies compared on solar, energy and home services experience, pricing and reviews, picked from the 8 agencies in our pool plus UltraGrowthMedia; 3 list solar clients.
- Agencies reviewed
- 8
- Median minimum
- $1,000/mo
- Offer AI search
- 38%
- Average rating
- 4.79
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 8 best lead generation agencies for solar companies
- Best lead generation agency for solar companies by need
- How much lead generation agencies for solar companies cost
- How we ranked them
- How to choose a lead generation agency for solar companies
- Agency vs freelancer vs in-house
- What a lead generation agency for solar companies does
- FAQ
- More agencies
- Related rankings
Which lead generation agency for solar companies is best?
Only three agencies in our directory list solar clients, so this ranking leads with them and adds energy and home services specialists. UltraGrowthMedia is the pick for teams that want outbound-led lead generation with SEO in the same team. The best lead generation agencies for solar companies in 2026 are TwentyTwo and Brand for solar-only branding and PR, Abstrakt for appointment setting and AICoads for lead ads with call capture. The median minimum across the 8 agencies is $1,000 a month.
Key takeaways
- Only 3 of the 8 agencies in our directory list solar clients: Abstrakt, TwentyTwo and Brand, and AICoads. The other picks are energy or home services specialists and say so, so ask each for installer case studies before you sign.
- The median minimum engagement is $1,000 a month, and 67% of the agencies we track start under $1,000.
- 38% of these agencies offer AI search work (AEO or GEO), useful as homeowners ask ChatGPT and Google's AI answers who installs panels near them.
- North American agencies in this pool have a median minimum of $1,000 a month, so price rarely separates the options and proof of home services or solar results should decide.
- Solar leads are expensive to waste. Prioritise agencies that qualify on roof ownership, location and bill size before passing a lead to your sales team.
Best lead generation agencies for solar companies compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | twentytwo & brand | Solar-only branding and PR | $5,000 | ★5.0 (10) |
| 2 | Abstrakt Marketing Group | Solar appointment setting at volume | $1,000+ | ★4.6 (44) |
| 3 | UltraGrowthMedia | Outbound-led lead generation | $3,000 | ★4.9 |
| 4 | AICOADS | Lead ads with call capture | $800/mo | ★5.0 (4) |
| 5 | Add People | Adjacent: home services PPC and local SEO | Not published | — |
| 6 | Setsail Marketing | Trades and construction installers | $1,000 | ★4.9 (4) |
| 7 | Growthmak | Energy clients on a small budget | $1,000 | ★4.9 (9) |
| 8 | SalesRoads | Adjacent: phone-led SDRs for energy firms | $10,000+ | ★4.9 (69) |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 8 best lead generation agencies for solar companies in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best for solar-only branding and PR
twentytwo & brand
Branding, PR and marketing agency focused only on solar, storage and other renewable energy companies
TwentyTwo and Brand is an Orlando agency, founded in 2019, whose client base on Clutch is entirely energy and natural resources, with solar, storage and cleantech as its listed industries. Its named roster includes FranklinWH, EDP Renewables and Paired Power. Reviewers cite its solar expertise, and delivery is senior-led with no handoffs, per the agency. It holds a 5.0 rating across 10 Clutch reviews, with a $5,000 minimum.
Notable clients
- CS Energy
- EDP Renewables
- Castillo Engineering
- FranklinWH
- Paired Power
- CEP Renewables
Watch out
It is strongest on brand and PR, lead generation is one of six services, and typical reviewed projects start around $10,000.
#2Best for solar appointment setting at volume
Abstrakt Marketing Group
St. Louis B2B appointment setting agency with dedicated staffing, logistics and manufacturing pages
Abstrakt Marketing Group is a St. Louis B2B appointment setting agency, founded in 2009, with 201 to 500 staff that lists solar among a wide industry list including manufacturing, logistics and construction. It bundles appointment setting with SEO, web and PPC. It holds 4.6 across 44 Clutch reviews, where reviewers praise responsiveness and structured project management. Minimums start at $1,000 with an hourly band of $100 to $149. It suits commercial solar sellers.
Watch out
Reviews vary, with reports of staff turnover, unqualified leads and a refund dispute, and prices and client names are not published.
#3Best for outbound-led lead generation
UltraGrowthMedia
Full-stack marketing for ambitious growth-stage brands.
UltraGrowthMedia generates B2B pipeline from cold email, LinkedIn outreach and in-house lead research, with SEO, content and GEO available when you want inbound demand as well. Each programme starts with ICP definition, verified lead lists and properly set-up sending domains. The agency says it typically targets 10 to 20 qualified meetings a month from email and 15 or more from LinkedIn, and one client reports a 60% drop in cost per lead within 90 days. Founded in 2022 by Tushar Dey, the 27-person remote team works in weekly sprints, clients talk directly to the practitioners doing the work, and progress shows up on live reporting dashboards. Retainers start at $3,500 a month.
Watch out
It is a newer team, founded in 2022, with few named case studies or third-party reviews, so ask for references and a walkthrough of a live client dashboard before signing.
Run by our team.
#4Best for lead ads with call capture
AICOADS
Austin agency running Meta and Google lead ads with AI call capture for HVAC, roofing and home services
AICoads is an Austin agency, founded in 2024, that runs Meta and Google lead ads with AI call capture and missed-call follow-up for home services contractors. Its listed trades are HVAC, roofing, plumbing and electrical, with clients such as Tarrytown Roofing, and it offers white-label fulfilment for agencies. Pricing is transparent and month-to-month from $800. It holds 5.0 across four Clutch reviews that praise responsiveness.
Notable clients
- Reliance Home Comfort
- Octopus Media House
- Fold A Container
- Tarrytown Roofing
- Elite Air Conditioning
- Clarke Kent Plumbing
Watch out
Solar is not among its listed trades, it was founded in 2024, and headline results such as 4.2x ROAS are self-reported.
#5Adjacent: home services PPC and local SEO
Add People
Large Greater Manchester agency selling SEO, PPC and AI tools to small businesses
Founded in 2002 and based in Altrincham, Add People has more than 250 staff. It lists trades and home services among its industries and sells lead generation PPC, SEO, local SEO and digital PR to small businesses. It holds Google Premier Partner status and placed 12th in Prolific North's Top 150 Agencies 2026. It doesn't list solar clients. UK-based, it works remotely with clients in the US.
Notable clients
- Door Supplies Online
Watch out
A high-volume SME model leaves less room for bespoke strategy, and pricing is not published.
#6Best for trades and construction installers
Setsail Marketing
B Corp growth agency running paid ads, SEO/GEO and websites for owner-led firms
Setsail Marketing is a Vancouver B Corp that lists construction, home builders and trades and home services among its industries. It runs Google and Meta ads, SEO and GEO, websites and cold outbound, and reports a 30-plus in-house team with no subcontractors. Clients include BC Hydro, which is a utility. It holds a 4.9 rating and starts at $1,000. It doesn't list solar companies.
Notable clients
- BC Hydro
- Walmart Canada
- City of Coquitlam
- City of Prince George
- City of Santa Cruz
- State of Colorado
Watch out
Its Clutch profile has four reviews, one from 2025 saying results fell short and setup took too long.
#7Best for energy clients on a small budget
Growthmak
IIM Bangalore-incubated growth agency that bundles ads, SEO, web and automation
Growthmak is a Bengaluru agency, incubated at IIM Bangalore, that lists energy among its industries alongside manufacturing and automotive. Its offer pulls together demand generation, paid ads, SEO and AI search visibility, web builds and sales automation. It publishes demand generation from $1,500 a month, starts at $1,000 and holds 4.9 on Clutch from nine reviews. Clutch's top demand generation company in India award for 2026 went to it.
Notable clients
- Kinetic Motorcycles
- Fragrance Secrets Perfumes
- dualstack AG
- PTTHEX
- Prijsvergelijken.nl
- Digifrills
Watch out
A 2024 founding date means limited history, and the case-study figures are self-reported.
#8Adjacent: phone-led SDRs for energy firms
SalesRoads
Outsourced SDR teams that book B2B appointments by phone and email
SalesRoads is a Boca Raton, Florida SDR outsourcer, founded in 2007, that does not list solar but includes energy among its industries alongside manufacturing, healthcare and logistics. It supplies calling-led teams with email layered in and publishes named case studies with appointment counts. It holds 4.9 across 69 Clutch reviews, with communication and timeliness praised most, and its site states no long-term commitment. It suits commercial solar and large-project sellers.
Notable clients
- Quest Diagnostics
- Microsoft
- Parker Hannifin
- Kuebix
- Crewhu
- AchieveIt
Watch out
It lists no solar clients, Clutch shows a $10,000 or higher minimum, and email and LinkedIn are secondary to phone work.
Best lead generation agency for solar companies by need
Solar-only branding and PRtwentytwo & brand
Appointment setting at volumeAbstrakt Marketing Group
Outbound-led lead generationUltraGrowthMedia
Lead ads with call captureAICOADS
Home services PPC and local SEOAdd People
Trades and construction installersSetsail Marketing
Energy clients on small budgetsGrowthmak
Phone-led SDRs for commercial solarSalesRoads
How much does a lead generation agency for solar companies cost in 2026?
Lead generation agency pricing for solar companies is usually a monthly retainer, with ad spend on top, which is often the larger cost. This is a small sample, built from the published minimums of 6 of the 8 agencies in the pool.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 67% | Small installers testing one channel such as Google Ads or local search; often packaged or offshore work. |
| Mid-market | $1,000 to $5,000/mo | 17% | Growing installers that want managed paid, local SEO and call tracking on a steady cadence. |
| Premium | Over $5,000/mo | 17% | Regional and commercial solar firms buying multi-channel programmes with senior strategy. |
Source: published minimum budgets of lead generation agencies for solar companies in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
How we chose the best lead generation agencies for solar companies
We started with the 8 lead generation agencies in the MakeSuccessOnline directory that list solar (3) or energy, home services and related clients and scored each on six criteria. Agency sites supplied the base for every profile, and we added at least one independent source such as Clutch, HubSpot or trade press.
- Energy and home services fitExperience with energy, trades and home services clients and homeowner-style buying decisions.25%
- Lead generation depthRange and maturity of channels such as paid search, local SEO, paid social and outbound.20%
- Reviews and reputationReview ratings and counts from Clutch, HubSpot and Google, alongside partner status and any awards.20%
- Pricing transparency and valueAny published minimums or packages, and how the fee stacks up against the work.15%
- AI search readinessAEO and GEO capability, since homeowners research installers in answer engines.10%
- Team and delivery modelHeadcount, in-house versus subcontracted delivery, and who is on the account.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a lead generation agency for solar companies
- Define the lead you wantResidential rooftop, commercial and battery leads differ in value and in who buys. Choose one first and set a target cost per qualified lead.
- Check local coverageAsk how the agency targets by postcode or county, and whether it knows incentives and approvals in your region.
- Ask for home services proofRequest a case study from solar, roofing, HVAC or another high-ticket home service, and ask for a reference.
- Check lead qualificationAsk how leads are screened for roof ownership, bill size and location, and how duplicates are handled.
- Look at call trackingMany solar leads arrive by phone. Check the agency tracks calls, form fills and booked surveys in one report.
- Read the contractRead the contract for notice periods, ad account ownership and what happens to data and landing pages if you leave.
Questions to ask
- Which solar, roofing or home services installers have you generated leads for, and what happened in 90 days?
- How do you qualify leads before handing them to our sales team?
- How do you track calls, forms and booked site surveys?
- How do you target by area and avoid wasted spend outside our service territory?
- How do you handle rules on calling and texting leads, such as consent and do-not-call lists?
- Which party owns the ad accounts, the data and the landing pages?
Red flags
- Guaranteed lead volumes or a fixed cost per lead before seeing your territory and offer.
- Selling the same lead to several installers without telling you.
- Case studies from ecommerce only, with nothing for home services.
- No call tracking, and reporting that stops at form fills and clicks.
- Ads that overstate savings or incentives, which regulators and platforms may reject.
Lead generation agency for solar companies vs freelancer vs in-house
| Specialist agency | Freelancer | In-house marketer | |
|---|---|---|---|
| Typical cost | $1,000 to $5,000+/mo plus ad spend | Lower; hourly or per project | Salary plus tools and ad spend |
| Skills covered | Paid, local SEO, tracking, reporting | One or two channels | Depends on hire; often generalist |
| Speed to start | 2 to 4 weeks | Days | 1 to 3 months to hire |
| Best for | Installers wanting a managed pipeline | Defined projects, small budgets | Larger installers with steady budgets |
| Main risk | Generic campaigns and low-quality leads | Capacity and continuity | Narrow skills and slow ramp-up |
What does a lead generation agency for solar companies do?
A lead generation agency for solar companies is a firm that brings qualified homeowner and business enquiries to solar installers and developers. It plans and runs channels such as Google Ads, paid social, local SEO and outbound, builds landing pages and call tracking, and screens leads for location, ownership and bill size before they reach your sales team. The aim is booked site surveys and quotes rather than raw form fills.
Lead generation agency for solar companies FAQ
What is the best lead generation agency for solar companies in 2026?
Only three agencies in our directory list solar clients. TwentyTwo and Brand is our top pick for solar-only branding and PR, Abstrakt suits appointment setting at volume, and AICoads runs lead ads with call capture for home services. Add People and Setsail Marketing are adjacent picks. Ask each for installer case studies.
How much does a lead generation agency for solar companies cost?
The median minimum across the 8 agencies we track is $1,000 a month. About 67% start under $1,000, 17% fall between $1,000 and $5,000, and 17% charge more, with TwentyTwo and Brand at $5,000. There is not enough hourly data to quote here. Ad spend is usually extra and often the larger cost.
How long does lead generation take to work for a solar installer?
Paid search can produce first enquiries within two to four weeks of launch, while local SEO usually takes three to six months. Solar buyers often compare several quotes over weeks. Judge early progress by qualified leads and booked surveys, and give campaigns a full month of data before changing course.
How do I choose a lead generation agency for my solar company?
Look for agencies with home services or energy case studies and ask for a reference. Check how they qualify leads, track calls, target by area and report on cost per booked survey. Ask who owns the ad accounts and landing pages, and prefer clear tests over big promises.
Should a solar company buy shared leads or run its own campaigns?
Shared leads from marketplaces are quick to start, but the same enquiry may go to several installers, so close rates and costs can suffer. Your own campaigns take longer to build, but you own the data and the brand. Ask any agency whether leads are exclusive and how they are sourced.
Which channels work best for solar lead generation?
Google Ads captures homeowners already searching for installers, local SEO and Google Business Profile build steady calls, and paid social generates awareness. Our directory shows Add People covering lead generation PPC and local SEO, while Setsail Marketing runs Google and Meta ads. The best mix depends on your territory and budget.
What rules affect solar lead generation?
Advertising claims about savings or incentives need to be accurate, and calling or texting leads is regulated, such as by the TCPA in the US and PECR in the UK. Email and contact data also fall under CAN-SPAM and GDPR in their regions. Ask an agency how it records consent. This is not legal advice.
Can lead generation agencies help solar companies appear in AI search?
Some can. Among the agencies in this pool, 38% list AEO or GEO work, including Growthmak. It covers clear service area pages, reviews and third-party mentions so assistants can recommend your firm to homeowners. Ask for examples of citations won and avoid promises of guaranteed placement.
More agencies
Well-reviewed agencies that did not make the top list but may suit your market.
Browse all 8 agencies →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.