Independently researched ranking
Best PPC Agencies for Fintech (2026)
11 PPC agencies for fintech compared on clients, reviews and pricing, picked from the 14 we track. Only 9 list fintech clients; the rest are financial services specialists.
- Agencies reviewed
- 14
- Median minimum
- $5,000/mo
- Average rating
- 4.87
- Offer AI search
- 64%
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 11 best PPC agencies for fintech
- Best PPC agency for fintech by need
- How much PPC agencies for fintech cost
- How we ranked them
- How to choose a PPC agency for fintech
- Agency vs freelancer vs in-house
- What a PPC agency for fintech does
- FAQ
- More agencies
- Related rankings
Which PPC agency for fintech is best?
The best PPC agencies for fintech in 2026 include Search + Gather for broad paid media, Right Side Up for growth teams, Favoured for app and paid social campaigns, Gripped for B2B fintech and NoGood for large fintech retainers. Across the 14 agencies we track, the median minimum is $5,000 a month.
Key takeaways
- The median minimum for a PPC agency for fintech is $5,000 a month, and 45% of agencies with published minimums sit in the $1,000 to $5,000 mid-market band.
- Only 9 of the 14 agencies list fintech clients for paid work, so the rest of this ranking uses financial services specialists. We flag each one that does not list fintech.
- Most hourly rates here sit between $100 and $199, but only seven of the 14 agencies publish one, so ask for a written scope and price rather than comparing hourly figures.
- Regional pricing is thin: the four North American agencies with a published minimum show a median of $5,500 a month, and the pool has too few UK or other published minimums to compare.
- Fintech ads sit under platform financial-services rules, so choose an agency that can explain how it handles ad approvals and compliant claims before you commit budget.
Best PPC agencies for fintech compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | Search + Gather | Overall for fintech paid media | $5,000 | ★4.9 (30) |
| 2 | Right Side Up | Growth teams scaling acquisition | $10,000 | ★4.8 |
| 3 | Favoured | Fintech apps and paid social | $1,000 | ★4.6 (39) |
| 4 | Gripped | B2B fintech demand generation | $7,500 | ★4.8 |
| 5 | NoGood | Established fintech brands at scale | Not published | ★5.0 (3) |
| 6 | SimpleTiger | SaaS-style fintech platforms | $6,000 | ★4.9 |
| 7 | Impressive | Performance-linked fees | Not published | ★4.8 (138) |
| 8 | HigherVisibility | Regulated finance with PPC and SEO | $2,500 | ★4.8 (150) |
| 9 | farsiight | B2B paid media with a 5.0 rating | $5,000 | ★5.0 (80) |
| 10 | Bird Marketing | UK wealth and finance firms | $5,000 | ★5.0 (74) |
| 11 | PageTraffic | Low-cost entry | $1,000 | ★4.9 (116) |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 11 best PPC agencies for fintech in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for fintech paid media
Search + Gather
Toronto paid media agency for startups and scale-ups, from search and social to CTV
Search + Gather is a Toronto paid media agency whose client list includes Coinbase, RBC Ventures and Shutterstock. It covers search, social, CTV, programmatic and Amazon, which is broad for a team of around 18. It reports 890% more paid conversions for Top Hat and holds a 4.9 Clutch rating from 30 reviews. Based in Canada, it works with US and UK fintechs remotely.
Notable clients
- ecobee
- Coinbase
- Top Hat
- Introhive
- Shutterstock
- IDP Education
Watch out
SEO and AI search are recent additions, and the $5,000 Clutch minimum and $150 to $199 hourly band suit funded companies.
#2Best for growth teams scaling acquisition
Right Side Up
Senior growth marketing collective embedded with modern SaaS and DTC brands
Right Side Up is a San Francisco growth marketing collective that lists fintech alongside SaaS, DTC and marketplaces. Its senior marketers cover paid, lifecycle, product marketing and SEO, and it counts Rocket Money, Yelp and Uber among its clients. The embedded model works as an extension of an in-house team, which suits fintechs that already have a marketing lead.
Notable clients
- Rocket Money
- Molson Coors
- HoneyBook
- Yelp
- Uber
Watch out
A senior-only model and a $10,000 minimum mean premium pricing, and it is less turnkey for teams with no in-house marketer.
#3Best for fintech apps and paid social
Favoured
Employee-owned London paid social, TikTok and app growth agency for DTC brands
Favoured is an employee-owned London agency built around paid social, TikTok and app marketing, and it lists fintech and apps among its sectors. Creative production sits in-house, from UGC to motion graphics, which matters when app install ads need constant fresh creative. It reports £500K in sales for Durex UK on TikTok and holds a 4.6 Clutch rating from 39 reviews.
Notable clients
- Oddbox
- Elvie
- Durex
- Teapigs
- Go Ape
- Snag
Watch out
Reviews are mixed in places, one citing unprofitable campaigns, and the team has little enterprise experience.
#4Best for B2B fintech demand generation
Gripped
Full-service B2B SaaS growth agency covering demand, ABM, SEO, and paid
Gripped is a London B2B SaaS growth agency that names fintech among its verticals, with LinkedIn Ads expertise alongside demand generation, ABM, SEO and paid search. That mix suits fintech vendors selling software to finance teams rather than consumers, and the London base helps UK and EU buyers. It lists a $7,500 minimum.
Watch out
No marquee client roster is published to check, and the B2B-only focus is a poor fit for consumer fintech.
#5Best for established fintech brands at scale
NoGood
New York growth marketing agency with a fintech practice for startups and large brands
NoGood is a New York agency founded in 2016, with 11 to 50 staff and offices in New York, Miami and Dubai. Its fintech page names Chime, Intuit, Truliant and Merlin Investor, and one team covers paid search, paid social, SEO and AI search, CRO and lifecycle work. Clutch reviewers credit its paid ads work with better ROAS, cost per acquisition and lead volume. Its own site puts retainers above $20,000 a month.
Notable clients
- Chime
- Intuit
- Truliant Federal Credit Union
- Merlin Investor
- Payzer
- Citi
Watch out
It has only three Clutch reviews, and its fintech page gives just one quantified case with no timeframe.
#6Best for SaaS-style fintech platforms
SimpleTiger
SaaS-focused SEO and PPC agency with 15 years of specialization
SimpleTiger has served software brands for over 15 years and lists fintech among its sectors, with clients such as Segment, Gainsight, Bitly and Invoca. It runs PPC alongside SEO, AEO, content and link building, with a 4.9 rating and a $6,000 minimum. It suits fintech products sold on demos and free trials, where paid search has to feed a pipeline.
Notable clients
- Gainsight
- Gelato
- Firecrawl
- Centerbase
- ContractWorks
- Invoca
Watch out
Software is its specialism, so lending, payments or consumer finance brands get less direct experience, and bandwidth is limited.
#7Best for performance-linked fees
Impressive
Cremorne performance agency pairing SEO and paid media with performance-linked fees
Impressive is a Melbourne agency that lists financial services and superannuation among its sectors. It does not list fintech, but its client work includes iSelect, Telstra Super and ASX. Fees can be linked to agreed targets such as revenue or CPA on rolling terms, and it is a Google Premier Partner with a 4.8 rating from 138 reviews.
Notable clients
- Mattel Australia
- Nine West
- Telstra Super
- ASX
- Hertz
- iSelect
Watch out
It is an adjacent pick with no fintech focus listed, its $3,000 to $15,000 monthly range is steep for small budgets, and results figures are self-reported.
#8Best for regulated finance with PPC and SEO
HigherVisibility
Nationally recognized SEO and digital marketing agency with deep franchise expertise.
HigherVisibility, based in Memphis, pairs SEO with PPC and lists finance among its industries, with Evolve Bank & Trust among its named clients. It holds a 4.8 rating from 150 reviews, has won SEO Agency of the Year awards, and starts at $2,500 a month. The balance of paid and organic suits fintechs wanting both under one roof.
Notable clients
- Allied Van Lines
- Brilliant Earth
- Caliber Collision
- HOTWORX
- Evolve Bank & Trust
- Orangetheory
Watch out
It lists no fintech focus, only finance, and its depth is greater in SEO than in pure paid media.
#9Best for B2B paid media with a 5.0 rating
farsiight
South Brisbane paid media agency for ecommerce and B2B SaaS growth
farsiight is a Brisbane paid media agency with 80 Clutch reviews at a 5.0 average. It lists financial services among its industries, and works with B2B SaaS clients such as Simpro and Go1. It builds performance creative in-house and publishes original paid media research. It is based in Australia, so US fintechs would work with it remotely.
Notable clients
- Simpro
- Move With Us
- Go1
- BlackMilk Clothing
- Outback Equipment
- EHP Labs
Watch out
It does not list fintech, organic search is outside its offer, and the $5,000 minimum suits funded brands.
#10Best for UK wealth and finance firms
Bird Marketing
City of London digital agency for SEO, PPC and web design backed by 74 Clutch reviews
Bird Marketing is a City of London agency covering SEO, PPC and web design, and it lists financial services and wealth management among its sectors. Clients include St James's Place and Fiserv. It holds a 5.0 Clutch rating from 74 reviews, starts at $5,000 and has offices in London, New York and Dubai.
Notable clients
- Huawei
- St James's Place
- Cancer Research
- Fiserv
- First Data
- Supermicro
Watch out
It lists no fintech specialism, and its generalist offer has less depth for complex enterprise programmes.
#11Best for low-cost entry
PageTraffic
SEO-first agency from New Delhi with 100-plus Clutch reviews and offices in London and Chicago
PageTraffic, a New Delhi agency operating since 2002, covers SEO and paid search and lists BFSI among its industries. Its minimum is $1,000, its hourly band is under $25, and it holds a 4.9 rating from 116 Clutch reviews. Offices in London and Chicago help with client contact, which makes it the lowest-cost option on this list.
Watch out
It is an adjacent pick, some reviews cite communication lapses, and packaged plans can feel templated for regulated fintech.
Best PPC agency for fintech by need
Broad paid media for funded fintechsSearch + Gather
Embedded growth teamRight Side Up
Fintech app installs and paid socialFavoured
B2B fintech on LinkedInGripped
Large retainers, named fintech brandsNoGood
Fintech sold on demosSimpleTiger
Performance-linked feesImpressive
Paid plus SEO in financeHigherVisibility
Tight budgetsPageTraffic
How much does a PPC agency for fintech cost in 2026?
PPC agency pricing for fintech depends on the minimum retainer and on whether media spend is billed separately. These figures come from the 11 agencies in this pool with a published USD minimum, so treat them as a small sample.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 27% | Early-stage apps testing a single channel; usually packaged plans, often offshore. |
| Mid-market | $1,000 to $5,000/mo | 45% | Seed to Series B fintechs running search and social with in-house or agency creative. |
| Premium | Over $5,000/mo | 27% | Scale-ups and funded platforms running multi-channel programmes with senior strategists. |
Source: published minimum budgets of PPC agencies for fintech in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
How we chose the best PPC agencies for fintech
We started with the 14 PPC agencies in the MakeSuccessOnline directory that list fintech or financial services clients, and scored each on six criteria. Profiles were researched from each agency's own site plus at least one independent source such as Clutch, trade press or award listings.
- Fintech and finance fitWhether the agency lists fintech clients, or at least financial services, and shows named work in regulated categories.25%
- Paid media depthHow central PPC and paid social are to the agency's work, and how many channels it runs well.20%
- Proven results and clientsNamed clients, published case results and numbers we could attribute to a source.20%
- Reviews and reputationRating and review volume on Clutch, Google or G2, plus awards and partner status.15%
- Pricing transparency and valuePublished minimums and hourly bands, and how they compare with the scope offered.10%
- Team and longevityYears in business, team size and who actually runs accounts.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a PPC agency for fintech
- Set a cost per funded account targetWork back from lifetime value to the acquisition cost you can afford, so the agency is judged on funded accounts or approved applications, not clicks.
- Pick the right channel mixConsumer apps lean on paid social and app campaigns, while B2B fintech vendors lean on search and LinkedIn. Shortlist agencies strong in your mix.
- Ask how they handle ad approvalsFinancial products face stricter review on Google and Meta. Ask for examples of compliant ad copy and how disapprovals are resolved.
- Check creative capacityFintech ads wear out fast. Confirm who produces new creative each month and whether it is included in the fee.
- Agree tracking before launchInsist on server-side or CRM-linked conversion tracking so funded accounts, not form fills, drive bidding.
- Review contract and spend termsCheck notice periods, who owns the ad accounts and whether media spend is billed through the agency.
Questions to ask
- Which fintech or financial services clients have you run paid media for, and what happened to their cost per funded account?
- How do you handle ad rejections and financial promotion rules on Google and Meta?
- What conversion event will you optimise towards, and how will it be tracked?
- Who produces the creative, and how often is it refreshed?
- What does the first 90 days look like, and what budget do you need to test properly?
- How do you report, and can we own the ad accounts and data?
Red flags
- Promises of a fixed cost per acquisition before any testing has run.
- No examples of compliant ad copy for financial products.
- Reports built on clicks and impressions with no link to funded accounts or revenue.
- Ad accounts held in the agency's name, with no handover on exit.
- Fintech experience claimed but no named client or reference to check.
PPC agency for fintech vs freelancer vs in-house
| PPC agency for fintech | Freelancer | In-house PPC | |
|---|---|---|---|
| Typical cost | $1,000 to $15,000+/mo plus media | Hourly or project-based | Salary plus tools and training |
| Skills covered | Search, social, creative, tracking | Usually one or two channels | Depends on hire; often generalist |
| Compliance know-how | Often built from past finance accounts | Varies widely | Must be learned or hired in |
| Best for | Multi-channel programmes with ad spend to manage | Defined audits and small tests | Large budgets needing daily control |
| Main risk | Junior staff on your account | Capacity and continuity | Slow hiring and single point of failure |
What does a PPC agency for fintech do?
A PPC agency for fintech is a marketing partner that plans, buys and optimises paid ads for financial technology companies. Typical work covers Google Ads, paid social, LinkedIn and app campaigns, plus conversion tracking, creative testing and reporting. Because financial products face tighter ad platform review, a fintech specialist also manages compliant messaging and approvals, and ties spend to funded accounts, applications or demos rather than clicks.
PPC agency for fintech FAQ
What is the best PPC agency for fintech in 2026?
There is no single best choice. Search + Gather is our top pick for broad paid media, Right Side Up suits embedded growth teams, Favoured leads for app and paid social work, and Gripped suits B2B fintech. The right fit depends on your channel mix, stage and budget.
How much does a PPC agency for fintech cost?
Across the 14 agencies we track, the median minimum is $5,000 a month, and 45% of those with published minimums charge between $1,000 and $5,000. Hourly rates mostly fall between $100 and $199, though few agencies here publish one. Media spend is usually billed on top.
How long does it take to see results from fintech PPC?
Most fintech accounts need four to eight weeks to gather enough conversion data for bidding to stabilise, and ad approvals can add delay. Expect a first month of setup and testing, then optimisation. Treat early cost per acquisition figures as directional until tracking is confirmed.
How do I choose a PPC agency for a fintech startup?
Start with the metric that matters, such as cost per funded account, then shortlist agencies with named fintech or finance clients. Ask for compliant ad examples, confirm who owns the ad accounts, and meet the person who will run your campaigns. Check recent reviews rather than relying on awards.
Are there advertising rules for fintech PPC?
Yes. Google and Meta apply financial services policies that can restrict claims, require disclosures or demand verification for some products. Regulators in your market also govern financial promotions. An agency can manage approvals, but your compliance team should sign off on claims. This is general guidance, not legal advice.
Should a fintech use search ads or paid social?
It depends on how customers find you. Search captures people already looking for a product, such as a business loan or savings account, while paid social builds demand for new categories and apps. Many fintechs run both, then shift budget towards whichever produces cheaper funded accounts.
Do these agencies all specialise in fintech?
No. Only 9 of the 14 agencies we track list fintech clients for PPC. The others, such as HigherVisibility and Impressive, list financial services instead, and we say so in each profile. Ask any shortlisted agency for fintech case studies before signing.
Is a PPC agency worth it for an early-stage fintech?
It can be when paid acquisition is already proven or the team lacks a performance marketer. With minimums of $1,000 to $5,000 a month at 45% of agencies, a smaller budget can buy a focused test. Without in-house tracking and a clear funnel, spend is easy to waste.
More agencies
Well-reviewed agencies that did not make the top list but may suit your market.
Browse all 14 agencies →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.