Independently researched ranking
Best PPC Agencies for Insurance (2026)
10 PPC agencies for insurance compared on clients, reviews and pricing, drawn from the 10 agencies we track that list insurance clients plus one financial services specialist.
- Agencies reviewed
- 10
- Median minimum
- $3,750/mo
- Average rating
- 4.86
- Offer AI search
- 60%
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 10 best PPC agencies for insurance
- Best PPC agency for insurance by need
- How much PPC agencies for insurance cost
- How we ranked them
- How to choose a PPC agency for insurance
- Agency vs freelancer vs in-house
- What a PPC agency for insurance does
- FAQ
- More PPC agencies for insurance
- Related rankings
Which PPC agency for insurance is best?
The best PPC agencies for insurance in 2026 include Search + Gather for broad paid media, Binary & Co for health insurance, Soup Agency for small brokers, NeoAttack for travel insurance and Catalyst for B2B lead tracking. Across the 10 agencies we track that list insurance clients, the median minimum is $3,750 a month, before ad spend.
Key takeaways
- The median minimum for a PPC agency for insurance is $3,750 a month, and none of the 10 agencies with published minimums sit in the premium tier above $5,000.
- Nine of the 10 picks list insurance clients for paid work. Impressive is the one adjacent pick, included for its financial services work and performance-linked fees, and we flag it.
- Hourly pricing splits three ways: under $25, $25 to $49 and $150 to $199 each account for 22% of the 9 agencies that publish rates.
- Only North America has enough published minimums to show a regional median ($3,750 a month across four agencies), so treat location as a price signal, not a rule.
- Insurance clicks are costly and lead quality varies, so judge an agency on cost per quote or bound policy, not on click volume.
Best PPC agencies for insurance compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | Search + Gather | Overall for insurance paid media | $5,000 | ★4.9 (30) |
| 2 | Binary & Co | Health insurance and member acquisition | $5,000 | ★4.9 (8) |
| 3 | SOUP Agency | Small agency for brokers and agents | $1,000 | ★4.9 (37) |
| 4 | NeoAttack | Travel insurance lead generation | $5,000 | ★4.7 (32) |
| 5 | Catalyst Marketing Agency | B2B insurance and lead tracking | $5,000 | ★4.9 (6) |
| 6 | Savit Interactive | Low-cost entry for small agencies | $1,000 | ★5.0 (20) |
| 7 | Fuel Online | Regulated-industry paid media | $2,500 | ★4.8 |
| 8 | Abstrakt Marketing Group | Appointment setting plus PPC | $1,000+ | ★4.6 (44) |
| 9 | Internet República | Insurers in Spain and Europe | $5,000 | — |
| 10 | Impressive | Performance-linked fees | Not published | ★4.8 (138) |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 10 best PPC agencies for insurance in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best overall for insurance paid media
Search + Gather
Toronto paid media agency for startups and scale-ups, from search and social to CTV
Search + Gather is a Toronto paid media agency that lists insurance among its industries, next to financial services, healthcare and SaaS. It runs search, social, CTV, programmatic and Amazon for clients such as Coinbase and RBC Ventures, and reports 60x weekly lead volume for HiMama. A 4.9 Clutch rating from 30 reviews backs it up. It is based in Canada and works with US insurers remotely.
Notable clients
- ecobee
- Coinbase
- Top Hat
- Introhive
- Shutterstock
- IDP Education
Watch out
SEO and AI search are recent additions, and pricing is not published beyond a $5,000 Clutch minimum.
#2Best for health insurance and member acquisition
Binary & Co
Kitsilano paid media boutique running full-funnel ads for education and tourism
Binary & Co is a Vancouver paid media agency of two to ten people with a clear full-funnel focus. Its sectors include health and insurance, and Pacific Blue Cross is among its named clients. It holds a 4.9 Clutch rating from 8 reviews, starts at $5,000, and Clutch puts SEO at only about 10% of its work. Reviewers praise its responsiveness.
Notable clients
- Pacific Blue Cross
- Destination Silver Star
- Practice Better
- BoardVitals
- Cubic Farms
- The Cycling Lawyer
Watch out
A very small team with only 7 to 8 Clutch reviews, and older reviews wanted clearer early reporting.
#3Best small agency for brokers and agents
SOUP Agency
Senior-led Sydney CBD agency mixing paid search, paid social, SEO and Klaviyo
Soup Agency is a senior-led Sydney agency of two to nine people, covering paid search, paid social, SEO and Klaviyo email. Finance and insurance sits on its sector list. It holds a 4.9 Clutch rating from 37 reviews, with reviews still arriving through 2026, and reviewers repeatedly cite timeliness. Its $1,000 minimum and $50 to $99 hourly band make it accessible to small brokers.
Notable clients
- LawConnect
- RIPE Global
- Car Next Door
- Dovida
- Fulfilment Australia
- Mosman Preparatory School
Watch out
A tiny team limits capacity for large multi-market programmes, and some reviewers wanted deeper in-flight optimisation advice.
#4Best for travel insurance lead generation
NeoAttack
Madrid performance agency pairing Google Ads and SEO with AI phone and WhatsApp agents
NeoAttack is a Madrid performance agency whose Google Ads and SEO work includes Intermundial, a travel insurance client. It is a Google Partner Premier for 2026, publishes case studies with figures, and also builds AI phone and WhatsApp agents, which can help with quote enquiries. It starts at $5,000 with hourly rates of $25 to $49. Overseas insurers would work with it remotely.
Notable clients
- Intermundial
- Hysteresis Optics
- Roselin Joyeros
- Grumeber
- EPAE
Watch out
It has no verified Clutch reviews, with only 32 Google reviews, and critical employee reviews may signal team instability.
#5Best for B2B insurance and lead tracking
Catalyst Marketing Agency
Jewellery Quarter HubSpot Diamond Partner doing SEO and lead gen for UK SMEs
Catalyst is a Birmingham HubSpot Diamond Partner that puts financial services and insurance first among its sectors, with Purbeck Insurance among its clients. PPC sits inside a lead-generation stack with SEO, content, PR, web and CRM, so leads can be followed from click to sale in HubSpot. It has offices in Birmingham, London and Dubai and starts at $5,000 a month.
Notable clients
- Bureau Veritas
- Civica
- Leukaemia Care
- Procure Education
- Parking Facilities
- Purbeck Insurance
Watch out
PPC is one part of a broader offer, and most Clutch reviews date from 2019, with the latest from 2024.
#6Best low-cost entry for small agencies
Savit Interactive
Long-running Mumbai SEO firm serving SMBs in India, the US and UK
Savit Interactive is a Mumbai agency operating since 2004. It lists insurance and financial services first among its sectors, including Security National Life Insurance as a reviewed client. Search makes up about 60% of its work, with paid alongside. It holds a 5.0 Clutch rating from 20 reviews, with a $1,000 minimum and hourly rates under $25.
Notable clients
- Security National Life Insurance
- Rubio Monocoat
- Curaden
- Caleres Europe
- Island Federal Credit Union
- Medical Weight Loss Centers of America
Watch out
Paid media is secondary to SEO here, and it publishes no dated case studies or founding team.
#7Best for regulated-industry paid media
Fuel Online
SEO-first digital marketing for regulated service industries and ecommerce
Fuel Online is a Boston agency founded in 1998 that lists insurance and financial services among its industries, alongside law firms, healthcare and franchise brands. It runs PPC, paid social and SEO as one team and has deep playbooks for regulated verticals. Its franchise and multi-location experience suits agencies with several branches. It holds a 4.8 rating, with a $2,500 minimum, and works with insurers and brokers in other countries remotely.
Watch out
It is a smaller team for very large programmes, and no review count appears in our data.
#8Best for appointment setting plus PPC
Abstrakt Marketing Group
St. Louis B2B appointment setting agency with dedicated staffing, logistics and manufacturing pages
Abstrakt Marketing Group is a St. Louis agency founded in 2009, with 201 to 500 staff, that lists insurance among its B2B industries. It bundles appointment setting, cold calling and outsourced SDR work with PPC, SEO, web design and CRM implementation, which suits carriers and agencies selling to businesses. It holds 4.6 on Clutch from 44 reviews, with a $1,000 minimum and hourly rates of $100 to $149.
Watch out
Reviews are mixed, with some citing staff turnover, unqualified leads and a refund dispute, and pricing and clients are not published.
#9Best for insurers in Spain and Europe
Internet República
Madrid SEO and content agency adding AI search visibility for big-brand clients
Internet Republica is a Madrid agency founded in 2011, with 11 to 50 staff, that lists insurance first among its industries. Its case studies name Mapfre among enterprise clients, and it runs SEM and paid media alongside SEO, AI search optimisation and cross-channel analytics. Its hourly band is $25 to $49 and its minimum is $5,000. It suits insurers wanting Spanish-market search and paid work in one team.
Notable clients
- Mapfre
- Vodafone
- Hitachi
- Openbank
- Barceló
- Fotocasa
Watch out
No verified Clutch or G2 reviews appear in our data, and its case studies rarely publish results.
#10Best for performance-linked fees
Impressive
Cremorne performance agency pairing SEO and paid media with performance-linked fees
Impressive is a Melbourne agency with 51 to 200 staff, covering paid media, SEO and CRM. It does not list insurance, but its financial services work includes iSelect and Telstra Super. Fees can be tied to agreed targets such as CPA or revenue on rolling terms. It is a Google Premier Partner with a 4.8 Clutch rating from 138 reviews.
Notable clients
- Mattel Australia
- Nine West
- Telstra Super
- ASX
- Hertz
- iSelect
Watch out
Adjacent pick with no insurance focus listed, and its published $3,000 to $15,000 range is steep for small agencies.
Best PPC agency for insurance by need
Broad insurance paid mediaSearch + Gather
Health insuranceBinary & Co
Small brokersSOUP Agency
Travel insuranceNeoAttack
B2B lead trackingCatalyst Marketing Agency
Regulated-industry paid mediaFuel Online
Performance-linked feesImpressive
Appointment setting and PPCAbstrakt Marketing Group
Spain and European insurersInternet República
How much does a PPC agency for insurance cost in 2026?
PPC agency pricing for insurance is lower than in many finance niches, because most agencies here start at mid-market minimums. These figures come from the 10 agencies in this pool with a published USD minimum, so treat them as a small sample.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 40% | Independent brokers and local agents testing paid search; usually packaged plans, often offshore. |
| Mid-market | $1,000 to $5,000/mo | 60% | Agencies, brokerages and regional carriers running search and social with lead tracking. |
| Premium | Over $5,000/mo | 0% | No agency in this pool publishes a minimum above $5,000; large carriers usually negotiate custom scopes. |
Source: published minimum budgets of PPC agencies for insurance in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is $100 to $149 (22% of the 9 agencies that publish rates), followed by $25 to $49 (22%) and $150 to $199 (22%).
How we chose the best PPC agencies for insurance
We started with the 10 PPC agencies in the MakeSuccessOnline directory that list insurance clients, added one financial services specialist for its fee model, and scored each on six criteria. Profiles were researched from each agency's own site plus at least one independent source such as Clutch, trade press or award listings.
- Insurance sector evidenceNamed insurers, brokers or insurance-adjacent clients, and whether insurance is on the agency's sector list.25%
- Paid media focusHow central PPC is to the agency's work and the range of paid channels it runs.20%
- Proven results and clientsNamed clients and outcomes we could attribute to a source.20%
- Reviews and reputationRatings and review volume on Clutch or Google, plus partner status.15%
- Pricing transparency and valuePublished minimums and hourly bands, and what they buy.10%
- Team and trackingTeam size, seniority and ability to track leads to policies.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a PPC agency for insurance
- Define the unit that paysSet a target cost per quote, lead or bound policy, and decide which one the agency is judged on.
- Choose the product and channelAuto, health and travel cover behave differently in search, and each needs its own keywords and landing pages.
- Check lead quality controlsAsk how the agency filters low-intent clicks and how it feeds back sold-policy data into bidding.
- Verify ad and licence complianceInsurance ads often need licence and disclosure details. Ask how the agency checks copy and landing pages.
- Plan call and form trackingMany insurance leads arrive by phone. Confirm call tracking and CRM links are in scope.
- Review contract termsCheck notice periods, who owns the ad accounts and how media spend is billed.
Questions to ask
- Which insurance brokers, agents or carriers have you run paid search for?
- How will you reduce wasted clicks from people who cannot buy?
- How do you track calls and quotes through to bound policies?
- How do you handle licence and disclosure requirements in ad copy?
- How will you work around comparison sites bidding on the same terms?
- Who runs our campaigns and how often do we review them?
Red flags
- Reports that count clicks and form fills but never policies.
- No call tracking for a category where phone leads are common.
- Ad copy that makes coverage claims without compliance review.
- Fixed cost-per-lead promises before any account testing.
- Ad accounts held in the agency's name with no handover on exit.
PPC agency for insurance vs freelancer vs in-house
| PPC agency for insurance | Freelancer | In-house PPC | |
|---|---|---|---|
| Typical cost | $1,000 to $5,000/mo plus media | Hourly or project-based | Salary plus tools and training |
| Skills covered | Search, social, call tracking, reporting | Usually one or two channels | Depends on hire |
| Lead quality control | Needs sold-policy feedback loops | Varies widely | Close to sales data |
| Best for | Agencies and brokers with ad budgets to manage | Audits and small tests | Large, steady ad volumes |
| Main risk | Junior staff and clicks without sales | Capacity and continuity | Cost and single point of failure |
What does a PPC agency for insurance do?
A PPC agency for insurance plans, runs and optimises paid ads for brokers, agents, carriers and insurtechs. Typical work covers Google Ads, paid social, call and form tracking, landing pages and reporting on cost per quote or bound policy. Because insurance clicks are expensive and many enquiries come by phone, a specialist focuses on lead quality, licence and disclosure details in ads, and feeding sales results back into bidding.
PPC agency for insurance FAQ
What is the best PPC agency for insurance in 2026?
There is no single best agency. Search + Gather is our top pick for broad paid media, Binary & Co suits health insurance, Soup Agency suits small brokers, and NeoAttack leads for travel insurance. The right choice depends on your product, market and budget.
How much does a PPC agency for insurance cost?
Across the 10 agencies we track, the median minimum is $3,750 a month, and 60% of those with published minimums fall between $1,000 and $5,000. Hourly bands split between under $25, $25 to $49 and $150 to $199. Media spend is normally billed on top.
How long does it take for insurance PPC to work?
Most accounts need four to eight weeks to gather quote and call data before bidding stabilises. Insurance sales cycles can add delay between lead and bound policy. Treat early cost per lead as directional until sold-policy data flows back into the account.
How do I choose a PPC agency for an insurance brokerage?
Ask which product lines and models the agency has run, then request cost per quote or policy results from an insurance client. Confirm call tracking, licence handling in ads and ownership of ad accounts. Meet the person who will manage your campaigns.
Are there advertising rules for insurance PPC?
Yes. Insurance advertising is regulated in most markets, and ad platforms add their own policies for financial products. Licence details, disclosures and claims often need care. Your compliance team should approve ad copy and landing pages. This is general guidance, not legal advice.
Why are insurance clicks so expensive?
Insurance is a high-value, heavily contested category, with carriers and comparison sites bidding on the same terms. That makes poorly targeted campaigns costly. A specialist agency narrows keywords, excludes low-intent searches, tracks calls and optimises for policies bound rather than raw clicks.
Do all these agencies list insurance clients?
Nearly all. Nine of the 10 picks list insurance clients for PPC. Impressive lists financial services instead, and we say so in its profile. Ask each shortlisted agency for insurance case studies and a client reference before signing, whatever its sector list says.
Is a small PPC agency enough for a local insurance agency?
Often yes. With 40% of agencies with published minimums under $1,000 and the median at $3,750, smaller teams such as Soup Agency can run focused search campaigns. A larger agency adds channels and reporting, but a local agent may only need tracked search and calls.
More PPC agencies for insurance
Well-reviewed PPC agencies for insurance that did not make the top list but may suit your market.
Browse all 10 PPC agencies for insurance →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.