Independently researched ranking
Best Marketing Agencies for Cybersecurity (2026)
15 marketing agencies for cybersecurity compared on security clients, channel depth and pricing, picked from the 26 agencies in our directory that list security work.
- Agencies reviewed
- 26
- Median minimum
- $5,000/mo
- Premium tier share
- 39%
- Offer AI search
- 42%
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 15 best marketing agencies for cybersecurity
- Best marketing agency for cybersecurity by need
- How much marketing agencies for cybersecurity cost
- How we ranked them
- How to choose a marketing agency for cybersecurity
- Agency vs freelancer vs in-house
- What a marketing agency for cybersecurity does
- FAQ
- More marketing agencies for cybersecurity
- Related rankings
Which marketing agency for cybersecurity is best?
The best marketing agencies for cybersecurity in 2026 include Bluetext for enterprise security brands, COSEOM for security-only paid media and SEO, Magnetude Consulting for a fractional marketing team, Obility for B2B paid search and Walker Sands for PR plus demand generation. The median minimum across the 26 agencies we compared is $5,000 a month, and 39% start above $5,000.
Key takeaways
- A marketing agency for cybersecurity costs a median of $5,000 a month to start. Across the 26 agencies we compared, 17% start under $1,000, 43% between $1,000 and $5,000 and 39% above $5,000.
- Security buyers are technical and sceptical, so favour agencies with named security clients: Bluetext lists SonicWall and Varonis, COSEOM lists Torq and Agari, Obility lists Cloudflare and Netskope, and Hotwire lists Palo Alto Networks and McAfee.
- Only 42% offer AI search work. Since analysts and CISOs now research vendors in AI tools, ask any SEO-led agency how it earns citations, not just rankings.
- PR and demand generation do different jobs. Pick PR-led firms (Hotwire, Merritt Group, Walker Sands, Bluetext) for analyst and press credibility, and paid or SEO specialists such as COSEOM and Obility for pipeline.
- Hourly rates are spread evenly: under $25, $100 to $149 and $150 to $199 are each quoted by 18% of the 11 agencies that publish rates, so ask for a scoped quote rather than comparing hourly figures.
Best marketing agencies for cybersecurity compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | Bluetext | Overall for enterprise security brands | $10,000 | ★4.7 |
| 2 | COSEOM | Security-only paid media and SEO | $5,000 | ★5.0 (9) |
| 3 | Magnetude Consulting | A fractional security marketing team | $10,000 | ★4.8 (13) |
| 4 | Obility | B2B paid search and attribution | $5,000 | ★4.8 (29) |
| 5 | Walker Sands | PR plus full-funnel B2B tech | $10,000 | ★4.6 |
| 6 | Hotwire | Global tech PR and analyst reach | $15,000 | ★4.5 |
| 7 | Gripped | B2B SaaS security vendors | $7,500 | ★4.8 |
| 8 | Merritt Group | Security PR and analyst relations | Not published | ★4.8 (4) |
| 9 | SevenAtoms | Paid search and LinkedIn demand gen | $4,000 | ★4.8 |
| 10 | LeadWalnut | SEO and GEO with a security client list | $5,000 | ★4.9 (9) |
| 11 | New Breed | HubSpot-based security SaaS | $10,000 | ★4.8 |
| 12 | Aspectus | UK and international tech PR | $5,000 | ★5.0 (7) |
| 13 | Spear Growth | Budget paid and SEO for security SaaS | $1,000 | ★4.9 (17) |
| 14 | SimpleTiger | SaaS-only SEO, AEO and PPC | $6,000 | ★4.9 |
| 15 | DerivateX | Early-stage AI search visibility | $5,000 | ★5.0 (7) |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 15 best marketing agencies for cybersecurity in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for enterprise security brands
Bluetext
Branding, marketing, and PR for enterprise tech, defense, and government contractors
Bluetext is a Washington, DC agency founded in 2011 that pairs branding, PR, content and digital work for cybersecurity, defence and government contractors. Its client list includes SonicWall, Varonis, Kratos and BlueHalo, and its DC base gives it fluency in regulated and federal buyers. Retainers are listed at $10,000 to $50,000 a month, and it holds a 4.7 rating.
Notable clients
- CBIZ
- Aevex
- SonicWall
- The Weather Company
- Kratos
- Coupa
Watch out
Enterprise pricing and less focus on pure performance marketing make it a poor match for early-stage security startups.
#2Best for security-only paid media and SEO
COSEOM
Cybersecurity marketing agency running paid media, SEO and content for B2B security vendors
COSEOM is a San Francisco cybersecurity marketing agency, founded in 2008, whose Clutch industry mix is cybersecurity alone. It runs paid media across Google, Microsoft and LinkedIn, technical SEO, GEO, demand generation and multilingual content, launching channels on a test budget and measuring cost per qualified lead before scaling. Named clients include Torq, Agari and Kusari. It holds a 5.0 Clutch rating from 9 reviews and a $5,000 minimum.
Notable clients
- Torq
- Deepfactor
- Daymark
- Agari
- Conifers
- Kusari
Watch out
Its team is very small so capacity is limited, pricing is quoted only after a strategy call, and one Clutch review appears to be listed twice.
#3Best for a fractional security marketing team
Magnetude Consulting
Fractional B2B marketing team for cybersecurity and high-tech vendors
Magnetude Consulting is a Needham, Massachusetts agency, founded in 2012, that says cybersecurity has been a main focus throughout its history. It sells a fractional B2B marketing team covering positioning, demand generation, content, HubSpot and go-to-market launches. Named security clients include Halo Security, Cyborg Security and Bradford Networks. It holds a 4.8 Clutch rating from 13 reviews praising project management and timely delivery.
Notable clients
- Halo Security
- Polycorp
- Cyborg Security
- Torchlight
- BARR Advisory
- Bradford Networks
Watch out
The Clutch minimum is $10,000, pricing is not published, and one reviewer saw duplicated work when their own hires overlapped with the agency team.
#4Best for B2B paid search and attribution
Obility
B2B performance marketing agency with a Cybersecurity and IT practice
Obility is a Portland B2B performance agency, founded in 2011, with cybersecurity and IT as listed industries. It covers paid search, paid social, LinkedIn ads, SEO, GEO, Reddit marketing and revenue attribution. Clients include Cloudflare, Netskope, Cisco Duo and SafeBreach, and it holds a 4.8 Clutch rating from 29 reviews, a large base for this niche. Reviewers cite lower cost per lead and better conversion, with a $5,000 minimum.
Notable clients
- Cloudflare
- Fortra
- Cisco Duo
- Netskope
- SafeBreach
- At-Bay
Watch out
Its cybersecurity page shows client logos without case-study detail, and cost was its lowest Clutch sub-score.
#5Best for PR plus full-funnel B2B tech
Walker Sands
Integrated B2B marketing and PR built for complex tech buyers
Walker Sands started as a Chicago tech PR firm in 2001 and now combines public relations, content, digital marketing and revenue operations for complex tech buyers, with cybersecurity among its listed industries. It publishes annual research reports that feed earned media, and bought demand generation agency KoMarketing in 2023. Retainers run from $10,000 to $50,000 a month.
Watch out
Private equity ownership since late 2025 and a broad service mix mean less specialisation than a security-only boutique.
#6Best for global tech PR and analyst reach
Hotwire
Global tech PR and communications agency with deep B2B and enterprise roots.
Hotwire opened in London in 2000 as a technology PR consultancy and now covers the US, UK, EMEA and APAC with PR, account-based marketing, social and content. Cybersecurity is a named vertical, and its clients include Palo Alto Networks, McAfee and Akamai. It suits security vendors launching across several regions at once.
Notable clients
- Palo Alto Networks
- Adobe
- eBay
- Sony
- Meta
Watch out
Retainers start around $15,000 a month and the large roster means account team quality is worth vetting.
#7Best for B2B SaaS security vendors
Gripped
Full-service B2B SaaS growth agency covering demand, ABM, SEO, and paid
Gripped is a London B2B SaaS growth agency, founded in 2017 by two marketers from software companies, covering demand generation, account-based marketing, SEO and LinkedIn Ads. Cybersecurity sits beside fintech, HR tech and dev tools in its listed verticals. Retainers run from $7,500 to $25,000 a month, and the London base helps with UK and EU buyers.
Watch out
It publishes no marquee client roster, so ask for security references before committing.
#8Best for security PR and analyst relations
Merritt Group
B2B and B2G tech PR, marketing and creative agency with a dedicated security practice
Merritt Group is a McLean, Virginia B2B and B2G tech agency, founded in 1996, with a dedicated security practice covering media, analyst relations and thought leadership. It reports a 356% share-of-voice increase for mobile security client Wandera, and clients include Checkmarx, BlueVoyant, Gigamon and Telos. It adds creative, SEO and GEO, paid media and web work, and holds a 4.8 Clutch rating from 4 reviews.
Notable clients
- Wandera
- Gigamon
- GoodData
- Telos
- Checkmarx
- BlueVoyant
Watch out
It has only four Clutch reviews, pricing is not published, and two reviewed projects ran from $200,000 to $999,999.
#9Best for paid search and LinkedIn demand gen
SevenAtoms
Paid acquisition and demand gen agency for B2B tech and ecommerce
SevenAtoms is a Dublin, California paid acquisition agency founded in 2013 and a Google Premier Partner. It runs Google, Meta and LinkedIn programmes for B2B tech and lists cybersecurity among its regulated verticals, with clients such as Imperva and BigPanda. Minimums start at $4,000 a month, lower than most PR-led security agencies.
Notable clients
- Bloom Energy
- Fabric
- ToolWatch
- Model-N
- BigPanda
- Imperva
Watch out
It is mainly a paid media shop, lighter on brand, PR and thought leadership.
#10Best for SEO and GEO with a security client list
LeadWalnut
Bengaluru SEO, GEO and CRO agency for B2B tech companies
LeadWalnut is a Bengaluru agency, in business since 2015, that has narrowed to SEO, GEO and conversion work for B2B tech. Its named clients include Fortinet, eFax and Splashtop, it holds 4.9 on Clutch from 9 reviews, and it is ISO/IEC 27001 certified, which security-conscious buyers may value. A four-week pilot lets you test before committing.
Notable clients
- Fortinet
- eFax
- Consensus Cloud Solutions
- Splashtop
- 8x8
- Flipkart
Watch out
It is based in India, pricing is only shared on a call, and some reviewers wanted more proactive ideas.
#11Best for HubSpot-based security SaaS
New Breed
HubSpot-centered revenue agency for growth-stage B2B SaaS
New Breed has operated since 2002 from Burlington, Vermont and holds HubSpot Elite partner status, with cybersecurity among its listed industries. It combines HubSpot implementation, custom integrations and demand generation for growth-stage B2B SaaS, with strategic workshops upfront. It also lists AI services and custom integration work, and suits security companies that want revenue operations fixed alongside marketing.
Watch out
Value shows mainly for HubSpot customers, and pricing starts at $10,000 a month.
#12Best for UK and international tech PR
Aspectus
Global B2B tech communications agency with a cybersecurity sector practice
Aspectus is a London B2B tech communications agency, founded in 2008, with offices in New York, Singapore and Dubai. It lists cybersecurity case studies for Malwarebytes, Flexxon and Clavister, and covers PR, content, brand, digital marketing and web in one team. It holds a 5.0 Clutch rating from 7 reviews that praise timeliness, project management and PR expertise, and a $5,000 Clutch minimum.
Notable clients
- Malwarebytes
- Flexxon
- Clavister
- BT Wholesale
- SAP Concur
- Meritsoft
Watch out
Cyber is one sector among several, cost was its lowest Clutch score, and one reviewer wanted broader media coverage.
#13Best budget paid and SEO for security SaaS
Spear Growth
Paid and organic pipeline growth for B2B SaaS, run from HSR Layout
Spear Growth is a Bengaluru B2B SaaS agency founded in 2021 that splits effort roughly evenly between paid media and SEO. It lists cybersecurity and compliance clients, including Sprinto and Scrut Automation, and holds 4.9 across 17 Clutch reviews. Minimums start at $1,000, the lowest in this group, with a founder who previously led SEO at a fintech unicorn.
Notable clients
- Darwinbox
- Hasura
- Sprinto
- Zluri
- DhiWise
- SuperTokens
Watch out
It is India-based, pricing is not published and some reviewers mention scheduling friction.
#14Best for SaaS-only SEO, AEO and PPC
SimpleTiger
SaaS-focused SEO and PPC agency with 15 years of specialization
SimpleTiger is a Sarasota agency that has served software companies for over a decade, with cybersecurity among its listed industries. It covers SEO, answer engine optimisation, PPC and link building, and holds a 4.9 rating. Clients include Segment, Gainsight and Bitly. Minimums start at $6,000 a month, which suits security SaaS teams measured on demos and trials.
Notable clients
- Gainsight
- Gelato
- Firecrawl
- Centerbase
- ContractWorks
- Invoca
Watch out
Its listed clients are general SaaS rather than security vendors, and it has limited fit outside software.
#15Best for early-stage AI search visibility
DerivateX
SEO and generative-engine optimization for B2B SaaS at $5M–$50M ARR
DerivateX is a small Bengaluru agency, formed in 2024, built around B2B SaaS companies with roughly $5M to $50M in recurring revenue. It lists cybersecurity among its clients and focuses on SEO plus generative engine optimization. It publishes three retainer tiers from $5,000 a month and offers a 90-day pilot with no lock-in, rated 5.0 on Clutch.
Notable clients
- Gumlet
- REsimpli
- Verito
- Kroto
- Docustream
- PlanningPoker.live
Watch out
Only seven reviews and a 2024 founding date mean few long-term case studies.
Best marketing agency for cybersecurity by need
Enterprise and defence security brandsBluetext
Security-only paid media and SEOCOSEOM
Fractional security marketing teamMagnetude Consulting
B2B paid search and attributionObility
PR plus demand generationWalker Sands
Global PR and analyst relationsHotwire
B2B SaaS security vendorsGripped
Security PR in the USMerritt Group
SEO on a mid-sized budgetLeadWalnut
Smallest budgetsSpear Growth
How much does a marketing agency for cybersecurity cost in 2026?
A marketing agency for cybersecurity typically prices above general B2B shops because of the technical depth required. These figures come from the published minimums and hourly rates of the 26 agencies in our directory that list security work.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 17% | Early-stage vendors needing a basic SEO or paid media start, usually from offshore teams. |
| Mid-market | $1,000 to $5,000/mo | 43% | Seed to Series A security startups running one or two channels. |
| Premium | Over $5,000/mo | 39% | Scale-ups and enterprise vendors buying PR, content and demand generation together. |
Source: published minimum budgets of marketing agencies for cybersecurity in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is $150 to $199 (27% of the 11 agencies that publish rates), followed by under $25 (18%) and $50 to $99 (18%).
How we chose the best marketing agencies for cybersecurity
We started with the 26 marketing agencies in the MakeSuccessOnline directory that list cybersecurity clients or industries, and scored each on six criteria. Every profile was researched from the agency's own site plus at least one independent source such as Clutch, trade press or award listings.
- Security sector evidenceNamed cybersecurity clients, case studies and whether security is a stated vertical rather than one logo.25%
- Channel fit for security buyersDepth in the channels that move technical buyers: PR and analyst relations, content, SEO, LinkedIn and account-based marketing.20%
- Reviews and reputationRatings and review volume on Clutch or Google, plus awards and peer standing.20%
- Pricing transparency and valueWhether minimums are published and how cost compares with scope.15%
- AI search readinessReal GEO and AEO capability, relevant as buyers research vendors in AI tools.10%
- Team and longevityYears in business, team size and who works on accounts.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a marketing agency for cybersecurity
- Decide who you need to convinceCISOs, security engineers, analysts and channel partners respond to different proof. Name the audience that decides your deals before you shortlist.
- Check for real security clientsAsk for named cybersecurity case studies, not a logo wall. Agencies that know SOC, zero trust or compliance terms save weeks of briefing.
- Match the channel to your stageSeed-stage vendors usually need search and paid pipeline. Series B and later often need PR, analyst relations and content that builds credibility.
- Test technical writingAsk for a sample on your product area and have an engineer review it. Shallow content damages trust with technical buyers quickly.
- Plan for long sales cyclesSecurity deals often take months, so agree on leading indicators such as qualified meetings and pipeline influence, not just leads.
- Confirm data and security practicesAsk how the agency handles access to your analytics, CRM and customer data, and whether it holds certifications such as ISO 27001.
Questions to ask
- Which cybersecurity clients have you worked with, and what changed for them in the first six months?
- Who writes our content, and how do you validate technical accuracy?
- How do you earn analyst, press and AI search citations for security vendors?
- How do you measure success when our sales cycle runs six months or longer?
- What will you need from our product and engineering teams each month?
- How do you handle access to our CRM, analytics and customer data?
Red flags
- Generic B2B tech content with no security-specific knowledge or named security clients.
- Promises of fast lead volume when your deals take months to close.
- Fear-based messaging or unsupported claims about threats, which technical buyers and regulators distrust.
- No process for technical review by your engineers or a named subject-matter expert.
- Reporting that stops at clicks and impressions with no link to pipeline.
Marketing agency for cybersecurity vs freelancer vs in-house
| Specialist agency | Freelancer | In-house team | |
|---|---|---|---|
| Typical cost | $5,000 median minimum | Lower; hourly or project-based | Salary plus tools and programme budget |
| Security knowledge | Varies; best have named security clients | Usually deep in one niche | Builds with product exposure |
| Speed to start | 2 to 4 weeks | Days | 2 to 4 months to hire |
| Best for | Multi-channel launches and PR | Single projects such as whitepapers | Ongoing product marketing |
| Main risk | Generalists learning on your budget | Capacity and continuity | Narrow channel experience |
What does a marketing agency for cybersecurity do?
A marketing agency for cybersecurity is a firm that helps security vendors reach and persuade technical and executive buyers. A marketing agency for cybersecurity typically combines positioning, content, PR and analyst relations, SEO, paid media and account-based marketing. Good ones understand long sales cycles, compliance language and the scepticism of CISOs, and measure success in pipeline and credibility rather than raw traffic or lead volume.
Marketing agency for cybersecurity FAQ
What is the best marketing agency for cybersecurity companies?
No single agency fits every security vendor. Bluetext leads for enterprise, defence and government-facing brands, COSEOM for security-only paid media and SEO, Magnetude Consulting for a fractional marketing team and Walker Sands for PR plus demand generation. The right pick depends on your stage, budget and whether you need credibility or pipeline.
How much does a marketing agency for cybersecurity cost?
Expect to pay from about $4,000 to $15,000 a month at the start. Across the 26 agencies we compared, the median minimum is $5,000 a month, 17% start under $1,000 and 39% start above $5,000. Hourly rates are spread evenly across under $25, $100 to $149 and $150 to $199, so ask for a scoped quote.
How long does cybersecurity marketing take to show results?
Paid campaigns can produce meetings within weeks, while SEO and content usually take six to twelve months to compound. PR and analyst credibility builds over quarters. Because security deals often run for many months, agree on leading indicators such as qualified meetings and pipeline influence.
How do I choose a cybersecurity marketing agency?
Start with named security clients and case studies, then test technical writing with your own engineers. Match channel strength to your stage, meet the people who will run your account, and agree on pipeline metrics. Avoid agencies that treat security as one more tech vertical.
Do I need a PR agency or a demand generation agency?
Choose PR if analyst, press and executive credibility drives your deals, which is common in enterprise security. Choose demand generation if you need a measurable pipeline from paid, SEO and LinkedIn. Several agencies here, including Walker Sands and Hotwire, combine both.
What makes cybersecurity marketing different from other B2B marketing?
Buyers are technical, risk-averse and quick to spot hype. Trust matters more than reach, deal cycles are long and several people sign off, including security teams and executives. Content has to be accurate enough to survive review by engineers, and fear-based claims often backfire.
Do cybersecurity marketing agencies offer AI search optimisation?
Many do. Across the 26 agencies we compared, 42% offer AI search work such as GEO or AEO, including COSEOM, Obility, LeadWalnut, DerivateX and SimpleTiger among our picks. Ask what it includes, such as citation building and entity work, rather than accepting a renamed SEO page.
Should a security startup hire an agency or build in-house?
Hire an agency when you need several skills quickly, such as content, paid and PR, without full-time salaries. Build in-house once you have a clear message and enough steady work for a dedicated marketer. Many startups start with an agency and bring strategy in-house later.
More marketing agencies for cybersecurity
Well-reviewed marketing agencies for cybersecurity that did not make the top list but may suit your market.
Browse all 26 marketing agencies for cybersecurity →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.