9 Best Keyword Rank Tracking Tools & Software in 2023

Are you looking for the best keyword tracking tool to track your keyword rankings?

Then this post is for you.

If you’re doing SEO for your website, then tracking your keyword ranking is really crucial.

Most people do one common mistake is that they just publish a piece of content but don’t really keep an eye on the progress or keyword ranking movements of those contents or pages.

That is definitely not a smart SEO move.

SEO is not a one-time game.

You have to keep nourishing your website and contents so that it performs well in search ranking.

And for that, you have to keep an eye on your existing keyword rankings and track them regularly.

But again, like most of the other online tools, there are plenty of keyword tracking tools available on the market.

So to make it easy for you, I’ve listed down the 9 best keyword rank tracking software that will help you to track down your keyword rankings effortlessly.

Ready to dive in? Let’s go.

9 Best Keyword Rank Tracking Tools & Software

---

1. Zutrix

Zutrix is probably one of the best yet untapped keyword rank tracking tools on the market.

This tool has a clean user interface and offers some outstanding features that makes keyword tracking soo efficient and easy for everyone.

I’ve personally tried out many keyword rank tracking tools over the past few years, but I’ve not found any tools to be as user-friendly and accurate as Zutrix.

Even though Zutrix is not a very popular tool compared to other big players, you can’t understand the power of this tool until you at least try it once.

This tool will not only help you to track your keyword rankings, but will also give you real-time notifications on your keyword ranking movements.

On top, this tool comes with a powerful reporting system that lets you schedule your reports and automate the whole reporting process.

Key features of Zutrix:

• AI-powered accurate keyword tracking
• Real-time keyword ranking notification
• Track keywords based on location or device
• Powerful reporting system
• Track your competitor’s keywords
• Keyword planner
• Keyword Lab for accurate keyword metrics

Pricing: Zutrix currently has four different plans: Starter ($9/mo), Basic ($28/mo), Standard ($54/mo), and Advanced ($99/mo). If you go with the annual plan, then you’ll also get a flat 20% discount. And if you’re still not sure about the tool, you can try out their free plan without paying anything.

---

2. SEMRush

There’s no doubt that SEMRush is probably the best all-in-one marketing tool out there.

This tool is being used by more than 7 million SEO and marketing professionals around the world and it has a huge keyword database of more than 20 Billion keywords.

SEMRush has a keyword rank tracking feature that lets you monitor the keyword ranking of any domains, subdomains, or a specific URL.

Like Zutrix, SEMRush also sends notifications for any major keyword position changes.

The best thing I like about this tool is, it gives you an option to monitor your and your competitor’s SEO rankings side by side on the same dashboard.

The reporting of the SEMRush keyword tracking feature is pretty cool and it also lets you schedule your reporting so that you can save a ton of your precious time.

But not to forget, besides these specific rank tracking features, you’ll get access to some more outstanding marketing tools such as keyword research, competitor analysis, topic research, SEO writing assistant, and more.

However, the only down point of SEMRush is, the pricing can be expensive for most people.

Key Features of SEMRush rank tracker:

• Amazing interface
• Monitor ranking of a domain, subdomain, or a specific URL
• Compare your and your competitor’s SEO  rankings side by side
• Check keyword position on different devices and locations
• Create visually beautiful reports and schedule your reports for saving time.

Pricing: The pricing of SEMRush starts at $199.95/mo and goes up to $449.95/mo. You can even opt for their 7-days free trial before making any buying decision.

---

3. SE Ranking

The third keyword rank tracker we have on the list is – SE Ranking.

It’s an all-in-one SEO software that does not only help you track your keywords but also has many other powerful SEO features such as website audit, on-page checker, backlink checker, and backlink monitor that will help you to take your SEO game to a next level.

But of course, instead of looking at all the features today, we are going to only focus on the keyword tracking feature of this tool.

The SE Ranking keyword tracking feature allows you to track your keyword rankings on all the major search engines such as Google, Bing, YouTube, Yahoo, and Yandex.

Along with that, it also tracks Google map results, Google ads rankings, and SERP features like featured snippets or videos.

And in terms of tracking your competitors, you can add up to 5 competitor domains and track down their search rankings.

Key features of SE Ranking keyword tracker:

• Track your keyword rankings on all major search engines
• Track keywords based on location or device.
• Accurate Data
• Monitor Google map results, Google ads ranking, and SERP features
• Add up to 5 competitors and track their search rankings.

Pricing: SE Ranking has three plans: Essential ($31/mo), Pro ($71/mo), and business ($151/mo). Besides that, the tool also comes with 14 days free trial.

---

4. SERPWatcher

SERPWatcher is an another great tool for tracking the position of your keywords on search engines. This tool is basically a part of Mangools suite of tools.

It has a beautiful interface and it’s super easy to use.

In fact, it takes only 30 seconds to set up a keyword rank tracking campaign on this tool.

The best part I liked about SERPWatcher is that they update their keyword rankings data on daily basis and also sends out email alerts right inside your inbox if it monitors any important rank changes.

SERPWatcher also has a cool and useful feature that shows you the potential organic traffic of your website based on the keyword position and search volume of that keyword.

Last but not least, like other keyword rank tracking tools, SERPWatcher also lets you track your keyword rankings based on any specific location or device.

And the interactive reporting system allows you to share your reports with your clients or teammates with just a simple link.

Key features of SERPWatcher:

• Daily keyword rank updates
• Super easy to use
• Sends out email alerts if the tool identifies any major rank changes
• Shows potential organic traffic based on keyword ranking and search volume
• Track keywords based on specific location and device.
• Easily shareable interactive reports

Pricing: For using SERPWatcher you have to purchase the subscription of the whole Mangools suite. Mangools have three different subscription plans: Mangools basic ($49/mo), Mangools premium ($69/mo), Mangools agency ($129/mo). However, if you purchase an annual subscription, you’ll get a 40% flat discount.

---

5. Accuranker

Accuranker is an outstanding keyword rank tracker tool that enables you to track your keyword rankings effortlessly.

Accuranker was started in 2013 and since then it has grown to over 25,000+ customer base and quickly became popular in the SEO space.

This tool has some unique features that you rarely find on most of the rank tracking tools.

The best feature I liked about Accuranker is that you can get on-demand keyword ranking update anytime you want with just a single refresh and you don’t have to wait for hours to get the updated ranking report.

It also lets you analyze your SERP history very easily so that you can figure out how your pages are performing and decide your next move.

Accuranker also has beautiful filtering and segmentation option which will help you to filter out the most important data without any hassle.

And you can add unlimited domains and users without any sort of limitations.

Key features of Accuranker:

• Quick on-demand keyword ranking update
• SERP history
• Great segmentation and filtering options
• Add unlimited domains & users
• Supports Google, Bing, Yandex, YouTube, and Baidu.
• Monitor the ranking of your competitors
• Easy 3rd party integrations

Pricing: The pricing structure of Accuranker is different than most of the tools. It actually charges you based on the number of keywords you want to track. For example, if you want to track 1000 keywords or less than that, then you have to pay $109/mo on monthly billing and $99/mo on the yearly billing option.

---

6. Google Search Console

Google search console is an absolutely free tool from Google itself where you can check your keyword ranking position.

With keyword ranking position, it also shows you:

• How many impressions your pages are getting
• How many clicks your pages are getting
• CTR of your pages
• From which country you’re getting the traffic
• From which devices you’re getting the traffic

However, it’s not as advanced as other keyword rank tracking softwares.

In fact, it lacks in soo many aspects like reporting, the accuracy of ranking position, notifications, and competitor monitoring.

On top of that, it doesn’t support any other search engine other than Google.

So overall, it does have soo many limitations than premium tools.

However, if you’re just starting out and have budget issues, then it’s not a bad option for you either.

Key features of Google search console:

• Free of cost
• Check your ranking position
• Shows you how many clicks & impressions your pages are getting

Pricing: Google search console is completely free and everyone can use it without paying a dime.

---

7. Serpstat

Serpstat is a popular and well-known all-in-one SEO tool that has almost all the important SEO features such as keyword research, SEO audit, competitor analysis, on-page audit, and more.

Besides that, one of the highlighted features of Serpstat is – keyword rank tracking.

This tool has a powerful rank tracking ability that will help you to track your keyword rankings with ease.

You can check your keyword rankings globally or locally and even based on mobile or desktop devices.

Serpstat updates the keyword ranking data on a daily basis so that you can see the most accurate data in real-time.

Additionally, you can even check your paid ads rankings and monitor them for squeezing out better results from your paid ads campaigns.

Other than that, like most of the rank tracking tools, it also has a competitor rank tracking feature and an amazing reporting system.

Key features of Serpstat rank tracker:

• Frequent update of ranking position
• Check global as well as local ranking positions
• Monitor paid ads ranking positions
• Track your keyword rankings based on mobile or desktop device
• Track your competitors
• Outstanding reporting system

Pricing: Serpstat has four different kinds of plans: Lite ($69/mo), standard ($149/mo), advanced ($299/mo), and enterprise ($499/mo). If you go with annual billing, then you’ll also get a 20% discount on top of this pricing.

---

8. Wincher

Wincher is a simple yet effective rank tracker for SEO professionals and business owners.

It has a beautiful and easy-to-use interface that almost everyone can use without any confusion or doubts.

The ranking positions are updated on a daily basis and you can expect to see accurate ranking positions on this tool.

You can easily monitor your competitor’s keyword movements and even get notified if any big ranking change happens within your competitor’s website.

Furthermore, it also includes a powerful keyword research tool that will help you find out some golden keyword ideas right off the bat.

And the best part I personally liked about this tool is, it supports over 100k+ locations, 40k+ cities, and 180 countries for local keyword rank tracking.

So if you’re a local business, this tool can be a great fit for you.

Some key features of Wincher:

• Daily keyword ranking update
• Great interface
• Competitor rank tracking
• Major rank change alert
• Track keyword ranking on multiple devices
• PDF reports

Pricing: The starter plan of Wincher costs 24€/mo, the business plan costs 49€/mo, and the enterprise plan costs 199€/mo.

---

9. SEO Powersuite

The last tool we have on this list of the best keyword rank trackers is SEO Powersuite.

Unlike other tools on this list, SEO Powersuite is a bit different. It’s not a cloud SAAS-based tool and you have to download it on your computer like the old traditional way to use it.

This tool can track unlimited keywords and you can check your exact SERP position for a specific location.

Apart from that, you can also analyze the ranking performance of your keyword over time, automate a lot of your tasks, and analyze your competitor’s SEO performance at the same place.

The reporting system of SEO Powersuite is also pretty amazing. You can create 100% customizable and beautifully looking reports in just a single click.

Some key features of SEO Powersuite:

• Advanced keyword position monitoring
• Geo-specific and device-based keyword ranking.
• Check the performance of your keyword and analyze
• Monitor competitor’s SEO performance
• Automate tasks
• Custom & white-label reporting

Pricing: SEO Powersuite rank tracker has two separate plans: Professional ($149/year) and enterprise ($349/year). If you’re going to use this tool for personal projects and websites then go with the professional plan. But if you have an agency, then I would recommend you to choose the enterprise plan.

Conclusion

Out of all of these keyword rank tracking tools, Zutrix is my personal favorite because it’s not only an outstanding tool but it’s also insanely cheap and almost everyone can afford it.

Besides that, If you have really high budget and if you operate on a large scale, then you can also have a look at SEMRush.

Overall, all of these SEO rank trackers are amazing and you can basically choose any keyword rank tracking tool that you think would be suitable for your needs.

Now it’s your turn…

Which keyword rank tracking software you liked the most?

Leave a comment below.