Independently tested ranking
Best Free CRM Software in 2026
8 CRMs with a permanent free plan, compared on user and contact limits, features and what you pay when you outgrow them.
- Tools compared
- 8
- With a free plan
- 8 of 8
- Median entry price
- $19/user/mo
- Average rating
- 4.4
On this page
Which free CRM is best?
The best free CRM software in 2026 is HubSpot for the most complete free plan, Zoho CRM for small teams that want automation, Attio for startups, Salesforce Free Suite for teams planning to grow on Salesforce and EngageBay for many free tools in one. Free plans usually allow two or three users.
Our top picks
Best free CRM overall

HubSpot
The most complete free plan, with email tracking, meeting links, forms, live chat and dashboards for two users and 1,000 contacts.
Paid plans from $20/seat/mo
See why we picked itMost free users

EngageBay
Free for up to 15 users, with CRM, email marketing, live chat and a helpdesk in one account.
Paid plans from $13.79/user/mo annual
See why we picked itBest open source
Twenty
Self-host the full open-source CRM for free, keep your data on your own server and change the code if you need to.
Paid plans from $9/user/mo annual
See why we picked itKey takeaways
- Free CRM plans usually cover two or three users. EngageBay is the exception, allowing up to 15.
- HubSpot has the most complete free plan, with 1,000 contacts, email tracking, meeting links and forms.
- Zoho CRM and Attio are free for three users and offer more room to customise.
- Many popular CRMs, including Pipedrive, Close, monday CRM, Copper and folk, offer free trials only.
- Check what the first paid plan costs per user, because that is what you will pay when you outgrow free.
Best free CRM tools compared
| # | Tool | Best for | Free plan | Paid plans from | Our rating |
|---|---|---|---|---|---|
| 1 | Small teams wanting room to grow | Yes (2 users, 1,000 contacts) | $20/seat/mo | ★4.5 | |
| 2 | Small teams wanting workflows | Yes (3 users) | $14/user/mo annual | ★4.1 | |
| 3 | Startups and modern teams | Yes (3 users) | $40/mo annual (1 seat) | ★4.7 | |
| 4 | Teams planning to grow on Salesforce | Yes (2 users) | $25/user/mo | ★4.3 | |
| 5 | Small businesses wanting many tools free | Yes (15 users, 250 contacts) | $13.79/user/mo annual | ★4.6 | |
| 6 | Very small teams | Yes (2 users, 250 contacts) | $18/user/mo annual | ★4.4 | |
| 7 | Bitrix24 | CRM plus team collaboration | Yes (1–2 users) | $49/mo annual (5 users) | Not yet reviewed |
| 8 | Twenty | Technical teams who want to self-host | Yes (self-hosted) | $9/user/mo annual | Not yet reviewed |
Our rating comes from MakeSuccessOnline's hands-on reviews. Free plan limits and upgrade prices were checked on vendor sites in November 2026.
The 8 best free CRM tools in 2026
We only included CRMs with a free plan that never expires, not free trials. The limits below are what decide which one suits you.
#1Best free CRM overall
HubSpot
Free CRM that becomes an entire marketing platform if you stay for the paid tiers.
- Paid plans from
- $20/seat/mo
- Free plan
- Yes (2 users, 1,000 contacts)
- Best for
- Small teams that want room to grow
- Works on
- Web, iOS, Android
HubSpot gives away more CRM than anyone else on this list. The free plan covers contacts, companies, deals and tasks, and adds sales tools most free CRMs charge for: email tracking, templates, a meeting scheduler, quotes and reporting dashboards. You also get forms, landing pages and live chat, so leads can arrive in the CRM without any other software.
The catch is the size. The free plan allows two users and 1,000 contacts, and free forms, chat and emails carry HubSpot branding. The upside is that every paid hub runs on the same database, so when you outgrow free you add Starter seats instead of moving to a new CRM. Plan for that cost early, because prices rise quickly above Starter.
Key features
- Contacts, deals and tasksTrack people, companies and deals on a visual pipeline, with tasks and a full activity timeline on every record.
- Email tracking and templatesSee when a contact opens your email, save templates for common replies and schedule emails to send later.
- Meeting schedulerShare a booking link that syncs with your calendar, and new meetings are logged on the contact record automatically.
- Forms, landing pages and live chatCapture leads from your website with forms, a simple landing page builder and a chat widget, all feeding straight into the CRM.
- Reporting dashboardsBuild simple dashboards for deals, activities and contacts, so you can see the pipeline without exporting to a spreadsheet.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 2 users and 1,000 contacts, with deals, email tracking, meetings, forms, live chat and dashboards |
| Starter | $20/seat/mo | Removes HubSpot branding and raises the limits on free tools, priced per seat |
| Professional | Higher | Advanced automation and reporting for growing sales and marketing teams |
| Enterprise | Higher | Advanced controls and customisation for larger teams |
The free plan has no time limit. Starter price per seat billed monthly, checked on hubspot.com, November 2026.
Pros and cons
Pros
- Most features of any free CRM
- Forms, chat and landing pages included free
- Upgrade without moving your data
- Easy to set up and learn
Cons
- Only 2 users and 1,000 contacts on free
- HubSpot branding on free forms, chat and emails
- Paid tiers above Starter get expensive fast
Is it right for you?
Choose HubSpot ifYou are a small team that wants the most complete free CRM today and expects to grow on the same platform later.
Look elsewhere ifYou need more than two users for free, or already know you will never pay for Professional-level features.
#2Best free CRM for small teams that want automation
Zoho CRM
Affordable, feature-dense CRM inside the broader Zoho suite.
- Paid plans from
- $14/user/mo annual
- Free plan
- Yes (3 users)
- Best for
- Small teams that want automation for free
- Works on
- Web, iOS, Android
Zoho CRM is the free option to pick if you want automation from day one. The free edition covers three users and includes workflow rules, so simple jobs like assigning a task or sending an alert happen on their own. Most other free CRMs on this list keep automation for paid plans.
Beyond that, the free edition is fairly basic. You get leads, contacts, deals, tasks, meetings and calls, standard reports, up to 10 email templates and the mobile app. Data export is capped, and many of the features Zoho is known for, such as custom modules and advanced analytics, sit in paid editions. The upside is cheap upgrades and the wider Zoho suite next door.
Key features
- Free for 3 usersThree people can share one CRM at no cost, one more than HubSpot, Salesforce or Capsule allow.
- Workflow automationSet up rules that trigger actions when records change, such as creating a follow-up task when a deal moves stage.
- Contact and activity trackingManage leads, contacts and deals, with follow-up reminders and a log of tasks, meetings and calls on each record.
- Standard reportsUse built-in reports on leads, deals and activities to see where the pipeline stands.
- Mobile app and APIWork from the iOS and Android apps, and connect other tools through the API, with up to 5,000 calls a day.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 3 users, workflow rules, standard reports, 10 email templates, mobile app and API access |
| Standard | $14/user/mo annual | More users, records and customisation than the free edition |
| Professional | Higher | More advanced automation and sales process tools |
| Enterprise and Ultimate | Higher | Advanced customisation, analytics and admin controls |
The free edition has no time limit. Standard price billed annually, checked on zoho.com, November 2026.
Pros and cons
Pros
- Workflow automation on the free plan
- Three free users
- Low-cost paid upgrades
- Fits with other Zoho apps
Cons
- Busy interface that takes time to learn
- Free edition limits email templates and data exports
- Many signature features are paid only
Is it right for you?
Choose Zoho CRM ifYou have a team of up to three and want simple automation without paying anything.
Look elsewhere ifYou want a clean, simple interface, or free website forms and live chat built in.
#3Best free CRM for startups
Attio
Modern, Notion-feeling CRM built for product-led growth companies.
- Paid plans from
- $40/mo annual (1 seat)
- Free plan
- Yes (3 users)
- Best for
- Startups and modern sales teams
- Works on
- Web, iOS, Android
Attio has the most generous data limits of the hosted free CRMs here. The free plan covers three users and 50,000 records, and it builds your CRM for you by pulling people and companies from your connected email and calendar, then enriching them with company details. That saves hours of manual data entry for a new startup.
It also stands out for how flexible it is. You can shape the data model around deals, investors, hiring or partnerships, and the free plan includes workflows and Ask Attio, its AI assistant, with monthly credits. The limits show up elsewhere: three objects, three reports, one connected inbox per user and 200 synced emails a month. Heavier email users will need Plus.
Key features
- Automatic records from email and calendarConnect one inbox and calendar per user, and Attio creates contact and company records from your conversations and meetings.
- EnrichmentPeople and company profiles are filled in automatically with core details, so records start useful instead of empty.
- Flexible data modelUse up to three objects and shape them around your process, whether that is sales deals, fundraising or recruiting.
- WorkflowsBuild automations with agent and integration blocks, for example to update records or notify the team when a deal changes.
- Ask AttioAsk questions about your data in plain English using monthly AI credits, 100 per user plus 250 for the workspace.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 3 users, 50,000 records, 3 objects, 3 reports, email and calendar sync, enrichment, workflows and AI credits |
| Plus | $40/mo annual (1 seat) | Higher limits on objects, reports and synced email, plus private lists; extra seats $35/mo annual |
| Pro | $100/mo annual (1 seat) | Higher limits again, with features such as record summaries and call intelligence; extra seats $79/mo annual |
| Ultra | $1,000/mo annual | Five users included, with the highest limits |
The free plan has no time limit. Paid plans are priced per workspace with one seat included, billed annually, checked on attio.com, November 2026.
Pros and cons
Pros
- 50,000 records on the free plan
- Builds the CRM from your email and calendar
- Very flexible data model
- Fast, modern interface
Cons
- Only 200 synced emails per user each month on free
- Free plan limits you to 3 objects and 3 reports
- Record summaries and call intelligence are paid only
Is it right for you?
Choose Attio ifYou run a startup or small team and want a modern CRM that fills itself in from your inbox and adapts to more than sales.
Look elsewhere ifYou need marketing tools like forms, email campaigns or live chat in the same free plan.
#4Best free CRM if you expect to scale on Salesforce
Salesforce
The enterprise CRM standard. Powerful, complex, pricey.
- Paid plans from
- $25/user/mo
- Free plan
- Yes (2 users)
- Best for
- Small teams that expect to grow on Salesforce
- Works on
- Web, iOS, Android
Salesforce Free Suite is the only free plan here from the company most large sales teams already use. It gives two users accounts, contacts, leads, opportunities and support cases in one place, plus knowledge articles, customisable reports and dashboards, and simple marketing with landing pages and up to 100 emails a month.
It is built as an on-ramp rather than a long-term home. There is no lead routing or advanced automation, and the account stays free only if you log in at least once every 60 days. The value is the path. When you hire a third person, Starter Suite keeps everything on the platform, and Pro Suite adds forecasting and AppExchange apps later.
Key features
- Sales records and pipelineTrack accounts, contacts, leads and opportunities, with task feeds and activity history on each record.
- Service cases and knowledgeLog customer support cases and keep a knowledge base of answers, which most free CRMs do not include.
- Reports and dashboardsBuild customisable reports and dashboards on your pipeline and cases.
- Landing pages and emailCreate lead capture landing pages and send up to 100 emails a month from basic templates.
- Built-in AISummarise a customer's details and past interactions, and draft emails based on that context.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free Suite | $0 | Up to 2 users, sales, service and basic marketing tools, reports, dashboards and up to 100 emails a month |
| Starter Suite | $25/user/mo | More users, automation, lead routing, multi-email campaigns and meeting summaries |
| Pro Suite | $100/user/mo annual | Quoting, forecasting, deeper customisation and AppExchange apps |
| Enterprise and above | Higher | Full Salesforce clouds with advanced customisation and controls |
Free Suite stays free as long as you log in at least every 60 days. Prices checked on salesforce.com, November 2026.
Pros and cons
Pros
- Sales, service and marketing basics in one free plan
- Support case tracking included
- Clear upgrade path on the same platform
- Reports and dashboards are customisable
Cons
- Only 2 users
- No automation or lead routing on free
- Paid Salesforce gets expensive once you add more products
Is it right for you?
Choose Salesforce ifYou are a small team that expects to run on Salesforce later and wants to start on it at no cost.
Look elsewhere ifYou want the most features for free right now, or automation without paying.
- Paid plans from
- $13.79/user/mo annual
- Free plan
- Yes (15 users, 250 contacts)
- Best for
- Small businesses that want many tools free
- Works on
- Web, iOS, Android
EngageBay is the free CRM for teams with lots of people but few contacts. It allows up to 15 users on the free plan, far more than any other hosted option here, and bundles a CRM with email marketing, forms, a landing page, live chat and a helpdesk. One login can cover sales, marketing and support.
The limit that matters is contacts. You can store only 250, and free email sends are capped at 1,000 branded emails a month, so the plan suits a small client list rather than a growing marketing database. If your list grows past that, the Basic plan is one of the cheapest paid upgrades on this page.
Key features
- Free for up to 15 usersGive the whole team a seat at no cost, which suits shops, agencies and service teams with many staff.
- Deals with custom stagesTrack deals with your own milestones and deal tracks that match how you sell.
- Email marketingSend up to 1,000 branded emails a month to your contacts from the same account.
- Forms, pop-ups and a landing pageUse up to 10 embedded forms, up to 10 web pop-ups and one landing page to collect leads.
- Live chat and helpdeskChat with website visitors and handle support tickets with views, a group and canned responses.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 15 users and 250 contacts, 1,000 branded emails a month, forms, 1 landing page, live chat and ticketing |
| Basic | $13.79/user/mo annual | Higher contact, email and page limits than the free plan |
| Growth | $59.79/user/mo annual | More automation and higher limits across marketing, sales and service |
| Pro | $110.39/user/mo annual | The highest limits and full feature set |
The free plan has no time limit. Prices billed annually, checked on engagebay.com, November 2026.
Pros and cons
Pros
- Up to 15 free users
- CRM, email, chat and helpdesk in one free plan
- Cheap first paid plan
- Good fit for small businesses doing everything in one tool
Cons
- Only 250 contacts on the free plan
- Free emails are capped and branded
- Less polished than HubSpot
Is it right for you?
Choose EngageBay ifYou have a team of up to 15 people and a small customer list, and want sales, marketing and support tools at no cost.
Look elsewhere ifYour contact list is already larger than 250, or you only need a simple sales pipeline.
- Paid plans from
- $18/user/mo annual
- Free plan
- Yes (2 users, 250 contacts)
- Best for
- Freelancers and very small teams
- Works on
- Web, iOS, Android
Capsule is the simplest free CRM on this list. The free plan covers two users, 250 contacts and one sales pipeline, and you can connect Gmail or Outlook to send email from the CRM. There is very little to configure, so a freelancer or two-person business can be organised in an afternoon.
That simplicity is the point and the limit. There is no free automation, no marketing tools and only one pipeline, and 250 contacts fills up fast once you start adding prospects. When it does, Starter raises the limits while keeping the same tidy interface, which makes it an easy step up if you like how Capsule works.
Key features
- Free for 2 usersTwo people can share contacts, deals and tasks, which suits a founder and a partner or assistant.
- 250 contactsStore people and organisations with notes, history and tasks, up to 250 contacts in total.
- One sales pipelineTrack deals through your stages on a single pipeline, with a clear view of what is open.
- Gmail and Outlook emailConnect your Gmail or Outlook account to send email from inside the CRM.
- Clean, simple interfaceThe layout is plain and easy to learn, so there is almost no setup before you start using it.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | Up to 2 users, 250 contacts and 1 sales pipeline, with Gmail or Outlook email |
| Starter | $18/user/mo annual ($22 monthly) | Higher contact and pipeline limits, and support for professional mail servers |
| Growth | $36/user/mo annual ($40 monthly) | More advanced sales features, including automation |
| Advanced and Ultimate | $54 and $72/user/mo annual | Higher limits and more advanced features |
The free plan has no time limit. Prices checked on capsulecrm.com, November 2026.
Pros and cons
Pros
- Very easy to learn
- No setup work before you start
- Works with Gmail and Outlook
- Clear, fair paid plans
Cons
- Only 250 contacts
- One pipeline and no automation on free
- No marketing or support tools
Is it right for you?
Choose Capsule ifYou are a freelancer or two-person business that wants a tidy contact and deal list without any learning curve.
Look elsewhere ifYou have more than 250 contacts, or want automation, forms or marketing tools for free.
#7Best free CRM with collaboration tools
Bitrix24
All-in-one workspace that combines a CRM with tasks, chat and video calls.
- Paid plans from
- $49/mo annual (5 users)
- Free plan
- Yes (1–2 users)
- Best for
- Small teams that want CRM plus collaboration
- Works on
- Web, Windows, Mac, Linux, iOS, Android
Bitrix24 is the only pick here where the CRM is part of a full team workspace. The free plan includes a basic CRM with deals and contacts, plus tasks with Kanban and Gantt views, shared calendars, chat, video calls and 5 GB of storage. A small business can run its sales and internal communication in one free account.
The free CRM itself is thin. You get one pipeline and one administrator, the plan is meant for one or two users, and the interface packs in a lot. Where Bitrix24 differs is the paid pricing. Plans are a flat price per organisation, starting with five users on Basic, so a growing team can cost less than with per-user CRMs.
Key features
- Basic CRMManage deals and contacts on one sales pipeline, with activity history on each record.
- Tasks with Kanban and GanttPlan work as tasks and view them on boards or timelines, linked to the same workspace as your CRM.
- Chat and video callsMessage colleagues and run video calls without a separate tool like Slack or Zoom.
- Shared calendarsShare calendars across the team to plan meetings and follow-ups.
- 5 GB storageStore and share files in the workspace, up to 5 GB on the free plan.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 1 to 2 users, 1 pipeline, 1 administrator, basic CRM, tasks, calendars, chat, video calls and 5 GB storage |
| Basic | $49/mo annual (5 users) | A fuller CRM for a small team, with more storage |
| Standard | $99/mo annual (50 users) | More users, storage and features |
| Professional | $199/mo annual (100 users) | More users and the fuller feature set |
| Enterprise | From $399/mo annual | 250 users and up, with enterprise controls |
The free plan has no time limit. Paid plans are a flat price per organisation, billed annually ($69/mo on Basic billed monthly), checked on bitrix24.com, November 2026.
Pros and cons
Pros
- CRM, tasks, chat and video in one free account
- Desktop apps for Windows, Mac and Linux
- Flat per-organisation paid pricing
- Can replace several separate tools
Cons
- Basic CRM with one pipeline on free
- Interface feels cluttered
- Free plan is meant for only one or two users
Is it right for you?
Choose Bitrix24 ifYou want a CRM and team collaboration tools in one place, and like the idea of flat pricing as you add people.
Look elsewhere ifYou only need a focused sales CRM with a clean interface.
- Paid plans from
- $9/user/mo annual
- Free plan
- Yes (self-hosted)
- Best for
- Technical teams who want to self-host
- Works on
- Web, self-hosted (Docker)
Twenty is the only open-source CRM on this list, and it is free in a different way. There is no free cloud plan with user or contact caps. Instead, you can self-host the open-source core on your own server for free, with no limits set by the vendor. Your data stays on infrastructure you control.
The trade-off is that you do the work. Someone has to install, update, back up and secure the server, and setting up email and calendar sync takes technical effort. In return you get a modern interface, custom objects and full API access. If you would rather not run a server, Twenty Cloud starts at a low per-user price after a 30-day trial.
Key features
- Free self-hostingRun the open-source core on your own server at no cost, with no user or record limits set by Twenty.
- Custom objects and fieldsModel your own data, such as projects, properties or partners, alongside standard people, companies and opportunities.
- Table and Kanban viewsWork in spreadsheet-style tables or drag deals across Kanban boards, with filters and saved views.
- APIs and webhooksConnect Twenty to your other tools or build on it using its APIs and webhooks.
- Open source codeThe code is public, so developers can inspect it, change it and contribute fixes.
Pricing
| Plan | Price | What you get |
|---|---|---|
| Self-hosted | $0 | The open-source core on your own server, with no vendor limits on users or records |
| Pro (cloud) | $9/user/mo annual | Hosted by Twenty, with custom data model, workflows, Google and Microsoft sync, and some AI |
| Organization (cloud) | $39/user/mo annual | Custom roles, field and row permissions, SSO, audit logs and priority support |
| Enterprise | Custom | Single-tenant hosting, SCIM, IP allow-listing and a dedicated SLA |
Self-hosting is free. Cloud plans are billed yearly and come with a 30-day free trial, checked on twenty.com, November 2026.
Pros and cons
Pros
- Free with no vendor limits when self-hosted
- You own your data and the code
- Modern, fast interface
- Cheap cloud option if you stop self-hosting
Cons
- Self-hosting needs technical skills and upkeep
- No free plan on the cloud version
- Younger product with fewer integrations than established CRMs
Is it right for you?
Choose Twenty ifYou have a developer on the team and want a free CRM you control fully, with no caps on users or records.
Look elsewhere ifNobody on your team can run and maintain a server, or you want a free hosted plan.
Best free CRM by need
What do free CRMs cost when you upgrade?
Every free CRM limits users, contacts or features. When you hit a limit, this is roughly what the next step costs.
| Tier | Typical price | Tools at this level | Who it suits |
|---|---|---|---|
| Free | $0 | All 8 tools on this list | Teams of one to three people |
| First paid plan | $9 to $25/user/mo | Twenty, EngageBay, Zoho CRM, Capsule, HubSpot Starter, Salesforce Starter | Small teams outgrowing free limits |
| Per workspace | $40 to $50/mo | Attio Plus (1 seat included), Bitrix24 Basic (5 users) | Teams that prefer a flat starting price |
| Professional | $50+/user/mo | HubSpot Professional, Zoho Enterprise, Salesforce Pro | Teams needing advanced automation and reporting |
Prices from vendor pricing pages, November 2026.
Free plans can change. Export your data regularly so you are never locked in.
How we chose the best free CRM tools
We checked every CRM in the MakeSuccessOnline directory for a free plan that never expires, then added two well-known free CRMs we have not reviewed yet. We left out CRMs that only offer free trials, including Pipedrive, Close, monday CRM, Copper and folk. Free plan limits were checked on vendor sites in November 2026.
- Free plan limitsUsers, contacts, pipelines and features on the free plan.30%
- Core CRM featuresContact, deal and activity management.20%
- Ease of useHow quickly a small team can start using it.15%
- Upgrade costWhat the first paid plan costs when you outgrow free.15%
- IntegrationsEmail, calendar and other tools on the free plan.10%
- Data ownershipHow easy it is to export your data.10%
How to choose a free CRM
- Count your usersFree plans usually allow one to three users. Pick one that fits your team for at least a year.
- Check the contact limitFree contact caps range from 250 to 1,000 or more.
- Look at the first paid planKnow what you will pay per user when you outgrow the free plan.
- Test email and calendar syncAutomatic logging is what makes a CRM worth using.
- Keep your data portableMake sure you can export contacts and deals at any time.
- Avoid paying until you need toStart free, then upgrade only when a limit actually blocks you.
Check during the free trial
- Is the free plan permanent, not a trial?
- How many users and contacts does it allow?
- Does it sync with your email and calendar?
- What does the first paid plan cost per user?
- Can you export everything?
Red flags
- "Free" plans that expire after a trial period
- Very low contact limits for your list
- Key features like email sync paid-only
- No data export on the free plan
- Forced upgrades after a set time
Free CRM software FAQ
What is the best free CRM?
HubSpot is the best free CRM for most small teams because it includes contact and deal management, email tracking, meetings and forms. Zoho CRM and Attio are strong alternatives that are free for three users.
Is HubSpot CRM really free?
Yes. HubSpot's free CRM has no time limit and covers up to two users and 1,000 contacts, with paid upgrades for more users and features.
Which free CRM allows the most users?
EngageBay's free plan allows up to 15 users but only 250 contacts. Zoho CRM and Attio allow three users.
Does Pipedrive have a free plan?
No. Pipedrive offers a 14-day free trial but no permanent free plan. Close, monday CRM, Copper and folk also offer trials only.
Is there a free open-source CRM?
Yes. Twenty is an open-source CRM you can host yourself for free. It needs technical skills to set up and maintain.
When should I upgrade from a free CRM?
Upgrade when you need more users or contacts, automation, sequences or better reporting. Most first paid plans cost $9 to $25 per user a month.
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. He reviews each tools ranking before it goes live, checking plans, prices, free tiers and features against the tool's own documentation, and keeps rankings current as tools change.