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Independently tested ranking

Best CRM Software for Ecommerce in 2026

9 ecommerce CRM tools compared on store data sync, customer segments, support, wholesale pipelines and price, from free built-in tools to enterprise suites.

Reviewed by ·

Updated November 11, 20269 tools rankedPrices as of November 2026
Tools compared
9
With a free plan
6 of 9
Median entry price
$20/mo
Average rating
4.4
On this page
  1. Quick answer
  2. Our top picks
  3. Key takeaways
  4. What is CRM software?
  5. Comparison table
  6. The 9 best CRM software
  7. Best CRM software by need
  8. What to look for
  9. How much CRM software cost
  10. How we ranked them
  11. How to choose CRM software
  12. FAQ
  13. About the reviewer
  14. Related rankings

Which CRM is best for ecommerce?

The best CRM software for ecommerce in 2026 is Klaviyo for DTC brands that want one customer profile driving email, SMS and support, HubSpot for brands that also sell wholesale or B2B, Omnisend for small stores on a budget, Gorgias for support-led customer relationships on Shopify, and Zoho CRM for custom wholesale processes. Klaviyo's paid plans start at $20 a month for 500 active profiles, and it has a free plan for 250.

Our top picks

Best overall

Klaviyo

★ 4.7 our rating

Builds one customer profile from your store data and uses it for email, SMS, reviews and support, with a free plan for 250 profiles.

Paid plans from $20/mo

See why we picked it

Best for wholesale and B2B

HubSpot

★ 4.5 our rating

Syncs Shopify customers, orders and carts into a free CRM with real deal pipelines for retail and business buyers.

Paid plans from $20/seat/mo

See why we picked it

Best budget pick

Omnisend

★ 4.5 our rating

Store-connected segments and ready-made workflows from $16 a month, with 24/7 support on every plan.

Paid plans from $16/mo

See why we picked it

Key takeaways

  • Ecommerce CRMs track shoppers, not deals. For a DTC store, the best CRM is the one that pulls orders, carts and browsing from your store into each customer record. That is Klaviyo or Omnisend, not a classic sales CRM.
  • You may already have a CRM. Every Shopify plan includes customer segments, chat and Shopify Messaging. Start there and add a dedicated tool when you need predictions, SMS flows or a help desk.
  • Pricing models differ. Klaviyo and Omnisend charge by contacts, Gorgias by tickets, eDesk by agent and store, and HubSpot, Zoho and Salesforce by user seat. Model your costs at next year's list size, not today's.
  • Wholesale changes the answer. If you sell to retailers or businesses, you need a pipeline. HubSpot syncs Shopify orders into a free CRM, and Zoho CRM's Shopify extension puts orders in Sales Orders.
  • Marketplace sellers need a different tool. Amazon, eBay and Walmart limit customer data, so eDesk, which works inside marketplace messaging, is more useful than a standard CRM.

What is CRM software?

Ecommerce CRM software is a tool that stores every shopper's profile, orders, browsing, messages and support history in one place, then uses that data to segment customers, automate marketing and serve them better. The best CRM software for ecommerce connects directly to your store platform, such as Shopify or WooCommerce, so records update as people shop.

An ecommerce CRM needs to do different jobs from a B2B sales CRM. Instead of moving deals through stages, it should build segments like first-time buyers, VIPs and lapsed customers, trigger abandoned cart and win-back messages, and show order history to whoever answers a support ticket. Some tools are marketing-led (Klaviyo, Omnisend, Brevo), some are service-led (Gorgias, eDesk), and some are pipeline CRMs with store integrations for wholesale (HubSpot, Zoho CRM, Salesforce). Many stores use one marketing-led tool and one service tool together.

Best CRM software compared

#ToolBest forFree planPaid plans fromOur rating
1 Klaviyo Customer profiles built from store data Yes (250 profiles) $20/mo ★4.7
2 HubSpot Shopper data plus a sales pipeline Yes (2 users) $20/seat/mo ★4.5
3 Omnisend Low-cost customer marketing Yes (250 contacts) $16/mo ★4.5
4 Gorgias Support with order data No (7-day trial) $10/mo ★4.6
5 Zoho CRM Custom modules with Shopify sync Yes (3 users) $14/user/mo annual ★4.1
6 Brevo Cheap email, SMS and deals Yes (300 emails/day) $9/mo ★4.4
7 eDesk Marketplace customer inbox No (14-day trial) $45/agent/mo annual Not yet reviewed
8 Shopify Customer data you already have No (3-day trial) $29/mo annual Not yet reviewed
9 Salesforce Enterprise customization Yes (2 users) $25/user/mo ★4.3

Our rating comes from MakeSuccessOnline's hands-on reviews. Prices are the cheapest paid plan, billed monthly unless marked annual, checked November 2026.

The 9 best CRM software in 2026

Most online stores need a customer database that drives marketing, a support inbox with order data, or a pipeline for wholesale. Each tool below leads one of those jobs.

#1Best overall CRM for DTC and Shopify brands

Klaviyo

A B2C CRM that turns every order, browse and click into one customer profile, then uses it for email, SMS, reviews and support.

★4.7
Our rating
Paid plans from
$20/mo
Free plan
Yes (250 profiles)
Best for
Ecommerce and DTC brands, especially on Shopify, and the agencies that serve them
Works on
Web, iOS, Android, API

Klaviyo is the best CRM software for most ecommerce brands because it is built around the shopper, not the sales rep. Connect Shopify, WooCommerce, BigCommerce or Adobe Commerce and every order, refund, product view and cart lands on one profile. Segments update in real time, so a customer who buys twice moves into your repeat-buyer list without anyone touching a spreadsheet.

The profile is then used everywhere. Predicted lifetime value, churn risk and expected next order date sit on each customer, and flows for welcome, abandoned cart, post-purchase and win-back run from them. Klaviyo now calls itself a B2C CRM, and the Service suite (Helpdesk, Customer Agent and Customer Hub) puts support conversations on the same record. The catch is cost: you pay by active profiles, so price climbs as your list grows.

Key features

  • Store data syncOrders, refunds, products, catalog and browsing events flow in automatically, so every customer record shows what they bought and looked at without manual imports.
  • Predictive analyticsEach profile shows predicted lifetime value, churn risk and expected date of next order, which tells you who to win back and when to send a replenishment reminder.
  • Real-time segmentationBuild segments from purchase history, browsing, engagement and predicted values, such as VIPs who have not ordered in 90 days, and use them in any campaign or flow.
  • Pre-built revenue flowsWelcome, abandoned cart, browse abandonment, post-purchase and win-back flows are ready to switch on, so a new store gets its main automations live in a day.
  • Klaviyo ServiceHelpdesk, the AI Customer Agent and the Customer Hub self-service portal share the marketing profile, so support agents see order history and marketing sees support contacts. Small allowances are included on paid plans, with more as add-ons.

Pricing

PlanPriceWhat you get
Free$0Up to 250 active profiles and 500 emails a month
Email$20/mo500 active profiles and 5,000 emails a month, full flows, segmentation and reporting, plus starter allowances of Customer Hub, Helpdesk and Customer Agent
Marketing$25/moEmail plan features plus unlimited review orders and more Customer Hub profiles
CustomCustomOver 150,000 active profiles, priced through sales

List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Prices start at 500 active profiles and rise with list size; SMS, Helpdesk and Customer Agent beyond the included allowances are add-ons.

Pros and cons

Pros
  • Deepest use of store data of any CRM on this list
  • Predicted lifetime value and next order date on every profile
  • Email, SMS, reviews and support on one customer record
  • Clear revenue attribution per flow and message
Cons
  • Cost climbs quickly as active profiles grow
  • SMS and extra service capacity cost more on top of the plan
  • Not built for B2B pipelines or wholesale deal tracking

Is it right for you?

Choose Klaviyo ifYou sell direct to consumers through your own store and want one customer profile that drives email, SMS, reviews and support.

Look elsewhere ifMost of your revenue comes from wholesale accounts or quotes that need a sales pipeline.

#2Best for brands with wholesale or B2B sales

HubSpot

A free CRM that syncs Shopify customers, orders and carts, with paid Sales Hub tiers for teams that sell to retailers or businesses.

★4.5
Our rating
Paid plans from
$20/seat/mo
Free plan
Yes (2 users)
Best for
Ecommerce brands that also run wholesale, B2B or high-touch sales
Works on
Web, iOS, Android, API

HubSpot is the best ecommerce CRM when you sell both ways: online to consumers and by phone or email to wholesale buyers, stockists or corporate gift clients. Its Shopify data sync brings customers, companies, products, orders and carts into HubSpot, so a sales rep can see what a retailer has already ordered online before they call. Contacts and products sync both ways, while orders and carts flow from Shopify into HubSpot only.

Deal pipelines are where HubSpot pulls ahead of email-first tools like Klaviyo. You can track a stockist application, a bulk quote or a B2B reorder through custom stages, log calls and emails, and forecast revenue. The free tools cover up to 2 users. The trade-off is that HubSpot is not an ecommerce marketing engine out of the box, and Professional costs $90 to $100 a seat plus onboarding.

Key features

  • Shopify data syncCustomers, companies, products, orders and carts sync from Shopify, with changes appearing within about 10 minutes, so your CRM reflects real buying behavior.
  • Deal pipelines and forecastingTrack wholesale applications, bulk quotes and reorders through custom stages and see forecast revenue, which a store-only tool cannot do.
  • Email tracking and meeting linksSee when a buyer opens your line sheet email and share a booking link for a sales call, both on the free plan.
  • WorkflowsAutomate tasks, deal updates and lead rotation, with simple automation on Starter and full workflows on Professional.
  • Breeze AIBuilt-in AI drafts emails, summarizes records and researches companies using your CRM data, which speeds up prep before a buyer meeting.

Pricing

PlanPriceWhat you get
Free$0Up to 2 users with contacts, deals, email tracking, meeting links and basic reports
Sales Hub Starter$20/seat/moMore pipelines, simple automation, forecasting and calling minutes
Sales Hub Professional$100/seat/mo, or $90/seat/mo annualSequences, lead scoring, custom reports and full workflows, plus $1,500 one-time onboarding
Sales Hub Enterprise$150/seat/mo (annual)Higher limits, team-level forecasting and advanced controls, plus $3,500 one-time onboarding

List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Starter discounts may apply for new customers. Custom Shopify field mappings need a Data Hub Starter subscription.

Pros and cons

Pros
  • Free CRM with Shopify order and cart data
  • Real sales pipelines for wholesale and B2B deals
  • Easy for new staff to learn
  • Huge integration marketplace
Cons
  • Shopify orders cannot be edited from HubSpot
  • Big price jump from Starter to Professional, plus onboarding fees
  • Ecommerce flows and product recommendations are weaker than Klaviyo or Omnisend

Is it right for you?

Choose HubSpot ifYou have a sales team or founder selling wholesale, B2B or custom orders alongside your online store.

Look elsewhere ifYou sell only direct to consumers and need product-aware email and SMS more than a pipeline.

#3Best budget ecommerce CRM

Omnisend

An ecommerce marketing platform with store-connected contact profiles, ready-made workflows and email, SMS and web push from one account.

★4.5
Our rating
Paid plans from
$16/mo
Free plan
Yes (250 contacts)
Best for
Small and growing online stores on Shopify, WooCommerce or BigCommerce
Works on
Web; store apps for Shopify, WooCommerce, BigCommerce and Wix

Omnisend is the best budget CRM for small online stores. Once your Shopify, WooCommerce or BigCommerce store is connected, each contact builds a shopping history you can segment on, and cart abandonment, browse abandonment, welcome, order confirmation and win-back workflows work from day one. For a store doing its first few thousand orders, that covers most of what a customer database needs to do.

Omnisend costs less than Klaviyo at most list sizes and includes 24/7 support on every plan, including Free. The trade-off is depth: segmentation and reporting are simpler, there are no predicted lifetime value scores, and SMS needs the Pro plan with messages billed on top. It is a marketing-led CRM, so there is no helpdesk or sales pipeline.

Key features

  • Shopping behavior segmentsSegment contacts by purchases, browsing, campaign engagement and profile data, so you can target first-time buyers, repeat customers or lapsed shoppers.
  • Pre-built ecommerce workflowsCart abandonment, browse abandonment, welcome, order confirmation and win-back workflows run as soon as your store is connected.
  • SMS and web push in workflowsAdd SMS steps (Pro plan) and web push to the same workflow as email, which reaches shoppers who ignore their inbox.
  • Product picker and discount blocksDrop catalog products into emails with images and prices filled in, plus unique discount codes created in your store.
  • Sales reportingSee orders and revenue from each campaign and workflow, with more detailed reports on Pro.

Pricing

PlanPriceWhat you get
Free$0250 contacts, 500 emails a month, pre-built workflows, popups and segmentation
Standard$16/mo500 contacts, 6,000 emails a month, custom workflows, unlimited web push, no Omnisend branding
Pro$59/mo2,500 contacts, unlimited emails, SMS and MMS billed per message, advanced reporting
CustomCustomLarge lists, priced through sales

List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Prices rise with contact count. New subscribers can get 30% off the first 3 months when paying upfront.

Pros and cons

Pros
  • Core revenue workflows ready on day one
  • Lower entry price than Klaviyo
  • Email, SMS, web push and popups in one account
  • 24/7 support on every plan, including Free
Cons
  • Segmentation and reporting are less detailed than Klaviyo
  • SMS needs the Pro plan and is billed per message
  • No helpdesk or sales pipeline

Is it right for you?

Choose Omnisend ifYou run a small or mid-size store and want customer segments and automated email for less than Klaviyo costs.

Look elsewhere ifYou need predictive customer scores, a support inbox or a wholesale pipeline.

#4Best customer service CRM for Shopify

Gorgias

An ecommerce help desk that shows Shopify order data next to every ticket and lets agents refund, cancel or edit orders without leaving it.

★4.6
Our rating
Paid plans from
$10/mo
Free plan
No (7-day trial)
Best for
Shopify and ecommerce brands with a customer service team
Works on
Web, iOS, Android, API

Gorgias is the best CRM for ecommerce brands whose customer relationships run through support. Email, chat, SMS and Facebook and Instagram messages land in one inbox, and each ticket shows the shopper's Shopify orders. Agents can refund, cancel or edit an order from the ticket, which cuts handling time on the questions that make up most of an ecommerce inbox: where is my order, can I change my size, how do I return this.

Gorgias prices by ticket volume rather than seats, so you can add part-time agents during the holidays without paying per head. Its AI Agent answers order status and returns questions automatically, at $1.00 per automated interaction on monthly contracts. The trade-off is that Gorgias is a service tool, not a marketing CRM, so most brands pair it with Klaviyo or Omnisend.

Key features

  • Order actionsRefund, cancel or edit Shopify orders from inside the ticket, so agents never switch tabs to fix a customer problem.
  • Unified ecommerce inboxEmail, chat, SMS and social messages arrive in one queue, with the customer's order history shown on each ticket.
  • AI AgentAnswers order status, returns and common questions automatically, billed per automated interaction, which keeps the queue short during sales.
  • Social commentsHandle Facebook and Instagram comments and DMs, including ad comments, from the help desk.
  • Revenue statisticsReports show sales influenced by support conversations, which helps prove support's value to the business.

Pricing

PlanPriceWhat you get
Starter$10/mo50 tickets a month, monthly billing only
Basic$60/mo, or $50/mo annual300 tickets a month, help desk, live chat, social and Shopify integration
Pro$360/mo, or $300/mo annual2,000 tickets a month and more integrations
Advanced$900/mo, or $750/mo annual5,000 tickets a month and advanced features
EnterpriseCustomOver 5,000 conversations a month

List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 7-day free trial. Extra tickets cost $0.36 to $0.40 each. AI Agent costs $1.00 per automated interaction on monthly contracts or $0.90 on annual.

Pros and cons

Pros
  • Built specifically for Shopify and ecommerce
  • Order edits and refunds without leaving the ticket
  • Pricing by tickets, not seats
  • Strong social comment handling
Cons
  • Ticket pricing gets expensive at high volume
  • AI Agent is billed per interaction on top of the plan
  • No email marketing or sales pipeline

Is it right for you?

Choose Gorgias ifYour customer relationships are mostly support conversations about orders, and you want agents to fix them in one place.

Look elsewhere ifYou mainly need segmentation and marketing automation rather than a support inbox.

#5Best customizable CRM for wholesale and B2B ecommerce

Zoho CRM

A configurable CRM with a free plan for 3 users and a Shopify extension that syncs customers, orders and products.

★4.1
Our rating
Paid plans from
$14/user/mo annual
Free plan
Yes (3 users)
Best for
Ecommerce businesses with wholesale, distribution or custom-order processes
Works on
Web, iOS, Android, API

Zoho CRM is the best choice for ecommerce businesses with a process that does not fit a standard store dashboard: wholesale accounts, distributors, made-to-order products or trade customers. The Shopify for Zoho CRM extension syncs customers, orders and products, with orders landing in the Sales Orders module. You choose one-way or two-way sync and whether CRM or Shopify data wins when records clash.

Custom modules let you track things like stockist applications, sample requests or trade price lists, and Blueprint makes sure each step happens in order. It costs far less per user than Salesforce, and the free plan covers 3 users. The downside is setup time: the interface is busy, and getting the Shopify mapping and modules right takes a few days of configuration.

Key features

  • Shopify extensionSyncs Shopify customers, orders and products into Zoho CRM, so wholesale reps see each account's online orders next to their deals.
  • Custom modules and layoutsCreate record types for stockists, trade accounts or sample requests, with your own fields and page layouts.
  • BlueprintMaps a process such as wholesale onboarding step by step and stops records skipping required stages.
  • Workflow automationRules send emails, create tasks and update fields automatically, with basic workflows on the free plan.
  • Zoho suite connectionsShares data with Zoho's accounting, help desk, marketing and analytics apps, useful if you run invoicing in Zoho Books.

Pricing

PlanPriceWhat you get
Free$0Up to 3 users with contacts, deals, basic workflows and standard reports
Standard$14/user/mo annual ($20 monthly)Custom modules, sales forecasting and email integration
Professional$23/user/mo annual ($35 monthly)Blueprint process management, AI features, inventory and quotes
Enterprise$40/user/mo annual ($50 monthly)Multi-team management, advanced Zia AI and developer tools
Ultimate$52/user/mo annualEnterprise features plus advanced analytics

List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Free trial on paid plans. Check which edition the Shopify extension needs before you buy.

Pros and cons

Pros
  • Deep customization for the price
  • Shopify extension for customers, orders and products
  • Free plan for up to 3 users
  • Connects to Zoho Books, Desk and Campaigns
Cons
  • Busy interface with a learning curve
  • Shopify mapping and setup take time
  • No built-in ecommerce email flows like Klaviyo

Is it right for you?

Choose Zoho CRM ifYou sell wholesale or custom orders and need a CRM you can shape around your process at a low per-user price.

Look elsewhere ifYou want a plug-and-play customer database for a pure DTC store.

#6Best for transactional email plus a simple CRM

Brevo

A marketing platform for email, SMS, WhatsApp and order emails, with optional Sales CRM and chat products in the same account.

★4.4
Our rating
Paid plans from
$9/mo
Free plan
Yes (300 emails/day)
Best for
Small stores and growing brands that want low-cost messaging and a basic CRM
Works on
Web; API and SMTP relay

Brevo is the best pick for ecommerce teams that want marketing email, order confirmations and a simple contact CRM from one inexpensive account. It connects to Shopify, WooCommerce and WordPress, and every plan, including Free, can send transactional email such as receipts and shipping updates through the API or SMTP relay. That matters for custom stores that need one sender for both campaigns and order emails.

Brevo's optional Sales and Conversations products add pipelines, deals and website chat to the same contact list, which suits small B2B or wholesale side businesses. Pricing is driven mainly by email volume, so a large list you email rarely stays cheap. The trade-offs: marketing automation needs Standard or higher, paid tiers now carry contact limits, and WhatsApp and advanced ecommerce features sit on the $499 Professional plan.

Key features

  • Transactional emailSend order confirmations, receipts and shipping updates through the API or SMTP relay on every plan, with webhooks and logs.
  • Advanced segmentationFilter contacts by demographics, website activity, engagement and custom events, with unlimited saved segments.
  • Marketing automationMulti-step workflows triggered by behavior and events on Standard and higher, such as a post-purchase series.
  • SMS marketingSend SMS campaigns and transactional texts with credits bought separately, from the same contact list.
  • Sales CRM and live chatOptional Sales and Conversations products add pipelines, deals and website chat to the same account.

Pricing

PlanPriceWhat you get
Free$0300 emails a day, transactional email, forms, Brevo branding
Starter$9/mo, or $97/yr annualFrom 5,000 emails a month (500 contacts), segmentation, AI content generator
Standard$18/mo, or $194/yr annualAdds marketing automation, A/B testing, send time optimization, advanced reporting and no Brevo logo
Professional$499/moFrom 150,000 emails a month, 10 seats, WhatsApp, popups, push and advanced ecommerce features
EnterpriseCustomCustom objects, loyalty, SSO and dedicated IP

List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Prices rise with email volume. SMS credits are sold separately, and removing the Brevo logo on Starter is a $12/mo add-on.

Pros and cons

Pros
  • Low entry price and a free plan
  • Marketing and transactional email in one account
  • SMS and WhatsApp on the same contact list
  • Optional pipelines and chat for small sales teams
Cons
  • Free plan caps sending at 300 emails a day
  • Automation requires Standard or higher
  • Big jump to Professional for WhatsApp and advanced ecommerce features

Is it right for you?

Choose Brevo ifYou want campaigns, order emails and a light CRM from one low-cost account.

Look elsewhere ifYou want deep store-data predictions and product recommendations out of the box.

#7Best for Amazon, eBay and marketplace sellers

eDesk

A helpdesk for online sellers that pulls Amazon, eBay, Walmart, webstore and social messages into one inbox with order details on every ticket.

Not yet reviewed
Paid plans from
$45/agent/mo annual
Free plan
No (14-day trial)
Best for
Online sellers on marketplaces such as Amazon and eBay as well as their own stores
Works on
Web

eDesk is the best CRM for sellers whose customers live on marketplaces. Marketplace buyers message you inside Amazon, eBay or Walmart, so a normal CRM never sees those conversations. eDesk brings marketplace, webstore, email and social messages into one queue, shows the related order on each ticket and syncs order and customer data across Shopify, BigCommerce, WooCommerce and Magento too.

SLA timers matter here, because slow replies on a marketplace can hurt your seller account metrics. eDesk tracks response deadlines and its AI Agent can answer common questions at $0.99 per outcome. Pricing is per agent and by the number of connected stores, so the Essential plan covers one store or marketplace. It is a service tool, so pair it with an email platform for marketing.

Key features

  • Unified marketplace inboxAmazon, eBay, Walmart, webstore, email and social messages arrive in one queue, so sellers stop logging into each channel separately.
  • Order details in ticketsEach ticket shows the related order, so agents can answer shipping and return questions quickly.
  • SLA timersTrack marketplace response deadlines to protect account health metrics (Growth plan and up).
  • AI Agent and AI repliesThe AI Agent handles common questions for $0.99 per outcome, and AI drafts replies from the order and conversation context.
  • Feedback and reviewsRequest product reviews and seller feedback after delivery to grow ratings.

Pricing

PlanPriceWhat you get
Essential$45/agent/mo annual ($55 monthly)1 store or marketplace, shared inbox, social messaging, live chat, rule-based automations, AI Agent
Growth$99/agent/mo annual ($125 monthly)5 stores, performance reporting, CSAT surveys, auto-responders and SLA timers
Professional$129/agent/mo annual ($159 monthly)10 stores, custom dashboards, assisted onboarding
EnterpriseCustomUnlimited channels and multi-brand workflows

List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 14-day free trial, no card required. AI Agent outcomes and add-ons such as AI Assist cost extra.

Pros and cons

Pros
  • Built for marketplace sellers, not just webstores
  • Amazon, eBay and Walmart messaging in one place
  • Order context on every ticket
  • SLA tracking helps protect marketplace ratings
Cons
  • Per-agent pricing adds up for larger teams
  • SLA timers and reporting start on Growth
  • Less useful if you sell only through your own store

Is it right for you?

Choose eDesk ifA large share of your orders come through Amazon, eBay or Walmart and you answer buyer messages every day.

Look elsewhere ifYou sell only on your own Shopify store, where Gorgias or Klaviyo fit better.

#8Best built-in option for new stores

Shopify

Shopify's own customer records, segments, chat and Shopify Messaging, included with every store plan.

Not yet reviewed
Paid plans from
$29/mo annual
Free plan
No (3-day trial)
Best for
New and small Shopify stores that are not ready for a separate CRM
Works on
Web; Shopify mobile app for iOS and Android; Shopify POS app

If you already run your store on Shopify, you may not need a separate CRM yet. Every Shopify plan keeps a customer record with order history, lets you create customer segments from that data and includes chat with customers. Shopify Messaging, formerly Shopify Email, sends email campaigns and automations from inside the admin, and Shopify POS keeps in-store sales and inventory in the same admin.

This is the cheapest setup because you pay nothing extra beyond your store plan. It runs out of room once you want predictive scores, multi-step SMS flows, a support inbox or a wholesale pipeline, which is when Klaviyo, Gorgias or HubSpot earn their price. Treat Shopify's built-in tools as your starting CRM, and add a dedicated one when segments and campaigns start to feel limiting.

Key features

  • Customer segmentsBuild segments from order and customer data inside the admin on every plan, such as customers who bought twice or spent over a set amount.
  • Shopify MessagingSend email marketing and automations from inside the admin (formerly Shopify Email), using your customer segments.
  • Customer chatChat with customers from the store admin on every plan, so simple pre-sale questions do not need a separate tool.
  • Shopify POSSell in person with the POS app, with inventory synced to the online store, so pop-up and retail sales live in the same admin.
  • App StoreAdd a dedicated CRM, reviews, loyalty or helpdesk app when you outgrow the built-in tools.

Pricing

PlanPriceWhat you get
Basic$29/mo annual ($39 monthly)Online store, customer segments, customer chat, basic reports
Grow$79/mo annual ($105 monthly)5 staff accounts, professional reports, lower card rates
Advanced$299/mo annual ($399 monthly)15 staff accounts, custom reports, lowest standard card rates
PlusCustomEnterprise features and higher limits

List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. 3-day free trial, followed by a low-cost introductory offer. Prices are US list prices; Shopify shows local currency in other countries.

Pros and cons

Pros
  • No extra cost on top of your store plan
  • Customer segments and email in the same admin
  • Online and in-person selling in one admin
  • Easy upgrade path through the App Store
Cons
  • No predictive customer scores
  • No support ticketing or sales pipeline
  • Segments and automations are basic next to Klaviyo

Is it right for you?

Choose Shopify ifYou are launching or running a small Shopify store and want to start with the customer tools you already pay for.

Look elsewhere ifYou need predictive segments, multi-channel flows, a support inbox or wholesale deal tracking.

#9Best for enterprise retail and complex B2B commerce

Salesforce

The most customizable CRM, with small-business suites from $25 a user and full Sales Cloud editions for complex retail and B2B sales.

★4.3
Our rating
Paid plans from
$25/user/mo
Free plan
Yes (2 users)
Best for
Larger retail and B2B commerce companies with admin resources
Works on
Web, iOS, Android, API

Salesforce is the CRM for ecommerce companies with enterprise needs: several brands, large wholesale and retail accounts, custom pricing agreements and a sales team that forecasts by region. Custom objects and Flow let you model trade accounts, distributor contracts or retail partners exactly, and AppExchange has apps for most connections you will need. Starter Suite at $25 a user a month gives smaller teams the basics.

For most DTC stores, Salesforce is more than you need. It takes an admin or implementation partner to run well, and the real cost includes add-ons and partner time, not only licenses. Pick it when your commerce business looks more like a B2B sales organization than an online shop, or when the rest of the company already runs on Salesforce.

Key features

  • Custom objects and FlowBuild your own data objects, such as retail partners or trade agreements, and automate processes with a visual builder.
  • ForecastingRoll up forecasts by rep, team and region with manager adjustments, for wholesale and retail account teams.
  • QuotingCreate quotes from opportunities on Pro Suite and above, so bulk pricing stays tied to the deal.
  • AgentforceAI agents work on sales tasks such as lead follow-up and record updates using your Salesforce data.
  • AppExchangeA large marketplace of apps and implementation partners, useful for connecting commerce, ERP and support systems.

Pricing

PlanPriceWhat you get
Free Suite$0Up to 2 users with basic sales, service and marketing tools, including simple email marketing
Starter Suite$25/user/moLead, account and opportunity management, email sync, simple email marketing and lead routing; monthly or annual billing
Pro Suite$100/user/mo (annual)More customization and automation, quoting and forecasting, AppExchange access
Sales Cloud editionsHigherFull Sales Cloud with AI features, security options and higher data limits

List prices as of November 2026; plans change often, so check the vendor's pricing page before you buy. Free trial available on paid suites. Pro Suite needs an annual contract, and implementation partners are often needed.

Pros and cons

Pros
  • Handles the most complex sales processes
  • Deep forecasting and territory tools
  • Largest ecosystem of apps and partners
  • Scales to very large teams
Cons
  • Needs an admin or partner to run well
  • Total cost rises fast with editions and add-ons
  • Overkill for a typical DTC store

Is it right for you?

Choose Salesforce ifYou run a large retail or B2B commerce operation with many accounts, reps and custom processes.

Look elsewhere ifYou run a DTC store with a small team and no dedicated CRM admin.

Best CRM software by need

What to look for in CRM software

  • Native store data syncThe CRM should pull customers, orders, products and carts from Shopify, WooCommerce or BigCommerce automatically. Without it, your customer data platform for ecommerce is only as good as your last CSV import.
  • Real-time customer segmentationLook for segments built from purchase history, browsing and engagement that update on their own, so VIP, at-risk and first-time buyer lists stay current.
  • Automated revenue flowsAbandoned cart, browse abandonment, post-purchase and win-back flows are where an ecommerce CRM pays for itself. Check they are ready-made, not built from scratch.
  • Order context for supportSupport agents should see a shopper's orders on every ticket, and ideally refund or edit them in place, as Gorgias does with Shopify.
  • A pipeline if you sell wholesaleIf retailers, stockists or corporate buyers order from you, you need deal stages, quotes and follow-up tasks, which HubSpot, Zoho CRM and Salesforce provide.
  • Pricing that scales with youCheck how the price grows with contacts, tickets or seats. A cheap plan at 500 contacts can cost hundreds a month at 20,000.

How much does CRM software for ecommerce cost in 2026?

Most small online stores spend between $0 and $60 a month on CRM software. Costs rise with contacts for marketing tools, with tickets for support tools and with seats for sales CRMs.

TierTypical priceTools at this levelWho it suits
Free $0Klaviyo (250 profiles), Omnisend (250 contacts), HubSpot (2 users), Zoho CRM (3 users), Brevo (300 emails/day), Salesforce Free Suite (2 users)New stores testing segments and first automations
Starter $9 to $25/moBrevo Starter, Gorgias Starter, Omnisend Standard, Klaviyo Email and Marketing, HubSpot Starter (per seat)Stores with a few hundred to a few thousand customers
Growth $50 to $400/moKlaviyo at larger lists, Omnisend Pro, Gorgias Basic and Pro, eDesk for a small teamEstablished brands with a support team and bigger lists
Enterprise $750/mo and up, or customGorgias Advanced, Klaviyo Custom, HubSpot Professional, SalesforceHigh-volume brands and complex retail or B2B operations

Entry prices from vendor pricing pages, November 2026. Annual billing is usually cheaper than monthly.

Price your ecommerce CRM at the list size you expect in 12 months. A contact-based tool like Klaviyo or Omnisend can double in cost as your list grows, while a support tool like Gorgias grows with ticket volume, which spikes in November and December. Many stores get the best value from one marketing-led CRM plus one help desk, instead of paying for an all-in-one suite they only half use.

How we chose the best CRM software

We started with the CRM, ecommerce marketing and help desk tools in the MakeSuccessOnline directory and added well-known tools we have not reviewed yet, such as eDesk and Shopify's built-in customer tools. We judged each one on the jobs an online store actually does: syncing store data, segmenting shoppers, recovering carts, answering order questions and managing wholesale accounts. We combined hands-on reviews with vendor documentation and checked pricing and free plans in November 2026.

  1. Store data integrationHow deeply the tool syncs customers, orders, products and carts from Shopify, WooCommerce and other platforms.
    25%
  2. Segmentation and automationReal-time segments, ecommerce flows and how well they use purchase data.
    20%
  3. Pricing and free planFree plan limits and how costs scale with contacts, tickets or seats.
    20%
  4. Customer service fitOrder context and actions for the people answering customers.
    15%
  5. Ease of setupHow quickly a store team can connect the tool and get value.
    10%
  6. Wholesale and B2B supportPipelines, quotes and account tracking for brands that sell to businesses.
    10%

Read how we review tools →

How to choose CRM software

  1. Decide what kind of CRM you needWrite down your biggest gap. If it is repeat purchases, choose a marketing-led CRM like Klaviyo or Omnisend. If it is support load, choose Gorgias or eDesk. If it is wholesale, choose HubSpot or Zoho CRM.
  2. Start with what your store already doesShopify includes customer segments and Shopify Messaging. Use them for a month to see which limits actually hurt before you pay for a CRM.
  3. Check the store integrationConfirm the CRM syncs orders, products and carts from your platform, and which direction data flows. HubSpot, for example, syncs orders from Shopify into HubSpot only.
  4. Model next year's costPrice the plan at the contact count, ticket volume or seat count you expect in 12 months, including Black Friday peaks.
  5. Plan the stack, not just the toolDecide which tool owns marketing, which owns support and which owns wholesale, so customer data is not split three ways.
  6. Test with real ordersDuring the trial, connect your live store and check that a test order, refund and support message appear on the right customer record.

Check during the free trial

  • Do orders, refunds and carts appear on the customer record within minutes?
  • Can I build a segment of repeat buyers who have not ordered in 90 days?
  • Can support agents see and change orders from a ticket?
  • What will this cost at double my current list size or ticket volume?
  • Can I export all customer and order data if I leave?

Red flags

  • No native connection to your store platform
  • Order data that only syncs once a day
  • Per-seat pricing for tools your whole support team needs
  • Ecommerce flows that must be built from scratch
  • Contact-based pricing with no clear tiers above your current list

CRM software for ecommerce FAQ

What is the best CRM software for ecommerce?

Klaviyo is the best CRM software for most ecommerce brands because it builds one customer profile from your store data and uses it for email, SMS, reviews and support. HubSpot is better if you also sell wholesale or B2B, Omnisend is the best budget option, and Gorgias is the best choice when most customer contact happens through support.

What is the best free CRM for ecommerce?

Klaviyo's free plan covers 250 active profiles and 500 emails a month, and Omnisend's covers 250 contacts. HubSpot's free CRM syncs Shopify customers and orders for up to 2 users, and Zoho CRM is free for 3 users. If you are on Shopify, its built-in customer segments and Shopify Messaging are a sensible free starting point.

Do I need a CRM for my online store?

Most online stores benefit from a CRM once they have repeat customers or more than a few hundred orders. A CRM lets you segment buyers, recover abandoned carts and see order history when answering support. Very new Shopify stores can start with Shopify's built-in customer segments and add a dedicated CRM later.

What is the best CRM for Shopify?

Klaviyo is the best CRM for Shopify DTC brands, because Shopify orders, products and browsing flow into each profile. Gorgias is the best Shopify CRM for support teams, with order edits and refunds inside tickets. HubSpot is the best Shopify CRM for wholesale, since its data sync brings customers, orders and carts into deal pipelines.

Klaviyo vs Omnisend: which is better for ecommerce?

Klaviyo is better for brands that want deep segmentation, predicted lifetime value and next order dates, and a help desk on the same profile. Omnisend is better for smaller stores that want ready-made workflows, email, SMS and web push for less money, with 24/7 support on every plan. Omnisend's Standard plan starts at $16 a month.

How much does ecommerce CRM software cost?

Ecommerce CRM software ranges from free to several hundred dollars a month. Brevo starts at $9 a month, Klaviyo at $20 and Omnisend at $16 for small lists. Gorgias starts at $10 a month for 50 tickets, and per-seat CRMs like Zoho start at $14 a user annually. Costs rise with contacts, tickets or seats.

How do I choose an ecommerce CRM?

Start with your biggest customer problem: repeat sales, support load or wholesale accounts. Pick a marketing-led CRM, a help desk or a pipeline CRM to match. Check that it syncs orders and carts from your store platform, price it at next year's list size, and test it with live orders during the trial.

Is HubSpot good for ecommerce?

HubSpot is good for ecommerce brands that also sell wholesale or B2B, because its free CRM syncs Shopify customers, orders and carts and adds real deal pipelines. For pure DTC stores it is less suited: ecommerce flows and product recommendations are weaker than Klaviyo's, Shopify orders cannot be edited from HubSpot, and Professional costs $90 to $100 a seat.

About the reviewer

Editor & Reviewer, MakeSuccessOnline

William Harrison is an editor and reviewer at MakeSuccessOnline. He reviews each tools ranking before it goes live, checking plans, prices, free tiers and features against the tool's own documentation, and keeps rankings current as tools change.

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