Independently researched ranking
Best Amazon Marketing Agencies for CPG Brands (2026)
10 Amazon marketing agencies for CPG brands compared on Amazon Ads work, reviews and pricing, picked from 14 agencies in our directory; only 6 of the 14 list CPG clients, and the rest are adjacent ecommerce specialists.
- Agencies reviewed
- 14
- Median minimum
- $5,000/mo
- Typical hourly rate
- $100–$149
- Offer AI search
- 36%
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 10 best Amazon marketing agencies for CPG brands
- Best Amazon marketing agency for CPG brands by need
- How much Amazon marketing agencies for CPG brands cost
- How we ranked them
- How to choose an Amazon marketing agency for CPG brands
- Agency vs freelancer vs in-house
- What an Amazon marketing agency for CPG brands does
- FAQ
- More agencies
- Related rankings
Which Amazon marketing agency for CPG brands is best?
The best Amazon marketing agencies for CPG brands in 2026 include Sitruna for Amazon-only CPG work, Tinuiti for enterprise retail media, Hawke Media for month-to-month DTC and CPG, Webistry for paid media with Amazon Ads and Binary & Co for small teams. Only 6 of our 14 agencies list CPG clients. The median minimum is $5,000 a month.
Key takeaways
- Only 6 of the 14 Amazon marketing agencies in our directory list CPG clients, so this page also includes adjacent ecommerce specialists and says plainly where they do not list CPG brands.
- The median minimum for an Amazon marketing agency for CPG brands is $5,000 a month, and 38% start under $1,000.
- The most common hourly band is $100 to $149, quoted by 45% of agencies that publish rates, with $150 to $199 next at 36%.
- Amazon-only specialists and generalists differ: Sitruna focuses on Amazon, while most others here run Amazon beside Google, Meta and email, which can suit brands wanting one partner.
- Grocery and consumables have thin margins on Amazon. Check how an agency plans for advertising cost of sales, subscriptions and inventory limits, not only sales growth.
Best Amazon marketing agencies for CPG brands compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | Sitruna | Overall for Amazon-focused CPG brands | $1,000 | ★4.6 (13) |
| 2 | Tinuiti | Enterprise CPG and retail media | $10,000 | ★4.5 |
| 3 | Hawke Media | Month-to-month DTC and CPG on Amazon | $3,000 | ★4.5 |
| 4 | Webistry | Paid media with Amazon Ads | $10,000 | ★4.9 (31) |
| 5 | Binary & Co | Small paid-media teams with Amazon | $5,000 | ★4.9 (8) |
| 6 | 1 At Bat Media | Food, gifting and supplement DTC stores | $5,000 | ★5.0 (16) |
| 7 | RiseUp | UK brands: Amazon plus paid search | $1,000 | ★5.0 (10) |
| 8 | Search + Gather | Amazon alongside CTV and programmatic | $5,000 | ★4.9 (30) |
| 9 | Ignite Visibility | Full-service agency with Amazon marketing | $5,000 | ★4.9 (140) |
| 10 | Inqnest | Low-cost Amazon support in India | $1,000 | ★5.0 (12) |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 10 best Amazon marketing agencies for CPG brands in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for Amazon-focused CPG brands
Sitruna
Islington Amazon agency staffed by ex-Amazonians running ads, listings and operations
Sitruna is a London agency of 51 to 200 staff that focuses on Amazon, covering Amazon Advertising, account management, listing SEO, A+ content, brand stores and product video. It lists food and drink, drinks and spirits and consumer goods as sectors, with Lucky Saint, Ecoegg, Three Spirit and Jack Daniel's among clients. It is an Amazon Marketplace EU Platinum Partner and Amazon Ads Advanced Partner, and claims 250 million pounds in managed sales. The minimum is $1,000.
Notable clients
- Black & Decker
- Antler
- Ecoegg
- Lucky Saint
- Three Spirit
- Nikura
Watch out
Amazon-only focus, so Google, Meta and email need another partner, and one 2024 Clutch review cited weak PPC strategy and delays.
#2Best for enterprise CPG and retail media
Tinuiti
Independent performance media agency built for enterprise commerce and streaming.
Tinuiti is a New York agency of 1,001 to 5,000 staff with a deep Amazon and commerce media offer alongside streaming, paid search, paid social and influencer work. Food and beverage and beauty are listed sectors, with Poppi, Honest, Seventh Generation and E.L.F. Beauty among clients. It has proprietary tooling and is rated 4.5, with a $10,000 minimum and $150 to $199 hourly band.
Notable clients
- Carter's
- E.L.F. Beauty
- Honest
- Poppi
- DSW
- Olly
Watch out
Enterprise pricing and a large-agency structure that can slow decisions, with service quality varying by pod.
#3Best for month-to-month DTC and CPG on Amazon
Hawke Media
Outsourced CMO services for growing DTC and ecommerce brands
Hawke Media is a Santa Monica agency of 201 to 500 staff that lists Amazon services within a broad menu spanning affiliate, email, SEO, connected TV and branding. DTC, ecommerce and CPG are listed sectors, and it cites hundreds of DTC and CPG brands served. Month-to-month contracts and modular pricing let brands switch services on as needed. Its minimum is $3,000 and it is rated 4.5.
Watch out
Quality can vary across accounts at its size, and breadth may dilute specialist Amazon depth.
#4Best for paid media with Amazon Ads
Webistry
Montreal growth shop for paid search, paid social and landing page testing
Webistry is a Montreal agency of 11 to 50 staff that runs Amazon Ads alongside Google Shopping, paid social, landing page testing and creative production. Consumer products and DTC and beauty and personal care are listed sectors, with Briogeo and Perfect Keto among clients. It holds a 4.9 Clutch rating from 31 reviews, with one from September 2026, and partners with Amazon, Google and Meta.
Notable clients
- Briogeo
- Hero Health
- Adobe
- Posterjack
- Toronto Film School
- Perfect Keto
Watch out
A $10,000 minimum and $150 to $199 hourly band, some reviewers noted results below target, and SEO is not a core service.
#5Best for small paid-media teams with Amazon
Binary & Co
Kitsilano paid media boutique running full-funnel ads for education and tourism
Binary & Co is a Vancouver paid media agency of 2 to 10 staff, covering Google Ads, Meta, display, and ecommerce and Amazon advertising, with full-funnel planning. Ecommerce and CPG is a listed sector. It holds a 4.9 Clutch rating from eight reviews, with reviewers praising responsiveness, so it suits CPG brands wanting a senior, small team that handles Amazon beside search and social.
Notable clients
- Pacific Blue Cross
- Destination Silver Star
- Practice Better
- BoardVitals
- Cubic Farms
- The Cycling Lawyer
Watch out
A very small team with only seven to eight Clutch reviews, and a $5,000 minimum with a $150 to $199 hourly band.
#6Best for food, gifting and supplement DTC stores
1 At Bat Media
Toronto Shopify growth agency running Meta/Google ads and Klaviyo retention for DTC brands
1 At-Bat Media is a Toronto Shopify growth agency running Meta and Google ads, Klaviyo retention and Amazon marketing. It does not list CPG as a focus sector, but food and gifting and supplements are among its sectors, with Carla's Cookie Box and Mammoth Supplements named as clients. It reports Cutter & Buck DTC revenue up 112% with CAC down 29%, and holds a 5.0 Clutch rating across 16 reviews.
Notable clients
- Cutter & Buck
- Upper Deck
- ANS Performance
- Mammoth Supplements
- Nooee Pet
- Brian Dawkins
Watch out
A $5,000 minimum and revenue threshold, Amazon is one service among many, and organic search is not offered.
#7Best for UK brands: Amazon plus paid search
RiseUp
Alpha Tower performance agency (ex-Global Search Marketing) for ecommerce growth
RiseUp Agency is a Birmingham performance agency that runs Amazon Ads alongside Google and Microsoft ads, paid social, SEO and CRO. It does not list CPG as a focus sector, but ecommerce and DTC retail is its first, with Vax and Micro Scooters among named clients. It was PPC Agency of the Year at the UK Agency Awards 2026 and holds a perfect 5.0 Clutch rating across ten reviews. Minimum is $1,000.
Notable clients
- Levi's
- Sotheby's International Realty
- Pickfords
- Vax
- Rangemaster
- Gore-Tex
Watch out
Paid media leads its offer and CPG is not a listed focus, and its growth figures are self-reported.
#8Best for Amazon alongside CTV and programmatic
Search + Gather
Toronto paid media agency for startups and scale-ups, from search and social to CTV
Search & Gather is a Toronto paid media agency of 11 to 50 staff covering paid search, paid social, connected TV, programmatic and Amazon Ads. It does not list CPG as a focus sector, but ecommerce is a listed sector and Gopuff is a named client. It reports 890% more paid conversions for TopHat, and holds a 4.9 Clutch rating from 30 reviews, which suits brands testing wider channels beyond Amazon.
Notable clients
- ecobee
- Coinbase
- Top Hat
- Introhive
- Shutterstock
- IDP Education
Watch out
A lean team of around 18, no published pricing beyond a $5,000 minimum, and client work skews to tech.
#9Best full-service agency with Amazon marketing
Ignite Visibility
Award-winning full-service digital marketing agency with a strong CRO backbone.
Ignite Visibility is a San Diego full-service agency of 251 to 500 staff that lists Amazon marketing among SEO, paid media, social, email and CRO. It does not list CPG as a focus sector and is stronger in franchise and ecommerce, with clients such as Batteries Plus and Jazzercise. It holds a 4.9 rating from 140 reviews and is known for forecasting and CRO methodology. Its minimum is $5,000.
Notable clients
- Tony Robbins
- 5-hour Energy
- DoorDash
Watch out
The wide service menu can mean uneven specialist depth, and it is not geared to small startups.
#10Best low-cost Amazon support in India
Inqnest
Integrated performance, SEO and social agency serving Bengaluru tech and ecommerce
InqNest is a Bengaluru agency of 51 to 200 staff running performance marketing across Google, Meta and Amazon, plus SEO, social and creative. It does not list CPG as a focus sector, but ecommerce and marketplaces are its second listed sector, with Flipkart a named client. It holds a 5.0 Clutch rating across 12 reviews, hourly rates of $25 to $49 and a $1,000 minimum, with packages advertised from about $262 a month.
Notable clients
- Flipkart
- Apollo Hospitals
- Reliance
- Autodesk
- LTIMindtree
- Cognizant
Watch out
Self-reported headline results are hard to verify, and it has no CPG case studies in our data.
Best Amazon marketing agency for CPG brands by need
How much does an Amazon marketing agency for CPG brands cost in 2026?
Amazon agencies usually charge a retainer or a percentage of ad spend, plus the ad budget itself. These figures come from published minimums and hourly rates among the 14 agencies in this pool, a small sample.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 38% | Small sellers needing listing work and a modest Amazon Ads test. |
| Mid-market | $1,000 to $5,000/mo | 46% | Growing CPG brands running Sponsored Products, brand stores and A+ content. |
| Premium | Over $5,000/mo | 15% | Enterprise CPG and retail media programmes across Amazon and other commerce channels. |
Source: published minimum budgets of Amazon marketing agencies for CPG brands in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is $100 to $149, quoted by 45% of agencies that publish rates, followed by $150 to $199 (36%).
How we chose the best Amazon marketing agencies for CPG brands
We started with the 14 Amazon marketing agencies in the MakeSuccessOnline directory, only 6 of which list CPG clients, and scored each on six criteria. Where an agency did not list CPG as a focus, we say so. Every profile was researched from the agency's own site plus at least one independent source such as Clutch, trade press or Amazon partner listings.
- Amazon capability and depthHow central Amazon Ads, account management and listing optimisation are to the agency's offer.25%
- CPG and consumer fitEvidence of food, drink, household and personal-care clients, not only general ecommerce.20%
- Proven results and clientsNamed clients and published results we could attribute to a source.20%
- Reviews and reputationRating and review volume on Clutch or Google, plus Amazon partner status and awards.15%
- Pricing transparency and valueWhether minimums are published and how they compare with the scope.10%
- Team and channel breadthTeam size, seniority and ability to connect Amazon with other channels.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose an Amazon marketing agency for CPG brands
- Define the Amazon goalLaunch ranking, profitable ad spend, brand-store sales and subscription growth need different plans.
- Check consumables experienceAsk for food, drink or household case studies, and how they handled low margins, subscriptions and stock limits.
- Set profit targetsAgree target ad cost of sales and contribution margin before spending, not only sales growth.
- Probe listing and content workTitles, images, A+ content and reviews drive conversion. Ask who handles them and how they are tested.
- Confirm partner statusLook for Amazon Ads partner badges and ask how the agency handles account health and policy changes.
- Control account accessYour Seller or Vendor account and advertising data should stay in your name.
Questions to ask
- Which CPG or consumables brands do you manage on Amazon, and at what ad cost of sales?
- How do you plan for low margins, subscriptions and inventory limits?
- Who builds listings, A+ content and brand stores, and how are they tested?
- How do you split work between Sponsored Products, Brands and Display?
- How do you connect Amazon with retail, DTC and other channels?
- Who has access to our account and data, and what do you report?
Red flags
- Promises of guaranteed Best Seller ranks or sales volumes.
- Reporting that shows sales but ignores profit and ad cost of sales.
- Agency-owned seller or ad accounts with no handover on exit.
- No plan for inventory, pricing or listing compliance.
- Fee models that reward higher ad spend regardless of profit.
Amazon marketing agency for CPG brands vs freelancer vs in-house
| Amazon agency | Freelancer | In-house Amazon | |
|---|---|---|---|
| Typical cost | $1,000 to $10,000+/mo plus ad spend | Lower; hourly or percent of spend | Salary plus tools |
| Skills covered | Ads, listings, content, account health | Usually ads or content only | Depends on hire |
| Speed to start | 1 to 3 weeks | Days | 1 to 3 months to hire |
| Best for | Scaling brands across Amazon channels | Small catalogues and audits | Large catalogues needing daily control |
| Main risk | Generalist teams on specialist work | Capacity and continuity | Single point of failure |
What does an Amazon marketing agency for CPG brands do?
An Amazon marketing agency for CPG brands manages how packaged consumer products are found and sold on Amazon. Typical work includes Amazon Advertising campaigns (Sponsored Products, Brands and Display), listing titles and content, A+ pages and brand stores, pricing and inventory coordination, account health, and reporting on sales, ad cost of sales and profit. Many also connect Amazon with retailer and DTC channels.
Amazon marketing agency for CPG brands FAQ
What is the best Amazon marketing agency for CPG brands?
Sitruna is our top pick for Amazon-focused CPG brands, with Tinuiti strongest for enterprise retail media and Hawke Media for month-to-month DTC and CPG. Only 6 of the 14 agencies we track list CPG clients, so check category experience carefully.
How much does an Amazon marketing agency for CPG brands cost?
The median minimum among the 14 agencies we compared is $5,000 a month, with 38% starting under $1,000 and 15% above $5,000. The most common hourly band is $100 to $149. Ad spend is separate, so ask what budget each retainer assumes.
How long does Amazon marketing take to show results?
Expect listing improvements and early advertising data within the first one to two months, and a stable cost structure after three to six months. Launches take longer when reviews and ranking must be built, so set interim goals such as conversion rate and ad cost of sales.
Do CPG brands need an Amazon-specialist agency?
Not always. Specialists such as Sitruna go deep on Amazon, while generalists like Webistry, Hawke Media and Ignite Visibility connect Amazon with Google, Meta and email. Choose a specialist if Amazon is your main channel, and a generalist if it is one of several.
What are the challenges of selling food and consumables on Amazon?
Margins are thin, so ad cost of sales and fulfilment fees matter more than sales growth. Some categories carry listing and compliance rules, and stock-outs hurt ranking. Ask any agency how it plans around these constraints and which similar brands it has managed.
How do I choose an Amazon marketing agency for my CPG brand?
Ask for CPG or consumables case studies with ad cost of sales and profit shown, check Amazon partner status, and insist account ownership stays with you. Compare minimums, which run from $1,000 to $10,000 here, and confirm who builds listings and content.
Should I hire a local or remote Amazon agency?
Remote works for most Amazon work, because it is managed online, and picks here sit in the UK, US, Canada and India. Choose an agency that knows your marketplace, such as Amazon UK or Amazon US, since rules, fees and shopper behaviour differ.
Is an Amazon agency worth it for a CPG brand?
It is worth it when Amazon can be a meaningful profitable channel and you lack in-house skills for ads and listing work. It is less worth it for thin-margin products or brands without stock depth. Start with a clear profit target and a 90-day review.
More agencies
Well-reviewed agencies that did not make the top list but may suit your market.
Browse all 14 agencies →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.