Agency Profit Margins 2027: 35+ Statistics by Size, Service and Holding Company
Sourced data on agency profit margins: net, gross and operating margins by size and service, utilization rates, the 55/25/20 rule and holding company results.
Category
Statistics
10 articles
Agency vs In-House Marketing Statistics (2027): Costs, Trends & Who Wins
82% of big brands have in-house agencies, but 92% of them still hire outside firms. Verified data on in-housing, budgets, salaries and what each…
Freelance Marketing Statistics 2027: Freelancer vs Agency Rates, Hiring & AI Trends
Sourced freelance marketing statistics: how many freelancers there are, what they charge vs agencies, how Upwork and Fiverr are doing, and what AI has…
White Label Marketing Statistics 2027: Agency Outsourcing Data & Rates
81% of agencies outsource some work and 66% resell white-label products. Verified outsourcing data, offshore rates by country, and the risks to watch.