Ad Inserter vs Advanced Ads: Who is The Winner?

Ad inserter and Advanced ads are the two best WordPress plugins out there for Ad management.

If you have run ads on your website then most probably you’ve used any of these plugins on your WordPress site.

Both of the plugins have some fantastic features. 

But the question is:

Which one is the best? 

So, today I’m going compare Ad inserter and Advanced Ads and find out which one is the best option for you because at the end of the day you have to choose only one plugin to run and manage ads on your site.

A Quick Overview of Ad Inserter

Ad inserter

Ad inserter is a free to use Ad management plugin for our WordPress site.

It is the most popular and most used Ad management plugin on the WordPress plugin Directory with over 200,000+ active installs.

Doesn’t matter whether you are using Google Adsense, Media.net or any other ad network, it supports almost every ad network.

It’s a free plugin but it does have a pro version (Called Ad inserter pro) with more advanced and amazing features.

I’ve also written a detailed review of Ad inserter that you can check out if you want to know more about its features.

A Quick Overview of Advanced Ads

Advanced ads

Advanced ads is a simple yet powerful ad management plugin that you can use to add and manage ads on your site.

It’s also a popular plugin with 100,000+ active installs and competing with Ad inserter really well.

Like Ad inserter, Advanced ads is also a completely free plugin but it also offers a premium version (Called Advanced Ads Pro) that includes many awesome features.

Features: Ad inserter vs Advanced Ads

Features of Ad Inserter

Ad inserter has many advanced and modern features that make it the best ad management plugin among any other plugins.

Let’s look at some of the features you’ll get with the free version of Ad Inserter:

  • Easily add Ads on anywhere on your site.
  • Target Ads For A certain Device (For example, You can add ads that you want to show on mobile devices only)
  • You can easily rotate your ads
  • Preview your ads visually
  • Schedule your ads
  • Adblocking detection
  • Support ads on AMP pages

If you run a blog or small website then these features are enough for you but if you run a bigger site and want to show targeted ads for the targeted audience and enhance your ads then you should definitely get the pro version.

Here are some of the advanced features of Ad inserter pro:

  • Use Geolocation to target ads for a specific country
  • Track ad impressions and clicks
  • Lazy loading for ads
  • Premium support
  • A/B testing
  • Show ads with delay

Features of Advanced Ads

Now it’s the main part that you need to focus more because I’ve covered the features of Ad inserter and now I’m going to show you the features of Advanced ads.

Advanced ads also offer some great features but are their features better than Ad inserter pro?

To get this answer we have dig into the features of Advanced ads.

Let’s see some of the highlighted features of Advanced Ads:

  • Schedule Ads
  • Different ad placement options
  • Track ad impression and clicks
  • Ad rotation
  • Sell direct ads in your site
  • Gutenberg support from your ads
  • Connect your AdSense and direct import ads from your Adsense

So these are the features you’ll get with the free version of Advanced ads.

Now let’s take a look at what are the features you’ll get with the pro version of Advanced ads:

  • Lazy loading
  • Geo-Targeting for ads
  • Limit ads for one user
  • Click Fraud Protection

Almost both of the plugins offer a similar kind of features but Ad inserter pro offers more in-depth and advanced features that Advanced ads lack to provide.

That’s why if we look at the features of both plugins side by side then Ad inserter beats Advanced ads.

Ease of Use

Most of the Ad plugins are complicated and bit hard to use.

That’s why before installing any ad plugin we have to see if the plugin is easy to use or not.

So, let’s compare the ease of use between Ad inserter and Advanced Ads.

Ad Inserter

Ad inserter has the best dashboard if you compare it to advanced ads. 

It’s super easy to navigate even if you are a complete newbie in WordPress and don’t have much knowledge about plugins.

The dashboard for Ad inserter is too simple and straight forward.

Here’s a snapshot of its dashboard.

ad inserter dashboard

Their dashboard only includes the option to add ads and important settings for your ads.

That’s it!

So, you don’t have to go through a lot of processes to add ads, you can simply do it from its dashboard.

Advanced Ads

Though Advanced ads represent themselves as a simple Ad management plugin but to be true it’s not like that.

It’s a bit complicated process to add ads on Advanced ads though it’s not a hard process.

But especially for newbies, it’s difficult to use advanced ads.

Advanced ads dashboard look like this:

advanced ads dashboard

As you can see the dashboard doesn’t include any important options (Like adding ads) and packed with all the information that essentially we don’t need.

But the question is: 

How you can add ads?

Well, to add ads you have to go into their ads option and then you’ll get an option to add ads.

After that, you’ll get a page like this.

advanced ads add ads

And you can start adding your Ads.

That’s a lengthy process right?

And that is why Ad inserter is easy to use than Advanced ads.

Pricing

I’ve already compared the technical aspect of both plugins and now it’s time to compare the most important thing.

“The pricing”.

Look, both plugins have free versions with lots of features and if you are a newbie it’s enough for you.

But if you run a professional website and running ads is crucial for your website revenue then you definitely need the pro version of these plugins.

But how much they cost?

So let’s quickly compare the pricing of Ad inserter pro vs Advanced ads pro.

Pricing of Ad Inserter Pro

Ad inserter pro has four different plans.

  • Personal – €20
  • Freelancer – €30
  • Business – €50
  • Corporate – €100

You can look at the pricing list below to see the differences between these four plans.

Ad inserter pricing

If you have only one or two websites then the personal plan is good for you.

But if you have more than two blogs then I would recommend you to go with the business plan because not only you can use it on 25 websites you will also get MaxMind Geolocation that is more accurate than webnet77 in terms of targeting any specific country.

Pricing of Advanced Ads

Advanced ads have three plan:

  • For single-site – €39.00
  • For 2 – 5 sites – €59.00
  • For 6 – 10 sites – €99.00

Advanced ads pricing

And all the plans have similar features.

If you have a single website then you can choose their single site but if you have more than one website then you can choose the higher plans.

But the interesting part is, if we compare the pricing plans for both plugins then Ad inserter is the clear winner because Ad inserter provides more plan options than Advanced ads and it’s also cheaper than Advanced ads.

Pros and Cons

Pros of Ad Inserter

  • Easy to use
  • Impression and click tracking
  • Offers a free version
  • Schedule ads
  • Lazy loading
  • Amazing and fast support

Cons of Ad Inserter

  • Doesn’t offer any free trial of the pro version
  • Two lower plans of ad inserter pro have webnet77 Geolocation instead of MaxMind Geolocation

Pros of Advanced Ads

  • Various ad placement options
  • Track ad impression and clicks
  • Lazy loading
  • Schedule ads
  • Offers a free version

Cons of Advanced Ads

  • Support is not quick and responsive
  • It’s not easy to use and not beginner-friendly
  • Doesn’t offer any free trial of the pro version

Ad Inserter vs Advanced Ads: Who Is The Winner?

There’s no doubt ad inserter is the clear winner of this comparison.

But wait I’m not only saying this from my point of view.

There’s a whole reason behind it.

If you look at the comparison in all aspect, Ad inserter is dominating everywhere.

  • It has some advanced features
  • It’s easy to use
  • Pricing is cheaper than Advance Ads

And here’s why the winner of Ad inserter vs Advanced ads comparison is “Ad Inserter”.

Have you ever used any of these plugin? If yes then what is your experience with that plugin? Let me know in the comments below.

Affiliate Disclosure: Some of the links on this website are affiliate links. That means if you purchase any product from these links then I’ll get a small commission without any additional cost to you.

Tushar Dey digital marketer

Tushar Dey

Hey, my name is Tushar Dey. I’m doing blogging and digital marketing from last 4 years. I’m here to help you become a better blogger and digital marketer so that you can also live a digital lifestyle and earn money online. Join our exclusive Facebook Group.

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