Independently researched ranking
Best PR Agencies for Cybersecurity (2026)
9 PR agencies for cybersecurity compared on security clients, earned media capability and pricing, picked from the 10 in our directory that list cybersecurity clients.
- Agencies reviewed
- 10
- Median minimum
- $6,000/mo
- Offer AI search
- 60%
- Average rating
- 4.83
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 9 best PR agencies for cybersecurity
- Best PR agency for cybersecurity by need
- How much PR agencies for cybersecurity cost
- How we ranked them
- How to choose a PR agency for cybersecurity
- Agency vs freelancer vs in-house
- What a PR agency for cybersecurity does
- FAQ
- More PR agencies for cybersecurity
- Related rankings
Which PR agency for cybersecurity is best?
The best PR agencies for cybersecurity in 2026 are Hotwire for global security vendors, Walker Sands for PR joined to demand programmes, Merritt Group for security vendors selling to government, Bluetext for defence-facing brands, and Siege Media for digital PR and linkable research. All 10 agencies we track list cybersecurity clients. The median minimum is $6,000 a month.
Key takeaways
- The median minimum for a PR agency for cybersecurity is $6,000 a month, and 56% of the 10 agencies we track charge above $5,000, with North American agencies at a $10,000 median.
- All 10 agencies in our directory list cybersecurity clients. We ranked 9 and left off COSEOM, a paid media and SEO specialist for security vendors that does not sell PR.
- Six of the nine sell traditional media relations (Hotwire, Walker Sands, Merritt Group, Bluetext, Aspectus, Oggadoon). The others sell digital PR, meaning links and coverage for SEO, which is a different job.
- Security journalists and analysts want data and technical depth. Ask who pitches, whether they have security backgrounds and what research assets they can produce.
- 60% of these agencies offer AI search work, relevant because earned coverage increasingly shapes what AI tools say about a security vendor.
Best PR agencies for cybersecurity compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | Hotwire | Overall for global security PR | $15,000 | ★4.5 |
| 2 | Walker Sands | PR tied to pipeline | $10,000 | ★4.6 |
| 3 | Merritt Group | Security vendors selling to government | Not published | ★4.8 (4) |
| 4 | Bluetext | Defence and government-facing security | $10,000 | ★4.7 |
| 5 | Aspectus | Vendors needing international PR | $5,000 | ★5.0 (7) |
| 6 | Siege Media | Digital PR and linkable research | $10,000 | ★5.0 (20) |
| 7 | Oggadoon | UK security startups on small retainers | $5,000 | ★4.8 (7) |
| 8 | SimpleTiger | SaaS wanting links and mentions | $6,000 | ★4.9 |
| 9 | DerivateX | AI-search citations on a lean budget | $5,000 | ★5.0 (7) |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 9 best PR agencies for cybersecurity in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for global security PR
Hotwire
Global tech PR and communications agency with deep B2B and enterprise roots.
Hotwire is a tech PR and communications agency founded in 2000 and headquartered in London, with 251 to 500 people across the US, UK, EMEA and APAC. It lists cybersecurity among its sectors and names Palo Alto Networks, McAfee and Akamai among clients. PR sits alongside ABM, social and content, and it describes a strong technical bench for security and enterprise SaaS. It lists $15,000 to $75,000 a month.
Notable clients
- Palo Alto Networks
- Adobe
- eBay
- Sony
- Meta
Watch out
Enterprise-grade pricing and a 4.5 rating on a large roster, so vet who will staff your account.
#2Best for PR tied to pipeline
Walker Sands
Integrated B2B marketing and PR built for complex tech buyers
Walker Sands is a Chicago agency of 51 to 200 people that combines B2B strategic communications with content, digital marketing and revenue operations for complex tech buyers. It lists cybersecurity among its sectors. Its annual research reports and thought leadership feed earned media, and revenue operations connects coverage to sales. It lists $10,000 to $50,000 a month and a 4.6 rating, and suits vendors wanting PR measured against pipeline.
Watch out
Heavier retainers than boutique shops, and value shows over multi-quarter engagements rather than one-off projects.
#3Best for security vendors selling to government
Merritt Group
B2B and B2G tech PR, marketing and creative agency with a dedicated security practice
Merritt Group is a McLean, Virginia agency of 11 to 50 people with a dedicated security practice covering media relations, analyst relations and thought leadership programmes. Named clients include Checkmarx, BlueVoyant, Gigamon and Telos, and it reports a 356% share-of-voice increase for mobile security client Wandera. Creative, content and SEO come in-house. Clutch shows 4.8 across four reviews, with reviewers highlighting PR results and responsiveness.
Notable clients
- Wandera
- Gigamon
- GoodData
- Telos
- Checkmarx
- BlueVoyant
Watch out
Pricing is not published, two reviewed projects ran from $200,000 to $999,999, and only four Clutch reviews exist.
#4Best for defence and government-facing security
Bluetext
Branding, marketing, and PR for enterprise tech, defense, and government contractors
Bluetext is a Washington, DC agency offering public relations with branding, content and web, and it lists cybersecurity, defence and government contractors among its sectors. SonicWall and Varonis are among named clients. The DC base brings fluency in regulated markets, which matters when messaging must work for federal buyers and trade press. It has supported M&A and private-equity brand moments and lists $10,000 to $50,000 a month.
Notable clients
- CBIZ
- Aevex
- SonicWall
- The Weather Company
- Kratos
- Coupa
Watch out
Enterprise pricing rules out small vendors, and it is less focused on performance marketing.
#5Best for vendors needing international PR
Aspectus
Global B2B tech communications agency with a cybersecurity sector practice
Aspectus is a London B2B tech communications agency of 51 to 200 people with a cybersecurity sector practice, case studies for Malwarebytes, Flexxon and Clavister, and offices in London, New York, Singapore and Dubai. It combines PR with content, brand and web work, and lists PRWeek and PRSA recognition on its site. Clutch shows 5.0 across seven reviews, with reviewers praising timeliness and PR expertise. It is UK-based and works with US vendors remotely.
Notable clients
- Malwarebytes
- Flexxon
- Clavister
- BT Wholesale
- SAP Concur
- Meritsoft
Watch out
Cyber is one sector among several, cost was its lowest-scoring Clutch category, and one reviewer wanted broader coverage.
#6Best for digital PR and linkable research
Siege Media
Content-first SEO agency for ambitious SaaS, fintech, and ecommerce brands.
Siege Media is a San Diego content-first agency that lists cybersecurity among its sectors and offers digital PR alongside content, SEO and generative engine optimisation. It holds a 5.0 rating from 20 reviews and has in-house design for visual assets, which suits data-led stories journalists link to. Retainers run $10,000 to $40,000 a month.
Notable clients
- Instacart
- Zendesk
- Zapier
- Airbnb
- Asana
- Intuit QuickBooks
Watch out
Its PR is link-earning digital PR, not media relations for product launches, and content-led work is slow to compound.
#7Best for UK security startups on small retainers
Oggadoon
Bristol PR and digital marketing agency with a cyber security practice
Oggadoon is a Bristol PR and digital marketing agency of 2 to 9 people with a dedicated cyber security sector page and named UK clients such as Threat Intelligence, Pryvate, UKC3 and CyNam. It offers launch PR alongside content, SEO and social, and lists startups among its client types. Clutch shows 4.8 across seven reviews, with reviewers praising responsiveness and flexibility for smaller businesses. Founder-led, it is UK-based and works with overseas clients remotely.
Notable clients
- Threat Intelligence
- Pryvate
- UKC3
- CyNam
- Medicare Network
- Zeetta Networks
Watch out
Reviewers note limited reach into large global publications, the team is small, and one startup found external PR hard to afford.
#8Best for SaaS wanting links and mentions
SimpleTiger
SaaS-focused SEO and PPC agency with 15 years of specialization
SimpleTiger is a Sarasota agency serving SaaS brands for over 15 years, listing cybersecurity among its sectors. Digital PR and link building sit alongside SEO, AEO, PPC and content, and it rates 4.9. Retainers run $6,000 to $20,000 a month. It suits security software startups that want coverage as part of an acquisition programme, with clients including Segment, Gainsight and Invoca.
Notable clients
- Gainsight
- Gelato
- Firecrawl
- Centerbase
- ContractWorks
- Invoca
Watch out
Its digital PR is acquisition-focused rather than traditional media relations, and a smaller team can cap bandwidth.
#9Best for AI-search citations on a lean budget
DerivateX
SEO and generative-engine optimization for B2B SaaS at $5M–$50M ARR
Derivatex is a Bengaluru agency formed in 2024, focused on SEO and generative engine optimisation for B2B SaaS, with cybersecurity among its sectors. Link building and digital PR are part of the offer, as is citation building for AI search. It rates 5.0 on seven Clutch reviews and publishes three retainer tiers from $5,000 a month plus a 90-day pilot with no lock-in.
Notable clients
- Gumlet
- REsimpli
- Verito
- Kroto
- Docustream
- PlanningPoker.live
Watch out
It is young with few long-term case studies and SaaS-only; it works remotely from India and does not run traditional media relations.
Best PR agency for cybersecurity by need
Global security vendorsHotwire
PR measured against pipelineWalker Sands
Security vendors selling to governmentMerritt Group
Defence-facing security brandsBluetext
Linkable research and digital PRSiege Media
International B2B tech PRAspectus
Security SaaS startupsSimpleTiger
UK security startupsOggadoon
AI search citationsDerivateX
How much does a PR agency for cybersecurity cost in 2026?
PR agency pricing for cybersecurity is usually a monthly retainer, with project fees for launches and research. These figures come from the published minimums of the 10 agencies in our directory that list security clients, a small sample, and too few publish hourly rates to quote a band.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 0% | No agency in this pool starts below $1,000 a month; the smallest minimums sit at $5,000. |
| Mid-market | $1,000 to $5,000/mo | 44% | Growing vendors that need steady announcements and some media relations. |
| Premium | Over $5,000/mo | 56% | Established vendors needing media, analyst relations and integrated campaigns. |
Source: published minimum budgets of PR agencies for cybersecurity in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
How we chose the best PR agencies for cybersecurity
We started with the 10 PR agencies in the MakeSuccessOnline directory that list cybersecurity clients, then ranked the 9 that sell PR. Each profile was researched from the agency's own site plus at least one independent source such as Clutch, trade press or award listings.
- Cybersecurity experienceNamed security clients and whether cybersecurity is a listed sector.25%
- PR and earned media capabilityMedia relations, analyst relations or digital PR, and evidence of coverage quality.20%
- Reviews and reputationRatings and review volume on Clutch or other directories, plus awards and peer recognition.20%
- Pricing transparency and valuePublished minimums or ranges, and how cost compares with scope.15%
- Integration with demand and contentWhether PR connects to content, SEO, ABM and pipeline reporting.10%
- Team and longevityYears in business, team size and who actually works on accounts.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a PR agency for cybersecurity
- Decide what PR must achieveLaunch coverage, analyst standing, investor visibility and crisis readiness are different jobs. Pick the first priority.
- Check security media relationshipsAsk which security reporters and analysts the team has worked with, and how they pitch technical stories.
- Separate media relations from digital PRConfirm if the scope is press coverage, links for SEO, or both, and price each separately.
- Ask for research and data assetsOriginal data and threat research earn coverage. Ask how the agency produces them and who validates technical claims.
- Plan for incidentsAsk what the agency does if a vulnerability or breach touches your product, including response times and approvals.
- Read the contractCheck retainer length, how results are reported, and who approves messaging.
Questions to ask
- Which security vendors have you represented, and which journalists covered them?
- Who pitches our story, and what is their security background?
- How do you build stories from our research or threat data?
- How would you handle a vulnerability disclosure or a breach affecting us?
- How do you measure coverage beyond mentions, such as pipeline or share of voice?
- Do you handle analyst relations, or do we need another partner?
Red flags
- Guaranteed placements in named publications.
- No journalists or analysts the team can name from the security beat.
- Press releases that overstate product capabilities or detection claims.
- Reporting that counts clips but ignores pipeline or authority.
- No plan for crisis communication during an incident.
PR agency for cybersecurity vs freelancer vs in-house
| Specialist agency | Freelancer | In-house comms | |
|---|---|---|---|
| Typical cost | $5,000 to $50,000+/mo | Lower; hourly or per project | Salary plus tools and wire services |
| Skills covered | Media, analysts, content, reporting | Usually media relations only | Depends on hire; often one generalist |
| Speed to start | 2 to 6 weeks | Days | 1 to 3 months to hire |
| Best for | Launches, awards and ongoing press | Single announcements | Large vendors with constant news |
| Main risk | Generalist pitching to technical reporters | Capacity and continuity | Single point of failure |
What does a PR agency for cybersecurity do?
A PR agency for cybersecurity is a company that earns press, analyst and industry attention for security vendors, MSSPs and compliance software firms. Typical work includes media relations, announcements, executive thought leadership, research and threat reports, analyst briefings and crisis communications. Specialists understand technical buyers and security journalists, and know how to explain complex products clearly, with technical claims checked, without overstating what a product can do.
PR agency for cybersecurity FAQ
What is the best PR agency for cybersecurity?
There is no single best choice. Hotwire is our top pick for global security vendors, Walker Sands suits PR tied to pipeline, Merritt Group suits vendors selling to government, and Bluetext suits defence-facing brands. Choose on budget, media focus and whether the agency has security reporters and analysts it can name.
How much does a PR agency for cybersecurity cost?
Retainers typically run from $4,000 to $75,000 a month. Across the 10 agencies we track, the median minimum is $6,000 a month, 56% start above $5,000, and North American agencies have a $10,000 median. Too few publish hourly rates to quote a typical band.
How long does cybersecurity PR take to deliver results?
Expect early announcements and media introductions within the first two to three months, and steady coverage and relationships after six months. Thought leadership and analyst standing build more slowly. Agree on milestones such as briefings booked and placements, not just clip counts.
How do I choose a PR agency for cybersecurity?
Ask for named security clients, the reporters and analysts the team has worked with, and sample coverage. Check who pitches, how technical claims are verified, and whether the agency handles crisis response. Compare minimums so you know the true monthly commitment.
Should I hire a local or remote PR agency?
Remote works for most media relations, but time zones matter for press and analyst timing. Choose a US-based agency if you target US trade press, or a London-based one such as Hotwire or Aspectus for EMEA coverage. Prioritise security relationships over proximity, and agree on overlap hours before you sign.
What is the difference between PR and digital PR for security?
Traditional PR earns coverage from reporters and analysts to build reputation, while digital PR earns links and mentions mainly to support SEO. Agencies like Siege Media and SimpleTiger sell digital PR, while Hotwire, Walker Sands, Merritt Group and Bluetext offer media relations. Many vendors need both.
How should a security vendor handle a breach or vulnerability with PR?
Prepare before it happens: agree on spokespeople, approval chains and holding statements. Ask any agency how fast it can respond and who signs off on technical wording. Clear, accurate and timely communication protects trust, and the agency should work closely with your legal and engineering teams.
What rules affect cybersecurity PR?
Accuracy matters most, since overstated detection or protection claims can invite complaints and legal risk. Disclosure of incidents may be governed by regulation, and government-facing vendors face extra sensitivities. Ask the agency how it sources claims and coordinates with legal, and confirm specifics with your legal counsel.
More PR agencies for cybersecurity
Well-reviewed PR agencies for cybersecurity that did not make the top list but may suit your market.
Browse all 10 PR agencies for cybersecurity →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.