Tools directory

The marketing stack database

Hand-picked and reviewed marketing tools — filter by category or pricing, sorted by what actually works.

Filters

Pricing Any pricing 261 Free 12 Freemium 171 Paid 78

261 tools

Experimentation + personalization + feature flags for mid-market.

Mid-market marketing automation with strong lead scoring.

Marketing automation with surprisingly deep workflows.

PPC statistical significance testing — automated and rigorous.

Photoshop, Illustrator, InDesign, Premiere — the pro design standard.

Cross-channel retargeting for DTC brands — web, email, social.

Enterprise rank tracker with the most SERP feature coverage.

Mid-market social suite with a unified inbox and strong reporting.

The SEO toolset marketers actually keep open all day.

Spreadsheet-database hybrid — custom marketing ops in a weekend.

Enterprise product analytics with the deepest cohort and funnel reports.

AI copywriter with predicted-performance scoring per variant.

275M+ B2B contact database + sales engagement — pay once, outreach many.

The project management tool most marketing teams default to.

Enterprise SMS marketing for DTC brands at scale.

Modern, Notion-feeling CRM built for product-led growth companies.

Visual customer journey builder — now part of Ortto.

The newsletter platform built by Morning Brew alumni.

Community platform for brands — the Discourse alternative for SaaS.

Multi-location reputation management for SMB chains.

Subscription management for Shopify — Recharge's main competitor.

Formerly Sendinblue — cheap, transactional-friendly email + SMS platform.

Local SEO specialist — rank tracking, citations, reputation in one.

Simple social scheduling without the enterprise bloat.

The simplest podcast hosting platform for independents.

Open-source Calendly alternative — self-hostable and extensible.

The default meeting scheduler. Share a link, let people book.

Designer-first email tool with the prettiest templates in the category.

Fast, template-first design for marketers who are not designers.

Simple, no-nonsense CRM for very small businesses.

Gartner-owned software review and discovery platform.

One-page sites for the lowest price in the category.

OpenAI's conversational AI — the default LLM for most workflows.

B2B scheduling + routing — convert inbound leads to booked demos.

Modern community platform for creators and course businesses.

Veteran affiliate network with the biggest brand roster.

Anthropic's AI assistant — strongest at long-form reasoning and writing.

Spreadsheet-meets-CRM for building hyper-personalized outbound lists.

B2B enrichment + reveal — turn anonymous site traffic into named accounts.

The content optimization tool content leaders actually trust.

Funnel-first builder for info-product and course sellers.

Feature-dense all-in-one project tool. Powerful but noisy.

Dialer-first CRM for high-velocity SMB sales teams.

Old-guard email tool — reliable, boring, good for non-profits and events.

A/B testing with the strongest privacy and GDPR story.

CRM that lives inside Gmail — the best Google Workspace integration.

AI copywriter with templates for ads, emails, product descriptions.

Marketing calendar + work-management for content and social teams.

Enterprise creator marketing — the Salesforce of influencer platforms.

Live chat + helpdesk + CRM for small businesses.

Event-driven messaging for product-led SaaS teams.

Formerly MobileMonkey — chatbot + lead-identification platform.

OpenAI's image generator — simple access via ChatGPT.

Simple content optimization tool for solo SEOs and small teams.

Dashboard aggregator that pulls data from 100+ marketing tools.

NPS and CSAT surveys at scale — Qualtrics-lite.

Marketing-friendly webinars for lead gen and product demos.

Edit video and podcasts by editing the transcript. Game-changer.

Open-source forum software — the modern SaaS community standard.

WordPress page builder + theme with lifetime pricing.

Group poll scheduling — the easiest way to find a time for 5+ people.

B2B revenue attribution across every touch, from first click to deal.

Conversational marketing for B2B — book meetings from the chat widget.

E-commerce email automation with deep Shopify + Magento integration.

Enterprise personalization + A/B testing for e-commerce.

The most popular WordPress page builder — drag-and-drop for WP.

SaaS-focused marketing automation with a clean visual builder.

All-in-one CRM + marketing + support for small businesses.

The default event ticketing platform for in-person events.

Performance partner tracking with best-in-class fraud detection.

B2B account intelligence + attribution for revenue teams.

GDPR-friendly simple analytics with a single-page dashboard.

The browser-based design tool teams actually collaborate in.

Flat-rate email tool with gorgeous templates for creators and designers.

Relationship-first CRM for agencies and investors.

Open-source Typeform alternative — self-hostable and privacy-first.

Design-to-publish website builder with Figma-grade controls.

Research, outline and optimize content against live SERPs.

Freshworks's help desk — the Zendesk alternative at a lower price.

Freshworks's sales CRM — AI-powered contact scoring built in.

Shared inbox + customer ops hybrid for support, sales and ops teams.

Enterprise session replay + analytics with autocapture.

Enterprise marketing data pipeline — ETL for marketers.

The B2B SaaS review platform — Grid reports move purchase decisions.

Google's AI assistant with native Workspace integration.

Lightweight, performance-first WordPress theme + page builder.

Email + landing pages + webinars for solopreneurs and course sellers.

Open-source publishing + newsletter + membership platform.

The world's largest ad platform — search, display, YouTube, Shopping.

The default web and app analytics platform — now event-based.

Shopify-focused help desk with order lookup and refunds built in.

An editor that lives wherever you write.

Creator management platform for DTC brands running at scale.

Open-source feature flags + A/B testing. Loved by engineering teams.

Autocapture product analytics — no manual event tagging required.

Email-feel help desk for small-but-mighty support teams.

Simple readability checker. Catches passive voice and wordy sentences.

A ruthless clarity check for your prose.

The enterprise-ready social scheduling and listening platform.

Virtual event platform for conferences, trade shows and summits.

Heatmaps, session recordings and surveys to see what users actually do.

The CRM-plus-marketing-plus-sales suite most B2B teams end up on.

The simplest way to find professional email addresses by domain.

Enterprise partnership management — affiliates, influencers, agencies.

SMB CRM with project management built in.

Scalable cold-email sender with unlimited inboxes and warmup.

Enterprise landing-page platform with the strongest personalization features.

Messenger-first support + marketing + onboarding for SaaS.

Enterprise cross-channel orchestration — email, SMS, push, in-app.

AI writing assistant built for marketing teams.

Flexible online form builder with the biggest template library.

Affordable Shopify reviews app with great UGC collection.

CRM + automation for small businesses (formerly Infusionsoft).

Browser extension that shows keyword volume everywhere you search.

The email tool built for creators and course sellers.

AI-powered illustration + lettering tool for merch and prints.

Email and SMS automation built for ecommerce.

Meltwater's influencer platform with analytics and campaign ROI.

No-code chatbot builder with conversational landing pages.

Visual-first social scheduler with a strong Instagram story.

SMB-friendly landing-page builder with the lowest entry price.

Cold email with personalized images and video for higher reply rates.

AI-first writing app for long-form drafts and essays.

B2B's most important ad platform. Expensive CPMs, qualified reach.

The OG live-chat tool. Simple, reliable, mature integrations.

Browser-based webinars with no downloads for attendees.

Geo-grid local rank tracking for Google Business Profile.

AI logo and brand kit generator — the DIY branding tool.

Google's free dashboarding tool. Pairs natively with GA4 + Ads.

Async screen recording — the Slack replacement for status updates.

Content calendar + scheduler with strong post-approval workflows.

The modern, mobile-first event platform for creators and communities.

Chrome extension for pulling B2B emails and phone numbers from LinkedIn.

Email marketing that scales from solopreneur to mid-market.

Clean, simple email tool with a generous free plan.

Sales engagement built for simplicity — email + LinkedIn + calls.

Link-intelligence pioneer — Trust Flow and Citation Flow metrics.

Visual automation with branching and iterators Zapier makes hard.

Affordable SEO suite built around KWFinder — great for solo bloggers.

Instagram DM, Messenger and WhatsApp automation for creators.

AI content planning for enterprise content teams.

Enterprise marketing automation inside the Adobe stack.

Open-source, self-hostable GA alternative. Privacy-friendly by design.

Facebook + Instagram ads management for business pages.

Open-source BI tool — self-hostable, SQL-friendly, loved by engineers.

Analytics-first social media manager — great for agencies.

Bing + Yahoo + partner network — cheaper CPCs than Google.

Free, unlimited session recordings + heatmaps from Microsoft.

Free, unlimited session recordings and heatmaps from Microsoft.

Microsoft's BI tool — cheaper than Tableau, strong Excel ties.

The best AI image generator for art and marketing visuals.

Community + courses + events for creators under one roof.

Product analytics for understanding user journeys and cohort retention.

Influencer search engine with 250M+ profiles across IG, TikTok, YouTube.

SQL-first BI for data teams. Now part of ThoughtSpot.

Monday.com's take on a flexible sales CRM — colorful and visual.

Colorful, flexible work OS — the Asana competitor.

The classic SEO suite with the best Domain Authority score around.

Budget content optimization — Clearscope features at 1/5 the price.

DTC-focused marketing attribution with media-mix modeling.

AI personalization for product recommendations and content.

Flexible docs and databases for the whole team.

AI inside Notion — drafting, summarizing, and answering across your workspace.

SMB CRM designed to be loved by sales reps (not managers).

Classic live chat for small businesses — simple, affordable.

Klaviyo alternative for small-to-mid Shopify stores at a lower price.

Free push notifications, in-app, SMS and email at scale.

Google Ads optimization suggestions — simpler and cheaper than Optmyzr.

Enterprise experimentation platform — the OG of web A/B testing.

PPC optimization and automation layered over Google and Microsoft Ads.

AI tool that turns long videos into short-form social clips.

Enterprise B2B marketing automation inside the Oracle stack.

Customer-data-platform meets marketing automation (ex-Autopilot).

Enterprise sales execution platform — the Salesloft rival.

Shopify page builder with the biggest template library.

B2B SaaS partner management — affiliates + resellers + referrals.

Product analytics + in-app guides + feedback for PLG SaaS.

AI-powered search with cited sources — the research assistant of 2026.

Infographic + report design — business visuals without a designer.

Sales-first CRM that reps actually keep updated.

Visual collaboration tool for social media approvals — agency-friendly.

Lightweight, privacy-friendly analytics without cookies.

Open-source product analytics + session replay + flags, all in one.

Shopify-native SMS marketing with the best DTC flows.

Deeper writing editor than Grammarly — loved by fiction writers.

Budget-friendly scheduler with AI post generation.

Enterprise experience-management platform — CX, EX, product research.

The feature-dense SEO plugin that overtook Yoast on WordPress.

AI-powered upsells and cross-sells for Shopify checkout.

Subscription billing for Shopify — the DTC subscription standard.

Affiliate tracking tightly integrated with Shopify and WooCommerce.

AI background remover — faster than Photoshop for product shots.

Multichannel sales engagement — email, LinkedIn, calls in one sequence.

Studio-quality remote podcast + video recording in the browser.

Multi-touch marketing attribution for mid-market and enterprise.

AI video generation + editing — the Hollywood-approved tool.

Cheap, no-nonsense AI writer for short-form content.

The enterprise CRM standard. Powerful, complex, pricey.

B2B marketing automation inside the Salesforce ecosystem.

Enterprise sales engagement for high-volume outbound teams.

Scheduler built for prospects — overlay your calendar on theirs.

The desktop crawler every technical SEO ends up using.

Mid-market SEO platform at a fraction of SEMrush's price.

All-in-one visibility platform — SEO, PPC, content and social in one dashboard.

Agency-focused scheduler with white-label and client access.

Growth-market alternative to SEMrush — strong on EU keyword data.

The affiliate network of choice for mid-market e-commerce.

Affordable Marketo alternative for agencies (now Constant Contact Lead Gen+CRM).

Shopify / BigCommerce page builder for ecom product and landing pages.

Free influencer discovery and payments inside the Shopify admin.

SMB-friendly SMS marketing — chat, broadcasts, autoresponders.

Visual technical SEO auditor — Screaming Frog's prettier younger sibling.

Community + courses + gamification for creator-led communities.

Reliable SMS platform for US + Canada SMB marketing.

Cold email infrastructure with inbox rotation at scale.

Loyalty, rewards and referrals for Shopify stores.

Fast social graphic maker with a cleaner UI than Canva.

Email finder + verifier + drip campaigns in one affordable platform.

Category-based evergreen content scheduling for solopreneurs.

Enterprise social suite with the best inbox and reporting in the category.

Competitor PPC + SEO spying — historical ad copy and keyword data.

Remote podcast recording with excellent audio quality.

Designer-friendly site builder for small businesses and creatives.

Open-source AI image model — run it anywhere, including your own GPU.

Programmatic DSP for mid-market and agency media buying.

Feature flags + experimentation + analytics for product-led teams.

Newsletter + payments + community for independent writers.

Pipes marketing data from 100+ sources into Looker Studio, Sheets, Excel.

Content optimization built around SERP correlation data.

The old-guard survey platform — reliable, boring, universally recognized.

AI avatars for product marketing videos — no camera needed.

The enterprise BI standard — pricey, powerful, Salesforce-owned.

Live chat + chatbot + helpdesk for SMB e-commerce.

Podcast hosting + private podcast feeds for business and courses.

Centralized Shopify analytics + attribution for DTC brands.

The world's most-used consumer review platform.

Conversational forms with the best completion rate in the category.

Neil Patel's cheap-and-cheerful SEO tool. Not deep but accessible.

Landing-page builder with Smart Traffic optimization.

Influencer search + management + payments for mid-market brands.

Event-driven email automation built for B2B SaaS onboarding.

Video hosting + prospecting for B2B sales and marketing teams.

Pro video hosting with a cleaner player and brand control.

Presentations, infographics, data viz — Canva for business content.

Formerly Crello — Canva alternative with a huge template library.

Experimentation + heatmaps + session replay in one visual builder.

Visual web builder with real CSS output and a serious CMS.

Video hosting with marketer-focused analytics and lead capture.

Mass-market website builder with the biggest template library.

Clean, deliverability-focused cold-email tool for agencies.

Google and Microsoft Ads management with the 20-minute work week promise.

AI-powered rewriting — rephrase a sentence into 10 variants in a click.

AI content generator with SEO article workflows.

The default on-page SEO plugin for WordPress.

Shopify-focused reviews + loyalty + SMS platform.

Connect the apps you already use — no code required.

The enterprise help-desk standard — ticketing, chat, voice, knowledge base.

Affordable, feature-dense CRM inside the broader Zoho suite.

Affordable scheduler that integrates deeply with Zoho CRM.

Zoom's take on a full-stack virtual event platform.

Enterprise-grade B2B contact + intent data. Expensive and essential.