Independently researched ranking
Best Marketing Agencies in Lisbon (2026)
12 marketing agencies compared on fit for startups and local businesses, pricing and reviews, covering every agency we track for Lisbon: one headquartered there and eleven working with Lisbon clients remotely.
- Agencies reviewed
- 12
- Median minimum
- $5,000/mo
- Based locally
- 1 of 12
- Average rating
- 4.84
On this page
- Quick answer
- Key takeaways
- Comparison table
- The 12 best marketing agencies in Lisbon
- Best Lisbon marketing agency by need
- How much marketing agencies in Lisbon cost
- How we ranked them
- How to choose a Lisbon marketing agency
- Agency vs freelancer vs in-house
- What a Lisbon marketing agency does
- FAQ
- More agencies
- Related rankings
Which Lisbon marketing agency is best?
The best marketing agencies for Lisbon clients in 2026 are Lunar Strategy, the one Lisbon-headquartered pick, for crypto and Web3, Favoured for paid social, Bird Marketing for highly rated SEO and PPC, and Passion Digital for balanced search and paid media. Only 1 of the 12 agencies we track is based in Lisbon. The median minimum is $5,000 a month.
Key takeaways
- Only 1 of 12 agencies in our directory is headquartered in Lisbon, and Lunar Strategy is a crypto specialist, so the best marketing agencies for Lisbon clients are mostly remote-friendly firms, chiefly in the UK.
- Lisbon keeps the same clock as the UK, so calls with the UK-based picks need no time-zone planning.
- Lisbon's startup and tourism scenes fit Favoured, Passion Digital and Propeller, which list consumer, travel or hospitality clients.
- Entry points start at $1,000 a month for Favoured and Bright Sprout, against a median minimum of $5,000.
- 50% of these agencies offer AI search work, but none lists Portuguese-language delivery, so ask for a sample.
Best marketing agencies in Lisbon compared
| # | Agency | Best for | Min. budget | Rating |
|---|---|---|---|---|
| 1 | Lunar Strategy | Local pick for crypto and Web3 brands | $10,000+ | ★4.9 (23) |
| 2 | Favoured | TikTok and paid social growth | $1,000 | ★4.6 (39) |
| 3 | Bird Marketing | Best-rated mid-size SEO and PPC agency | $5,000 | ★5.0 (74) |
| 4 | Passion Digital | Award-winning search and paid team | $5,000 | ★4.7 (33) |
| 5 | Digital Next | Established full-service option | Not published | ★4.8 (76) |
| 6 | Growth Division | Channel testing at startups | $10,000 | ★4.7 (31) |
| 7 | NeoAttack | Iberian ecommerce and paid search | $5,000 | ★4.7 (32) |
| 8 | Propeller | Hospitality and travel brands | $10,000 | ★4.9 (23) |
| 9 | Bowler Hat | No-contract, low-risk starts | Not published | ★4.9 (153) |
| 10 | Bright Sprout | Budget option with published fees | $1,000 | ★5.0 (28) |
| 11 | Candidsky | Migrations and technical SEO | Not published | ★5.0 (25) |
| 12 | ROAST | Scale-ups needing full-funnel media | $5,000 | ★4.9 (17) |
Ratings are public Clutch, G2 or Google averages with review counts in brackets. Minimums are monthly unless stated.
The 12 best marketing agencies in Lisbon in 2026
Each agency below leads a specific category. Start with the one that matches your situation rather than reading top to bottom.
#1Best local pick for crypto and Web3 brands
Lunar Strategy
Crypto ecosystem growth agency for social, community, influencers and PR
Lunar Strategy is headquartered in Lisbon and has been a crypto-only agency since 2019, with a team of 30-plus. It covers Web3 consulting, social media, community management, influencer marketing, PR, events and crypto SEO, and names Polkadot, ICP and OKX among its clients. It holds 23 Clutch reviews averaging 4.9, where reviewers describe timely, communicative work and reasonable pricing.
Notable clients
- Polkadot
- ICP
- OKX
- Cardano
- Supra
- Euclid Protocol
Watch out
It serves only crypto and Web3, its featured case study section was empty when checked, and Clutch shows a $10,000+ minimum.
#2Best for TikTok and paid social growth
Favoured
Employee-owned London paid social, TikTok and app growth agency for DTC brands
Favoured, an employee-owned agency in London founded in 2019, specialises in paid social across Meta, TikTok, Pinterest and Snapchat, adding paid search and email. Food and beverage, consumer goods, fintech and apps, fashion and wellness dominate its roster, with Oddbox, Elvie, Teapigs and Nourished named. UGC and motion-graphics creative is produced in-house next to the media buying team, and app marketing is also offered. A Lisbon consumer startup can start from $1,000 and get creative and media from one team in London.
Notable clients
- Oddbox
- Elvie
- Durex
- Teapigs
- Go Ape
- Snag
Watch out
Enterprise experience is limited, and some clients felt the creative lacked originality.
#3Best-rated mid-size SEO and PPC agency
Bird Marketing
City of London digital agency for SEO, PPC and web design backed by 74 Clutch reviews
Bird Marketing, based in London, averages 5.0 over 74 Clutch reviews and, per DesignRush, 5.0 from 41 Google reviews. Services span SEO (technical, international and local), link building, generative engine optimisation, PPC and site builds on WordPress, Magento and Shopify. Huawei, St James's Place, Fiserv, Ordnance Survey and Cancer Research appear on its client list, covering financial services, legal, real estate and ecommerce. For Lisbon founders it offers one team across site, search and ads, delivered from London.
Notable clients
- Huawei
- St James's Place
- Cancer Research
- Fiserv
- First Data
- Supermicro
Watch out
A generalist proposition, so complex enterprise programmes get less depth.
#4Best award-winning search and paid team
Passion Digital
Holborn search-led agency splitting work evenly between SEO and PPC for growth brands
Passion Digital, a search-led London agency founded in 2012, divides its work evenly between SEO and PPC, with separate heads for paid media and organic search. Knight Frank, Mazda, OneTrust, Octopus Investments and Shoosmiths are named clients, tilted toward B2B, property and financial services. The range goes from technical and international SEO and AI search optimisation through to paid social, programmatic, Amazon advertising and CRO. A growing Lisbon company that needs search and paid run by named specialists gets that here, remotely from London.
Notable clients
- Knight Frank
- OneTrust
- Mazda
- The Arch Company
- The Pink Stuff
- Octopus Investments
Watch out
A few reviewers found onboarding and the initial analysis phase slow, and the agency now belongs to the Stellar network.
#5Best established full-service option
Digital Next
Founder-led Manchester SEO and PPC agency with a Melbourne office and AI visibility platform
Digital Next, founded around 2009, is a founder-led agency in Manchester with an office in Melbourne and a team of 51 to 200. Qantas, NordVPN, Decathlon and Essilor are named clients, spread across ecommerce, travel, legal services, software and manufacturing. Listed average cost runs from £1,000 to £10,000 or more a month, covering small retainers up to larger programmes. Its size suits a Lisbon scale-up that has outgrown a freelancer but wants one accountable team.
Notable clients
- Qantas
- NordVPN
- Decathlon
- Hörmann
- Essilor
- Perfume Direct
Watch out
Its case studies describe the work but give no performance figures.
#6Best for channel testing at startups
Growth Division
London growth marketing agency that tests channels for startups using freelance specialists and AI
Growth Division is a London agency that tests channels for startups, with a fractional growth strategist leading each account and freelance specialists doing the work. It covers performance marketing, account-based marketing, SEO, demand generation, email and LinkedIn outreach, and names clients such as Libeo, Weavr and Breezy. It holds 31 Clutch reviews averaging 4.7, with communication and flexibility praised. It works with Lisbon clients remotely.
Notable clients
- Tytl
- ThatRound
- Eat Sleep Cycle
- Libeo
- Weavr
- Breezy
Watch out
Reviewers found budgeting hard because each channel is costed separately, and Clutch shows a $10,000 minimum.
#7Best for Iberian ecommerce and paid search
NeoAttack
Madrid performance agency pairing Google Ads and SEO with AI phone and WhatsApp agents
NeoAttack, a performance agency in Madrid founded in 2014, has 51 to 200 staff and holds Google Partner Premier status for 2026. Its client mix covers ecommerce, jewellery and fashion, optics, travel insurance and industrial services, among them Intermundial and Roselin Joyeros. Google Ads, SEO and AI search visibility are core, along with web and ecommerce builds and AI automation such as voice and WhatsApp agents. Based in Madrid, it is the nearest pick to Lisbon in our directory, though it is not a Portuguese agency.
Notable clients
- Intermundial
- Hysteresis Optics
- Roselin Joyeros
- Grumeber
- EPAE
Watch out
Several headline claims are self-reported and do not match between its own pages.
#8Best for hospitality and travel brands
Propeller
Islington digital agency pairing paid media and SEO with web builds for hospitality
Propeller, a London agency founded in 2001, has 23 Clutch reviews averaging 4.9, praised for project management and design quality. Young's, Hall & Woodhouse and JW Lees give it a strong hospitality record, and Twinings and Boy Smells represent its consumer work. It combines paid media, SEO and AI search optimisation with UX design and web builds on WordPress, Shopify and React. Hospitality and travel operators in Lisbon are the natural audience, though its minimum is high for a startup.
Notable clients
- Twinings
- Boy Smells
- The NTAs
- Young's
- Hall & Woodhouse
- JW Lees
Watch out
A $10,000 minimum project size shuts out most small businesses.
#9Best for no-contract, low-risk starts
Bowler Hat
Small Custard Factory team pairing senior-led SEO and PPC for SMEs
Bowler Hat, in Birmingham, is led by Marcus Miller, who has been in SEO since about 2000, and holds a 4.9 rating from roughly 150 reviews. Most clients are SMEs, including Cannock Chase, Sandwell College and Park Regis, in professional services, education, property and B2B software. There are no long contracts, and it begins with a free audit or consultation, so a first engagement carries less risk. A Lisbon startup can use the free audit to test fit first, though delivery is remote from Birmingham.
Notable clients
- Cannock Chase
- Sandwell College
- HelloDPO
- HR Structures
- Absolute EPM
- Seven Capital
Watch out
Most case studies cover web projects and publish few SEO figures.
#10Best budget option with published fees
Bright Sprout
Director-led Bristol agency running SEO, PPC and social on published monthly fees
Bright Sprout, a Bristol agency founded in 2020, holds a 5.0 rating from 28 reviews, and its directors do the SEO, PPC and technical work themselves. Clients sit mainly in trades, legal, healthcare, accountancy and non-profit, including ELM Legal Services and Chiropractic Care Clinics. It offers SEO, Google Ads, social, web design, content and branding. Published fees make it easy for a Lisbon startup to budget, though its work is UK-based.
Notable clients
- Avon Cobblestone
- Henry Schein
- ELM Legal Services
- Chiropractic Care Clinics
- CR Windows
- Trident Fire Compliance
Watch out
Very small core team, partly supported by an external design partner.
#11Best for migrations and technical SEO
Candidsky
Commercially focused Manchester SEO and paid media agency with a Sydney office
Candidsky is an SEO and paid media agency in Manchester, with an office in Sydney and a 5.0 Google rating from 25 reviews, according to Sortlist. Its site shows a Global Search Awards badge for an award win, but the rest of its awards record is thinly described. For Peninsula Business Services it reports cost per lead falling from £25 to £1.20. Its travel and hospitality clients are relevant to Lisbon, but ask for references since pricing is unpublished.
Notable clients
- Royal Mail
- Citation Group
- Peninsula Business Services
- Yamaha Music Group
- PGL
- iHASCO
Watch out
The company's present registration is new, so verify the contracting entity and its history before you sign.
#12Best for scale-ups needing full-funnel media
ROAST
Soho performance agency and B Corp running search, paid media and CRO for ROAS
ROAST, a performance agency in London founded in 2015, is a certified B Corp with a published score of 91.1. The UK Agency Awards 2026 named it Independent Agency of the Year, and it is a Google Premier Partner. ROAST's 17 Clutch reviews average 4.9, with reviewers singling out deadlines and project management. A funded Lisbon scale-up can use one team across search and paid, though the minimum is not startup-sized.
Notable clients
- Experian
- AVEVA
- Rightmove
- Leon
- WEX
- Cencora
Watch out
Small local businesses will struggle with a $5,000 minimum and hourly rates of $100 to $149.
Best Lisbon marketing agency by need
Local crypto and Web3 marketingLunar Strategy
Paid social and TikTok for consumer startupsFavoured
Highly rated SEO and PPCBird Marketing
Balanced SEO and paid mediaPassion Digital
Full-service growth with in-house developmentDigital Next
Channel testing for startupsGrowth Division
Paid search from nearby MadridNeoAttack
Hospitality and travel brandsPropeller
No-contract startBowler Hat
How much does a Lisbon marketing agency cost in 2026?
Marketing agency pricing for Lisbon clients varies with channel mix and team size. The figures reflect a small sample, as only 10 of the 12 agencies in our directory publish a US-dollar minimum, so read them as bands, not quotes.
| Tier | Monthly minimum | Share of agencies | Who it suits |
|---|---|---|---|
| Budget | Under $1,000/mo | 30% | Startups and small firms trying out a single channel, typically on packaged plans. |
| Mid-market | $1,000 to $5,000/mo | 40% | Expanding firms wanting search, paid media and regular reporting. |
| Premium | Over $5,000/mo | 30% | Bigger multi-channel programmes with dedicated teams and enterprise-grade reporting. |
Source: published minimum budgets of marketing agencies in Lisbon in the MakeSuccessOnline directory, October 2026.
Median minimum budget by region
The most common hourly band is $100 to $149 (50% of the 8 agencies that publish rates), followed by $25 to $49 (25%) and $200 to $300 (12%).
How we chose the best marketing agencies in Lisbon
We started with every marketing agency in the MakeSuccessOnline directory that serves Lisbon clients (12 at the time of writing) and scored each one on six criteria. Each profile was built from the agency's website and independent sources, including Clutch, Google reviews, DesignRush and trade press.
- Specialisation and depthHow clearly the agency excels in one or two channels or sectors rather than claiming everything.20%
- Proven results and clientsClients we can name, case studies that are public, and outcomes traceable to a source.20%
- Reviews and reputationScores and review counts on Clutch, Google or DesignRush, with awards and peer reputation.15%
- Pricing transparency and valueWhether minimums or fees are public, and how cost stacks up against what you receive.15%
- Fit for Lisbon buyersStartup, travel or hospitality experience, remote working record and any Portuguese-market evidence.20%
- AI search readinessGenuine AI search skill rather than an old service page with a new label.10%
Rankings are editorial. No agency can buy a place on this page or a higher rank. Read how we review agencies →
How to choose a Lisbon marketing agency
- Pick the audience marketDecide whether you target Portugal, English-speaking travellers or international buyers, since each needs different language and channels.
- Start smallUse a pilot at one of the lower entry points before committing to a large retainer.
- Look for sector proofTravel, hospitality and consumer clients matter for many Lisbon businesses.
- Check Portuguese capabilityAsk who writes Portuguese content and how it is reviewed.
- Compare ownership termsConfirm you own accounts, content and data.
- Meet the teamSpeak to the practitioners, not only the sales lead.
Questions to ask
- Which of your clients are startups or travel businesses, and what did you achieve for them?
- Who writes our Portuguese content?
- What minimum spend do you need to run a fair test?
- How do you split work between paid and organic channels?
- What happens if the first test does not work?
- How do you report, and which numbers tie to revenue?
Red flags
- Retainers with no pilot or opt-out period.
- Portuguese-language promises without samples.
- Awards from paid-entry programmes presented as proof of quality.
- Guaranteed results.
- Ad accounts held by the agency.
Lisbon marketing agency vs freelancer vs in-house
| Remote agency | Freelancer | In-house team | |
|---|---|---|---|
| Typical cost | $1,000 to $10,000+/mo | Lower; usually hourly or project-based | Salary plus tools and training |
| Skills covered | Search, paid, content, reporting | Usually one or two channels | Depends on hire; often generalist |
| Speed to start | 2 to 4 weeks | Days | 1 to 3 months to hire |
| Best for | Multi-channel programmes | Defined projects, small budgets | Daily marketing ownership |
| Main risk | Junior staff on your account | Capacity and continuity | Single point of failure |
| Time zone | Same as Lisbon (UK) | Often flexible | Same |
What does a Lisbon marketing agency do?
A Lisbon marketing agency runs the channels that bring customers to a business, such as SEO, paid search and social, content and email, and reports on leads or sales. Our directory has no Lisbon-headquartered agencies, so Lisbon founders and tourism or local businesses usually hire a remote one. The best match is an agency with comparable clients and an English or Portuguese delivery model you have tested.
Lisbon marketing agency FAQ
What are the best marketing agencies in Lisbon?
One of the 12 agencies in our directory is headquartered in Lisbon: Lunar Strategy, which only serves crypto and Web3 brands. For wider needs, Favoured suits paid social, Bird Marketing suits SEO and PPC with strong reviews, and Passion Digital suits balanced search and paid media. The rest work remotely.
How much does a Lisbon marketing agency cost?
Across the 12 agencies we track, the median minimum is $5,000 a month, though only 10 publish a dollar figure. 30% start under $1,000, 40% sit between $1,000 and $5,000, and 30% charge more. With a small sample, treat these as ranges rather than quotes.
Should I hire a local Lisbon agency or a remote one?
Hire local when you need on-site shoots or native Portuguese copy; Lunar Strategy is the only Lisbon-based option, but it covers crypto alone. Otherwise a remote agency works, and Lisbon shares the UK time zone, so meetings are easy. Test Portuguese-language quality with a small project before committing.
Which marketing agency suits a Lisbon startup?
Favoured lists a $1,000 minimum and consumer, app and fintech clients, so it suits startups with B2C products. Passion Digital suits growth-stage B2B teams, and Digital Next suits scale-ups wanting development in-house. Match the pick to your product, budget and first-year goal.
What is a good first-year budget for marketing in Lisbon?
Set a test budget at the lower end of the bands: 57% of agencies here quote $1,000 to $5,000 a month. Add media spend on top of the retainer, and agree a 90 day review so you can scale what works. Our sample is limited, so check the specifics with each agency yourself.
How long does it take for marketing to work?
Paid campaigns usually produce signals within weeks, while SEO takes months. Expect a first 60 to 90 day phase for set-up and testing. Judge success on leads or bookings, not impressions, and review every quarter. Request each reply in writing, which makes comparing agencies side by side straightforward.
Can agencies help with tourism and hospitality marketing in Lisbon?
Propeller lists hospitality clients such as Young's, Hall & Woodhouse and JW Lees, and Passion Digital and Candidsky list travel clients. None is based in Lisbon, so ask about tourist-market campaigns in your languages and for references. Use a short pilot in Lisbon to check this before signing a longer contract.
Is a Madrid agency a good fit for Lisbon?
NeoAttack is based in Madrid and lists Google Partner Premier status, but it is not a Portuguese agency and its profile mentions no Portuguese-market work. It suits paid search and ecommerce, and you should ask about Portuguese-language capability before hiring it. Speak to a past client who faced a similar situation.
More agencies
Well-reviewed agencies that did not make the top list but may suit your market.
Browse all 12 agencies →
About the reviewer
Editor & Reviewer, MakeSuccessOnline
William Harrison is an editor and reviewer at MakeSuccessOnline. Before a ranking goes live, he checks every claim on the page against each agency's own site, its published case studies and independent reviews on Clutch and G2, and cuts anything he can't verify. He also keeps rankings current, rechecking pricing, team details and client lists as agencies change.