Independently researched ranking
Best Marketing Agencies for Insurance (2026)
14 marketing agencies for insurance compared on insurance experience, reviews, pricing and AI search readiness, picked from the 29 agencies we track.
- Agencies reviewed
- 29
- Median minimum
- $5,000/mo
- Typical hourly rate
- $150–$199
- Offer AI search
- 48%
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 14 best marketing agencies for insurance
- Best marketing agency for insurance by need
- How much marketing agencies for insurance cost
- How we ranked them
- How to choose a marketing agency for insurance
- Agency vs freelancer vs in-house
- What a marketing agency for insurance does
- FAQ
- More marketing agencies for insurance
- Related rankings
Which marketing agency for insurance is best?
The best marketing agencies for insurance in 2026 include Terakeet for enterprise SEO, Ethinos for performance marketing in India, seoplus+ for Canadian search, CSTMR for insurtech and financial brands and NAV43 for attribution-led growth. The median minimum across the 29 agencies we track is $5,000 a month.
Key takeaways
- The best marketing agencies for insurance split between enterprise names and small search shops; the median minimum is $5,000 a month, and 38% of the 29 agencies we track charge more.
- Insurance clients appear across several regions: Terakeet and seoplus+ in North America, Ethinos and Infidigit in India, Internet República in Spain. Pick one that knows your market's rules.
- 48% of these agencies offer AI search work, which helps when buyers ask AI tools to compare cover. Ask how they keep policy information accurate.
- The most common hourly band is $150 to $199, quoted by 32% of agencies that publish rates; offshore agencies sit far lower.
- Insurance lead generation is expensive and heavily regulated. Ask how each agency separates quote requests from sales, and how it handles disclosure and consent.
Best marketing agencies for insurance compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | Terakeet | Enterprise insurers and reputation | $50,000 | ★4.6 |
| 2 | Ethinos | Performance marketing in Indian BFSI | Not published | — |
| 3 | seoplus+ | Mid-sized search agency for insurance | $1,000 | ★4.9 (53) |
| 4 | CSTMR | Insurtech and financial brands | $50,000+ | ★4.9 (7) |
| 5 | Internet República | Spanish-language insurer SEO | $5,000 | — |
| 6 | NAV43 | Attribution-led growth | $5,000 | ★4.9 (13) |
| 7 | Fintech Digital | Insurtech and neobank performance | $25,000+ | ★5.0 (4) |
| 8 | Savit Interactive | Low-cost SEO for insurance brands | $1,000 | ★5.0 (20) |
| 9 | Infidigit | Enterprise SEO and GEO in India | $1,000 | ★5.0 (3) |
| 10 | Adviso | Data-led SEO for Canadian carriers | Not published | — |
| 11 | Catalyst Marketing Agency | UK brokers and small insurers | $5,000 | ★4.9 (6) |
| 12 | Major Tom | Large Canadian insurance brands | $50,000 | ★4.9 (51) |
| 13 | SOUP Agency | Small Sydney agency for insurance ads | $1,000 | ★4.9 (37) |
| 14 | Paper Moose | Creative agency for insurance brands | $10,000 | — |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 14 best marketing agencies for insurance in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best for enterprise insurers and reputation
Terakeet
Enterprise owned-asset SEO partner for Fortune 500 brands.
Terakeet is a Syracuse enterprise SEO partner for Fortune 500 brands, with 25-plus years of SEO experience and clients in finance, insurance, retail, healthcare and travel. Its owned-asset approach fits enterprise mandates, and it has strong brand storytelling and reputation management capability and an early generative search offer. It holds a 4.6 rating and suits large carriers with long planning cycles and heavy brand risk.
Watch out
Enterprise-only, with long engagement timelines before results compound and less transparent public pricing than mid-market agencies.
#2Best for performance marketing in Indian BFSI
Ethinos
Performance-led Mumbai digital agency for BFSI, health and B2B brands
Ethinos is a performance-led Mumbai agency whose first listed industry is BFSI and insurance, with Digit Insurance, Bharti AXA and Kotak among named clients. It publishes outcomes, including a 36% lower cost per application for Kotak and a 309% rise in two-wheeler policy sales for Digit. It is a Google Premier Partner with offices in Mumbai, Pune, Delhi and Bengaluru plus Australia and the US.
Notable clients
- Kotak
- Digit Insurance
- Apollo 24/7
- Decathlon
- Bharti AXA
- Motilal Oswal
Watch out
No public Clutch, G2 or DesignRush ratings found, leadership information is sparse, and sales contact details are not published.
#3Best mid-sized search agency for insurance
seoplus+
Ottawa search-led agency covering SEO, GEO, paid ads, digital PR and web
seoplus+ is an Ottawa search-led agency covering SEO, GEO, paid ads, digital PR and web, and insurance and financial services is the first industry on its list. It holds a 4.9 rating from 53 Clutch reviews and 4.8 on Google from 75, with reviewers citing technical SEO depth and transparent reporting. A niche offer for multi-location brands suits brokerages with many offices, and it is a Google, Microsoft and Meta partner.
Notable clients
- Gifford Carr
- Cardel Homes
- Talentlab
- Edtomorrow
Watch out
Some clients found it pricey for small budgets and reported scope creep on a web build, and its published case studies lack hard numbers.
#4Best for insurtech and financial brands
CSTMR
Marketing, branding and web agency working only with fintech and financial services brands
CSTMR is a Bee Cave, Texas marketing, branding and web agency that works with banking, lending, payments, investing and insurance brands, and Clutch's industry split shows almost all of its work is in financial services. Clients include Credit Karma, LendingTree, Bank of Marin and Nav. It covers brand, performance marketing, content, PR and AI and SEO discovery, and reviewers praise on-time delivery. It is aimed at fintechs and insurtechs, not local brokers.
Notable clients
- Credit Karma
- LendingTree
- Bank of Marin
- Nav
- Goji
- Connect2Capital
Watch out
Clutch lists a $50,000-plus minimum and $200 to $300 an hour, with only seven reviews and insurance as one sector among several.
#5Best for Spanish-language insurer SEO
Internet República
Madrid SEO and content agency adding AI search visibility for big-brand clients
Internet República is a Madrid SEO and content agency whose first listed industry is insurance, with enterprise case studies for Mapfre, Openbank and Vodafone. Its founder has a senior search background at Bing Spain and Havas Digital, and it has moved early on GEO, including a public GEO glossary. It holds Google Partner Premier status for 2026. Spain-focused carriers and brokers get native-language search depth.
Notable clients
- Mapfre
- Vodafone
- Hitachi
- Openbank
- Barceló
- Fotocasa
Watch out
Case studies rarely publish results, there are no verified Clutch or G2 reviews, and team size is unclear.
#6Best for attribution-led growth
NAV43
Liberty Village agency pairing SEO and PPC with CRO and HubSpot/Salesforce attribution
NAV43 is a Toronto agency pairing SEO and PPC with conversion optimisation and HubSpot or Salesforce attribution, listing financial services and insurance among its sectors, with PolicyMe among named clients. That combination ties spend to pipeline in a category where leads are costly. It claims 50-plus site migrations, backed by a Clutch review citing 400%-plus organic growth, and holds a 4.9 rating from 13 reviews.
Notable clients
- Quark Expeditions
- PolicyMe
- CSA Group
- Canadian Addiction Treatment Centres
- Magnetic Staffing
- Immigration.ca
Watch out
Premium $200 to $300 hourly band for its size, a small Clutch base, and some unsupported claims such as a '100% success rate'.
#7Best for insurtech and neobank performance
Fintech Digital
Chicago marketing agency for neobanks, lenders, payments firms and crypto banks
Fintech Digital is a Chicago marketing agency that works only with financial services, listing insurance alongside neobanks, payments, lending, investing and crypto. Named clients include OppFi, Greenwood and Bloom Credit, and it reports a five-year partnership with OppFi through that company's IPO. It combines performance marketing, brand and design, SEO, content and analytics or CRM buildouts, and reviewers say projects land on time. All four Clutch reviews rate it 5.0.
Notable clients
- OppFi
- Greenwood
- Bloom Credit
- AMINA Bank
- Polygon
- Beanstox
Watch out
Only four Clutch reviews, a $25,000-plus minimum, $200 to $300 an hour, and reviewers asked for more campaign-level reporting.
#8Best low-cost SEO for insurance brands
Savit Interactive
Long-running Mumbai SEO firm serving SMBs in India, the US and UK
Savit Interactive is a long-running Mumbai SEO firm serving SMBs in India, the US and the UK, and insurance and financial services is the first industry on its list. Reviewed clients include Security National Life Insurance and Island Federal Credit Union. It has two decades in SEO, with search about 60% of the workload, a perfect 5.0 Clutch score across 20 reviews and hourly rates under $25.
Notable clients
- Security National Life Insurance
- Rubio Monocoat
- Curaden
- Caleres Europe
- Island Federal Credit Union
- Medical Weight Loss Centers of America
Watch out
Its awards are mostly lesser-known business awards, few enterprise brands appear in its portfolio, and the site gives no founding team or address.
#9Best for enterprise SEO and GEO in India
Infidigit
Mumbai SEO agency built for enterprise and ecommerce organic growth, now GEO too
Infidigit is a Mumbai SEO agency built for enterprise and ecommerce organic growth, with BFSI and insurance among its industries and HDFC Life among its clients. Its founder ran SEO in-house at Myntra, it has an in-house SEO tool, Infigrowth, and it has moved early on GEO and LLM visibility work. It won Digital Dragon Awards Agency of the Year 2026 and mCube Awards Agency of the Year 2026.
Notable clients
- Flipkart Seller Hub
- Dun & Bradstreet India
- Babyshop
- HDFC Life
- Max Fashion
- Imagicaa
Watch out
Only three Clutch reviews, and much of its results data comes from its own releases.
#10Best data-led SEO for Canadian carriers
Adviso
Montreal data, AI and media consultancy with an award-winning SEO practice
Adviso is a Montreal data, AI and media consultancy with an award-winning SEO practice, and finance and insurance is among its industries. Its blue-chip clients include National Bank of Canada, Loto-Québec and Couche-Tard, and a deep data and analytics bench sits behind its SEO and media work. It won Search Engine Land Awards in 2024 and 2025, plus Google and IDEA awards.
Notable clients
- Loto-Québec
- Couche-Tard
- Montreal International Airport
- CBC/Radio-Canada
- SAQ
- National Bank of Canada
Watch out
Pricing is not public and likely sized for enterprise budgets, and it has little review-platform presence, so buyers rely on case studies and references.
#11Best for UK brokers and small insurers
Catalyst Marketing Agency
Jewellery Quarter HubSpot Diamond Partner doing SEO and lead gen for UK SMEs
Catalyst Marketing Agency is a Jewellery Quarter, Birmingham HubSpot Diamond Partner doing SEO and lead generation for UK SMEs, and financial services and insurance is the first industry it lists. Purbeck Insurance is among named clients. It covers SEO, PPC, content, PR, web and CRM, which helps brokers who need a connected lead-to-sale pipeline, and it holds a 4.9 rating from six Clutch reviews.
Notable clients
- Bureau Veritas
- Civica
- Leukaemia Care
- Procure Education
- Parking Facilities
- Purbeck Insurance
Watch out
Few recent independent reviews, as most Clutch reviews date from 2019 with the latest from 2024, and case studies lack hard figures.
#12Best for large Canadian insurance brands
Major Tom
Vancouver-born integrated agency pairing paid media, SEO and web builds for mid-market brands
Major Tom is a Vancouver-born integrated agency pairing paid media, SEO and web builds for mid-market brands, and insurance and financial services is among its industries, with Westland Insurance on its client list. About 65 listed staff cover media, SEO, web and creative, and it has roughly 25 years in business and a 4.9 Clutch rating across 51 reviews. It publishes named results, including Rieker at +73% year on year sales.
Notable clients
- COBS Bread
- MEC
- IPEX
- Rieker
- OUAI
- Oliver
Watch out
A $50,000-plus minimum project on Clutch puts it out of reach for most small firms, and some older reviews mention account-manager changes.
#13Best small Sydney agency for insurance ads
SOUP Agency
Senior-led Sydney CBD agency mixing paid search, paid social, SEO and Klaviyo
SOUP Agency is a senior-led Sydney CBD agency mixing paid search, paid social, SEO and Klaviyo, with finance and insurance among its listed industries. Reviewers on Clutch repeatedly cite timeliness and proactive communication, and it holds a 4.9 rating across 37 reviews, still arriving through 2026. A low $1,000 minimum and $50 to $99 hourly band make it accessible to small brokers and insurtech startups.
Notable clients
- LawConnect
- RIPE Global
- Car Next Door
- Dovida
- Fulfilment Australia
- Mosman Preparatory School
Watch out
A very small team of two to nine limits capacity for multi-market programmes, and some reviewers wanted deeper in-flight optimisation advice.
#14Best creative agency for insurance brands
Paper Moose
Independent B Corp creative agency that tests ads with its own AI tool
Paper Moose is an independent Sydney B Corp creative agency that tests ads with its own AI tool, with insurance and financial services as its first listed industry. Recent work includes Real Insurance and ROLLiN' Insurance, plus Klook and Travelex. Full production sits in-house, from TVC through post-production, VFX and sound, and B&T's 2026 agency scorecard says it won 10 clients and lost none in 2025.
Notable clients
- Klook
- ROLLiN' Insurance
- Uniting NSW.ACT
- Australian Federal Police
- CSIRO
- Real Insurance
Watch out
Not an SEO or performance agency, with no verified Clutch reviews and a small team of about 24 permanent staff.
Best marketing agency for insurance by need
Enterprise insurers and reputationTerakeet
Performance marketing in IndiaEthinos
Mid-sized search programmesseoplus+
Insurtech and financial brandsCSTMR
Spanish-language SEOInternet República
Attribution-led growthNAV43
Insurtech performance marketingFintech Digital
Low-cost SEOSavit Interactive
UK brokersCatalyst Marketing Agency
Creative and TV workPaper Moose
How much does a marketing agency for insurance cost in 2026?
Insurance marketing pricing depends on whether you buy from an enterprise agency, a regional specialist or an offshore shop. These figures come from the published minimums and hourly rates of the 29 agencies in our directory that list insurance clients; regional medians rest on small samples.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 31% | Small brokers and local agents; usually packaged SEO plans, often offshore. |
| Mid-market | $1,000 to $5,000/mo | 31% | Regional insurers and brokerages that need SEO, paid search and CRM reporting on a steady cadence. |
| Premium | Over $5,000/mo | 38% | Carriers and enterprise programmes with dedicated teams, compliance review and long planning cycles. |
Source: published minimum budgets of marketing agencies for insurance in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is $150 to $199 (32% of agencies that publish rates), well ahead of $25 to $49 and under $25 at 11% each. This rests on 19 agencies that publish rates.
How we chose the best marketing agencies for insurance
We started with every marketing agency in the MakeSuccessOnline directory that lists insurance clients or industries (29 at the time of writing) and scored each on six criteria. Profiles were researched from each agency's own site plus at least one independent source such as Clutch, G2, trade press or award listings.
- Insurance focus and depthHow clearly the agency lists insurance, broker or insurtech clients and shows playbooks for regulated, lead-driven categories.25%
- Proven results and clientsNamed insurance clients, published case studies and results we could attribute to a source.20%
- Reviews and reputationRatings and review volume on Clutch, G2 or Google, plus awards and peer reputation.20%
- Pricing transparency and valueWhether prices or minimums are published, and how cost compares with what you get.15%
- AI search readinessReal AEO and GEO capability, as buyers ask AI tools to compare policies and providers.10%
- Team and longevityYears in business, team size and stability, and who actually works on accounts.10%
Rankings are editorial. Agencies cannot pay to appear on this page or to change their position. Read how we review agencies →
How to choose a marketing agency for insurance
- Name the product lineAuto, home, life, health and commercial cover have different buyers and keyword costs. Write down which line needs customers first.
- Match the agency to your marketRules, languages and search behaviour differ by country. Shortlist agencies with clients in your market, not just insurance logos.
- Ask for insurance proofRequest two case studies from insurers, brokers or insurtechs and one reference. Note whether the client or the agency published the results.
- Check lead quality handlingAsk how the agency distinguishes quote requests from sales, and how it feeds results back from your CRM so campaigns learn from bound policies.
- Agree on cost per policyRankings and clicks are leading indicators. Agree on quotes, applications or cost per bound policy as the measure of success.
- Read the contractCheck notice periods, who owns content, links and ad accounts, and what happens to your data if you leave.
Questions to ask
- Which insurance clients are most similar to us, and what changed for them in the first six months?
- How do you get ads and content cleared against insurance advertising and disclosure rules?
- How do you connect campaigns to quotes, applications and bound policies in our CRM?
- How do you stop paying for low-intent clicks on expensive insurance keywords?
- How are you adapting work for AI Overviews, ChatGPT and other answer engines?
- Who will work on our account each week, and how senior are they?
Red flags
- Guaranteed rankings, quote volumes or policy sales.
- Ads or content making claims about price or coverage with no compliance review.
- Reports that show clicks and traffic but never quotes or bound policies.
- Lead sold to multiple buyers without telling you, or with unclear consent.
- Long lock-in contracts with no performance review points.
Marketing agency for insurance vs freelancer vs in-house
| Specialist agency | Generalist agency | In-house marketer | |
|---|---|---|---|
| Typical cost | $5,000 to $15,000+/mo | Lower; often packaged plans | Salary plus tools and training |
| Skills covered | Insurance SEO, paid search, lead quality, compliance awareness | Broad channels, lighter sector depth | Depends on hire; often generalist |
| Speed to start | 2 to 4 weeks | 1 to 4 weeks | 1 to 3 months to hire |
| Best for | Costly keywords and regulated claims | Small brokers on tight budgets | Carriers needing daily campaign input |
| Main risk | Narrow bench beyond insurance | Thin regulated-industry experience | Single point of failure |
What does a marketing agency for insurance do?
A marketing agency for insurance is a company that helps carriers, brokers, agents and insurtechs attract policyholders. Typical work includes SEO, paid search and social, content, local listings, lead capture and CRM attribution. Because insurance advertising is regulated and keywords are expensive, good agencies build compliance review and lead-quality tracking into their process. In 2026 many also optimise for AI search so brands appear when buyers ask chatbots to compare cover.
Marketing agency for insurance FAQ
What is the best marketing agency for insurance in 2026?
There is no single best agency for every insurer. Terakeet is our top pick for enterprise insurers, Ethinos for performance marketing in Indian BFSI, seoplus+ for mid-sized search programmes and CSTMR for insurtech and financial brands. The right choice depends on your market, product line and budget.
How much does insurance marketing cost per month?
Across the 29 agencies we track, the median minimum is $5,000 a month, 38% charge over that and 31% start under $1,000. The most common hourly band is $150 to $199, quoted by 32% of agencies that publish rates. Offshore agencies sit far below that range.
How long does insurance marketing take to work?
Paid search can generate quote requests within weeks, while SEO usually needs six to twelve months in competitive insurance keywords. Expect to judge cost per bound policy across at least two quarters, since quotes take time to convert into policies.
What rules affect insurance advertising?
Insurance advertising faces rules on claims about price, cover, comparisons and disclosures, and these differ by country and product. Ask each agency how it reviews ads and landing pages, who signs off, and how it handles consent for lead capture, and involve your compliance team.
Should an insurer hire a specialist or generalist agency?
A specialist helps when keywords are costly and claims are regulated. A generalist can work for small brokers with tighter budgets. Few agencies in our pool work only in insurance, so ask for insurance case studies and references, not just a list of industries served.
How do I choose an insurance marketing agency?
Shortlist agencies that show insurance clients in your market, then ask for two case studies and a reference. Check how they connect campaigns to quotes and bound policies, meet the people running the account, and agree on cost per policy rather than rankings.
Is SEO or paid media better for insurance?
Paid media is faster but costs a lot on insurance keywords, while SEO builds cheaper demand over time but is slower. Many brokers use paid search to learn what converts, then add SEO and content. NAV43 and seoplus+ run both channels under one team.
Is AI search important for insurance marketing?
It is becoming important as buyers ask AI tools to compare cover and providers. About 48% of the agencies in our insurance pool offer AEO or GEO work. Ask how an agency keeps pages accurate, sourced and consistent so AI answers can cite them without misstating cover.
More marketing agencies for insurance
Well-reviewed marketing agencies for insurance that did not make the top list but may suit your market.
Browse all 29 marketing agencies for insurance →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.