Independently researched ranking
Best Social Media Marketing Agencies for Fitness Brands (2026)
11 social media marketing agencies for fitness brands compared on channels, reviews and pricing, picked from the 27 agencies in our directory that list fitness clients.
- Agencies reviewed
- 27
- Median minimum
- $5,000/mo
- Typical hourly rate
- $100–$149
- Average rating
- 4.69
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 11 best social media marketing agencies for fitness brands
- Best social media marketing agency for fitness brands by need
- How much social media marketing agencies for fitness brands cost
- How we ranked them
- How to choose a social media marketing agency for fitness brands
- Agency vs freelancer vs in-house
- What a social media marketing agency for fitness brands does
- FAQ
- More social media marketing agencies for fitness brands
- Related rankings
Which social media marketing agency for fitness brands is best?
The best social media marketing agencies for fitness brands in 2026 include Soup Agency for paid and organic social, 1 At-Bat Media for supplement and apparel DTC, Digital Media Team for UK ecommerce, Favoured for TikTok and Social Soup for creator sampling. The median minimum across the 27 agencies we compared is $5,000 a month.
Key takeaways
- Social media marketing agencies for fitness brands vary widely: the median minimum is $5,000 a month, but 36% of the 27 agencies we compared start under $1,000.
- Hourly rates cluster tightly: 50% of agencies that publish rates quote $100 to $149 an hour, so price alone separates few of them.
- Only 41% offer AI search work. Social-led brands should still ask how creator content feeds brand mentions.
- Fitness buyers are mostly ecommerce and DTC: supplements, apparel and equipment. Prefer agencies that pair paid social with email and retention, not posting alone.
- Fitness claims draw scrutiny, so check how an agency handles before-and-after content, supplement wording and creator disclosures.
Best social media marketing agencies for fitness brands compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | SOUP Agency | Overall for paid and organic social | $1,000 | ★4.9 (37) |
| 2 | 1 At Bat Media | Supplement and apparel DTC brands | $5,000 | ★5.0 (16) |
| 3 | Digital Media Team | UK fitness ecommerce on Meta and TikTok | £1,000 | — |
| 4 | Favoured | TikTok and creative-led DTC | $1,000 | ★4.6 (39) |
| 5 | RiseUp | Performance social with Amazon | $1,000 | ★5.0 (10) |
| 6 | M3.agency | Integrated brand and social in the UK | $1,000 | ★5.0 (11) |
| 7 | The Setters Agency | Studios and apparel on small budgets | $1,000+ | ★4.9 (18) |
| 8 | App Guardians | Fitness apps and subscriptions | $10,000 | ★4.8 (30) |
| 9 | Mayple | Matching a vetted social specialist | $1,500 | ★4.6 |
| 10 | Social Soup | Creator seeding and product sampling | $25,000 | ★5.0 (1) |
| 11 | NeoReach | Enterprise influencer programmes | $10,000 | ★4.5 |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 11 best social media marketing agencies for fitness brands in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for paid and organic social
SOUP Agency
Senior-led Sydney CBD agency mixing paid search, paid social, SEO and Klaviyo
Soup Agency is a senior-led Sydney team whose listed sectors include health and fitness. Its services span paid social on Meta, TikTok, Pinterest and LinkedIn, organic social management, influencer marketing and Klaviyo email. Clutch shows a 4.9 rating from 37 reviews, with reviewers citing timeliness and proactive communication, and the minimum is $1,000. It works with clients elsewhere remotely, since it is based in Australia.
Notable clients
- LawConnect
- RIPE Global
- Car Next Door
- Dovida
- Fulfilment Australia
- Mosman Preparatory School
Watch out
A team of two to nine on Clutch limits capacity for large, multi-market programmes.
#2Best for supplement and apparel DTC brands
1 At Bat Media
Toronto Shopify growth agency running Meta/Google ads and Klaviyo retention for DTC brands
1 At-Bat Media is a Toronto Shopify growth agency running Meta ads, performance creative, UGC and influencer content plus Klaviyo retention. Its sectors include apparel and sporting goods and supplements, and clients include ANS Performance and Mammoth Supplements. It reports Cutter & Buck DTC revenue up 112% year on year with CAC down 29%, and holds a 5.0 Clutch rating across 16 reviews.
Notable clients
- Cutter & Buck
- Upper Deck
- ANS Performance
- Mammoth Supplements
- Nooee Pet
- Brian Dawkins
Watch out
Its $5,000 minimum and revenue threshold put early-stage stores outside its sweet spot, and organic search is not offered.
#3Best for UK fitness ecommerce on Meta and TikTok
Digital Media Team
Manchester ecommerce growth agency for paid social, Google Ads, Klaviyo and Shopify
Digital Media Team is a Manchester ecommerce growth agency running paid social on Meta, TikTok and Pinterest, UGC video ads, Google Shopping and Klaviyo. Its sectors include food and nutrition and sport, and clients include MuscleFood and Aston Martin F1 Team. It is a Klaviyo Master Platinum Partner and a three-time Google Premier Partner, with a minimum of 1,000 pounds a month.
Notable clients
- Mercedes-Benz
- Aston Martin F1 Team
- Tim Hortons
- DeMellier London
- MuscleFood
- ELLE
Watch out
Founders and team are not named on its site, and its published ROAS figures are agency-reported.
#4Best for TikTok and creative-led DTC
Favoured
Employee-owned London paid social, TikTok and app growth agency for DTC brands
Favoured is an employee-owned London agency focused on paid social, TikTok and app growth, with in-house creative from UGC to motion graphics. It lists health and wellness among its sectors and reports 500,000 pounds in sales for Durex UK on TikTok. Clutch shows 39 reviews averaging 4.6, with the most recent from July 2026, and the minimum is $1,000.
Notable clients
- Oddbox
- Elvie
- Durex
- Teapigs
- Go Ape
- Snag
Watch out
Some reviews are mixed, including one very negative account, and some clients found creative unoriginal or late.
#5Best for performance social with Amazon
RiseUp
Alpha Tower performance agency (ex-Global Search Marketing) for ecommerce growth
RiseUp Agency is a Birmingham performance agency that runs paid social alongside paid search, Amazon Ads, SEO and CRO, for DTC and ecommerce clients. Sport is on its sector list and clients include Levi's and Gore-Tex. It holds a perfect 5.0 on Clutch across ten reviews, and won PPC Agency of the Year at the UK Agency Awards 2026. The minimum is $1,000.
Notable clients
- Levi's
- Sotheby's International Realty
- Pickfords
- Vax
- Rangemaster
- Gore-Tex
Watch out
Paid media leads its offer, so brands wanting organic community management should probe depth, and growth figures on its site are self-reported.
#6Best for integrated brand and social in the UK
M3.agency
B Corp integrated agency running SEO, PPC and creative from a Birmingham hub
M3 Agency is a B Corp integrated agency based in Birmingham, running paid and organic social with SEO, PPC, content and creative. Sport and leisure is a listed sector, with Aston Villa FC among clients. It is a Premier Google Partner for 2026 and holds a 5.0 Clutch rating across 11 reviews, with a $1,000 minimum, suiting gyms and leisure operators wanting one team.
Notable clients
- MG Motor UK
- Aston Villa FC
- Co-op
- University of Birmingham
- Visit Jersey
- Balfour Beatty
Watch out
Work can be split across its multi-office structure, and pricing is not published.
#7Best for studios and apparel on small budgets
The Setters Agency
New York social media agency with 40+ aesthetic provider clients
The Setters Agency is a New York team of 11 to 50 people that is social-first, running social media management, paid social on Instagram and Facebook, influencer marketing and content production. Fitness and apparel is among its listed industries, alongside med spas and ecommerce. Clutch shows a low $1,000+ minimum and 18 reviews averaging 4.9. Its notable clients are mostly aesthetic and medical, including Allergan and Sciton. It works with clients remotely.
Notable clients
- Allergan
- Prollenium
- Sciton
- Dr. Madnani
- RAM Plastic Surgery
- Studio Esthetique
Watch out
Its named clients are aesthetic and medical rather than fitness, and search and web are secondary offerings.
#8Best for fitness apps and subscriptions
App Guardians
Mobile-first advertising and growth agency for app user acquisition, ASO and retention
App Guardians is a Vancouver agency of 11 to 50 people focused on mobile apps, running paid user acquisition, paid social and UGC creative, app-store optimisation, retention and subscription revenue work. Fitness and health are among its listed industries, and it publishes case studies with ROAS and install figures. Clutch shows 30 reviews averaging 4.8, with communication and timeliness praised, and a $10,000+ minimum, with typical projects reported at $25,000 to $100,000.
Notable clients
- Keap
- ThinkUp
- Alma
- Sentry Parental Control
- Amwell
- Live Well by Zurich
Watch out
It is built for app growth, not gyms or product brands, and the $10,000+ minimum is high.
#9Best for matching a vetted social specialist
Mayple
Vetted marketing experts matched to your brand through a managed marketplace
Mayple is a New York managed marketplace that matches brands with vetted marketing experts, covering social media management, paid advertising and influencer marketing. Health and wellness is among its listed sectors. Strategist oversight is included on each match, engagements run from one-off projects to retainers, and the minimum is $1,500, useful for fitness startups unsure what to hire.
Watch out
Quality can vary across the freelancer bench, and the oversight layer adds coordination cost on top of the specialist fee.
#10Best for creator seeding and product sampling
Social Soup
Pioneering Aussie influencer agency with a 200,000+ product-trialler community
Social Soup is a Sydney influencer agency operating since 2007, with a community of more than 200,000 product triallers for sampling at scale. It lists health and wellness among its sectors, and clients include Blackmores and Royal Canin. It was named Creator Agency of the Year at the B&T Awards 2025. It suits supplement and wellness launches that want reviews and content from real users.
Notable clients
- Huggies
- Blackmores
- PepsiCo (Simply Chips)
- Philips
- Vicks
- Royal Canin
Watch out
A $25,000 minimum, one Clutch review, and no SEO, paid search or web work.
#11Best for enterprise influencer programmes
NeoReach
Data-driven full-service influencer marketing with proprietary creator intelligence
NeoReach is an Orlando full-service influencer agency with proprietary creator intelligence and an API. Its sectors include sports and lifestyle, alongside clients such as Walmart, FIFA and Netflix. Services cover paid amplification, UGC, product seeding and events, which suits national sports and equipment brands running creator campaigns at scale. It is rated 4.5 and the minimum is $10,000.
Notable clients
- NVIDIA
- Netflix
- Walmart
- FanDuel
- Airbnb
- Robinhood
Watch out
The enterprise service model and heavy tooling do not suit small test budgets, and its broad industry list means shallower fitness case studies.
Best social media marketing agency for fitness brands by need
Paid and organic social togetherSOUP Agency
Supplement and apparel DTC1 At Bat Media
UK ecommerce on Meta and TikTokDigital Media Team
TikTok and creative productionFavoured
Paid social plus AmazonRiseUp
Gyms and leisure operatorsM3.agency
Fitness apps and subscriptionsApp Guardians
Studios and apparel on small budgetsThe Setters Agency
Creator seeding and samplingSocial Soup
Enterprise influencer programmesNeoReach
How much does a social media marketing agency for fitness brands cost in 2026?
Social media marketing for fitness brands is usually priced as a retainer plus ad spend. These figures come from published minimums and hourly rates among the 27 agencies in this pool, a small sample.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 36% | Local gyms and studios needing basic posting and a modest paid test. |
| Mid-market | $1,000 to $5,000/mo | 41% | Growing DTC brands running paid social, creative and email together. |
| Premium | Over $5,000/mo | 23% | National brands, large creator programmes and multi-channel campaigns. |
Source: published minimum budgets of social media marketing agencies for fitness brands in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is $100 to $149, quoted by 50% of agencies that publish rates, followed by $50 to $99 (25%).
How we chose the best social media marketing agencies for fitness brands
We started with the 27 agencies in the MakeSuccessOnline directory that list fitness clients and scored each on six criteria, favouring those with real social media services. Every profile was researched from the agency's own site plus at least one independent source such as Clutch, trade press or award listings.
- Social media depthHow much of the offer is paid social, organic social or creator work, rather than a line on a service list.25%
- Fitness and DTC fitEvidence of fitness, sport, wellness or ecommerce clients and relevant case studies.20%
- Proven resultsNamed clients and published results we could attribute to a source.20%
- Reviews and reputationRating and review volume on Clutch or Google, plus awards.15%
- Pricing transparency and valueWhether minimums are published and how they compare with the scope.10%
- Creative and teamIn-house creative production, team size and who runs the account.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a social media marketing agency for fitness brands
- Pick the sales channelA gym chasing memberships, a supplement brand chasing repeat orders and an apparel label chasing launches need different social plans.
- Check the creative engineFitness social lives on video. Ask who shoots, edits and tests creative, and how often new ads go live.
- See fitness or wellness proofAsk for two case studies from health, sport or wellness clients with cost per acquisition or revenue shown.
- Decide on creatorsIf you want athletes or trainers promoting you, choose an agency with influencer management, not only ad buying.
- Set the compliance rulesAgree how claims, transformation images and sponsored posts will be reviewed before they publish.
- Read the contractLook for ad-spend ownership, notice periods and who owns the creative and the accounts.
Questions to ask
- Which fitness, sport or wellness brands have you grown on social, and what were their results?
- How many new ad creatives do you test each month, and who produces them?
- How do you handle trainer or athlete partnerships and sponsored-post disclosures?
- What do you do about health and transformation claims in ads?
- How do you connect social spend to memberships, orders or repeat purchases?
- Who manages our account weekly, and what do you report on?
Red flags
- Promises of guaranteed followers or viral reach.
- Reporting that stops at likes and impressions, with no sales or sign-up data.
- Ad accounts or creative that the agency owns and will not transfer.
- Casual attitude to transformation images, supplement claims or influencer disclosures.
- Fixed long contracts with no creative or performance review point.
Social media marketing agency for fitness brands vs freelancer vs in-house
| Specialist agency | Freelancer | In-house social | |
|---|---|---|---|
| Typical cost | $1,000 to $10,000+/mo plus ad spend | Lower; hourly or per-post | Salary plus tools and kit |
| Skills covered | Paid social, creative, creators, email | Usually content or ads only | Depends on hire; often community-focused |
| Speed to start | 2 to 4 weeks | Days | 1 to 3 months to hire |
| Best for | DTC and multi-location brands scaling | Small studios and test budgets | Brands with daily content needs |
| Main risk | Junior staff on your account | Capacity and continuity | Single point of failure |
What does a social media marketing agency for fitness brands do?
A social media marketing agency for fitness brands plans and runs paid and organic campaigns on platforms such as Instagram, TikTok, Facebook and YouTube. Typical work includes creative production, short-form video, paid social media buying, community management, influencer and trainer partnerships, and reporting tied to memberships, orders or sign-ups. Many also add email and retention, since fitness customers buy repeatedly and respond to routines and challenges.
Social media marketing agency for fitness brands FAQ
What is the best social media marketing agency for fitness brands?
Soup Agency is our top pick for combined paid and organic social, with 1 At-Bat Media strongest for supplement and apparel DTC and Digital Media Team for UK ecommerce. The best choice depends on whether you sell memberships, products or both, and on your budget.
How much does a social media agency for fitness brands cost?
The median minimum among the 27 agencies we compared is $5,000 a month, with 36% starting under $1,000. Most publish hourly rates of $100 to $149, quoted by 50% of agencies that list rates. Ad spend is usually extra and often billed directly to the platform.
How long does it take to see results from fitness social media marketing?
Paid social can show signals within four to six weeks as creative is tested, while organic community growth usually takes three to six months. Expect the first useful read on cost per acquisition after a few creative rounds, not in week one.
Should a fitness brand use influencers or paid ads?
Most fitness brands do best combining both, using creators to produce believable content and paid social to scale what performs. Agencies such as Social Soup and NeoReach focus on creator work, while others like Favoured and 1 At-Bat Media fold creators into ad creative.
What rules apply to fitness and supplement advertising on social media?
Health, weight-loss and supplement claims are scrutinised by ad platforms and regulators, and sponsored posts need clear disclosure. Check that your agency reviews transformation images and wording before launch. Ask for its approval process in writing rather than assuming it handles this.
How do I choose a fitness social media agency?
Start with the channel that drives your revenue, then ask for health, sport or wellness case studies with figures. Meet the people who make the creative, check reviews on Clutch or Google, and confirm who owns ad accounts. A $1,000 to $5,000 retainer suits most growing brands.
Should I hire a local or remote social media agency?
Remote works for most DTC fitness brands because social is managed online, and picks here sit in Canada, the UK and Australia. Local helps if you shoot content at your own gyms or studios and need filming in person, or need a local audience.
Is social media marketing worth it for a gym or fitness brand?
Usually yes, because fitness is visual, community-driven and repeat-purchase heavy, which suits social video. It is less worth it if you cannot produce fresh content or track sign-ups and sales. Start with a small paid test and clear targets before committing to a large retainer.
More social media marketing agencies for fitness brands
Well-reviewed social media marketing agencies for fitness brands that did not make the top list but may suit your market.
Browse all 27 social media marketing agencies for fitness brands →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.