Tools directory

The marketing stack database

Hand-picked and reviewed marketing tools — filter by category, sorted by what actually works.

All categories (11)

All categories

33 tools

ActiveCampaign

Automation

Marketing automation with surprisingly deep workflows.

Ahrefs

SEO

The SEO toolset marketers actually keep open all day.

beehiiv

Email Marketing

The newsletter platform built by Morning Brew alumni.

Buffer

Social Media

Simple social scheduling without the enterprise bloat.

Canva

Design

Fast, template-first design for marketers who are not designers.

Clearscope

Content

The content optimization tool content leaders actually trust.

Figma

Design

The browser-based design tool teams actually collaborate in.

Framer

Design

Design-to-publish website builder with Figma-grade controls.

Frase

Content

Research, outline and optimize content against live SERPs.

Google Analytics 4

Analytics

The default web and app analytics platform — now event-based.

Grammarly

Writing

An editor that lives wherever you write.

Hemingway Editor

Writing

A ruthless clarity check for your prose.

Hootsuite

Social Media

The enterprise-ready social scheduling and listening platform.

Hotjar

Analytics

Heatmaps, session recordings and surveys to see what users actually do.

HubSpot

CRM

The CRM-plus-marketing-plus-sales suite most B2B teams end up on.

Jasper AI

Content

AI writing assistant built for marketing teams.

Kit (ConvertKit)

Email Marketing

The email tool built for creators and course sellers.

Klaviyo

Email Marketing

Email and SMS automation built for ecommerce.

Later

Social Media

Visual-first social scheduler with a strong Instagram story.

Mailchimp

Email Marketing

Email marketing that scales from solopreneur to mid-market.

Make (Integromat)

Automation

Visual automation with branching and iterators Zapier makes hard.

Microsoft Clarity

Analytics

Free, unlimited session recordings and heatmaps from Microsoft.

Moz Pro

SEO

The classic SEO suite with the best Domain Authority score around.

Notion

Productivity

Flexible docs and databases for the whole team.

Pipedrive

CRM

Sales-first CRM that reps actually keep updated.

Plausible Analytics

Analytics

Lightweight, privacy-friendly analytics without cookies.

Rank Math

SEO

The feature-dense SEO plugin that overtook Yoast on WordPress.

Screaming Frog SEO Spider

SEO

The desktop crawler every technical SEO ends up using.

Semrush

SEO

All-in-one visibility platform — SEO, PPC, content and social in one dashboard.

Surfer SEO

Content

Content optimization built around SERP correlation data.

Unbounce

Landing Pages

Landing-page builder with Smart Traffic optimization.

Webflow

Design

Visual web builder with real CSS output and a serious CMS.

Zapier

Automation

Connect the apps you already use — no code required.