Independently researched ranking
Best Digital Marketing Agencies for Insurance (2026)
10 digital marketing agencies for insurance compared on clients, reviews and pricing, picked from the 11 we track that list insurance clients.
- Agencies reviewed
- 11
- Median minimum
- $10,000/mo
- Top hourly band
- $150–$199
- Offer AI search
- 64%
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 10 best digital marketing agencies for insurance
- Best digital marketing agency for insurance by need
- How much digital marketing agencies for insurance cost
- How we ranked them
- How to choose a digital marketing agency for insurance
- Agency vs freelancer vs in-house
- What a digital marketing agency for insurance does
- FAQ
- More digital marketing agencies for insurance
- Related rankings
Which digital marketing agency for insurance is best?
The best digital marketing agencies for insurance in 2026 include Ethinos for insurer performance marketing, Paper Moose for brand and TV creative, Good Rebels for large Spanish insurers, SEOPlus for brokerages and Fintech Digital for financial-services focus. Across the 11 agencies we track, the median minimum is $10,000 a month, and 60% start above $5,000.
Key takeaways
- The median minimum for a digital marketing agency for insurance is $10,000 a month, with 30% of agencies with published minimums under $1,000 and 60% above $5,000.
- All 11 agencies in this pool list insurance clients, but several, such as CSTMR and Fintech Digital, are financial-services specialists with insurance as one of several verticals. Check which named clients are actually insurers.
- Hourly pricing leans high: $150 to $199 is the most common band, quoted by 50% of the 8 agencies that publish rates, with $200 to $300 next at 25%.
- Channel mix varies widely in this pool, from Paper Moose's TV creative to Fuel Online's local SEO, so decide whether you need brand, leads or local visibility first.
- North American agencies show a median minimum of $25,000 a month against $5,500 in Asia-Pacific, so offshore agencies undercut on price but may know your market less well.
Best digital marketing agencies for insurance compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | Ethinos | Overall for insurer performance marketing | Not published | — |
| 2 | Paper Moose | Insurance brand and TV creative | $10,000 | — |
| 3 | Good Rebels | Large insurers in Spain | $10,000 | — |
| 4 | seoplus+ | Mid-market all-rounder for brokerages | $1,000 | ★4.9 (53) |
| 5 | Fintech Digital | Financial-services-only specialist | $25,000+ | ★5.0 (4) |
| 6 | Major Tom | Integrated builds at enterprise scale | $50,000 | ★4.9 (51) |
| 7 | SOUP Agency | Small agency for brokers and agents | $1,000 | ★4.9 (37) |
| 8 | Savit Interactive | Low-cost option for small insurers | $1,000 | ★5.0 (20) |
| 9 | Fuel Online | Agents and multi-location brokerages | $2,500 | ★4.8 |
| 10 | CSTMR | Enterprise brand-led finance work | $50,000+ | ★4.9 (7) |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 10 best digital marketing agencies for insurance in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for insurer performance marketing
Ethinos
Performance-led Mumbai digital agency for BFSI, health and B2B brands
Ethinos is a Mumbai agency with 201 to 500 staff and offices across India plus Australia and the US. It publishes a 309% rise in two-wheeler policy sales for Digit Insurance and a 36% lower cost per application for Kotak, and names Bharti AXA and Royal Sundaram among its clients. It is a Google Premier Partner with wide ad-platform partnerships and active work on AI search.
Notable clients
- Kotak
- Digit Insurance
- Apollo 24/7
- Decathlon
- Bharti AXA
- Motilal Oswal
Watch out
It has no public Clutch, G2 or DesignRush rating, and sales contact details are not published.
#2Best for insurance brand and TV creative
Paper Moose
Independent B Corp creative agency that tests ads with its own AI tool
Paper Moose is an independent, B Corp certified Sydney agency with full in-house production, from TVC to post-production, VFX and sound. Recent work includes ROLLiN' Insurance, and Real Insurance is among its named clients. B&T's 2026 agency scorecard reports it won 10 clients and lost none in 2025. That suits insurers building brand awareness through video.
Notable clients
- Klook
- ROLLiN' Insurance
- Uniting NSW.ACT
- Australian Federal Police
- CSIRO
- Real Insurance
Watch out
It is not an SEO or performance specialist, it has no verified Clutch reviews, and the minimum is $10,000.
#3Best for large insurers in Spain
Good Rebels
Madrid-born digital consultancy spanning social, performance, data, PR and AI tools
Good Rebels is a Madrid group with nearly three decades of history and specialist units for performance, analytics and CRO, design and PR. Its blue-chip roster includes Santander, Repsol and Telefónica, and insurance is on its client list. It also has an AI product arm. That structure suits large Spanish-market insurers needing several disciplines.
Notable clients
- Repsol
- Telefónica
- Toyota
- Santander
- Decathlon
- Domino's
Watch out
Pricing is premium, with a $10,000 minimum and a $150 to $199 hourly band, and it has no public Clutch or G2 reviews.
#4Best mid-market all-rounder for brokerages
seoplus+
Ottawa search-led agency covering SEO, GEO, paid ads, digital PR and web
SEOPlus is an Ottawa agency that leads its industry list with insurance and financial services. It covers SEO, PPC, content, PR, email, social and web, plus niche offers for multi-location brands that fit brokerage groups. It holds a 4.9 Clutch rating from 53 reviews and a 4.8 Google rating from 75, starting at $1,000. It works with US insurers remotely.
Notable clients
- Gifford Carr
- Cardel Homes
- Talentlab
- Edtomorrow
Watch out
Some clients found it pricey for small budgets and reported scope creep on a web build.
#5Best financial-services-only specialist
Fintech Digital
Chicago marketing agency for neobanks, lenders, payments firms and crypto banks
Fintech Digital is a Chicago agency that works only in regulated financial services, listing insurance and mortgage alongside neobanks, payments, lending and crypto. Clutch shows financial services as 100% of its industry mix. Named clients include OppFi, Greenwood and Bloom Credit, and it reports a five-year partnership with OppFi through its IPO. Services combine performance marketing, brand and design, SEO and website or CRM builds, and reviewers say projects land on time.
Notable clients
- OppFi
- Greenwood
- Bloom Credit
- AMINA Bank
- Polygon
- Beanstox
Watch out
Clutch lists a $25,000+ minimum project and $200 to $300 an hour, its named clients are lenders and banks rather than insurers, and it has only four reviews.
#6Best for integrated builds at enterprise scale
Major Tom
Vancouver-born integrated agency pairing paid media, SEO and web builds for mid-market brands
Major Tom is a Vancouver agency of about 65 staff covering media, SEO, web and creative in-house. It lists insurance and financial services among its industries, with Westland Insurance among its clients. It holds a 4.9 Clutch rating from 51 reviews and has about 25 years in business. It reports a 611% rise in web leads for IPEX, a non-insurance client.
Notable clients
- COBS Bread
- MEC
- IPEX
- Rieker
- OUAI
- Oliver
Watch out
A $50,000 project minimum puts it out of reach for most small firms, and some older reviews mention account-manager changes.
#7Best small agency for brokers and agents
SOUP Agency
Senior-led Sydney CBD agency mixing paid search, paid social, SEO and Klaviyo
Soup Agency is a senior-led Sydney agency of two to nine people, running paid search, paid social, SEO and Klaviyo email. Finance and insurance is on its sector list. It holds a 4.9 Clutch rating from 37 reviews, and reviewers repeatedly cite timeliness and proactive communication. Its $1,000 minimum and $50 to $99 hourly band keep it within reach of small brokers.
Notable clients
- LawConnect
- RIPE Global
- Car Next Door
- Dovida
- Fulfilment Australia
- Mosman Preparatory School
Watch out
A tiny team limits capacity for large programmes, and some reviewers wanted deeper in-flight optimisation advice.
#8Best low-cost option for small insurers
Savit Interactive
Long-running Mumbai SEO firm serving SMBs in India, the US and UK
Savit Interactive is a Mumbai agency with two decades in SEO, where search makes up about 60% of the workload. It lists insurance and financial services first among its sectors, and reviewed clients include Security National Life Insurance in the US. It holds a perfect 5.0 Clutch rating from 20 reviews, with a $1,000 minimum and hourly rates under $25.
Notable clients
- Security National Life Insurance
- Rubio Monocoat
- Curaden
- Caleres Europe
- Island Federal Credit Union
- Medical Weight Loss Centers of America
Watch out
Its public portfolio has few enterprise brands, and it publishes no founding team or dated case studies.
#9Best for agents and multi-location brokerages
Fuel Online
SEO-first digital marketing for regulated service industries and ecommerce
Fuel Online is a Boston agency founded in 1998 with 51 to 200 staff. It lists insurance and financial services among many regulated verticals, and combines local, enterprise and ecommerce SEO with a franchise and multi-location bench. Early AEO and GEO work suits agent networks that want visibility in AI answers. It holds a 4.8 rating and starts at $2,500.
Watch out
Headcount limits capacity for very large programmes, and brand and creative work are not its core.
#10Best for enterprise brand-led finance work
CSTMR
Marketing, branding and web agency working only with fintech and financial services brands
CSTMR is a Texas-based agency in Bee Cave, with a second office in San Francisco, that works almost entirely in financial services; its homepage lists insurance alongside banking, lending, payments, investing and credit. It covers brand, performance marketing, content, PR and web under one roof, with Clutch clients including Credit Karma, LendingTree and Bank of Marin. It runs a finance blog and podcast, Finsights, and reviewers praise on-time delivery.
Notable clients
- Credit Karma
- LendingTree
- Bank of Marin
- Nav
- Goji
- Connect2Capital
Watch out
Clutch lists a $50,000+ minimum project and $200 to $300 an hour, its named clients are lenders and fintechs rather than insurers, and it has only seven reviews.
Best digital marketing agency for insurance by need
Insurer performance marketingEthinos
Brand and TV creativePaper Moose
Large Spanish insurersGood Rebels
Brokerages and multi-locationseoplus+
Enterprise integrated buildsMajor Tom
Small agentsSOUP Agency
Tight budgetsSavit Interactive
Agent networksFuel Online
Financial-services-only specialistFintech Digital
Brand-led finance programmesCSTMR
How much does a digital marketing agency for insurance cost in 2026?
Digital marketing pricing for insurance depends on channel mix and agency size. These figures come from the 10 agencies in this pool with a published USD minimum, so treat them as a small sample.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 30% | Independent brokers and local agents; packaged plans covering one or two channels, often offshore. |
| Mid-market | $1,000 to $5,000/mo | 10% | Brokerages and regional carriers that need search, content and paid on a steady cadence. |
| Premium | Over $5,000/mo | 60% | Insurers and large brokerages running multi-channel, creative-led or data-heavy programmes. |
Source: published minimum budgets of digital marketing agencies for insurance in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is $150 to $199 (50% of the 8 agencies that publish rates), followed by $200 to $300 (25%) and $50 to $99 (12%).
How we chose the best digital marketing agencies for insurance
We started with the 11 digital marketing agencies in the MakeSuccessOnline directory that list insurance clients and scored each on six criteria. Profiles were researched from each agency's own site plus at least one independent source such as Clutch, trade press or award listings.
- Insurance sector evidenceNamed insurers, brokers or insurance-related clients, and whether insurance is on the agency's sector list.25%
- Channel breadth and fitCoverage of search, paid, content, CRM and creative, matched to insurance buying journeys.20%
- Proven results and clientsPublished outcomes for named clients that we could attribute to a source.20%
- Reviews and reputationRatings and review volume on Clutch or Google, plus awards and partner status.15%
- Pricing transparency and valuePublished minimums and hourly bands, and how they compare with the scope.10%
- Team and scaleTeam size, years in business and who actually runs accounts.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a digital marketing agency for insurance
- Pick the outcomeQuotes, policy sales, renewals or brand awareness need different channels. Choose one outcome for the next 12 months.
- Match the agency to your modelCarriers, brokers and agents buy marketing differently. Look for named work in your model, not just a sector list.
- Check tracking from click to policyAsk how the agency links ads and content to quotes and bound policies, including phone leads.
- Understand compliance handlingInsurance copy and promotions are regulated. Ask how drafts reach your compliance team.
- Weigh scale against attentionLarge agencies bring depth but may hand small accounts to juniors. Meet the day-to-day team.
- Agree scope and exit termsFix channels, reporting and notice periods, and confirm you own ad accounts and data.
Questions to ask
- Which insurers, brokers or agents have you worked with, and what happened to cost per quote?
- How will you connect spend to bound policies, including call leads?
- How do you handle compliance review of ads, emails and landing pages?
- Which channels would you start with for our product, and why?
- Who works on our account day to day?
- How do you adapt content so it can appear in AI answers about insurance?
Red flags
- Case studies that show reach and clicks but no quotes or policies.
- No plan for phone leads, which matter in insurance.
- Claims about coverage in ads without compliance review.
- A full channel plan proposed before understanding your margins.
- Ad accounts or analytics held in the agency's name.
Digital marketing agency for insurance vs freelancer vs in-house
| Digital marketing agency | Freelancer | In-house team | |
|---|---|---|---|
| Typical cost | $1,000 to $15,000+/mo | Hourly or project-based | Salaries plus tools and training |
| Channels covered | Search, paid, content, email, creative | One or two | Depends on hires |
| Insurance know-how | Strongest at agencies with named insurer clients | Varies widely | Deep on your products |
| Best for | Multi-channel programmes under one accountable team | Defined projects and audits | Steady, high-volume programmes |
| Main risk | Junior staff and diluted focus | Capacity and continuity | Cost and slow hiring |
What does a digital marketing agency for insurance do?
A digital marketing agency for insurance plans and runs online marketing for carriers, brokers, agents and insurtechs. Typical work covers search and content, paid media, email and CRM, local listings, landing page optimisation and reporting on quotes or policies. Because insurance is regulated and often sold by phone or through agents, a specialist builds compliance review into campaigns and tracks leads from first click to bound policy.
Digital marketing agency for insurance FAQ
What is the best digital marketing agency for insurance in 2026?
There is no single best agency. Ethinos is our top pick for insurer performance marketing, Paper Moose leads for brand and TV creative, Good Rebels suits large Spanish insurers, and SEOPlus suits brokerages. The right choice depends on your market, model and budget.
How much does a digital marketing agency for insurance cost?
Across the 11 agencies we track, the median minimum is $10,000 a month, with 30% of those with published minimums under $1,000 and 60% above $5,000. The most common hourly band is $150 to $199, quoted by 50% of agencies that publish rates.
How long does insurance digital marketing take to work?
Paid campaigns can produce quote data within weeks, while SEO and content usually take three to six months. Insurance sales cycles and compliance review add further delay before results are visible. Ask for milestones that track quotes and policies, not just clicks and rankings.
How do I choose a digital marketing agency for an insurance brokerage?
Ask which insurance models the agency has worked with, then request results tied to quotes or policies from a named client. Check how it tracks phone leads, handles compliance review and staffs smaller accounts. Meet the day-to-day team before signing.
Are there rules for marketing insurance products?
Yes. Insurance promotions are regulated in most markets, and ad platforms add policies for financial products. Requirements differ by country and sometimes by region. Your compliance team should approve claims, disclosures and licence details. An agency can draft within the rules, but it cannot give legal advice.
Should an insurer choose a creative agency or a performance agency?
It depends on the goal. Brand and TV creative, such as Paper Moose offers, build awareness over time, while performance agencies such as Ethinos focus on quotes and policy sales. Many insurers use both, with creative setting the message and performance agencies testing it.
Do these agencies all list insurance clients?
Yes, every pick here lists insurance clients, but not equally. Ethinos, Paper Moose and Soup Agency work directly with insurers or agents, while CSTMR and Fintech Digital cover insurance within wider financial services. Ask any shortlisted agency for insurance case studies and a reference before signing.
Is it worth hiring an offshore agency for insurance marketing?
It can be for search, content and paid work, since Asia-Pacific agencies in this sample show a $5,500 median minimum against $25,000 in North America. Check time-zone overlap, familiarity with your market's insurance rules and examples of work for insurers in your region.
More digital marketing agencies for insurance
Well-reviewed digital marketing agencies for insurance that did not make the top list but may suit your market.
Browse all 11 digital marketing agencies for insurance →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.