Independently researched ranking
Best Marketing Agencies for CPG Brands (2026)
15 marketing agencies for CPG brands compared on launches, channel depth and pricing, picked from the 65 agencies in our directory that list consumer packaged goods clients.
- Agencies reviewed
- 65
- Median minimum
- $10,000/mo
- Top hourly band
- $150–$199
- Premium tier share
- 66%
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 15 best marketing agencies for CPG brands
- Best marketing agency for CPG brands by need
- How much marketing agencies for CPG brands cost
- How we ranked them
- How to choose a marketing agency for CPG brands
- Agency vs freelancer vs in-house
- What a marketing agency for CPG brands does
- FAQ
- More marketing agencies for CPG brands
- Related rankings
Which marketing agency for CPG brands is best?
The best marketing agencies for CPG brands in 2026 include Bob's Your Uncle for food and drink launches, Strategic Objectives for consumer PR, Major Tom for integrated digital, Sitruna for Amazon and Clearwater for social creative plus search. Pricing runs high: the median minimum across the 65 agencies we compared is $10,000 a month, and 66% start above $5,000.
Key takeaways
- A marketing agency for CPG brands costs a median of $10,000 a month to start, and 66% of the 65 agencies sit in the premium tier above $5,000, higher than most other industries we cover.
- North America is the priciest region, with a median minimum of $15,000 a month across 37 agencies, against $5,500 in the UK and $5,000 in Asia-Pacific.
- CPG sells through retailers as much as direct. Pick agencies that handle Amazon (Sitruna), sampling and reviews (Social Soup), or PR-led launches (Strategic Objectives), not only paid social.
- The most common hourly band is $150 to $199, quoted by 42% of the 24 agencies that publish rates, ahead of $100 to $149 at 29%.
- Only 29% of these agencies offer AI search work. Ask how product content, reviews and retailer listings are optimised, since shoppers increasingly ask AI tools for product picks.
Best marketing agencies for CPG brands compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | Bob’s Your Uncle | Overall for food and drink brand launches | $50,000 | ★4.9 (24) |
| 2 | Strategic Objectives | PR-led consumer launches | $25,000 | ★4.9 (24) |
| 3 | Major Tom | Integrated digital and ecommerce | $50,000 | ★4.9 (51) |
| 4 | Sitruna | Amazon-led CPG growth | $1,000 | ★4.6 (13) |
| 5 | Clearwater Agency | FMCG social creative plus search | $5,000 | ★5.0 (11) |
| 6 | Croud | Enterprise retail media and feeds | $10,000 | — |
| 7 | Propeller | UK drinks and consumer products | $10,000 | ★4.9 (23) |
| 8 | Social Soup | Sampling, reviews and creators | $25,000 | ★5.0 (1) |
| 9 | Favoured | UK DTC food and drink paid social | $1,000 | ★4.6 (39) |
| 10 | Page Zero Media | Paid search for ecommerce CPG | $25,000 | ★5.0 (15) |
| 11 | ARSNL Media | Beverage and food media buying | $5,000 | ★5.0 (13) |
| 12 | Webistry | DTC consumer product testing | $10,000 | ★4.9 (31) |
| 13 | Signature Video Group | CPG video production in Canada | $10,000 | ★5.0 (50) |
| 14 | Shout Digital | Australian consumer brands in search | $1,000 | ★4.9 (7) |
| 15 | Edelman | Global enterprise consumer PR | $25,000 | ★4.3 |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 15 best marketing agencies for CPG brands in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for food and drink brand launches
Bob’s Your Uncle
Senior-led Toronto branding agency for challenger food, beverage and CPG brands
Bob's Your Uncle is a senior-led Toronto branding agency, founded in 1990, that works with challenger brands in food, beverage, quick-service restaurants and consumer packaged goods. Its clients include Mike's Hard Lemonade, Gardein and Catelli, and it was named WINA 2026 North American Agency of the Year. It holds 4.9 across 24 Clutch reviews, several describing relationships of six to ten years.
Notable clients
- Mike's Hard Lemonade
- Popeyes Canada
- Canon
- Gardein
- Sofina Foods
- Bosch
Watch out
Projects start at $50,000, the team is around 15 people, and there is little evidence of performance media or SEO.
#2Best for PR-led consumer launches
Strategic Objectives
Women-owned Toronto PR shop running consumer launches, events and influencer programs
Strategic Objectives is a women-owned Toronto agency, founded in 1983, covering product launches, media relations, events, social and influencer work. Consumer packaged goods lead its industries, and clients include Pringles, Kruger Products, Maple Leaf Foods and Diageo Canada. It holds 4.9 across 24 Clutch reviews and suits CPG brands that need earned media around a launch.
Notable clients
- Kia Canada
- Amazon (Alexa+
- Kindle)
- Weber
- Pringles
- A&W
Watch out
Projects start at $25,000, cost scored lowest in reviews, and it is mostly consumer-focused.
#3Best for integrated digital and ecommerce
Major Tom
Vancouver-born integrated agency pairing paid media, SEO and web builds for mid-market brands
Major Tom is a Vancouver digital agency, founded in 2000, with about 65 staff covering paid media, SEO and GEO, web, and creative. Food and beverage and consumer products are listed industries, and clients include COBS Bread, The Little Potato Company and OUAI. It reports a 73% year-on-year sales gain for Rieker and holds 4.9 across 51 Clutch reviews.
Notable clients
- COBS Bread
- MEC
- IPEX
- Rieker
- OUAI
- Oliver
Watch out
The $50,000 minimum rules out most small brands, and some older reviews cite account-manager changes.
#4Best for Amazon-led CPG growth
Sitruna
Islington Amazon agency staffed by ex-Amazonians running ads, listings and operations
Sitruna is an Islington, London Amazon agency, founded in 2018, with a team of 70 plus and many former Amazon staff. It is an Amazon Marketplace EU Platinum Partner and Amazon Ads Advanced Partner, covering advertising, listings, A+ content and brand stores, plus logistics. Clients include Black & Decker, Lucky Saint, Ecoegg and Three Spirit, and minimums start at $1,000.
Notable clients
- Black & Decker
- Antler
- Ecoegg
- Lucky Saint
- Three Spirit
- Nikura
Watch out
It is Amazon-only, and one 2024 review cited weak PPC strategy while another mentioned staff turnover.
#5Best for FMCG social creative plus search
Clearwater Agency
Cremorne agency mixing social creative, paid media and SEO for FMCG and retail brands
Clearwater is a Melbourne agency, founded in 2012, mixing social creative, Google Ads, paid social and SEO for FMCG and retail brands. Named clients include Häagen-Dazs, Old El Paso and Betty Crocker. It holds a 5.0 rating and reports first place for Best Use of Search at the 2025 Global Search Awards, which suits food brands that need both brand content and demand capture.
Notable clients
- Häagen-Dazs
- Old El Paso
- Betty Crocker
- Kumon
- Tiger Mist
- Natio
Watch out
Only 11 reviews sit behind its rating, and a roughly $5,000 minimum rules out very small budgets.
#6Best for enterprise retail media and feeds
Croud
Independent London media agency mixing in-house teams with a 2,900-strong expert network
Croud is a London-founded performance agency with more than 500 staff, covering paid search, Shopping, paid social, programmatic, product feeds and SEO across 118 markets. Consumer goods and health and supplements are listed industries, with clients such as Thorne, Duke Cannon and Timberland. It won Campaign's Global Independent Media Agency of the Year in 2025.
Notable clients
- IWG
- MPB
- Thorne
- Timberland
- Duke Cannon
- Vans
Watch out
Minimums start at $10,000, it is private-equity backed, and it has no independent Clutch reviews.
#7Best for UK drinks and consumer products
Propeller
Islington digital agency pairing paid media and SEO with web builds for hospitality
Propeller is a London agency, founded in 2001, running paid media, SEO and AI search, conversion optimisation, UX design and web builds. Consumer products and food and beverage are listed industries, with clients including Twinings, Boy Smells and Tivoli Audio, plus a hospitality record in pubs and brewers. It holds 4.9 across 23 Clutch reviews and can build the site as well as run media.
Notable clients
- Twinings
- Boy Smells
- The NTAs
- Young's
- Hall & Woodhouse
- JW Lees
Watch out
The $10,000 minimum excludes small brands, and reviewers wanted more proactive ideas.
#8Best for sampling, reviews and creators
Social Soup
Pioneering Aussie influencer agency with a 200,000+ product-trialler community
Social Soup is one of Australia's earliest influencer agencies, operating from Sydney since 2007, with its own community of more than 200,000 product triallers for sampling at scale. Clients include Huggies, PepsiCo's Simply Chips, Royal Canin and ALDI. It was named B&T Creator Agency of the Year in 2025, which suits CPG launches that need reviews and trial quickly.
Notable clients
- Huggies
- Blackmores
- PepsiCo (Simply Chips)
- Philips
- Vicks
- Royal Canin
Watch out
It does influencer and sampling only, has one Clutch review, and lists a $25,000 minimum.
#9Best for UK DTC food and drink paid social
Favoured
Employee-owned London paid social, TikTok and app growth agency for DTC brands
Favoured is an employee-owned London agency, founded in 2019, covering paid social including TikTok, Google Ads, email, creative production and influencer marketing. It lists food and beverage and consumer goods among its industries, with clients such as Oddbox, Teapigs and Nourished. It reports 4x ROAS for Snag Tights and holds 4.6 across 39 Clutch reviews, from $1,000 a month.
Notable clients
- Oddbox
- Elvie
- Durex
- Teapigs
- Go Ape
- Snag
Watch out
Some reviews are mixed, including one citing unprofitable campaigns, and the team has little enterprise experience.
#10Best for paid search for ecommerce CPG
Page Zero Media
Senior-led Toronto PPC agency founded by Google Ads author Andrew Goodman in 2000
Page Zero Media is a Toronto paid search agency, founded in 2000, whose founder Andrew Goodman wrote a widely read Google AdWords guide. It covers Google and Microsoft Ads, Shopping, paid social and email for ecommerce and consumer products, with clients including Nuts.com and Savorly. It holds 5.0 across 15 Clutch reviews, with several reviewers citing relationships of around a decade.
Notable clients
- CIRA
- The Paper Mill Store
- Nuts.com
- StackAdapt
- Savorly
- Modern Komfort
Watch out
Projects start at $25,000, paid search is about 85% of its work, and it publishes few quantified case studies.
#11Best for beverage and food media buying
ARSNL Media
Miami Lakes media and advertising agency with a dedicated cannabis marketing practice
ARSNL Media is a Miami Lakes media and advertising agency, founded in 2015, covering media planning and buying, paid search and social, brand and creative production and websites. Its listed industries include food and beverage and consumer products, and clients include Smokey Bones, BurgerFi and Heritage Distilling. It also builds brand, packaging and websites for hemp beverage launches. It holds a 5.0 Clutch rating from 13 reviews, with ROAS gains reported by reviewers.
Notable clients
- Mary's Brands
- GrowHealthy
- AYR Wellness
- Haygood Farms
- Twofold
- iAnthus
Watch out
Its Clutch mix leans to medical and food service rather than packaged goods, it has only 13 reviews, and the minimum project is $5,000.
#12Best for DTC consumer product testing
Webistry
Montreal growth shop for paid search, paid social and landing page testing
Webistry is a Montreal growth agency, founded in 2012, combining paid search, paid social, landing page split testing and creative production. Consumer products and DTC is a listed industry, with clients including Briogeo and Perfect Keto. It holds 4.9 across 31 Clutch reviews and partners with Google, Meta, Amazon, Shopify and Klaviyo, which suits CPG brands selling direct.
Notable clients
- Briogeo
- Hero Health
- Adobe
- Posterjack
- Toronto Film School
- Perfect Keto
Watch out
A $10,000 minimum and $150 to $199 hourly band suit larger budgets, and SEO is not a core service.
#13Best for CPG video production in Canada
Signature Video Group
Toronto video production studio for corporate, commercial and nonprofit brand films
Signature Video Group is a Toronto video production company, founded in 2009, claiming more than 2,000 projects for over 350 clients. Its work covers scripted, commercial and documentary video, drone filming and animation, with Kraft Heinz, Molson Coors and Mabel's Labels among its clients. It holds a perfect 5.0 across 50 Clutch reviews, including 2026 entries.
Notable clients
- Scotiabank
- Deloitte
- Kraft Heinz
- Molson Coors
- Purolator
- Saputo
Watch out
It is production only, with no media buying, a core team of 2 to 9, and several reviewers note higher costs.
#14Best for Australian consumer brands in search
Shout Digital
Hawthorn East growth agency since 2010, SEO and paid search for retail and finance brands
Shout Digital is a Melbourne agency, founded in 2010 and led by founder Michael Jenkins, covering SEO, AI search optimisation, Google Ads and social advertising. Consumer goods and retail are listed industries, with named results for Bondi Sands, Cocobella and Bed Bath N' Table. It has offices in Melbourne, Sydney and Brisbane and minimums from $1,000.
Notable clients
- Repco
- Bondi Sands
- Bed Bath N' Table
- Cocobella
- Decjuba
- Moula
Watch out
It has few public reviews, results figures are self-published, and pricing is not published beyond audit offers.
#15Best for global enterprise consumer PR
Edelman
The world's largest independent PR firm, built for trust-driven communications at scale.
Edelman is a Chicago-based global PR firm, founded in 1952, with more than 5,000 staff and offices on every continent. CPG is a listed industry, and clients include Starbucks and Samsung. It covers consumer PR, crisis, content and research, and owns the Trust Barometer study that many communications teams use, suiting multinational brands that need reputation work alongside launches.
Notable clients
- Shell
- Starbucks
- Samsung
Watch out
Retainers start at $25,000 a month, team quality varies across a large agency, and its Clutch rating is 4.3.
Best marketing agency for CPG brands by need
- Food and drink brand launchesBob’s Your Uncle
- PR-led launchesStrategic Objectives
- Integrated digital and ecommerceMajor Tom
- Amazon marketplaceSitruna
- Social creative plus searchClearwater Agency
- Enterprise retail mediaCroud
- Sampling and creatorsSocial Soup
- DTC paid socialFavoured
- Paid search for ecommercePage Zero Media
- Product and brand videoSignature Video Group
How much does a marketing agency for CPG brands cost in 2026?
CPG agency pricing runs higher than most industries because launches, creative production and retailer work take larger teams. These figures come from the published minimums and hourly rates of the 65 agencies in our directory that list CPG clients.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 15% | Young brands needing basic paid social, email or search from small or offshore teams. |
| Mid-market | $1,000 to $5,000/mo | 19% | Early DTC brands running one or two channels with a steady cadence. |
| Premium | Over $5,000/mo | 66% | Launches, retail and Amazon programmes, PR and creative production with dedicated teams. |
Source: published minimum budgets of marketing agencies for CPG brands in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is $150 to $199 (42% of the 24 agencies that publish rates), followed by $100 to $149 (29%) and $50 to $99 (8%).
How we chose the best marketing agencies for CPG brands
We started with the 65 marketing agencies in the MakeSuccessOnline directory that list CPG or consumer goods clients, narrowed them to 15 on evidence of consumer brand work, and scored each on six criteria. Every profile was researched from the agency's own site plus at least one independent source such as Clutch, trade press or award listings.
- CPG category evidenceNamed food, drink, household or personal care clients, launch case studies and whether CPG is a stated focus.25%
- Channel depth for CPGStrength in launches, PR, retail and Amazon, paid social, creators and creative, the routes to shelf and basket.20%
- Reviews and reputationRatings and review volume on Clutch or Google, plus awards and peer standing.20%
- Pricing transparency and valueWhether minimums are published and how cost compares with scope.15%
- AI search readinessReal GEO and AEO capability, relevant as shoppers ask AI tools for product recommendations.10%
- Team and longevityYears in business, team size and who works on accounts.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a marketing agency for CPG brands
- Decide where the sale happensDirect, Amazon, grocery retail and distributor routes need different agencies. Name the channel that carries most of next year's revenue.
- Match the specialist to the stageA pre-launch brand needs positioning and PR, a growing DTC brand needs paid social and email, and an established brand needs retail media and creative at scale.
- Ask for CPG proofRequest two case studies from comparable food, drink or household brands with sales, velocity or repeat purchase results, not only reach.
- Check retailer fluencyAsk how the agency works with retailer media networks, listings and promotional calendars, since shelf and basket results drive CPG.
- Understand claims and labelling rulesHealth, sustainability and ingredient claims need evidence and careful wording. Ask who reviews copy and creator briefs.
- Agree on profit-based metricsTie success to contribution margin, repeat rate and retailer sell-through, not platform ROAS alone.
Questions to ask
- Which CPG brands have you launched or grown, and what were the sales results?
- How do you work with retailers, Amazon and retail media networks alongside our own store?
- How do you handle health, sustainability and ingredient claims in ads and creator content?
- How do you measure repeat purchase and sell-through, not just first orders?
- How many creative assets and creator briefs are included each month?
- Who will work on our account, and how senior are they?
Red flags
- Case studies that show reach or ROAS but no sales velocity, margin or repeat rate.
- No retailer or marketplace experience for a brand that sells through them.
- Unsupported health, eco or ingredient claims written into ad copy.
- Creator campaigns without clear disclosure of paid promotion.
- Large minimum project fees with no scope detail or review point.
Marketing agency for CPG brands vs freelancer vs in-house
| Specialist agency | Freelancer | In-house team | |
|---|---|---|---|
| Typical cost | $10,000 median minimum | Lower; hourly or project-based | Salary plus tools and media budget |
| Skills covered | Launch, paid, retail, creative | One or two channels | Depends on hire; often generalist |
| Speed to start | 2 to 6 weeks | Days | 2 to 4 months to hire |
| Best for | Launches and multi-channel growth | Defined projects, small budgets | Established brands with steady workload |
| Main risk | Junior staff on your account | Capacity and continuity | Narrow channel experience |
What does a marketing agency for CPG brands do?
A marketing agency for CPG brands is a firm that helps consumer packaged goods companies in food, drink, household and personal care win shelf space and shoppers. A marketing agency for CPG brands typically covers brand and launch strategy, PR, paid social and search, Amazon and retail media, creator and sampling programmes, and creative production. Good ones understand retailers, margins, claims and repeat purchase economics.
Marketing agency for CPG brands FAQ
What is the best marketing agency for CPG brands?
No single agency fits every consumer brand. Bob's Your Uncle is our top pick for food and drink launches, Strategic Objectives for consumer PR, Major Tom for integrated digital, Sitruna for Amazon and Clearwater for social creative plus search. The right choice depends on your stage, retailers and budget.
How much does a marketing agency for CPG brands cost?
Expect from about $1,000 to $50,000 or more a month, depending on scope. Across the 65 agencies we compared, the median minimum is $10,000 a month and 66% start above $5,000. The most common hourly band is $150 to $199, and North American agencies have a median minimum of $15,000.
How long does CPG marketing take to show results?
Paid social and Amazon ads can lift sales within weeks, while SEO and content typically take six to twelve months. Retail listings and trade deals run on longer calendars, and brand-building launches can take a year. Judge agencies on repeat purchase and sell-through, not first-month spikes.
How do I choose a marketing agency for my CPG brand?
Start with where your sales happen, then shortlist agencies with comparable food, drink or household case studies. Ask for sales and repeat-rate results, check retailer and Amazon fluency, and meet the team doing the work. Avoid agencies that report reach or ROAS without margin.
Do CPG brands need an Amazon agency?
Many do if Amazon is a major channel, because advertising, listings, content and pricing all affect rank and margin. Sitruna is an Amazon-only specialist in this list, while Webistry lists Amazon Ads within a wider paid programme. Smaller brands often begin with one in-house owner.
What rules apply to CPG advertising claims?
Claims about health, nutrition, sustainability and ingredients must be truthful and backed by evidence, and paid endorsements must be disclosed. In the US the FTC publishes disclosure guidance for influencers. Rules vary by category and country, so ask an agency who reviews claims and creator briefs before launch.
Do CPG marketing agencies offer AI search optimisation?
Some do. Across the 65 agencies we compared, 29% offer AI search work such as GEO or AEO, including Major Tom, Shout Digital, Croud and Propeller. As shoppers ask AI tools for product recommendations, ask how product pages, reviews and retailer listings are optimised.
Should a CPG brand hire an agency or build in-house?
Hire an agency for launches or when you need creative, paid, PR and retail skills quickly without several salaries. Build in-house once revenue supports a team and your brand voice is settled. Many CPG brands keep brand strategy in-house and outsource media buying, PR and production.
More marketing agencies for CPG brands
Well-reviewed marketing agencies for CPG brands that did not make the top list but may suit your market.
Browse all 65 marketing agencies for CPG brands →About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.














