Collins
Brand transformation studio for category leaders who need to move culture, not just logos.
- Founded
- 2008
- Team size
- 51-200
- Headquarters
- New York, NY
- Avg. cost
- $150,000–$1,000,000+/project
Overview
About
Collins is an independent New York branding studio that handles brand refreshes, repositions, expansions and turnarounds for companies at inflection points. The team pairs strategic repositioning with maximalist visual identity work, which is why clients like Target, Robinhood and YouTube Gaming use them when a redesign has to shift perception, not just update assets.
Collins is an independent New York branding studio that handles brand refreshes, repositions, expansions and turnarounds for companies at inflection points. The team pairs strategic repositioning with maximalist visual identity work, which is why clients like Target, Robinhood and YouTube Gaming use them when a redesign has to shift perception, not just update assets.
What they do
Services
- Brand Refresh
- Reposition
- Expansion
- Turnaround
Specializations
Industries served
Ideal client
Who they help
Best for mid-market and enterprise brands that already have scale and need the next chapter: a cultural brand that is losing its edge, a legacy name entering a new category, or a scaling tech company whose identity has not kept up with the business. Not the right fit if you need a cheap logo or a performance-marketing partner.
Pros & cons
Pros
- Repeat work with recognisable brands like Target, Bose and Robinhood
- Strong strategic layer, not just visual identity
- Comfortable with turnarounds and category repositions, not only new launches
- Own point of view and willing to push back on brief
- Industry awards and press cycle give the output external credibility
Cons
- Pricing is firmly in the top tier of US branding studios
- Output is bold and expressive, which can be a mismatch for conservative categories
- Scope is strategy and identity design, not full execution across every channel
Pricing
Notable clients
Common questions
FAQ
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What services does Collins offer?
Collins offers Brand Refresh, Reposition, Expansion, Turnaround.
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Where is Collins based?
Collins is headquartered in New York, NY.
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How much does Collins cost?
Collins operates on a project-based model, a minimum engagement of $150,000, typical costs of $150,000–$1,000,000+/project.
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Who is Collins best for?
Best for mid-market and enterprise brands that already have scale and need the next chapter: a cultural brand that is losing its edge, a legacy name entering a new category, or a scaling tech company whose identity has not kept up with the business. Not the right fit if you need a cheap logo or a performance-marketing partner.
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What industries does Collins serve?
Collins serves clients in Tech, Media, Culture, CPG.
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How big is Collins and when was it founded?
Collins was founded in 2008 and has a team of 51-200 people.
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How do I contact Collins?
You can visit www.wearecollins.com, or email info@wearecollins.com.
Editor’s take
A top-tier branding partner for brands that need a public reset, with the strategic chops to back the visual firepower. Overkill for small businesses, right-sized for category leaders.