Independently researched ranking
Best PPC Agencies for Fitness Brands (2026)
12 PPC agencies for fitness brands compared on Google Ads results, reviews and pricing, picked from the 20 agencies in our directory that list fitness clients.
- Agencies reviewed
- 20
- Median minimum
- $1,000/mo
- Typical hourly rate
- $100–$149
- Offer AI search
- 60%
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 12 best PPC agencies for fitness brands
- Best PPC agency for fitness brands by need
- How much PPC agencies for fitness brands cost
- How we ranked them
- How to choose a PPC agency for fitness brands
- Agency vs freelancer vs in-house
- What a PPC agency for fitness brands does
- FAQ
- More PPC agencies for fitness brands
- Related rankings
Which PPC agency for fitness brands is best?
The best PPC agencies for fitness brands in 2026 include RiseUp Agency for award-winning ecommerce paid search, 1 At-Bat Media for supplement and apparel DTC, Embryo for scale on Google ads, M3 Agency for gyms and leisure and Digital Media Team for UK ecommerce. The median minimum across the 20 agencies we compared is $1,000 a month.
Key takeaways
- PPC agencies for fitness brands are cheaper to start with than most services: the median minimum is $1,000 a month, and only 6% of the 17 agencies with a published minimum sit in the premium tier.
- 47% of agencies that publish rates quote $100 to $149 an hour, so judge value on scope and results, not hourly price.
- 53% of these agencies start under $1,000, but ad spend is billed separately, so confirm what budget the retainer assumes.
- Fitness advertisers hit platform restrictions on health claims and supplements. Pick an agency that has run ads in the category and knows how to keep accounts live.
- Google Ads is one lever. Memberships, supplements and apparel convert differently, so ask for case studies from your own model.
Best PPC agencies for fitness brands compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | RiseUp | Overall for ecommerce paid search | $1,000 | ★5.0 (10) |
| 2 | 1 At Bat Media | Supplement and apparel stores | $5,000 | ★5.0 (16) |
| 3 | Embryo | Large-scale Google ad budgets | $5,000 | — |
| 4 | M3.agency | Gyms and leisure operators in the UK | $1,000 | ★5.0 (11) |
| 5 | Digital Media Team | UK DTC ecommerce on Google and Meta | £1,000 | — |
| 6 | App Guardians | Fitness apps and subscriptions | $10,000 | ★4.8 (30) |
| 7 | Red Cow Media | Fitness apparel with search and PPC | Not published | ★4.6 (27) |
| 8 | Reform Digital | Wellness lead gen and ecommerce | $1,000 | ★4.9 (11) |
| 9 | The Setters Agency | Studios wanting paid social and Google | $1,000+ | ★4.9 (18) |
| 10 | SOUP Agency | Small budgets and senior-led accounts | $1,000 | ★4.9 (37) |
| 11 | Modo25 | Sportswear and outdoor retailers | $5,000 | ★5.0 (5) |
| 12 | connective3 | Integrated retail PPC at larger scale | $5,000 | ★2.0 (1) |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 12 best PPC agencies for fitness brands in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for ecommerce paid search
RiseUp
Alpha Tower performance agency (ex-Global Search Marketing) for ecommerce growth
RiseUp Agency is a Birmingham performance agency that leads with paid media, covering Google and Microsoft ads, Amazon Ads, paid social and CRO for DTC brands. It was named PPC Agency of the Year at the UK Agency Awards 2026 and has a perfect 5.0 on Clutch across ten reviews. Sport is a listed sector, with Levi's and Gore-Tex among named clients, and the minimum is $1,000.
Notable clients
- Levi's
- Sotheby's International Realty
- Pickfords
- Vax
- Rangemaster
- Gore-Tex
Watch out
Headline growth figures on its site are self-reported, and its award tally is stated inconsistently.
#2Best for supplement and apparel stores
1 At Bat Media
Toronto Shopify growth agency running Meta/Google ads and Klaviyo retention for DTC brands
1 At-Bat Media is a Toronto Shopify growth agency running Google Ads and Shopping, Meta ads, performance creative and Klaviyo retention. Its sectors include apparel and sporting goods and supplements, and clients include ANS Performance and Mammoth Supplements. It reports Cutter & Buck DTC revenue up 112% with CAC down 29%, and holds a 5.0 Clutch rating across 16 reviews with a $5,000 minimum.
Notable clients
- Cutter & Buck
- Upper Deck
- ANS Performance
- Mammoth Supplements
- Nooee Pet
- Brian Dawkins
Watch out
The revenue threshold puts early-stage stores outside its sweet spot, and it does not offer SEO.
#3Best for large-scale Google ad budgets
Embryo
Independent Manchester performance agency with SEO roots and in-house AI search tools
Embryo is an independent Manchester performance agency with SEO roots, managing more than 2 million pounds a month in Google ad spend, an agency figure. It lists sport among its sectors, with British Cycling and HSS Hire among clients, and covers paid social, CRO and web builds in-house. It reports UK Search Awards 2025 and UK Paid Media Awards 2026 wins, with a $5,000 minimum.
Notable clients
- Pizza Express
- Homebase
- Bella Italia
- The Range
- British Cycling
- Burgess Pet Care
Watch out
The Clutch profile has no client reviews, and a $5,000 minimum may price out very small gyms and studios.
#4Best for gyms and leisure operators in the UK
M3.agency
B Corp integrated agency running SEO, PPC and creative from a Birmingham hub
M3 Agency is a B Corp integrated agency in Birmingham running PPC and programmatic advertising alongside SEO, social and creative. Sport and leisure is a listed sector, with Aston Villa FC among its clients. It is a Premier Google Partner for 2026 and holds a 5.0 Clutch rating across 11 reviews, with a $1,000 minimum and an hourly band of $100 to $149, which suits multi-site operators.
Notable clients
- MG Motor UK
- Aston Villa FC
- Co-op
- University of Birmingham
- Visit Jersey
- Balfour Beatty
Watch out
PPC is one discipline among many, work can be split across its offices, and pricing is not published.
#5Best for UK DTC ecommerce on Google and Meta
Digital Media Team
Manchester ecommerce growth agency for paid social, Google Ads, Klaviyo and Shopify
Digital Media Team is a Manchester ecommerce growth agency running Google Ads and Shopping, Amazon ads, paid social and Klaviyo for Shopify brands. Its sectors include food and nutrition and sport, and MuscleFood is a named client. It is a three-time Google Premier Partner and Klaviyo Master Platinum Partner, with a 1,000 pound minimum, so it suits supplement and equipment shops.
Notable clients
- Mercedes-Benz
- Aston Martin F1 Team
- Tim Hortons
- DeMellier London
- MuscleFood
- ELLE
Watch out
Its published ROAS figures are agency-reported, and founders and team are not named on its site.
#6Best for fitness apps and subscriptions
App Guardians
Mobile-first advertising and growth agency for app user acquisition, ASO and retention
App Guardians is a Vancouver agency founded in 2018 that lists fitness, health and music among its industries, with about 70% of its Clutch service mix in app marketing. One team covers paid user acquisition, Apple Search Ads, Google Ads, paid social and UGC creative, plus retention and subscription revenue work. It publishes case studies with ROAS and install figures and holds 4.8 on Clutch from 30 reviews. Its $10,000 minimum suits funded apps.
Notable clients
- Keap
- ThinkUp
- Alma
- Sentry Parental Control
- Amwell
- Live Well by Zurich
Watch out
It is built for mobile apps rather than gyms or product stores, and some reviewers found creative deliverables weaker than the growth work.
#7Best for fitness apparel with search and PPC
Red Cow Media
Manchester SEO-first agency with an ex-Google paid search lead and UAE arm
Red Cow Media is a Manchester SEO-first agency, with paid search led by a former Google employee, per the agency, plus Google Shopping and paid social. It lists fitness apparel among its sectors, and Gymshark and boohoo are named clients. It has worked since 2013 and holds a 4.6 rating from 27 reviews, which suits apparel brands wanting search and Shopping together.
Notable clients
- boohoo
- Gymshark
- BUPA
- Apadmi
- The Couture Club
Watch out
Pricing and team size are not published, and recent public activity is lighter than at rivals.
#8Best for wellness lead gen and ecommerce
Reform Digital
South Yarra performance agency founded in 2020, SEO and Google Ads for eCommerce and lead gen
Reform Digital is a Melbourne performance agency, founded in 2020, running Google Ads, SEO, paid social and CRO as one connected strategy. Health and wellness is a listed sector, with Kiva Wellness among clients. It reports 87% eCommerce revenue lift for Robot Specialist. It holds a 4.9 rating from 11 reviews and charges a $1,000 minimum with an hourly band of $100. It works with overseas clients remotely.
Notable clients
- Rapid Loans
- Robot Specialist
- Talking Stones
- Kiva Wellness
- Rossi Boots
- The Cookie Diet
Watch out
A young agency with a smaller review base and a client roster skewed to SMB and mid-market names.
#9Best for studios wanting paid social and Google
The Setters Agency
New York social media agency with 40+ aesthetic provider clients
The Setters Agency is a New York team founded in 2018 that lists fitness and apparel among its industries, alongside med spas and ecommerce. It runs Google Ads and Instagram and Facebook ads next to social management, influencer work and content production, with a Clutch minimum of $1,000. It holds 4.9 on Clutch from 18 reviews and is a Google Partner and Meta Business Partner. It works with clients elsewhere remotely.
Notable clients
- Allergan
- Prollenium
- Sciton
- Dr. Madnani
- RAM Plastic Surgery
- Studio Esthetique
Watch out
It is social-first, so search and web are secondary, and one client wanted an onsite contact.
#10Best for small budgets and senior-led accounts
SOUP Agency
Senior-led Sydney CBD agency mixing paid search, paid social, SEO and Klaviyo
Soup Agency is a senior-led Sydney agency whose sectors include health and fitness. It covers Google Ads and paid search, paid social, SEO, influencer work and Klaviyo email. Clutch shows 4.9 across 37 reviews, with reviewers citing timeliness and proactive communication, and the minimum is $1,000 with an hourly band of $50 to $99, the lowest among our picks. Overseas brands work with it remotely.
Notable clients
- LawConnect
- RIPE Global
- Car Next Door
- Dovida
- Fulfilment Australia
- Mosman Preparatory School
Watch out
A team of two to nine on Clutch limits capacity, and some reviewers asked for deeper optimisation advice.
#11Best for sportswear and outdoor retailers
Modo25
Data-led Leeds agency pairing SEO and paid media with its own AI forecasting tool
Modo25 is a Leeds agency pairing SEO and paid media with its own ASK BOSCO forecasting platform. Sports and outdoor is a listed sector, with Castore, Sigma Sports and Jones Bootmaker among retail clients. It is a Google Premier Partner for 2024 and 2025, plus a Meta Business Partner, which helps brands planning seasonal budgets across Google and social.
Notable clients
- Cult Beauty
- Castore
- Pavers
- The Fragrance Shop
- Sigma Sports
- Jones Bootmaker
Watch out
Its Clutch reviews all date from 2020, and one reviewer cited premium pricing of about 7,000 pounds a month.
#12Best for integrated retail PPC at larger scale
connective3
Leeds performance agency from the ex-Branded3 team, joining SEO, PR and paid media
Connective3 is a Leeds performance agency from the ex-Branded3 team that shifts budget between SEO, PR and paid media based on performance. It lists sports and retail among its sectors and was named Large Paid Media Agency of the Year at the UK Paid Media Awards 2025. Named clients include Ocado and Loveholidays, so it suits bigger retail advertisers with multi-channel budgets.
Notable clients
- Ocado
- Wren Kitchens
- Avon
- Compare the Market
- SumUp
- thortful
Watch out
Its only Clutch review is rated 2.0, and hourly rates of $300 or more are pricey for small budgets.
Best PPC agency for fitness brands by need
How much does a PPC agency for fitness brands cost in 2026?
PPC agency pricing for fitness brands is usually a retainer or percentage of spend, plus the media budget itself. These figures come from the published minimums and hourly rates of the 20 agencies in this pool, a small sample.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 53% | Local gyms and studios running a simple Google Ads and Maps campaign. |
| Mid-market | $1,000 to $5,000/mo | 41% | Growing DTC brands needing Shopping, search and creative testing under one plan. |
| Premium | Over $5,000/mo | 6% | No agency in this pool publishes a minimum above $5,000, though large accounts quote bespoke fees. |
Source: published minimum budgets of PPC agencies for fitness brands in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is $100 to $149, quoted by 47% of agencies that publish rates, followed by $50 to $99 (26%).
How we chose the best PPC agencies for fitness brands
We started with the 20 agencies in the MakeSuccessOnline directory that list fitness clients and scored each on six criteria, focusing on paid search and paid media capability. Every profile was researched from the agency's own site plus at least one independent source such as Clutch, trade press or award listings.
- PPC and paid media depthHow central Google Ads, Shopping and paid media are to the agency's offer.25%
- Fitness and DTC fitEvidence of fitness, sport, supplement, apparel or wellness clients.20%
- Proven results and clientsNamed clients and published results we could attribute to a source.20%
- Reviews and reputationRating and review volume on Clutch or Google, plus awards and platform partner status.15%
- Pricing transparency and valueWhether minimums are published and how they compare with the scope.10%
- Reporting and teamClarity of reporting, team size and who manages the account.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a PPC agency for fitness brands
- Define the conversionGym trials, supplement orders and apparel purchases have different margins. Set a target cost per acquisition before briefing agencies.
- Check category experienceAsk for fitness, sport or wellness case studies and how they handled ad-policy limits on health claims.
- Compare the fee modelRetainer, percentage of spend and performance-linked fees all exist. Find out what ad budget each assumes.
- Probe the creative sideAds depend on images and video. Ask who produces them and how fast new variants are tested.
- Insist on account ownershipYour Google Ads account and data should be in your name, with the agency as a user.
- Set review pointsAgree a 90-day checkpoint on cost per acquisition and revenue before extending.
Questions to ask
- Which fitness or wellness accounts do you manage, and what was their cost per acquisition?
- How do you handle ad policy limits on health, weight-loss and supplement claims?
- What ad budget does your fee assume, and how do you charge as it grows?
- Who builds the ad creative and landing pages, and how often do you test?
- How do you handle Google Shopping feeds and Performance Max?
- Will our ad accounts and data stay in our name?
Red flags
- Guaranteed cost per acquisition or return on ad spend.
- Ad accounts held in the agency's name with no transfer on exit.
- Reports of clicks and impressions only, with no sales data.
- Careless handling of health or supplement claims that risks account suspensions.
- Contracts that lock in months of fees with no review point.
PPC agency for fitness brands vs freelancer vs in-house
| PPC agency | Freelancer | In-house PPC | |
|---|---|---|---|
| Typical cost | $1,000 to $10,000/mo plus ad spend | Lower; hourly or percent of spend | Salary plus tools |
| Skills covered | Search, Shopping, creative, reporting | Usually one platform | Depends on hire |
| Speed to start | 1 to 3 weeks | Days | 1 to 3 months to hire |
| Best for | Scaling DTC and multi-site brands | Small accounts and audits | Large steady budgets |
| Main risk | Junior staff on your account | Capacity and continuity | Single point of failure |
What does a PPC agency for fitness brands do?
A PPC agency for fitness brands plans, runs and optimises pay-per-click advertising, mainly on Google Ads, Microsoft Ads and social platforms, to drive memberships, product sales or enquiries. Typical work includes keyword and audience research, Google Shopping and Performance Max campaigns, ad creative and landing page testing, conversion tracking and reporting on cost per acquisition. For gyms it often includes local campaigns tied to Google Maps listings.
PPC agency for fitness brands FAQ
What is the best PPC agency for fitness brands?
RiseUp Agency is our top pick for ecommerce paid search, with 1 At-Bat Media best for supplement and apparel stores and Embryo for large Google ad budgets. The best choice depends on whether you sell memberships or products, your budget and where you are based.
How much does a PPC agency for fitness brands cost?
The median minimum among the 20 agencies we compared is $1,000 a month, and 53% start under $1,000. Most publish hourly rates of $100 to $149. Ad spend is on top, so ask what media budget each retainer assumes before comparing quotes.
How long does fitness PPC take to show results?
Paid search can produce leads in the first weeks, but expect two to three months to tune campaigns and reach a stable cost per acquisition. Seasonal peaks such as January sign-ups and summer apparel launches affect results, so plan lead time before them.
Are there advertising restrictions for fitness and supplement brands?
Yes. Google Ads and social platforms limit claims about weight loss, health and supplements, and ads can be disapproved or accounts suspended. Choose an agency that has run fitness accounts, and ask how it reviews ad copy and landing pages against policy before launch.
How do I choose a PPC agency for my gym or fitness brand?
Ask for fitness or sport case studies with cost per acquisition shown, confirm who manages your account, and insist your ad accounts stay in your name. Compare fee models, since minimums here run from about $1,000 to $5,000, and check reviews on Clutch or Google.
Should I hire a local or remote PPC agency?
Remote is fine for ecommerce and most gyms, because PPC is managed online, and several picks here sit in the UK, Canada or Australia. Hire locally for multi-site gyms that need local market knowledge, or when you want in-person strategy sessions.
Is Google Ads worth it for a gym or fitness brand?
Usually yes for gyms capturing nearby searches and for stores selling products with healthy margins. It is less worth it with thin margins or no way to track sign-ups. Start with a modest budget, clear conversion tracking and a 90-day review before scaling spend.
What is the difference between PPC and paid social for fitness?
PPC on Google captures people already searching, such as gym near me or protein powder, while paid social creates demand through video and creators. Most fitness brands use both. Agencies such as RiseUp, 1 At-Bat Media and Digital Media Team cover search and social together.
More PPC agencies for fitness brands
Well-reviewed PPC agencies for fitness brands that did not make the top list but may suit your market.
Browse all 20 PPC agencies for fitness brands →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.