Researched agency ranking
Best GEO Agencies in the UK (2026)
15 UK GEO agencies compared on AI search results, reviews and pricing, picked from the 34 GEO agencies we track, most based in the UK.
- Agencies reviewed
- 34
- Median minimum
- $5,000/mo
- Based locally
- 28 of 34
- Typical hourly rate
- $100–$149
On this page
Which UK GEO agency is best?
The best GEO agencies in the UK in 2026 are Found for search breadth and AI tracking, ROAST for enterprise and regulated brands, Bird Marketing for SMBs, Re:signal for ecommerce and Kaizen for PR-led visibility. UltraGrowthMedia is the pick for teams that want GEO, SEO and outbound run by one team. Most quote around $5,000 a month, and the median minimum across the 34 GEO agencies we track is $5,000.
Key takeaways
- The median minimum for a UK GEO agency is $5,000 a month, and 61% of the 34 agencies we track sit in the $1,000 to $5,000 band, so the best GEO agencies in the UK are mostly mid-market.
- The most common hourly band is $100 to $149, quoted by 61% of UK agencies that publish rates, from a sample of 18.
- 97% of UK agencies in our pool list AI search work, so look for named tools, such as Found's Luminr or Modo25's ASK BOSCO, over a service-page mention.
- Regional agencies are real alternatives to London: Leeds, Manchester, Birmingham, Bristol and Edinburgh all have picks, often with lower entry points such as believe.digital's published £750 to £5,950 range.
- Digital PR is the quickest route to AI citations: Kaizen, Go Up, Re:signal and connective3 all pair GEO with earned coverage.
Best GEO agencies in the UK compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | Found | Overall for search breadth and AI tracking | Not published | ★4.8 (12) |
| 2 | ROAST | Enterprise and regulated brands | $5,000 | ★4.9 (17) |
| 3 | UltraGrowthMedia | UK B2B teams adding outbound to GEO | $3,000 | ★4.9 |
| 4 | Bird Marketing | SMBs wanting proof from 74 reviews | $5,000 | ★5.0 (74) |
| 5 | Passion Digital | B2B and property marketers | $5,000 | ★4.7 (33) |
| 6 | Re:signal | Ecommerce and retail GEO | $5,000 | ★4.9 (4) |
| 7 | Kaizen | Digital PR-led AI visibility | Not published | — |
| 8 | connective3 | Retail and travel with PR and paid | $5,000 | ★2.0 (1) |
| 9 | Embryo | Hospitality and retail teams | $5,000 | — |
| 10 | M3.agency | Multi-office integrated programmes | $1,000 | ★5.0 (11) |
| 11 | Modo25 | Retail brands wanting forecasting tools | $5,000 | ★5.0 (5) |
| 12 | Go Up | Link-led GEO and digital PR | $1,000 | ★4.9 (7) |
| 13 | believe.digital | Bristol SMBs wanting clear pricing | $1,000 | ★5.0 (7) |
| 14 | Ambition Digital | Scottish firms wanting tracked pipeline | $1,000 | ★5.0 (3) |
| 15 | Bowler Hat | Small teams with a veteran SEO lead | Not published | ★4.9 (153) |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 15 best GEO agencies in the UK in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for search breadth and AI tracking
Found
Hatton Garden 'Everysearch' agency joining SEO, PPC, PR and AI visibility
Found is a Hatton Garden agency, founded in 2005, that joins SEO, AI SEO and GEO, PPC, paid social, programmatic, PR and data science. It built its own AI visibility platform, Luminr, and holds ISO 27001 and Google Premier Partner status. Toolstation, Puma, Toms and ManyPets are among its clients, and it won Standout PPC Agency of the Year at the 2026 UK Digital Excellence Awards.
Notable clients
- Toolstation
- Puma
- Toms
- Clermont Hotel Group
- Adecco
- Peacocks
Watch out
Only 12 Google reviews and no published pricing, so integrated retainers may sit beyond small budgets.
#2Best for enterprise and regulated brands
ROAST
Soho performance agency and B Corp running search, paid media and CRO for ROAS
ROAST is a Soho B Corp with 51 to 200 staff that was named Independent Agency of the Year at the UK Agency Awards 2026. It lists GEO, technical SEO and digital PR next to PPC, programmatic and CRO, and its clients include Experian, Rightmove, Skyscanner, AJ Bell and The National Lottery. It holds 4.9 across 17 Clutch reviews, with a $5,000 minimum.
Notable clients
- Experian
- AVEVA
- Rightmove
- Leon
- WEX
- Cencora
Watch out
Rates of $100 to $149 an hour put it out of reach for small local businesses.
#3Best for UK B2B teams adding outbound to GEO
UltraGrowthMedia
Full-stack marketing for ambitious growth-stage brands.
UltraGrowthMedia's GEO service is built around getting a brand cited in ChatGPT, Gemini, Perplexity and Google AI Overviews: entity work, schema markup, third-party citation building and answer-style content. It runs alongside SEO, cold email and LinkedIn outbound, so a buyer who finds you in an AI answer can be followed up the same week. Founded in 2022 by Tushar Dey, the 27-person remote team works in weekly sprints, clients talk directly to the practitioners doing the work, and progress shows up on live reporting dashboards. Retainers start at $3,500 a month.
Watch out
A small team with limited monthly capacity, no UK office and no in-person workshops.
Run by our team.
#4Best for SMBs wanting proof from 74 reviews
Bird Marketing
City of London digital agency for SEO, PPC and web design backed by 74 Clutch reviews
Bird Marketing, a City of London agency, holds a 5.0 Clutch average across 74 reviews, 5.0 on Google from 41 and 4.9 on DesignRush from 27, per DesignRush. It covers SEO, GEO, link building, PPC, web builds and ecommerce. Clients include Huawei, St James's Place and Ordnance Survey, and its Clutch minimum is $5,000. It also has offices in New York and Dubai.
Notable clients
- Huawei
- St James's Place
- Cancer Research
- Fiserv
- First Data
- Supermicro
Watch out
Directory listings disagree on its founding year and headcount, and the generalist offer lacks enterprise depth.
#5Best for B2B and property marketers
Passion Digital
Holborn search-led agency splitting work evenly between SEO and PPC for growth brands
Passion Digital is a Holborn agency of around 30 people with a dedicated Head of Organic Search and Head of Paid Media. It lists AI search and GEO optimisation, and has won UK Search Awards in 2022 and 2023 and the UK Paid Media Awards in 2024. Knight Frank, Octopus Investments and Shoosmiths are clients, and 33 Clutch reviews average 4.7.
Notable clients
- Knight Frank
- OneTrust
- Mazda
- The Arch Company
- The Pink Stuff
- Octopus Investments
Watch out
Some reviewers found onboarding slow, and the Stellar network ownership may shift tooling.
#6Best for ecommerce and retail GEO
Re:signal
Ecommerce SEO specialist with dozens of Search Awards wins and a B Corp badge
Re:signal is a London ecommerce SEO specialist and certified B Corp, with clients such as ASICS, Under Armour, FatFace, Ocado and Expedia. It lists AI search and GEO with technical SEO, digital PR and Google Shopping, and reports 91 Search Awards wins and a 96% organic revenue lift for FatFace. It holds 4.9 from four Clutch reviews and starts at $5,000.
Notable clients
- ASICS
- Under Armour
- EssilorLuxottica
- FatFace
- Ocado
- N Brown
Watch out
Only four Clutch reviews, a $150 to $199 hourly band, and little to offer non-retail businesses.
#7Best for digital PR-led AI visibility
Kaizen
Hackney-born digital PR and SEO shop now chasing visibility in AI answers
Kaizen is a digital PR and SEO agency born in Hackney, with offices in London and Manchester. It lists GEO and AI search optimisation, and published a Mogo Farm case study on growth in LLM traffic. Clients include LEGO, adidas, Reebok, the AA and TUI, and it was a UK Content Awards 2024 finalist. Its PR-led method earns the third-party mentions AI tools tend to cite.
Notable clients
- The LEGO Group
- adidas
- Reebok
- the AA
- Aqua
- TUI
Watch out
No public Clutch or G2 rating, no published pricing, and a campaign-led model that suits consumer brands more than niche B2B.
#8Best for retail and travel with PR and paid
connective3
Leeds performance agency from the ex-Branded3 team, joining SEO, PR and paid media
connective3 is a Leeds agency from the team that built Branded3, with 51 to 200 staff and growth investment from Foresight Group in 2026. It lists GEO with SEO, digital PR and paid media, moving budget between channels by performance. Clients include Ocado, Wren Kitchens, Compare the Market and Loveholidays. It won Large Paid Media Agency of the Year at the 2025 UK Paid Media Awards.
Notable clients
- Ocado
- Wren Kitchens
- Avon
- Compare the Market
- SumUp
- thortful
Watch out
Its single Clutch review rates 2.0, case studies lean on PR metrics, and Clutch lists $300+ an hour.
#9Best for hospitality and retail teams
Embryo
Independent Manchester performance agency with SEO roots and in-house AI search tools
Embryo is an independent Manchester agency, founded in 2015, with 51 to 200 staff and SEO roots. It lists GEO and AEO alongside PPC, digital PR and CRO, and builds its own tools, including Needle and Intermingle. Clients include Pizza Express, Homebase, The Range and British Cycling, and it reports winning at the UK Search Awards 2025. Its Clutch minimum is $5,000.
Notable clients
- Pizza Express
- Homebase
- Bella Italia
- The Range
- British Cycling
- Burgess Pet Care
Watch out
The Clutch profile has no client reviews, and founding year differs between sources.
#10Best for multi-office integrated programmes
M3.agency
B Corp integrated agency running SEO, PPC and creative from a Birmingham hub
M3.agency is a Birmingham B Corp, founded in 2000, with offices across Telford, Birmingham, London, Manchester and Cardiff. It lists SEO and GEO alongside PPC, social, creative and web development. MG Motor UK, Aston Villa and the Co-op are clients, and it holds 5.0 on Clutch from 11 reviews with a $1,000 minimum. Its Midlands base serves regional buyers outside London.
Notable clients
- MG Motor UK
- Aston Villa FC
- Co-op
- University of Birmingham
- Visit Jersey
- Balfour Beatty
Watch out
SEO is one discipline among many, work may be split across teams, and pricing is not published.
#11Best for retail brands wanting forecasting tools
Modo25
Data-led Leeds agency pairing SEO and paid media with its own AI forecasting tool
Modo25 is a Leeds agency, founded in 2019, that combines SEO and paid media with its own ASK BOSCO forecasting platform. It lists AI search optimisation (AIO and GEO), and clients include Cult Beauty, Castore, The Fragrance Shop and Sigma Sports. Its Google Premier Partner status was renewed for 2025. Clutch shows 5.0 from five reviews and a $5,000 minimum, and one reviewer cites about £7,000 a month.
Notable clients
- Cult Beauty
- Castore
- Pavers
- The Fragrance Shop
- Sigma Sports
- Jones Bootmaker
Watch out
Clutch reviews all date from 2020, and reviewers describe it as premium priced.
#12Best for link-led GEO and digital PR
Go Up
Old Street SEO and link-building agency with a strong digital PR arm
Go Up is an Old Street SEO and link-building agency, founded in 2011, with a PR-led approach that earned a 2025 UK Search Awards shortlisting for Lawhive. It lists AI SEO, local SEO and PPC, and holds 4.9 from seven Clutch reviews, with a $1,000 minimum. Clients include Pasta Evangelists, Hackett London, AnyVan and Banham, across fashion, fintech and legal.
Notable clients
- Pasta Evangelists
- Hackett London
- AnyVan
- Banham
- No.1 Living
- Trade Nation
Watch out
Its $150 to $199 hourly band is high for small budgets, and one reviewer felt delivery could be faster.
#13Best for Bristol SMBs wanting clear pricing
believe.digital
Clifton boutique pairing SEO, GEO and paid media with in-house web development
believe.digital is a Clifton, Bristol boutique of 2 to 10 staff, founded in 2010, with a published price list and rolling one-month contracts. It packages GEO with SEO, Google Ads, email and WordPress development, as an Otterly.AI partner. It holds 5.0 on Clutch across seven reviews. Clients include Revlon and TruffleHunter, with ranges of £750 to £5,950 a month.
Notable clients
- Revlon
- TruffleHunter
- Wessex Internet
- Harper Weddings
- JamesSuckling.com
- Duck & Dry
Watch out
SEO and GEO retainers start at £4,000 a month, above many Bristol peers, and the team is small.
#14Best for Scottish firms wanting tracked pipeline
Ambition Digital
Edinburgh SEO, GEO and paid ads agency for growth-stage firms, with tracked pipeline
Ambition Digital is an Edinburgh agency, founded in 2021, that reports £300,000-plus of tracked pipeline from SEO for Black Point Recruitment and 152% organic growth for SOVOS. It lists GEO and AI search optimisation, and holds Clutch Top SEO Company Scotland 2026. Clients also include Airbus Protect. It lists a $1,000 minimum, and Meta Business Partner and Google Partner status.
Notable clients
- Black Point Recruitment
- Okala
- SOVOS
- Ninja Warrior UK
- ShoeStack
- FUNPARX
Watch out
A young agency with three Clutch reviews, no published pricing and a stated unsuitability for very small budgets.
#15Best for small teams with a veteran SEO lead
Bowler Hat
Small Custard Factory team pairing senior-led SEO and PPC for SMEs
Bowler Hat is a Birmingham team of about seven at the Custard Factory, led by Marcus Miller, who has worked in SEO since around 2000. Around 150 reviews average 4.9 per DesignRush, and it offers a free audit with no long contracts. It lists GEO and AEO alongside SEO, Google Ads and web design. Clients include Sandwell College and Cannock Chase.
Notable clients
- Cannock Chase
- Sandwell College
- HelloDPO
- HR Structures
- Absolute EPM
- Seven Capital
Watch out
A small team limits large multi-market work, and case studies publish few SEO metrics.
Best UK GEO agency by need
Search breadth and AI visibility trackingFound
Enterprise and regulated brandsROAST
B2B GEO with outbound supportUltraGrowthMedia
SMBs wanting many reviewsBird Marketing
Ecommerce and retailRe:signal
Digital PR-led AI visibilityKaizen
Leeds and the Northconnective3
Published pricing and monthly termsbelieve.digital
Edinburgh and ScotlandAmbition Digital
Link-led GEOGo Up
How much does a UK GEO agency cost in 2026?
UK GEO pricing is lower than the US overall, with a broad mid-market band. These figures come from the published minimums and hourly rates of the 34 GEO agencies in our directory, quoted mostly in dollars on Clutch, though many agencies bill in pounds.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 26% | Small businesses and simple sites; packaged plans, often from smaller regional shops. |
| Mid-market | $1,000 to $5,000/mo | 61% | Growing SMBs and mid-market brands wanting GEO, content and links on a regular cadence. |
| Premium | Over $5,000/mo | 13% | Larger sites and integrated programmes run by senior teams with PR and paid support. |
Source: published minimum budgets of GEO agencies in the UK in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is $100 to $149 (72% of the 18 agencies that publish rates), followed by $150 to $199 (17%) and $50 to $99 (6%).
How we chose the best GEO agencies in the UK
We started with the 34 GEO agencies in the MakeSuccessOnline directory that serve UK buyers, most of them headquartered in the UK, and scored each on six criteria. Every profile was researched from the agency's own site plus at least one independent source such as Clutch, DesignRush or trade awards.
- GEO and AI search depthA named GEO service, tool, research or case result, not a renamed SEO offer.25%
- Evidence and named clientsClient names, published results and awards that trace back to a source.20%
- Reviews and reputationRatings and review counts on Clutch, Google or DesignRush, and how recent they are.20%
- Specialisation and fitClear strength in a sector or approach, such as ecommerce, PR or B2B.15%
- Pricing transparencyPublished minimums, rate bands and contract flexibility.10%
- Team and longevityYears trading, headcount and how senior the people on your account are.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a UK GEO agency
- Decide what AI answers should sayPick five to ten buyer questions and record how ChatGPT, Perplexity and Google AI Overviews answer them for UK searchers today.
- Match specialism to your sectorChoose retail specialists for ecommerce, PR-led shops for consumer brands and B2B specialists for software and services.
- Weigh London against the regionsRegional agencies often have lower minimums and the same capability, while London shops bring larger client rosters.
- Ask for the toolingCheck whether the agency has its own AI visibility tracking or relies on third-party tools, and ask to see a sample report.
- Confirm pounds and termsMany agencies list dollar rates on Clutch but bill in pounds. Get VAT, the notice period and the currency in writing.
- Set a 90-day checkpointAgree what citation and enquiry movement you expect, and what happens if the checkpoint is missed.
Questions to ask
- Which UK clients have appeared in AI answers because of your work, and for which prompts?
- Do you run your own AI visibility tool, and can we see a sample report?
- How do you earn the third-party mentions that AI tools cite?
- Which pages and sources will you change first in the opening month?
- Who is on the account team, and where are they based?
- Do you bill in pounds, and what is your notice period?
Red flags
- Guarantees of a ChatGPT or Google AI Overview mention.
- A GEO service page with no tools, research or tracked prompts.
- Award claims with no year or category.
- Case studies showing percentage gains with no baseline.
- Twelve-month contracts with no performance review.
UK GEO agency vs freelancer vs in-house
| GEO agency | Freelancer | In-house team | |
|---|---|---|---|
| Typical cost | $1,000 to $10,000+/mo, billed mostly in pounds | Lower; hourly or per project | Salary plus tools |
| Skills covered | Content, PR, technical fixes, reporting | Usually one or two areas | Depends on hire |
| Speed to start | 2 to 4 weeks | Days | 1 to 3 months to hire |
| Best for | Multi-skill programmes and PR-led visibility | Audits and small budgets | Steady content output |
| Main risk | Junior staff on smaller accounts | Capacity and continuity | Skills gap in AI search |
What does a UK GEO agency do?
A UK GEO agency is a company that helps a brand get cited and recommended in AI answers from ChatGPT, Gemini, Perplexity and Google AI Overviews. Typical work covers answer-ready content, structured data, entity clarity, digital PR for third-party mentions and prompt tracking. Most UK agencies bundle GEO with SEO, and many add paid media, web development or analytics. Pricing is usually a monthly retainer, billed in pounds.
UK GEO agency FAQ
What is the best GEO agency in the UK in 2026?
There is no single best GEO agency for every UK business. Found ranks first for search breadth and AI tracking, ROAST for enterprise and regulated brands, Bird Marketing for SMBs with a large review base, Re:signal for ecommerce and Kaizen for PR-led visibility. Pick the specialism that fits your sector.
How much does a GEO agency cost in the UK?
Across the 34 GEO agencies we track, the median minimum is $5,000 a month, and 61% sit between $1,000 and $5,000. The most common hourly band is $100 to $149. Many agencies bill in pounds, and published ranges such as believe.digital's £750 to £5,950 show the lower end.
How long does a GEO campaign take in the UK?
Expect first shifts in AI citations after one to three months, driven by content and technical fixes, with third-party mentions and enquiry growth arriving from around month six. Answers differ between runs, so fix a prompt list at the start and have the agency report against it every month.
Is GEO different from SEO for a UK business?
Yes, but they share foundations. SEO aims to rank pages in Google's classic results, while GEO aims to make AI tools such as ChatGPT, Gemini and Perplexity cite and describe your brand. Strong content and clean technical health help both, which is why 97% of the UK agencies in our pool sell AI search work alongside SEO.
Should I hire a London GEO agency or a regional one?
Choose by evidence for your sector rather than postcode. Regional agencies in Leeds, Manchester, Birmingham, Bristol and Edinburgh often have lower minimums, while London agencies tend to have larger client rosters. Hire close to you only if you want regular in-person workshops.
Is it a red flag if a UK agency promises AI Overview placement?
Yes. Nobody can fix what Google's AI Overviews or ChatGPT will say, because answers shift with each prompt and model release. A credible UK agency promises process instead: a tracked prompt list, defined content and citation work, and monthly reports showing what changed and why. Walk away from any fixed placement promise.
Which UK GEO agency is best for ecommerce?
Re:signal is the most specialised, with ASICS, Under Armour, FatFace and Ocado among its clients, and Modo25 and connective3 also serve retail brands. Re:signal has only four Clutch reviews and a $150 to $199 hourly band, so compare references before signing.
How do I choose a GEO agency in the UK?
Shortlist agencies whose clients resemble you, ask for before-and-after AI answers on a tracked prompt list, and confirm who does the work. Compare quotes with the $5,000 median, check the billing currency, and insist on a checkpoint after about 90 days.
More GEO agencies in the UK
Well-reviewed GEO agencies in the UK that did not make the top list but may suit your market.
Browse all 34 GEO agencies in the UK →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.