Independently researched ranking
Best ABM Agencies for Cybersecurity (2026)
10 ABM agencies for cybersecurity compared on security experience, account-based capability and pricing; only 4 of the 14 agencies in our directory list cybersecurity clients, so we added adjacent B2B tech specialists with ABM services.
- Agencies reviewed
- 14
- Median minimum
- $5,000/mo
- Offer AI search
- 21%
- Average rating
- 4.82
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 10 best ABM agencies for cybersecurity
- Best ABM agency for cybersecurity by need
- How much ABM agencies for cybersecurity cost
- How we ranked them
- How to choose an ABM agency for cybersecurity
- Agency vs freelancer vs in-house
- What an ABM agency for cybersecurity does
- FAQ
- More agencies
- Related rankings
Which ABM agency for cybersecurity is best?
The best ABM agencies for cybersecurity in 2026 are Gripped for security SaaS, Callbox for outbound-heavy security ABM, Hotwire for global vendors needing PR with ABM and LeadStrategus for account intelligence. Only 4 of the 14 agencies we track list cybersecurity clients; the rest are adjacent B2B tech specialists. The median minimum across all 14 is $5,000 a month.
Key takeaways
- The median minimum for an ABM agency for cybersecurity is $5,000 a month, and 46% of the 14 agencies we track charge above $5,000, so ABM is a mid-to-premium investment.
- Only 4 of 14 agencies in our directory list cybersecurity clients for ABM: Gripped, Hotwire, Callbox and LeadStrategus. The rest are adjacent B2B tech agencies, so ask them for security references.
- Powered by Search names SentinelOne, Varonis and Fortra among its clients without listing cybersecurity as a sector, which is stronger evidence than a sector tag.
- Security ABM targets buying committees: CISO, security engineering, IT and procurement. Ask how the agency builds account lists and personalises for each role.
- Only 21% of these agencies offer AI search work, so if analysts and buyers research your category in AI tools, ask whether that is in scope.
Best ABM agencies for cybersecurity compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | Gripped | Overall for security SaaS ABM | $7,500 | ★4.8 |
| 2 | Callbox | Security ABM with outbound at volume | Not published | ★4.6 (128) |
| 3 | Hotwire | Global vendors needing ABM plus PR | $15,000 | ★4.5 |
| 4 | LeadStrategus | Account intelligence, lean budget | $5,000+ | ★5.0 (7) |
| 5 | Powered by Search | Adjacent pick for enterprise security SaaS | $10,000 | ★4.8 |
| 6 | Transmission | Adjacent pick for enterprise ABX | Not published | — |
| 7 | Elevation Marketing | Adjacent pick for long sales cycles | $10,000 | ★4.7 |
| 8 | Kalungi | Adjacent pick for fractional CMO plus ABM | $15,000 | ★4.8 |
| 9 | Content Chemistry | Adjacent pick for HubSpot-based ABM | $2,500 | ★4.9 (28) |
| 10 | SeeResponse | Adjacent pick for early-stage ABM budgets | $5,000 | ★4.7 |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 10 best ABM agencies for cybersecurity in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for security SaaS ABM
Gripped
Full-service B2B SaaS growth agency covering demand, ABM, SEO, and paid
Gripped is a London B2B SaaS growth agency that lists cybersecurity among its sectors and offers account-based marketing alongside demand generation, paid search, LinkedIn Ads and SEO. LinkedIn expertise matters most in ABM because it lets you target by role and company. It rates 4.8 and lists $7,500 to $25,000 a month. The London base suits security vendors targeting UK and EU enterprise accounts.
Watch out
It publishes no marquee client roster to check, and a smaller team limits how deeply it can serve many accounts.
#2Best for security ABM with outbound at volume
Callbox
Multichannel B2B lead generation and appointment setting agency with logistics and manufacturing work
Callbox is a Los Angeles B2B lead generation company, founded in 2004, that lists cybersecurity among its client industries and runs account-based marketing with appointment setting, outsourced SDRs and email, calling and LinkedIn outreach. Clutch shows 128 reviews and Premier Verified status, and it can run outreach in several languages across Asia-Pacific, Europe and Latin America. That reach helps vendors selling security products into more than one region.
Notable clients
- Kreller Group
- Westernacher Consulting
- B2X Global
- Body Vision Medical
Watch out
It publishes no prices, its 4.6 rating is below several rivals, and reviewers cited weaker results in non-English markets.
#3Best for global vendors needing ABM plus PR
Hotwire
Global tech PR and communications agency with deep B2B and enterprise roots.
Hotwire is a London tech PR and communications agency of 251 to 500 people, with offices across the US, UK, EMEA and APAC. It lists cybersecurity among its sectors, names Palo Alto Networks, McAfee and Akamai among clients, and runs ABM alongside PR, social and content. That integration helps target accounts see consistent messaging in press and in ads. It lists $15,000 to $75,000 a month.
Notable clients
- Palo Alto Networks
- Adobe
- eBay
- Sony
- Meta
Watch out
Enterprise-grade pricing, and with a large roster the quality of your account team is worth vetting.
#4Best for account intelligence, lean budget
LeadStrategus
Bengaluru B2B go-to-market firm combining account intelligence, ABM outreach and AI-run prospecting
LeadStrategus is a Bengaluru go-to-market firm that lists cybersecurity among its client sectors, alongside IT, SaaS and financial services. It combines account intelligence, ABM outreach and LinkedIn campaigns for mid-market and enterprise B2B sellers. Its founder lists roles at AWS India, SAP and Oracle, and Clutch reviewers praise its account research. Weekly reporting covers five fixed pipeline numbers, which suits security teams that want account-level proof.
Notable clients
- Speridian Technologies
- Stibo Systems
- Indus Net Technologies
- Retigence
- SOAIS
- askmeidentity
Watch out
Only seven Clutch reviews back its 5.0 rating, and the minimum is $5,000 a month with no published prices.
#5Best adjacent pick for enterprise security SaaS
Powered by Search
Demand generation and SEO agency built for B2B SaaS scale-ups
Powered by Search is a Toronto B2B SaaS agency that offers ABM with SEO, PPC, GEO and HubSpot RevOps. It does not list cybersecurity as a sector, but names SentinelOne, Varonis, Fortra and Elastic among clients. Content and demand generation run as one programme, which helps ABM stay coordinated with organic and paid. It lists $10,000 to $30,000 a month.
Notable clients
- Elastic
- SentinelOne
- Varonis
- Fortra
- Basecamp
Watch out
Enterprise-oriented pricing is heavy for seed-stage startups, and broad services need tight scoping.
#6Best adjacent pick for enterprise ABX
Transmission
Independent London B2B agency for brand, go-to-market and ABM at global scale
Transmission is an independent London B2B agency of about 260 staff with offices across the UK, US, APAC, India and Poland. It does not list cybersecurity, but works with enterprise technology clients including Microsoft, Qualcomm and Mastercard, and reports ISO 27001 certification. It sells account-based experience, go-to-market architecture and paid media, and won B2B Marketing Elevation Awards in 2026.
Notable clients
- Microsoft
- Qualcomm
- AutoStore
- Samsung
- Allianz
- Mastercard
Watch out
Built for enterprise budgets with no published pricing and no public Clutch or G2 rating.
#7Best adjacent pick for long sales cycles
Elevation Marketing
Full-funnel B2B marketing for industrial, tech, and considered-purchase brands
Elevation Marketing is an Arizona B2B agency founded in 1999 with 51 to 200 staff. It does not list cybersecurity, but its full-stack ABM runs from list building through creative to measurement, and it is comfortable with long sales cycles and technical subjects. It lists $10,000 to $40,000 a month and a 4.7 rating. It suits security vendors with slow, committee-led deals.
Watch out
It focuses on industrial and considered-purchase categories, its retainer model favours committed programmes, and it names no clients.
#8Best adjacent pick for fractional CMO plus ABM
Kalungi
Fractional CMO team and full-stack marketing for B2B SaaS startups
Kalungi is a Kirkland, Washington team of 51 to 200 offering fractional CMO services alongside ABM, RevOps, paid media and content for B2B SaaS. It does not list cybersecurity, but a SaaS security startup gets strategy and hands-on execution in one engagement. It rates 4.8 and lists $15,000 to $50,000 a month. The founder is a known voice in B2B SaaS marketing.
Watch out
Retainer pricing is a stretch for pre-seed budgets, and the prescriptive playbook can feel rigid.
#9Best adjacent pick for HubSpot-based ABM
Content Chemistry
Sydney B2B agency running SEO, AEO and demand gen on HubSpot
Content Chemistry is a Sydney B2B agency and HubSpot Platinum Solutions Partner, rated 4.9 from 28 HubSpot directory reviews. It does not list cybersecurity clients, but it covers ABM, demand generation, BDR outbound and AEO with RevOps, from a $2,500 minimum. It reports a 24x rise in organic traffic for CFO Dynamics. It suits security firms on HubSpot wanting outbound and ABM together.
Notable clients
- nib
- Investa
- Uber for Business
- First Sentier Investors
- Nanosonics
- RateMyAgent
Watch out
It lists no security references, results are self-reported, and it works with clients remotely from Australia.
#10Best adjacent pick for early-stage ABM budgets
SeeResponse
B2B demand generation and marketing ops for SaaS and tech companies
SeeResponse is a McLean, Virginia agency for SaaS and tech with ABM, outbound, demand generation and HubSpot marketing operations. It does not list cybersecurity, so ask for security references. Published pricing of $2,500 to $7,500 a month is the lowest among agencies here, and it rates 4.7. It suits a security startup running ABM to a short target list alongside inbound work.
Notable clients
- VWO
- ModelOp
- Joovv
- Curacubby
- Ximplifi
- ViewSpection
Watch out
It is a younger agency, since 2019, and a smaller team may stretch on several large engagements.
Best ABM agency for cybersecurity by need
How much does an ABM agency for cybersecurity cost in 2026?
ABM agency pricing for cybersecurity is mostly a monthly retainer, with ad spend and data tools on top. These figures come from the published minimums of the 14 agencies in our directory that serve security or adjacent B2B tech, and too few publish hourly rates to quote a band.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 23% | Seed-stage security startups testing a small target-account list; usually offshore. |
| Mid-market | $1,000 to $5,000/mo | 31% | Early-stage vendors running ABM to a short list alongside inbound. |
| Premium | Over $5,000/mo | 46% | Growth-stage and enterprise vendors targeting hundreds of accounts across channels. |
Source: published minimum budgets of ABM agencies for cybersecurity in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
How we chose the best ABM agencies for cybersecurity
We started with the 14 ABM agencies in the MakeSuccessOnline directory that serve cybersecurity or adjacent B2B tech and scored each on six criteria. Only 4 list cybersecurity clients, so we added adjacent agencies with the strongest ABM services and enterprise evidence.
- Cybersecurity experienceListed security sector, named security clients and how directly the work applies.25%
- ABM depthAccount selection, personalisation, multi-channel orchestration and measurement of account engagement.25%
- Reviews and reputationRatings and review volume on Clutch or other directories, plus awards and partner status.15%
- Pricing transparency and valuePublished minimums or ranges, and how cost compares with scope.15%
- Sales alignment and measurementCRM, RevOps and reporting that tie ABM to pipeline with sales teams.10%
- Team and longevityYears in business, team size and who actually works on accounts.10%
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How to choose an ABM agency for cybersecurity
- Build the target account list firstAgree with sales on the accounts, the buying roles and the trigger events, such as new CISO hires or breaches in the sector.
- Choose the ABM modelOne-to-one for top accounts, one-to-few for clusters and one-to-many for wider lists need different budgets. Decide the mix.
- Ask for security or technical-buyer proofRequest a reference where the agency reached security leaders, and ask what changed in account engagement.
- Check data and toolsAsk which intent, firmographic and contact data the agency uses and who pays for it.
- Align with salesAgree on how sales follows up, how accounts are scored and how success is reviewed monthly.
- Read the contractCheck minimum terms, data ownership, tool costs and what happens to lists if you leave.
Questions to ask
- How do you build and prioritise a target account list for a security product?
- How do you personalise for CISOs versus security engineers?
- Which intent and contact data do you use, and who owns it?
- How do you coordinate ABM with sales outreach and events?
- How do you measure account engagement and pipeline influence?
- Which security or technical clients can we speak to?
Red flags
- Target lists of thousands of accounts called ABM, which is closer to broad lead generation.
- No input from sales on which accounts to target.
- Reports that show impressions and clicks but not account engagement or opportunities.
- Purchased contact lists with no source or consent trail.
- No understanding of the CISO buying committee or procurement path.
ABM agency for cybersecurity vs freelancer vs in-house
| Specialist agency | Freelancer | In-house ABM | |
|---|---|---|---|
| Typical cost | $2,500 to $40,000+/mo plus data | Lower; hourly or per campaign | Salary plus tools and data |
| Skills covered | Strategy, data, creative, paid, reporting | Usually one function | Depends on hires; often one marketer |
| Speed to start | 3 to 6 weeks | Days | 2 to 4 months to build |
| Best for | Programmes needing data, creative and media | Small target lists or audits | Vendors with a sales-aligned marketing team |
| Main risk | Generic playbook for technical buyers | Capacity and continuity | Single point of failure |
What does an ABM agency for cybersecurity do?
An ABM agency for cybersecurity is a company that runs account-based marketing for security vendors, focusing spend on a defined list of target accounts instead of a broad audience. Typical work includes account selection, buying-committee research, personalised content and ads, sales alignment and reporting on account engagement. Specialists understand CISO committees, long sales cycles and the need for credible technical messaging.
ABM agency for cybersecurity FAQ
What is the best ABM agency for cybersecurity?
There is no single best choice. Gripped is our top pick because it lists cybersecurity and offers ABM with LinkedIn expertise, Callbox suits outbound-heavy programmes with a large review base, and Hotwire suits global vendors needing PR alongside ABM. Choose on budget, region and how well the agency understands security buyers.
How much does an ABM agency for cybersecurity cost?
Most agencies here charge between $2,500 and $75,000 a month, plus data and ad spend. Across the 14 agencies we track, the median minimum is $5,000 a month, 46% charge above $5,000, and North American agencies have a $5,000 median. Too few publish hourly rates to quote a band.
How long does cybersecurity ABM take to work?
Expect account engagement signals in the first six to ten weeks and pipeline in three to six months, longer for enterprise deals. Agree on early indicators such as target accounts engaging and meetings booked, since closed revenue arrives well after launch.
How do I choose an ABM agency for cybersecurity?
Ask for security or technical-buyer references, then check how the agency builds account lists, personalises by role and aligns with sales. Compare data sources, tool costs and minimums before signing. Only four agencies list security clients, so probe adjacent experience closely.
Should I hire a local or remote ABM agency?
Remote works for most ABM because data, ads and content are managed online. Pick an agency in or near your target market if regional insight or language matters, such as Gripped for UK and EU accounts. Otherwise prioritise relevant references and agree on overlap hours.
What is the difference between ABM and demand generation for security?
Demand generation targets a broad audience to capture interest, while ABM concentrates budget on a named list of accounts and buying roles. Security vendors with large deals often use both. Ask agencies how they split budget and how each is measured against pipeline.
How many accounts should a security vendor target with ABM?
It depends on deal size and budget. One-to-one programmes may cover a handful of strategic accounts, one-to-few clusters dozens, and one-to-many programmes hundreds. Agree the model with your sales team before you brief an agency, because it drives cost, creative and measurement.
What rules affect cybersecurity ABM?
Privacy laws such as GDPR and email rules such as CAN-SPAM apply to contact data and outreach, and unsupported security claims can invite complaints. Ask the agency where its contact data comes from and how it handles consent, and confirm specifics with your legal adviser.
More agencies
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About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.